In this episode of Digital Marketing for Contractors, Janet and Caitlin from Fat Cat Strategies explore the rapidly changing world of search engine optimization (SEO) and the key trends contractors need to know for 2025. With Google making over 5,000 algorithm changes in 2024 alone, staying ahead requires adapting to new technologies and search behaviors.The discussion begins with the rise of AI and machine learning. Tools like ChatGPT and voice assistants are reshaping how users find answers

IntroYoutube has little known settings with options to allow AI to use your content for training, and to what extent. Some disturbing data about mental health issues in the live event industries, and the difficulty in addressing themFor the past 2 years, the Live Event industries have increasingly come to rely on Tik-Tok for marketing...how would a Tik-Tok ban affect them? Rappers, like Drake, are using Twitch to create viral songs and viewer engagement. Possibly another alternative for Tik-Tok

Send us a textAre giraffes appropriate family pets? Are you team cat or team dog? Bee and Schroeder talk the world of pets and the benefits and drawbacks of owning one.Sites:https://snip.vet/Time Mag https://healthland.time.com/2011/08/18/crazy-cat-love-caused-by-parasitic-infectionCDC https://www.cdc.gov/parasites/toxoplasmosis/resources/printresources/catowners_2017.pdfPsychology Todayhttps://www.psychologytoday.com/ca/blog/zooeyia/202311/silent-suffering-the-high-rate-of-suicide-in-ve...

Send us a textToday host Julie South, uncover some of the complexities of national cat management in New Zealand in this second of three part series with Dr Helen Beattie. As a dedicated advocate for responsible cat ownership, Dr Helen shines a light on the vital role of veterinary professionals in transforming public perceptions and practices. Julie and Dr Helen explore the myths surrounding feline reproduction, the crucial importance of microchipping and de-sexing, and the dire need for str...

The show opens with a warm welcome and personal updates, including the introduction of a new pet cat named Whiskey. It discusses the Florida Man Games and frustrations over gender exclusion, alongside plans for protests. A cocaine discovery along the coastline is reported, followed by an incident involving a fuel tank from an F16. A violent altercation with a pizza delivery driver leads to murder charges, and traffic safety issues are highlighted. The show ends with a trivia segment and encourages

This episode celebrated Women's Health Month with a discussion centered on healthy aging for women featuring speakers Diana Place, Andrea Slaminsky, and Cat Corchado. Diana shared her experience hosting the Quest Gathering in Rhode Island, the value of the 333 Collective and the importance of embracing aging and fostering intergenerational connections. Andrea discussed her work as a women's midlife coach, introducing the concept of "Regency" as a new life stage for women aged

We're back from our holiday break! On Christmas Eve it was already Valentine's Day at one retailer, Alexis and Holly share all the delicious foods they ate while on the road -- burritos in San Diego and enchiladas in New Mexico. And Brad and Angelina are FINALLY divorced after almost a decade in court! Learn more about your ad choices. Visit podcastchoices.com/adchoices

We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine. But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when it seems like TikTok and Reels are ruling the roost? Plus, Ryan talks about working with clients on

In this episode of Digital Marketing for Contractors, the team at Fat Cat Strategies dives into an often-overlooked truth: online marketing alone isn’t enough to sustain and grow a successful home improvement business. While digital strategies like SEO, paid ads, and social media are crucial, the most successful contractors pair these tactics with offline marketing to maximize their reach and impact.Janet and Caitlin, co-owners of Fat Cat Strategies, share their expertise and real-world examples of

Every social media manager I know often laments about declining social media performance. Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year. Are you also tired of unpredictable social media algorithms sapping your engagement? In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the

În episodul 210 vorbesc despre o noțiune foarte des utilizată de multe persoane în ultima perioadă, anume „consecvența” (în engleză, „consistency”). Deschizi social media și în primele câteva secunde cu siguranță vezi un clip în care cineva îți spune cât de important e, dacă vrei rezultate, să fii consecvent. Până în punctul în care te-a convins. Și spui „gata, vreau să fiu așa!” Doar că nu știi de unde să începi în brandul personal. În acest episod îți spun 11 lucruri care funcționează pentr...

On this episode of Own It, we’re talking to Christine Tolton from Red Cat Marketing. She and her firm are based in Toronto. The company is a leading global agency specializing in strategy, branding and digital marketing. It’s celebrating its 20th anniversary this year. Christine is a craft cocktail and mocktail maker who also enjoys photography. Her journey to ownership is as fascinating as anyones. We talked about that, her thoughts on the gender gap in agency ownership and so much more. You’re

Have a great point of view to add? Send us a text with your thoughts!Uncover the keys to driving impact in a tech-driven world.Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity even in tech-heavy environments.From initiatives like PegaFest to navigating event follow-ups, this episode highli...

Send us a textY'all, we have a trio on the podcast today. I'm so excited to welcome Dr. Theresa Ashby and Catherine Curry-Williams to the podcast. Cat is a dynamic speaker and bestselling author known for her raw, authentic, and caring approach while Dr. Ashby challenges the status quo through her high-energy, cutting-edge, and humorous presentation leaves audiences re-imagining the future of business. Both are experts on collective giving and are reimagining philanthropy with their grassroot...

In this episode of The Real Bottom Line, I sit down with Christine Tolton, CEO of Red Cat Marketing, as she celebrates 20 years in business. Christine shares her journey from corporate to entrepreneurship, the lessons she’s learned, and her top marketing insights for 2025. Discover how to adapt to changing trends, harness creativity, and build a business that thrives.

Grab your eggnog, light up those Christmas lights, and get ready for holiday hijinks as we sleigh into the season! This week, Trevin faces a marketing crisis after stumbling upon an Amazon ad for Crime Junkie while shopping for cat products. Inspired, he asks Amanda the million-dollar question: what weird products could promote Live, Laugh, Larceny? Meanwhile, Amanda’s holiday dilemma is that a wanted poster criminal plastered all over town looks suspiciously like her husband. Coincidence, or

We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”Is this the end of Jaguar? Or does a cat always land on its...

In this episode of the Braun Performance & Rehab Podcast, Dan is joined by Cat Moss to discuss force plate considerations and applications, in particular of the countermovement jump (CMJ), countermovement rebound (CMJRe) & Squat jump. Cat Moss is a former Strength and Conditioning Coach and spent time at Colby College, Umass Lowell, & UNH. At Hawkin Dynamics, she works in customer support, event coordination, and sales/marketing. At Hawkin, Cat helps to provide top notch customer

In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).************************Timestamps:00:00 Intro03:28 Who is Lane Scott Jones?03:58 Is it overwhelming to write content for Zapier?06:20 Automation in the

Have a great point of view to add? Send us a text with your thoughts!Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation.Tune in now, wherever you get your podcasts.