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PODCAST

IndieGameBusiness®

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500

leisure video games

All Episodes

01:02:20

Demystifying Storefront Sales: Where Publishing &...

IndieGameBusiness® ·

2024/09/25

Join Raven to learn the basics of sales and how to best leverage them for your game. This talk mostly covers Steam with a sprinkle of Xbox, Playstation, and Nintendo, but you will walk away with enough of an action plan to not scream in frustration as you navigate the abundance of sales and discount possibilities out there. This talk is perfect for the indie developer or publisher who wants a primer on discount schedules, sale strategies, and how to best unite marketing and publishing to push your

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00:59:51

From Dream to Demo: The ABC's for Your Indie Studio

IndieGameBusiness® ·

2024/09/24

Join our engaging roundtable with seasoned industry experts, tailored for new indie developers. This session delves into the essentials of crafting compelling game demos, assembling a skilled team, enhancing your project's visibility, and mastering your inaugural pitch. Explore the core ABC's of indie game startups—Ambition, Building, and Communication. Gain practical strategies to transform your game ideas into thriving ventures and establish a resilient mindset crucial for success in the

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01:02:33

From Startup to Beloved: Building Your Studios...

IndieGameBusiness® ·

2024/09/23

Just over 10 years ago, Nightdive Studios consisted of three employees; now there are over forty of us at an award-winning studio. Please join us for a talk focused on building your brand and gaining and maintaining consumer trust.--- Support this podcast: https://podcasters.spotify.com/pod/show/indiegamebusiness/support

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00:57:32

Pitch Perfect: Winning Over Publishers

IndieGameBusiness® ·

2024/09/22

In the competitive games market, a great idea is just the beginning. To bring your vision to life, you need to convince the right publisher to back your project. This talk will guide you through the essential elements of a winning pitch, from crafting a compelling narrative and showcasing your unique selling points to avoiding common pitfalls. Whether you're an indie developer or a seasoned pro, learn the strategies that can turn your pitch into a publisher’s next big deal. Get ready to perfect

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01:13:00

Strategies and Tools in Playtesting with Limited...

IndieGameBusiness® ·

2024/09/21

Discover budget-friendly playtesting strategies and tools to optimize your game's UX! You'll learn how game studios with limited resources can still benefit from playtesting. Using recent, real-world examples, Pejman will discuss the approaches, methods, and equipment used to build an effective playtesting setup and help game developers enhance the player experience for their titles. Pejman has a track record of playtesting 35+ shipped titles, including award-winning games such as

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01:02:01

Unlocking Success: The Crucial Role of PR in Indie...

IndieGameBusiness® ·

2024/09/20

We will explore the essential strategies indie developers can use to leverage public relations to boost their game's visibility and sales. Attendees will learn how to craft compelling narratives, engage with media, and build a loyal community. Key takeaways include understanding the PR landscape, effective media outreach techniques, and tips for sustaining long-term interest in your game. Join us to discover how PR can be your secret weapon for success in the competitive gaming

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01:00:09

Game Startup Challenges: Insights from Marauder...

IndieGameBusiness® ·

2024/09/13

Join us for an exclusive episode with Morgan Kane, Founder and CEO, and Joel Balyeat, Chief Product Officer of Marauder Tech Games. Dive deep into the world of game development as these industry leaders share their experiences and insights on building a successful game startup and managing the complex dynamics of game production.Morgan discusses the risks and rewards of funding your own game startup, emphasizing the importance of assembling the right team to convert vision into reality. He

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01:01:30

Get a Job in the Video Game Industry | Anna Moss

IndieGameBusiness® ·

2024/09/07

Join us as we sit down with Anna Moss, a seasoned headhunter at ii Connection, to discuss job hunting in the gaming industry and how to effectively communicate with recruiters in 2024. With a background in the life sciences sector and a deep passion for games, Anna brings a unique perspective to recruiting in the gamedev world.Topics covered in this episode include the key differences between internal recruitment teams and external agency recruiters from a candidate's perspective, and how

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01:00:39

Reviving the Magic of MMOs for Modern Audiences

IndieGameBusiness® ·

2024/08/16

Join Irena Pereira, CEO/Creative Director at Unleashed Games, as she delves into the enchanting world of MMOs and explores strategies for reintroducing their magic to modern audiences on this episode of IndieGameBusiness. Irena discusses the unique appeal of MMOs, from fostering family bonds to the evolution of gameplay mechanics like tab targeting versus aiming.Discover the potential of cross-platform gaming and the exciting prospects of venturing into virtual reality (VR) for MMO experiences

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01:10:12

Unlocking the Mysteries of Game Scouting

IndieGameBusiness® ·

2024/08/09

Join Meg Clarke, Senior Game Scout at Team17, as she shares insights into the intriguing world of game scouting and provides valuable advice on how to build a career in this field on this episode of IndieGameBusiness. Meg aims to demystify the process of becoming a scout and dispel common misconceptions surrounding the role, encouraging individuals from diverse backgrounds to consider themselves eligible based on their unique personalities and soft skills.Discover the intricacies of game scouting

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01:01:38

Key Principles of Successful Mergers and Acquisitions...

IndieGameBusiness® ·

2024/08/03

In this episode, we sit down with Jacques Benchetrit, a leading expert from Agora Gaming Partners, to explore the intricate world of mergers and acquisitions (M&A) and corporate strategy. Jacques delves into the current trends and drivers shaping the global M&A landscape and how different industries are being impacted. He discusses the fundamental principles of successful M&A deals, highlighting the importance of strategic alignment through real-life examples.Jacques provides a

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01:03:11

How to be successful in services for games with Max...

IndieGameBusiness® ·

2024/07/19

Join us for an enlightening conversation with Max Louis, Founder and Studio Director at MLC (Magna Ludum Creatives). In this episode, Max shares his journey of starting MLC and how the studio has evolved over the years. We'll dive into what it takes to be successful in game services, the importance of nurturing studio culture, and strategies for realistic financial planning. Max also discusses how the games industry has changed from when he started in 2017 to now, and offers valuable insights

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01:05:55

How to NOT screw up your indie game launch. 30...

IndieGameBusiness® ·

2024/07/17

Join Chris Zukowski, Creative Director of How To Market A Game, as he delves into the art of getting great visibility while marketing your indie game on this episode of IndieGameBusiness. Chris shares valuable insights and strategies for maximizing visibility and reaching your target audience effectively in today's competitive gaming landscape. Discover the secrets to successful indie game marketing as Chris explores various tactics and approaches to enhance visibility and attract attention to

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01:00:42

Self Publishing, Management, LATAM Game Market, and...

IndieGameBusiness® ·

2024/06/28

In this episode, we have Juliana Brito, CEO of Indie Hero, discussing self-publishing, management, the LATAM game market, and investment. Juliana shares her extensive experience and insights on various aspects of the gaming industry, particularly in Latin America.Topics Covered: The importance of self-publishing in LATAM and why it's crucial for developers in the region. Insights into the management of game development and maintaining engagement with volunteers worldwide. The journey

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01:18:00

The Most Important Things You Need to Know About...

IndieGameBusiness® ·

2024/06/21

Join us for an enlightening conversation with Alan Wilson, Co-Founder of Tripwire Interactive, as he delves into the most critical aspects of indie game funding and publishing.In this episode, Alan shares his extensive knowledge and experience in the gaming industry, providing invaluable insights into the current state of funding and publishing for indie games. Discover the key factors that indie developers need to consider when seeking funding and navigating the publishing landscape. Gain a deeper

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01:49:57

Talking with Jay Powell, Founder of Powell Group and...

IndieGameBusiness® ·

2024/05/31

Join us for an exclusive conversation with Jay Powell, Founder of Powell Group Consulting and IndieGameBusiness, as he shares insights into his journey in the game industry and the mission behind Powell Group and IndieGameBusiness.Discover how Jay embarked on his career in the game industry and the pivotal moments that led to the establishment of Powell Group Consulting. Gain valuable insights into the core services offered by Powell Group and how they support developers in navigating the

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01:08:53

Unionization in the Video Game Industry

IndieGameBusiness® ·

2024/05/17

We're excited to have Jenny Jarzabski, Senior Developer at Paizo, joining us to discuss "Unionization in the Video Game Industry."Jenny brings a wealth of experience and insights into the topic, having played a pivotal role in advocating for unionization within the game industry. Throughout our conversation, we'll delve into various aspects of unionization and its impact on game developers. Jenny will share her firsthand experiences, shedding light on her job responsibilities at

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00:59:18

The Future of the Video Game Industry

IndieGameBusiness® ·

2024/05/10

Today, we're excited to have Timothy Johnson, Founder and Principal Engineer of ExJin Studios, joining us to discuss "The Future of the Video Game Industry." During our discussion, Timothy will share insights from his work at Cartoon Network, Adult Swim, and WB Games and why he started “Chat Arcade” - a platform for discord based games. We'll also delve into his collaboration with Will Wright and the innovative projects they've worked on together, offering a glimpse into the

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01:11:36

How Important are Voiceovers for your Indie Game?

IndieGameBusiness® ·

2024/05/10

We are delighted to have Michael Schwalbe, Voiceactor / Casting Director / Voice Director at What He Said Voiceovers, LLC, joining us to explore the topic of "How Important are Voiceovers for your Indie Game?" Throughout our discussion, Michael will share invaluable insights into the significance of voiceovers in indie game development. We'll delve into various topics, including the artistry of voiceacting, effective direction, emerging industry trends, the role of AI in voiceovers,

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01:09:14

An Indie Game: From Conception to Completion

IndieGameBusiness® ·

2024/04/26

Welcome to IndieGameBusiness! Today, we're thrilled to have Renee Gittins, studio head of Stumbling Cat and developer of Potions: A Curious Tale, joining us to discuss "An Indie Game: From Conception to Completion."Throughout our conversation, Renee will provide fascinating insights into the journey of creating Potions: A Curious Tale, a captivating indie game that has captured the hearts of players worldwide. We'll delve into the inspirations behind the game, exploring what

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