The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing

The Voiceamerica.com Live Events team will be broadcasting live from the event floor at the NAB conference in Las Vegas Nevada! Join VoiceAmerica and Host Lori H. Schwartz of The Tech Cat Show as they go live from the Advanced Advertising Theater on the event floor and cover the Business of Content! VoiceAmerica will Broadcast the full 3 days of sessions that will bring together the key advertising technologies and content leaders who are building a true multi screen content environment, allowing

Ben Bradshaw, CEO of SponsoredLinX is our guest. We talk about the Facebook features small businesses need to know in 2016. There's some great new ones you will want to know about. Plus, the importance of a content plan and a focus on three things - traffic, conversion and retention are key to your social media success.

Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing can boost you online presence.Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. 

We introduce a system for brands that allows managers, marketing directors, bloggers and influencers to

Marc Cowper, Founder at Recomazing is our guest. We talk about how small businesses can use Recomazing to drive word of mouth marketing and how to get started getting recommendations for your business.

Tara Kingi, Director at The Exposure Co is our guest. We talk about Influencer Marketing and how small businesses can make the most of Instragram. Includes great tips and tools for maximising your impact on Instagram.

You know that feeling when someone touches your shoulders and you arch like a cat to get closer while begging them not to stop. It’s been proven for years that touch is essential for us to feel and be connected to others and touch is a true healer. So a massage must be the magic potion to stress, pain, and healing of many other ailments, not to mention it just feels good. Join me and my Guest CG Funk, Vice President of Industry Relations for Massage Envy as we uncover the BEaUty of Massage and

You know that feeling when someone touches your shoulders and you arch like a cat to get closer while begging them not to stop. It’s been proven for years that touch is essential for us to feel and be connected to others and touch is a true healer. So a massage must be the magic potion to stress, pain, and healing of many other ailments, not to mention it just feels good. Join me and my Guest CG Funk, Vice President of Industry Relations for Massage Envy as we uncover the BEaUty of Massage and

What is the value of investing the time and resources required in getting to know our personas so well? How can understanding our customer buyer personas allow us to make better choices about our soical media. Anne Mehla of Australian-owned digital agency Zeemo is our guest.

Conservation Capitalism Introducing Jeff Schnurr The saying goes, “there is more than one way to skin a cat.” The same is true for conservation. The choice doesn’t have to be between jobs and preservation because there is a middle ground. Jeff Schnurr knows this, and his organization, Community Forests International, both aids in the conservation of forests and is a moneymaking entity. After he completed high school in Sackville, New Brunswick, Jeff started tree planting and traveling the

Ryan Bonnici of Hubspot is our guest. We talk about what inbound marketing is and why is it so much more effective than traditional, interuptive marketing? Plus we look at how to talk very specifically to your ideal client in every social media post.

We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.

Welcome to episode #255. On the show: Pinterest says location for every pin; Westfield and Commbank beacon Australia; Get yer booze really easy see from Drinkeasy; Cat mapping; MoveLoot does the heavy lifting; Pikato acquired by RetailNext; SIM Partners + Show Carnival; Niantic Labs raises $20M; #OpenUpTheFun with Tostitos Canada; Gimbal gets Phigital; Mapping America's cursing.

Michelle Falzon of We Are Content speaks to us about we shouldn’t post anything on social media without a clear conversion strategy and why it's important to begin with the end in mind. Plus we look at the importance of really understanding (and speaking to) your ideal client with every communication.

A little about our guests. Scott and Katie have been married for 10 years and have 2 year old twins. They met on the Ultimate Frisbee Field in Atlanta, Georgia. Scott has a background in IT and enjoys starting new companies. Katie and Scott first created Green Building Education Services together and ran the company for several years before selling it and going on to create The National Registry for Adoption together. Scott is the famed creator of Scoop No More – A Cat Toilet Training Video. Sadly,

Laurel Papworth, Silkcharm, is a social media veteran, teaching thousands people each year how to harness the power of social media. In this episode she tells us how she connects with over 6million people every month and why engagement is more important than reach (and when).

This week we dive into the power of your digital reputation with Bant Breen, CEO of Qnary, an online reputation management company. Qnary leverages an arsenal of tools for professionals, brands and enterprises to monitor, control and optimize their digital information. Bant is an advertising and marketing guru who has a global communications background steeped in digital and innovation. Bant has launched a number of businesses inside of large holding companies, focused on emerging media and new

Twitter still seems to be one of the most awkward social media platform for SMEs to use ... but it's such a rich and valuable platform when used well. Today we talk with Emily Huo, who currently runs the small business markets for Twitter across Asia-Pacific while being based in Singapore.

This week we dive into the power of your digital reputation with Bant Breen, CEO of Qnary, an online reputation management company. Qnary leverages an arsenal of tools for professionals, brands and enterprises to monitor, control and optimize their digital information. Bant is an advertising and marketing guru who has a global communications background steeped in digital and innovation. Bant has launched a number of businesses inside of large holding companies, focused on emerging media and new

Phoebe Vertigan, Campaign Manager at Thirst Creative, a full-service marketing, design and digital agency based in Melbourne.  We are talking about how to use hashtags! How do you come up with the right hashtags - the ones that connect you with your perfect audience, what are they good for and common hashtag mistakes.