Good Morning from the Marc Cox Morning Show!! This Hour: Ethan talks about his story of camping during the recent storms Trump Booed at Libertarian Rally Kim on a Whim:  Kim vs. Patriotism:  Kim relates a story to Marc about a young boy who was told to edit his speech, for his run for student council, to remove the part about patriotism. Marc tells about an award ceremony he went to where people could pick what category they wanted to compete in (male or female) Coming Up: Tonya J Powers, John

The less you do, the more someone will want your firm.The DisruptorsFrom the CPA Trendlines networkWith Liz Farr After helping people buy and sell accounting firms for years, Brannon Poe realized he had a treasure trove of valuable information that could help firm owners who were “motivated to change their practices for the better.” He’s leveraged those insights into a coaching program for accountants and several books. Program Notes: Dive deeper into this episode and browse the complete

Research suggests that Americans of all backgrounds recognize the nutritional importance of dairy. And yet, about 90% of Americans still do not get enough dairy in their diet. How can we change that? What lactose-free dairy options are currently available and how do we see the category expanding? What barriers still exist to dairy nutrition? Join us for this week’s episode of The Dairy Download to hear from two experts about the barriers to dairy nutrition among Americans, how the dairy industry can

The realities and opportunities beyond Big 4 firms.With Donny Shimamoto, Liz Mason, and Byron PatrickCenter for Accounting TransformationThe new episode of Accounting ARC, "Busting the Big 4 Myth," offers various perspectives on accounting careers.  Hosts Donny Shimamoto, CPA, CITP, CGMA; Byron Patrick, CPA, CITP, CGMA; and Liz Mason, CPA, share their unique experiences, challenging the notion that success in accounting is synonymous with working for one of the Big Four firms. Program

The takeaways crucial to ensuring sustainability and growth.Accounting ARC With Liz Mason, Byron Patrick, and Donny ShimamotoCenter for Accounting TransformationWhen a CPA realizes his business-owner client has never paid sales tax, it can be a jaw-dropping moment. When a CPA realizes his business-owner client has never paid sales tax, it can be a jaw-dropping moment. When they realize the client has owned and operated a successful business for years and is nearing 100 years old, it could

With Seth Finebergfor CPA TrendlinesGenie Whitehouse, CPA.CITP, the "Countess of Communication" for Brotemarkle, Davis & Co., LLP (BDCo), says you must meet your clients where they are and understand their personalities to better communicate with them. Doing so, she says, will provide the ultimate value for your clients.In this episode, Whitehouse discusses strategies for improving client communication and efficiency in tax preparation, emphasizing the importance of productivity tools,

HEADLINES - International Tea Day is Tuesday, May 21| Yogi Tea Recalls an Herbal Blend with High Levels of Pesticide Residue | Kenya President Urges Tea Sector to Add ValueSignup www.tea-biz.comNEWSMAKER – Matt McLean, founder and CEO of beverage brand Uncle Matt’s OrganicThe Ins and Outs of Organic Refrigerated Tea –According to Mintel International, refrigerated ready-to-drink teas are leading the growth in the ready-to-drink tea category. US sales are approaching $1.5 billion of the $4.2 billion

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.

Are credit card rewards points more valuable than cash back? This special presentation of All the Hacks with Chris Hutchins features deep dive into credit cards, with a focus on cash back versus points. Chris goes deep on strategies for every spending category and shares his analysis of how to optimize points vs. cash back for the best return on investment. All the Hacks with Chris Hutchins is a podcast about optimizing all aspects of your life, from travel to money to health to work and more

Advertising is on its way out. Or so marketing professor Scott Galloway suggested in his recent interview on the Uncensored CMO podcast. We (naturally) found this concerning. So this week, Elena, Angela, and Rob are taking a good, hard look at whether advertising really impacts business growth. They review how much the biggest and most innovative brands in the world really spend on advertising, how advertising connects brands with customers, and why brand storytelling matters. Topics

Ya Girl Renae & Kennilos TV Talk The Real Housewives of Atlanta Gossip. The reality TV show "The Real Housewives of Atlanta" has never been short of drama, but few storylines have caused as much controversy as the explosive fallout between Phaedra Parks, Porsha Williams, and Kandi Burruss. In a recent discussion on Ya Girl Renae and Kennilos TV, the question was raised: Should Phaedra and Porsha even be given a platform after their roles in one of the show's most infamous scandals?

Staying on top of the shifting landscape across modern infrastructure doesn't have to be overwhelming—Ingram Micro has your back, and then some, in navigating trends and enacting new solutions.Shelby Skrhak speaks with John Kinnan, category director at Ingram Micro, about:How modern infrastructure is evolvingHow Ingram Micro differentiates modern infrastructure solutions from competitorsHow Ingram Micro supports partners and resellers through modern infrastructure solutions To join the discussion,

There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting. In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an integrated suite of podcast marketing tools. Odile and I chat about the essentials of podcast marketing: creating a website, social media, metadata,

Connected TV is one of the most popular new marketing channels of 2024. According to eMarketer, CTV ad revenue will reach $28 billion this year. But it’s also one of the most complex and confusing channels. This episode is dedicated to fixing that. Elena, Angela, and Rob are joined by Director of Advanced TV Marrika Zapiler to break down how CTV works and why it’s attracting so much attention right now. Plus learn how to work around the channel’s complexities to drive performance with CTV campaigns,

Don't reinvent the wheel. Join a better wheel. The DisruptorsWith Liz FarrIn the latest episode of "The Disruptors," host Liz Farr talks with Chase Birky, the trailblazing co-founder of Dark Horse, a firm designed to redefine the traditional CPA experience. Born from a vision of a more equitable and efficient CPA firm, Dark Horse provides sole practitioners and small firms access to the resources typically reserved for larger entities. This "anti-CPA firm" aims to support underserved small

Sujith Nair, the WhatsApp-averse, badminton-loving chief mover and shaker of Beckn, gave us a peek into what the world's first e-commerce protocol is all about. Imagine if Colgate wanted to sell a lot of toothpaste, would it open separate exclusive stores on every street? NO! Instead, it ensures its products are available in all stores where people come to shop, and not just toothpaste. Similarly, Beckn is a way for an online business to make its products and services available on other stores

Accounting ARC: Unraveling the Collapse of Silicon Valley BankWith Donny Shimamoto, Liz Mason, and Byron PatrickCenter for Accounting TransformationIn the labyrinth of financial intricacies, the collapse of a bank sends shockwaves through the economic landscape, leaving stakeholders scrambling for answers. The podcast "Accounting ARC: Unraveling the Collapse of Silicon Valley Bank" embarks on a compelling journey, dissecting the demise of Silicon Valley Bank (SVB) and unraveling the

Brace yourselves. This week, we’re covering a highly debated marketing topic: targeting strategy. Elena, Angela, and Rob are joined by VP Strategy Dan Cleveland to talk about misconceptions around narrow vs broad targeting, problems with hypertargeting, and how CTV targeting is changing the game for TV advertisers. Plus, hear about a new targeting method Dan created with the help of machine learning, called Smart Targeting. Topics covered:   [01:30] Mark Ritson vs Byron Sharp on targeting[02:30] The

Hour 2 - After a fast moving early Thunderstorm moved across the Wichita area, Kansas Today Meteorologist Ronelle Williams tells us that Wichita remains in a slight chance category for severe weather this afternoon into evening.

Does mass reach marketing still have value in a world where digital advertising lets brands target their bullseye customer alone?This week, Elena, Angela, and Rob are discussing the importance of broad reach for business growth, driving long-term demand, and truly effective marketing. Inspired by P&G’s Mark Pritchard’s recent comments on what efficient and effective marketing looks like, they’re talking about everything from the origins of mass reach marketing to reach strategies on digital vs