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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

38:24

Q&A: Should I Rebrand My Dying Studio + SO much more

Geronimo Unfiltered ·

2024/07/09

On today’s episode, we are answering YOUR questions.Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses 12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do this 13:50

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24:20

Member Already Cancelled? This is what you need to do.

Geronimo Unfiltered ·

2024/07/02

What do you do when a member cancels their subscription?Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay? Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them

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37:10

How to Bring a Member BACK from the Brink of...

Geronimo Unfiltered ·

2024/06/25

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member?It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members. In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them

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32:51

The Team Handbook: What It Is and WHY Your Studio...

Geronimo Unfiltered ·

2024/06/18

There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions. Boosting team culture: Build a team that cares about the studio just as

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31:43

How YOU Can Become a Better Coach & Does QLD Origin...

Geronimo Unfiltered ·

2024/06/11

Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match. In this episode, we spoke about how to get your team to win even if the odds are against them, the pressure of being a coach and what actually sets the people who make it,

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42:45

How to Set Your Team Up to Win with NRL Coach Josh...

Geronimo Unfiltered ·

2024/06/04

What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us. We get really unfiltered in this one and had to split the episode up into two parts, so if you love this and you

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45:02

How to Go From 2-3 Leads a Week to 2-3 Leads a Day

Geronimo Unfiltered ·

2024/05/28

Are your leads a problem?Do you either have not enough of them OR the ones you have are rubbish quality? Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting down OR people getting ripped off by their ads agencies and STILL having lead issues, so I want to do something about it. When we look at people’s

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60:52

850 Members & 2.3% Churn Rate: Tribe's Owner Reveals...

Geronimo Unfiltered ·

2024/05/22

If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it?Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s determined to get that EVEN lower. You’ll hear: The incredible story of how Cappo set up his first

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21:15

ANSWER: 3 Steps to Save Your Studio and Get BACK on Top

Geronimo Unfiltered ·

2024/05/15

So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv. The even better news? It only takes 6 weeks. You’ll hear: Why following the advice of your HQ is LOSING YOU MONEY and what to do instead The investment you NEED to make to INCREASE your profit (and they’ll pay

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18:00

QUESTION: Are You on the Brink of Burnout and Studio...

Geronimo Unfiltered ·

2024/05/14

I just got off a call with INCREDIBLE studio owners who have a heart of gold but they are almost done…. They’re mentally and PHYSICALLY exhausted and they know their studios are months away from closing down. Feel like you? Listen to this episode if you: Have tried everything you can think of but are still not making a profit Have stopped paying yourself to pay your trainers STILL have the fight you and you’re just missing the HOW Watch along at home with the video version here. Get your FREE

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24:22

Are Gyms Still Making Money?

Geronimo Unfiltered ·

2024/05/07

“Is it profitable to own a gym in 2024?” “Is a gym a good business to start?” “Is the fitness industry growing?” These are some of the MOST searched questions on Google about gyms and their profitability. The reality is… YES. Gym owners ARE making money right now and YES it can be profitable. The fitness industry is valued at around $244 billion and is expanding at a rate of 5% to 10% PER year. “Okay, but those gym owners are just LUCKY.” That’s where you’re wrong. They’re not lucky, they’re

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41:48

How They Did It: Alex & Alita from Soul Fit’s 18 Year...

Geronimo Unfiltered ·

2024/04/30

On today’s podcast, we are introducing a brand new series, where we interview REAL gym owners with the focus of bringing their stories and experiences to the pod so that you can know EXACTLY what is possible for you.Kicking off this series is the dynamic duo Alex and Alita who have owned Soul Fit for an impressive 18 YEARS. Alex and Alita have curated a studio with an incredible bond, so much so that when their gym flooded a few weekends ago, members immediately drove down to the space to help

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50:48

Creating a Superstar Trainer That BOOKS Out Classes...

Geronimo Unfiltered ·

2024/04/23

Studios constantly tell us that their group sessions are a massive “vibe”. But if you don’t have any way to quantify the quality of their sessions… how do you know if your trainers are ACTUALLY creating a community in your studio rather than just wandering around with an iPad? The studios that don’t know, are the same studios going broke. We say it time and time again… your members don’t give a shit about your ski erg. Most of them don’t really care about your program either. What they DO care

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29:14

You Will NOT Grow With a Team of Casuals

Geronimo Unfiltered ·

2024/04/16

Do you feel like you’re constantly pushing but still not getting results?OR maybe you don’t have the team yet and want to know how to even begin to structure the studio? OR maybe… you’re scared that if you have all of these staff members… what will you do? On today’s poddy, Soph and I are tackling some of our studios' most commonly asked questions - how to find AND grow a high-performing team. And let me tell you, we’ve never met a happy owner of a 7-figure studio with a team full of

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16:53

Structure Your Week Like This and You Will Make MORE...

Geronimo Unfiltered ·

2024/04/09

If you want to become the top 2% of fitness studios you can’t waste time like average people do.So many gym owners don’t have any weekly structure. They roll into the week and go from fire to fire with a hose. There is no game plan, no strategy, just survival. But that doesn’t have to be you. Today I am walking you through the EXACT structure you need to get results and the best part? It’s only going to take you the time it takes to drink a double espresso. Once you’ve listened to this episode,

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21:24

Triple Your Growth by Hiring THIS Staff Member

Geronimo Unfiltered ·

2024/04/02

You will NOT grow your studio if you are doing everything yourself. Let me paint you a picture. You’re the one answering the phone, calling the lead, making the sale, meeting them at the studio, all the while other leads have dropped in and you don’t even have the TIME to nurture them. Is this you? Then you need STRUCTURE. This episode is all about getting two key staff members into your business and once you get these two members in place, you will TRIPLE the acceleration of your growth. This

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42:09

The REAL Reason You Can't Bring Yourself to Call The...

Geronimo Unfiltered ·

2024/03/26

You’ve got the list of phone numbers from people who have enquired to train with you, and you’ve even got the script of what to say when they answer the phone but for some reason you can’t bring yourself to pick up the phone. Why? It’s not you … it’s your brain. This is part two of our interview with Kylie Ryan.. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives and athletes. Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so

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51:49

THIS is What’s Stopping You From Being a High...

Geronimo Unfiltered ·

2024/03/19

Why is it that you could have the literal BLUEPRINT for success, and yet you STILL don’t do it?In our hunt to find out exactly what makes high performers tick, we have our next guest: Kylie Ryan. Kylie is an NLP Coach and Mentor to high-performing entrepreneurs, executives, athletes - you name it, which makes her the PERFECT guest for the poddy. Through her mindset training, Kylie helps her clients to overcome imposter syndrome, internal blocks and self-sabotage so that they can UNLOCK their

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41:16

How You Can SUPPORT Your Manager - From a Gym Manager

Geronimo Unfiltered ·

2024/03/12

Are your studio numbers inconsistent, week after week?What if I told you it’s because you’re not supporting your managers to get those results? They’re capable of doing it, and they WANT to do it. But they need your SUPPORT to achieve them. Today we are talking about how you can support your manager, so that they can hit their KPIs and smash their targets. And what better person to have than Soph, the former manager of our BIGGEST studio, to take the lead on this one. Soph is giving insight into

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21:35

Are You Ready for Your Second Studio? Listen to this...

Geronimo Unfiltered ·

2024/03/05

Multis, multis, multis. Everyone wants one, but most people aren’t ready. Are you?Today I am joined by my co-founder Benny to talk all about the time we bought a second studio and it was an absolute rollercoaster. I’m talking 50% of the profiles were ghosts… And yet, Benny and I brought it up to be the MOST popular gym in Sydney. So much so that it looked like a night club with a line out the door at 6 am. This episode is invaluable if you’re starting to think about being a multi-business owner

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143 results

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