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PODCAST

How to Win a Campaign

Joe Fuld, Martín Diego Garcia

Join progressive strategists Joe Fuld and Martín Diego Garcia to talk about advocacy and political campaigns. Each episode, they will be joined by seasoned experts who will share their tried-and-true tips and tricks that have helped political and advocacy campaigns make a difference in the long run and maximize their impact on the ground. This podcast is a must listen—if you work for an advocacy organization, non-profit, are running for office, or want to get involved in advocacy and political work

government how to

All Episodes

00:48:59

Bonus: Inevitable Episode- Evolution of Advocacy...

How to Win a Campaign ·

2021/12/08

Episode NotesIf you have campaign questions or want to learn more, reach out to us using the contact information below.Inevitable: The Future of WorkThe Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

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00:15:02

Bonus: Advocacy Tools (Feat. Hillary Woodward)

How to Win a Campaign ·

2021/12/01

If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

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00:03:37

COMING UP: BISC Road Ahead '21

How to Win a Campaign ·

2021/03/29

Joe and Martín preview one of their favorite events of the year: BISC's Road Ahead Conference! The Road Ahead conference is the progressive community’s only conference solely dedicated to ballot measures. This year it is taking place virtually on April 1 & 2, and you can go to RoadAhead.Ballot.org for more information and register (for free!).Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter:

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00:39:54

Bonus: The Full Interview with Courtney Snowden (Ep....

How to Win a Campaign ·

2021/02/17

The full, raw interview with Courtney Snowden of Blueprint Strategies. Lobbying has long been perceived as a secretive and even unethical, and Courtney wants to change that. Tune in to hear what lobbyists really do to get issues moving through the policymaking process, and find out who Courtney thinks are the best lobbyists she's ever known.Resources Lobby Visits for Nonprofits: Planning a Lobby DayHow Do I Kick Off My Legislative Advocacy Program?I'm Just a Bill Song-Schoolhouse RockConnect with

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00:32:11

Bonus: The Full Interview with Joe Sangirardi (Ep. 9:...

How to Win a Campaign ·

2021/02/10

The full, raw interview with Joe Sangirardi of the Human Rights Campaign. In this full interview, Joe shares his time tested best practices for advocacy fundraising. Find out what materials you should always have on hand when calling donors and learn the most important step you must take immediately following an ask. Resources Advocacy Fundraising vs. Political Fundraising7 Questions with Jason Mida about Nonprofit FundraisingHow Can I Build My List for Fundraising?Connect with us!If you have

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00:27:27

Bonus: The Full Interview with Greisa Martinez Rosas...

How to Win a Campaign ·

2021/02/03

The full, raw interview with Greisa Martinez Rosas from Ep. 5: Storytelling for Advocacy. Tune in to hear Greisa share some time-tested strategies for story collecting and storytelling that have made United We Dream the leader of storytelling in the advocacy space. If you want to start storytelling to augment your advocacy efforts or if you want to improve your preexisting storytelling infrastructure, this full interview is a must-listen!Resources United We DreamThe Storytelling AnimalDigital

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00:02:47

Sign Up For TCW Advocacy Training! (Discount code...

How to Win a Campaign ·

2021/02/01

Sign up for TCW's Advocacy Training February 25-26th! Use discount code howtowin to get $100 off your enrollment fee. Head to tcwadvocacy.com to learn more!Presented by The Campaign Workshop

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00:36:49

Ep. 11: Lobbying for Advocacy (feat. Courtney Snowden)

How to Win a Campaign ·

2021/01/27

For many progressives, the thought of hiring a lobbyist may have never even crossed the mind once. And it’s not a surprise. Lobbying has a stigma and its association with certain unscrupulous actors hasn’t done the industry any favors. That’s why Joe and Martín spend this episode shedding some light on what is often seen as a profession operating in the shadows. Learn what lobbyists do, how lobbyists can work with advocacy organizations, and whether you might need different lobbyists for different

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00:34:15

Ep. 10: When Advocacy Goes Wrong (feat. Katie Belanger)

How to Win a Campaign ·

2021/01/20

Advocacy work often means dealing with sensitive or personal issues for vulnerable communities on a daily basis. That’s why we need to be extra cautious that we’re doing advocacy right, and not inadvertently causing extra burdens or difficulties to arise for the very communities we’re fighting for. Tune in to learn how to know whether your advocacy is going in the right or wrong direction, and what you can do to recover if you’ve gone off the rails. Joe and Martín also dispel some myths about

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00:39:35

Ep. 9: Fundraising for Advocacy (feat. Joe Sangirardi)

How to Win a Campaign ·

2021/01/13

Fundraising is the lifeblood of advocacy work. Without steady, diversified revenue streams, nonprofits would not be able to fight the good fight day in and day out. In this episode, Joe and Martín share important lessons they’ve learned from years of advocacy work and training that will help you improve your quarterly reports. Tune in to learn how to connect your ask to a potential donor’s daily life, what materials you must have on hand in case a donor asks for them, and how using the RAT method

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00:39:05

Ep. 8: Advocacy Communications (feat. Erick Sanchez)

How to Win a Campaign ·

2021/01/06

Your communications strategy needs to be well-thought out and effectively implemented. You need to decide what mix of earned and paid media you will use, and how you will harness your organization’s membership to act as amplifiers of your message. And of course, you will need to establish long-term engagement with your audience. Tune in to learn how to create an effective advocacy communications plan and hear Joe and Martín discuss advocacy communication best practices. This week’s guest is Andrew

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00:32:46

Ep. 7: Building Advocacy Coalitions (feat. Hannah...

How to Win a Campaign ·

2020/12/30

Just like in the game Risk, alliances are important in advocacy work too. Knowing who you can partner with and creating coalitions with your allies can help you expand your reach, draw from a larger pool of resources, and give weight to your demands. This week, Joe and Martín share their coalition building and coalition management best practices, as well as insights into how to use power mapping to achieve your coalition’s goals. This episode’s guest is Hannah Willard, an advocacy trainer and LGBTQ

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00:35:32

Ep. 6: Advocacy Targeting and Metrics (feat. Rose...

How to Win a Campaign ·

2020/12/23

Your advocacy campaign may be using patch-through calls, letter writing, petition signing, or any number of other tactics. However, without targeting and metrics, how will you know if these tactics are working? Through targeting and metrics! Tune in to this episode to hear Joe and Martín break down how to determine who the key decision-makers are and what data you should collect. This week’s guest is Rose Espinola, a data expert who will explain the importance of one-on-ones, the three tactics you

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00:39:54

Ep. 5: Storytelling for Advocacy (feat. Greisa...

How to Win a Campaign ·

2020/12/16

Advocacy storytelling is both an art and a science. While there are millions of stories to be told, you need to choose the right stories for your goals and tell them effectively and compassionately. This week, Joe and Martín tackle the world of storytelling, breaking down what storytelling is, what it is not, who can tell stories, where you can find stories, and why storytelling is essential to your advocacy campaign. This episode’s guest is the Executive Director of the national immigration

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00:40:54

Ep. 4: Grassroots and Grasstops Organizing (feat....

How to Win a Campaign ·

2020/12/09

Grassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates. In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some of his

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00:36:12

Ep. 3: Messaging for Advocacy (feat. Rich Neimand)

How to Win a Campaign ·

2020/12/02

Messaging for advocacy is a central skill you must master to win your advocacy campaign. Convincing your audience to be on your side is not an easy task, and you need to draft messages that stay true to your organization’s goals but do not sound just like your mission statement. In this episode, Joe and Martín will teach you how to develop your messaging and explain what you need to keep in mind when it comes to organizational flexibility and incremental success in advocacy messaging. Martín chats

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00:34:05

Ep. 2: Advocacy Research and Polling (feat. Anna...

How to Win a Campaign ·

2020/11/25

Research and polling are essential parts of advocacy campaigns. Understanding the policy arena and testing your messaging will prevent your organization from wasting limited resources and help keep you on track to win. Tune in to learn about some different research methods, how to make the most out of a limited research budget, and what to look for when hiring a research consultant or pollster. This episode’s guest is Anna Greenberg, PhD, a pollster and former professor at the Harvard Kennedy

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00:27:07

Ep. 1: Setting Advocacy Goals (feat. Molly Daniels)

How to Win a Campaign ·

2020/11/18

Setting goals may seem like an easy task, but it’s easy to make them too broad, too specific, or too ambitious. Tune in to this first full episode of S2 to learn how your organization should be thinking about goals. Joe and Martín will explain primary vs. secondary goals and the importance of having both long-term and short-term goals. Martín chats with former Chief Advocacy Officer of the American Cancer Society Cancer Action Network Molly Daniels to better understand how goals should fit into your

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00:19:23

Special Episode: Post-Election Wrap Up—What Happened...

How to Win a Campaign ·

2020/11/06

We are finally in a post-Election Day world! This past election cycle was one that will go down in history, both for how important it was for Democrats to win back the White House and for how radically different campaigning has been in the age of COVID-19. In this special episode, Joe and Martín go over some of their personal highs and lows from 2020 and cover the most important lessons that candidates, political operatives, and advocacy groups should learn from this election.Resources Season 2

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00:25:39

Season 2 Trailer: We’re Talking About Advocacy!

How to Win a Campaign ·

2020/10/14

In this Season 2 trailer, Joe and Martín are back and ready to dive deep into the world of advocacy campaigns. They discuss what advocacy means to them, how they got their starts in advocacy, and how you can get started in advocacy regardless of your experience level. All you need is a cause and willingness to fight for what you believe in. Sign up for the email list below so you can be the first to know when Season 2 is out!Resources Season 2 Email Priority Notification ListConnect with us!If you

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