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PODCAST

Social Geek

Social Geek Radio

412557 Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.

business marketing

All Episodes

00:29:00

Effectively Using Franchise Ad Fund to Support Local...

Social Geek ·

2015/01/01

This episode was our most replayed shows of 2014! Not a surprise since it is a hot topic and our guest is a leader in franchising! Kelly Martens-Crompvoets, Marketing at Home Franchise Concepts joined Deb Evans and Jack Monson to discuss how to increase local share and customer engagement with less time and engagement.

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00:29:00

Crowdfunding - The Pros and Cons

Social Geek ·

2014/12/18

This week Deb Evans and Jack Monson interview Bill Karalius. Bill and his team are working on a new cartoon series where life gets animated. The series, animated and directed by Steven Chitty (Founder of Koi Pond Studios), is going to be a free to watch cartoon on YouTube and other video platforms. They started a crowdfunding campaign on Indiegogo to make their idea a reality. Bill will share: The pros and cons of crowdfundingKickstarter vs IndiegogoIndiegogo's GoGo factorSocial Media Marketing A

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00:31:00

Get Connected at #IFA2015

Social Geek ·

2014/12/11

This week Deb Evans and Jack Monson are joined by International Affairs Association (IFA) professionals Courtney Moore and Cara Prodanovich. Courtney serves as IFA's Martketing Manager and Cara is the Marketing Communication Professional. They will share how they are building the human aspect via social media for IFA, how they manage and enhance the various social channels and how to get connected at #IFA2015! Connect with IFA on Twitter @franchising411, on Facebook and of course FranSocial Join

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00:26:00

Guy Kawasaki's The Art of Social Media

Social Geek ·

2014/12/04

This week on Social Geek Radio, Deb Evans and Jack Monson will review the new book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The book will be released December 4 but you can get an exclusive sneak preview Wednesday night at 8pm ET / 7pm CT! #ArtofSocial

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00:31:00

Social Geek Radio Celebrates 200 Episodes

Social Geek ·

2014/11/20

Co-hosts Deb Evans and Jack Monson are very excited about Social Geek Radio's 200th episode and plan to deliver a big BANG. They decided their special guest needed to have a big personality, deep experience in the digital space and someone the audience would enjoy. So .... they invited Robert Caruso, Founder/CEO Social Resolve, LLC Bundle Post. Robert was recently recognized as one of "The World's Top 40 Social Marketing Talent" by Forbes "From among more than 500 social sales experts, these are

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01:01:00

Social Geek Radio's Very 1st Episode Replay

Social Geek ·

2014/11/13

In preparation for the 200th episode of Social Geek Radio we thought we would replay the very first. Many things have changed but a few things have remained. Deb Evans is still co-host and the focus of Social Geek Radio is to share digital marketing strategies. Join the Social Geek Radio conversation on Facebook: www.facebook.com/socialgeekradio Follow current co-hosts Deb Evans and Jack Monson on Twitter Follow past co-hosts BJ Emerson and AK Stout on Twitter:

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00:28:00

Podcasting, Webinars and What's New in Franchising

Social Geek ·

2014/11/06

Is your marketing slowing down as the end of the year nears? Are you attending fewer conferences and events? Deb Evans and Jack Monson will discuss what shouldn't be ignored in franchise digital marketing and what's coming this last quarter. Join the conversation on Twitter using #SocialGeekRadio. Follow Deb and Jack on Twitter: @DebCE and @JackMonson Visit Social Geek Radio on Facebook and Google+

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00:30:00

Franchise Marketing Solutions and Lead Generation

Social Geek ·

2014/10/30

This week Deb Evans and Jack Monson are joined by Keith Gerson, President FranConnect. Both Keith and FranConnect are widely known in franchising. Keith is a CFE (certified franchise executive) and has worked for over 30 years creating franchise systems and cutting edge franchise development techniques. They will touch on topics: launching and managing local websites, email marketing campaigns, social media management and analyzing marketing performance. Follow us on Twitter: @DebCE,@JackMonson,

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00:31:00

Running a Creative Social Media Campaign

Social Geek ·

2014/10/23

Running a social campaign with all the right bells and whistles needs a plan. Deb Evans and Jack Monson invited Haley Connor, Marketing Manager, Pinot's Palette to discuss their recent campaign .... to name their pig! Visit Pinot's Palette: www.pinotspalette.com and www.facebook.com/PinotsPalette Tweet with us using #SocialGeekRadio and join the Facebook conversation: www.facebook.com/socialgeekradio

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00:32:00

Marketing Ideas for Small Businesses and Entrepreneurs

Social Geek ·

2014/10/16

This week on Social Geek Radio, Deb Evans of Franchise Foundry and Jack Monson of Engage121 will speak with Andy Nathan, author of Startup Gap: Stories Between Dream & Success. We'll learn how small businesses, entreprenuers, and startups are using internet marketing tactics to target and connect with new customers and clients. Join us live Wednesday night at 8pm ET / 7pm CT!

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00:23:00

How to Look Like an Uber Geek

Social Geek ·

2014/10/09

Want to be a geek? How about an uber geek?? Then this Social Geek Radio episode is for you! Join Deb Evans and Jack Monson as they interiew one of their favorite guests Robin Raskin. Raskin was featured as a daily columnist on Yahoo! Tech, she was the founder and editor-in-chief of FamilyPC, editor of PC Magazine, and columnist for USA Today Online and the Gannett News Service. Robin has won numerous prizes for her coverage of technology. Her work has appeared on websites such as Mashable and

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00:31:00

Streamline Your Business Processes

Social Geek ·

2014/10/02

Deb Evans and Jack Monson will be joined by Greg Marks, PROforma franchisee. Greg has a 25+ year career in serving customer needs through sales, marketing and general management and has managed internet ordering for 20+ years. Greg will share how eCommerce solutions like eMarketing, eNewsletters, eCatalogs can streamline your business process! Follow Deb, Jack and Greg on Twitter and join the conversation using #SocialGeekRadio

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00:31:00

Local Social Marketing with Pump It Up!

Social Geek ·

2014/09/25

This week on Social Geek Radio, Deb Evans and Jack Monson welcome the marketing leaders from Pump It Up! Anushka Figueroa and Wendy Krone will share the latest best practices in local marketing from their brand and franchisees as well as industry trends and advice for marketers who want to pump up their own engagement! Live - Wednesday 9/24 at 8pm ET!

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00:31:00

Local Marketing in a Maturing Digital Landscape

Social Geek ·

2014/09/18

Philip St. Jacques, Partner St. Jacques Marketing will join Deb Evans and Jack Monson to provide an update about their attendance at the IFA Leadership Meetings and Public Affairs Conference. Philip will share best practices franchises are using today for local marketing and how they use the digital landscape For over 20 years, Philip St. Jacques’ leadership has driven St. Jacques Marketing’s development into a world-class franchise brand marketing and media company. A graduate of Rutgers

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00:29:00

Value of a Private Branded Social Community

Social Geek ·

2014/09/11

This week Deb Evans and Jack Monson will talk with Kyle Roberts, Director of Franchise Development at Higher Logic. IFA has a branded private community, FranSocial which has a new look and feel. Kyle will share how FranSocial is a "frictionless user experience". Join the conversation on Facebook Join FranSocial Follow Deb and Jack on Twitter: @DebCE and @JackMonson

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00:25:00

How is the Healthcare Boom Affecting Franchising

Social Geek ·

2014/09/04

Our guest, Clarissa Windham-Bradstock, CEO at Any Lab Test Now has extensive experience with healthcare related organizations and franchising. She will join Deb Evans and Jack Monson to discuss what's happening in healthcare in the franchise sector and how Any Lab Test Now uses social media in their franchise system. Any Lab Test Now on Facebook Connect with Deb and Jack on Twitter: @DebCE and @JackMonson

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00:30:00

Managing Customer Relationships

Social Geek ·

2014/08/21

On Wednesday, August 20th, Deb Evans and Jack Monson will be joined by Brian Iredell, Franchise and Agency Sales Manager, Signpost. Signpost is a cloud-based marketing software that gives local and small businesses the power to effortlessly build and manage customer relatonships. Brian will discuss the importance of reviews and digital word of mouth after online presence is standardized. Follow the conversation on Twitter using #SocialGeekRadio

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00:29:00

Does Your Brand Pop?

Social Geek ·

2014/08/14

Whether you are a local franchisee or the franchisor, marketing strategies and advertising campaigns need to stand out. They need to pop! This week Social Geek Radio welcomes Wendy Brand, Founder, BrandPOP - Point of Purchase Expert. Wendy understands that executing a marketing strategy can be challenging. Once the marketing strategy and promotion schedule is planned, creating the right marketing materials, planning and executing the point-of-purchase kit, is BrandPOP’s speciality. Join Deb Evans

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00:30:00

Franchise Lead Generation and the use of Social Media

Social Geek ·

2014/08/07

Every franchise brand wants to find qualified franchise candidates. Today, franchise candidates are using the internet to gather information and validate brands. In the 2014 Annual Franchise Franchise Development Report from Franchise Update, 42% of leads come from the internet. Join Deb Evans and Jack Monson along with their guest Leslie Kuban, FranNet Franchise Consultant and Franchisee to learn more about the role social media plays in franchise lead generation. Join us on Facebook Follow us on

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00:29:00

Effectively Using Franchise Ad Fund to Support Local...

Social Geek ·

2014/07/31

Kelly Martens-Crompvoets, Marketing at Home Franchise Concepts joined Deb Evans and Jack Monson to discuss how to increase local share and customer engagement with less time and engagement.

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