Storyboard is a new social media app that matches your photos and videos to the places you visit -- creating a more engaging story than you could get from Facebook, Snapchat, or blogging alone. In this episode of the Social Media for Small Business, Suzi Dafnis and Cat Matson interview Darren Tonkin, the creator and director of Storyboard, about how small businesses can use the app to create more quality interactions between customers and their brand. Listen in to find out more about: Why Darren

Videos are becoming an increasingly important tool for small businesses. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview social media strategist and coach Rachel McLean about why small businesses need high-quality, well-targeted videos, and how to get most from your video content. Listen in to find out more about: Where video fits in a social media content cycle, Using selfie sticks, and other technical tricks for recording high quality videos yourself. Pros

Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube ads work and tips for not paying a cent for your ads, how long a YouTube advertisement should be and what sort of budget you need to get started. Listen to learn how you can use this really targeted and affordable way to reach new clients. Plus tips and updates from the social media world to help you make the

Loren Bartley of Impactiv8.com.au joins Cat and Suzi as they talk about the power of Facebook advertising for small business. We look at why small businesses should consider using Facebook advertising in their marketing mix, the three steps to really effective Facebook advertising and why it starts with building an audience, what kind of budget you need to get started (it’s not as much as you think) and ways to measure the effectiveness of your Facebook ads campaigns. Plus tips and updates from the

“But I don’t want to go among mad people,” Alice remarked. “Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.” “How do you know I’m mad?” said Alice. “You must be,” said the Cat, “or you wouldn’t have come here.” If you need to be in control at all times, don’t choose this career. If you think all decisions should be based solely on logic, don’t choose this career. If you fear change, don’t choose this career.

You've no doubt heard the buzz about Snapchat. But, before you launch into yet another social media platform, we introduce you to Snapchat, who's using it, what it's good for an how it may work as one of your marketing vehicles. We interview Jo Scard of agency Fifty Acres. Plus what s in the news (LinkedIn is bought by Microsoft) and some great resources for your small business.

Social media is an easy and effective way to build a reputation. In this episode Suzi Dafnis and Cat Matson speak with Mel Kettle of Mel Kettle consulting about how Twitter brought her 95% of her referral business, how she creates meaningful and productive conversations on social media and how to grow the 'know, like, trust' factor using social media. Plus Mel tells us all about the highlights from the Social Media Marketing World conference she attended (the big names AND the big themes).

Nathan Chan, owner of Foundr magazine, has built a following of almost 1million instagram followers using a simple strategy of matching his messaging to his market and posting inspiring quotes that his audience loves and resonates with. In this episode he speaks to Cat and Suzi about the must-dos if you want to use Instagram to grow a following and to cross promote your products and services.

April 2016: I was invited back onto the Marketing Review show on Star Radio 107fm to chat about branding.

Jack Stone is the co-founder of Bee One Third (named for the fact that one-third of the world’s food is pollenated by bees), a Brisbane-based business that works to educate locals about the role that honeybees play in pollination and how to increase their numbers. To help shift the negative stigma against bees, the company installs rooftops hives, re-homes wild swarms and colonies, produces absolutely delicious raw organic honey, and more. In this week’s episode of Social Media for Small Business,

We speak with Jaclyn Carlson of Blog Society about how to useyour blog to connect with your community. How long does it take to build sufficient critical mass (or a community big enough) that makes this kind of business model viable? Plus news and views with Cat Matson and Suzi Dafnis

The South by South West Interactive Festival hosted President Barack Obama, authors Brene Brown and Gretchen Rubin, the fouders of Under Armour, Wikipedia and the brains behind the super-popular podcast, Serial, Ira Glass. Cat Matson interviews Suzi Dafnis about what she saw, heard and learned at the festival. Plus they discuss post virality according to popular site Buzzfeed.

March 2016: I was invited back onto the Marketing Review show on Star Radio 107fm to chat about creating compelling content.

Queensland Police Media administer an extremely popular Facebook page to provide important public safety and public interest information in a timely and efficient manner. Cat Matson interviews social media manager James Kleimt about how the page works to educate the audience and how the decisions about content are made on a daily basis. Plus news and views on social media.

The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing

The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing

The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing

The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing

The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing

The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing