If everyone can tweet and communicate directly to their market, what is the role of PR in the small business marketing mix? And more specifically, what is the role of social media when it comes to small business PR?

Should you jump into social media as a new business and use it to help market and grow your business? Adam Franklin, coauthor of Web Marketing that Works is our guest. We ask is there homework to do before you dive into social media. Plus, we ask why Twitter is a tool that will revolutionise your communication and how to mine the gold that is available for you through using Facebook.

Shannon Belew, author of The Art of Social Selling is our guest. Social networks are changing the way consumers make purchasing decisions. Tapping into these online communities has become a necessary part of any integrated sales strategy. We look at finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks.

Die Shownotes zur Sendung findest du unter www.socialgenius.de/003 Heute zu Gast in der Sendung ist Thomas Hutter, einer der größten Namen wenn es um Facebook Marketing im deutschsprachigen Raum geht. Er erzählt uns wie es ist an Hochschulen vorträge über das Thema zu halten und ob Facebook wirklich so tot gesagt ist, wie es viele immer meinen. Thomas ist Inhaber und Geschäftsführer der Hutter Consult GmbH. Er berät grosse und mittlere Unternehmen in der Schweiz, Deutschland, Österreich und

Rick Faulk knew what it took to ramp sales for a venture backed software company. He'd done exactly that for WebEx prior to its sale to Cisco. Then he was asked to do the same thing as co-CEO for three merged social software companies. Listen in as Rick shares what he learned from this cat rodeo about M&A diligence, merging corporate cultures and decisive leadership. My Guest Rick Faulk has more than 30 years of experience in executive management, sales and marketing in the software industry. He's

Janine Warner, author of Social Media Design for Dummies joins us. We look at the keys to creating a professional, effective, and cohesive design that will better communicate your brand's story. Plus we introduce new social network ello and a new book by Ann Handley that'll revolutionlise your writing skills.

Mark Babbitt, author of A World Gone Social - How Companies Must Adapt to Survive explains why social media is like an asteroid that has slammed into the earth and will take out the businesses that are like dinosaurs. (Ouch!) Plus we show you two new new Facebook features that'll make using Facebook for business, easier.

Miguel Nasco, President of Baylee Nasco, that is a luxury pet bed manufacturer where their pet beds exude luxury and comfort joins eCommerce Radio. If you consider your pet a family member, then you’re going to need a Baylee Nasco pet bed for your dog or cat.

We know that YouTube is the second largest search engine (after Google) and we know that video is an exploding channel. But, how do we get video and YouTube to work in our social media strategy? Jason Miles, author of Pinterest Power, Instagram Power, and Youtube Marketing Power speaks to us about why you should consider using YouTube as part of your marketing strategy.

Guy Kawasaki, author of numerous bestselling books joins us to talk about Canva, the powerful free design tool that is democratising design and allowing each of us to create beautiful, compelling images on our social posts, websites and even print materials. If you aren't graphically inclined (many of us aren't) this is definitely a design service you're going to want to use. Plus we speak to Guy about the new social network, ello. Guy tells us why we should be jumping on board, now.

Ken Burgin of Profitable Hospitality shares how to go deep within your niche and market to a very targeted group through social media. If we can't be all things to all people, how do we approach our ideal client? Ken shares two customer traits that make a big difference to your business.

Nick Bowditch, former head or Small Business at Facebook Australia tells us why he believes that Facebook has really changed everything, it’s one of the only brands that people can’t live without. Nick gives us the inside scoop on how small business should be using Facebook and why being shareworthy is important.

June 2014: I was invited back onto the Cambridge Marketing College's Marketing Review show on Star Radio 107fm to chat about PR planning and crisis management.

Melinda Samson of Click-Winning Content explains how to make the most out of the opportunities provided by Google+ and why its the one network the studies show small-business owners want to know more about.

Cat Noone, Co-Founder of Liberio, talks with us about their journey raising a seed round in Berlin. She shares strategies they’ve discovered in building their pitch deck, meetings with VCs, and the thought behind raising money in the first place.

Bryan Eisenberg is the author of several marketing books including "Waiting for your cat to bark", "Call to action", Always be testing" and "Persuasive online copywriting". In this episode Bryan shares with us his famous concept of persuasion architecture and how we can increase our online sales by using it.

In this episode you'll meet Carole Baskin, founder of Big Cat Rescue, a not for profit sanctuary in Tampa, FL housing  more than 100 big cats - lions, tigers, leopards, bob cats and all kinds of exotic cats. Big Cat Rescue is in its 22nd year of operation. It’s not a zoo. It's an operating sanctuary. Visitors who tour the facility see how the cats are cared for on their 70 acreage property. I recorded this podcast on location at Big Cat Rescue, sitting just 10 feet from a beautiful bengal tiger. Big

When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth - International Star Wars Day, there was a (loud and online) backlash from their usually dedicated followers. Cameron Parker of Black Milk speaks about the mistakes he believes they make, the impact on the brand and the systems that they’ve put in place to win back the trust and love of their audience.

There's more than one way to skin a cat. I do not subscribe to one particular style. Not in anything, really. I have my own style, but that doesn't mean it is the way. Filling up your webinars, maximizing interaction, increasing sales... no exception. There are many ways to do it. So a lot of the tips and tricks I'll talk about in this podcast, are not part of my primary model. I've tried most of them, though. In this episode of the Webinational Webinar Marking Podcast, day 14 of 20 Days to a

Krista Neher, author of Visual Social Marketing speaks about why visual social media has emerged as a powerful marketing tool, what makes effective visual posts and the challenges that visual marketing can overcome. Shownotes can be found at www.abn.org.au/smsb/visualsocial