Did you know marketers will spend more than $650 billion on online ads this year? Or that a surprisingly massive chunk of this spending will be completely wasted?This week, Elena, Angela, and Rob discuss Bob Hoffman’s recent book, Inside the Black Box, which highlights one of the dark sides of online advertising—ad fraud. As marketers, we all know ad fraud is a problem. But it might be even worse than we thought. Shockingly, WFA says that by 2025, ad fraud may be the second largest source of

The team takes a look at the US economy, the Trump & interest rate situation, China / Singapore and the crypto news.Remember to use Geo30 to get 30% off your subscription. It is a limited offer. Find out more at www.stenoresearch.com/subscribe Host: Andreas Steno & Mikkel RosenvoldFind our Crypto coverage here -https://stenoresearch.com/category/crypto-moves/FREE macro newsletter - https://stenoresearch.com/free/If you enjoy our content, Please subscribe to our Youtube Chann...

On Friday, Elon promised an August 8 unveiling of a new robotaxi  and replied to a post on X suggesting that Tesla was “shifting more resources” to the category.Meanwhile, Musk’s in a standoff with Brazil’s Supreme Court over what he sees as the country’s heavy-handed regulation of misinformation. The battle could force X out of one of its key markets. We discuss his legal challenges in Brazil with Sasha Issenberg, author of The Lie Detectives, and Bloomberg social media reporter Kurt Wagner

Singapore cultivated seafood firm Umami Bioworks believes that strategic mergers are crucial to overcome doubts about the sector and achieve buy-in from major brands which can help the category scale-up.

This person died in 2021, age 61. His brother Neil once told a reporter that he almost joined the newspaper business as a young man, but that he had deliberately botched an interview. By 1984, he spent four months opening for the comedian Sam Kinison. His sense of humor sometimes got him in hot water. A 2018 article about him said “The dedicated fan will identify two patterns in his television work: It is invariably funny, and it is invariably canceled.” He became familiar to millions as the Weekend

Philippi Village CEO Bushra Razack has officially been recognised as a continental leader in social enterprise, thanks to acknowledgement from the Forty Under 40 Africa Awards!Held in Nairobi, the award ceremony payed homage to African leaders and influential people across industries, including social enterprise (community upliftment and business combined).See omnystudio.com/listener for privacy information.

In this episode, we hear from our guest: Michelle Longmire, CEO & Co-Founder at Medable.Topics discussed:Michelle Longmire's Inspiration: In medical school, Longmire recognized a critical access gap in healthcare. Training at the University of New Mexico, she observed the challenges faced by underserved patients and envisioned a technological bridge to healthcare.Formation of Medable: The idea of Medable was shaped by Longmire's experience at Stanford and the rise of mobile technology

63% of TV advertisers doubt their ability to accurately measure TV’s impact. And it’s not just TV. Top-of-funnel marketing channels are notoriously hard to evaluate.But accurate attribution isn’t impossible. This week, Elena and Angela are joined by Director of Analytics Jordan Rossler to break down the report “Everything Wrong with TV Measurement.” They’re covering attribution best practices for brand marketing channels, including the importance of using multiple attribution models to determine

What does Microsoft’s Phil Spencer think is happening to the video gaming business? Plus Disney officially adds Hulu as a category inside of Disney+. And why are Apple users getting dozens of password reset notifications? Starring Tom Merritt, Sarah Lane, Scott Johnson, Roger Chang, Joe. To read the show notes in a separate page click here! Support the show on Patreon by becoming a supporter!

On Episode 699 of WHAT THE TRUCK?!?, Dooner is joined by Roadie CEO Marc Gorlin to talk about the company’s latest report, “Is Same-Day Delivery Worth the Hype?” We’ll look at the costs, logistics and consumer demands driving this category and if retailers are winning.EOS’ Gregory Hayes talks about how the U.S. Navy is retaking control of its supply chain via reshoring and 3D printing. We’ll learn the latest on how 3D printing is being used at the most demanding level. Trey Griggs and Dan

On Episode 699 of WHAT THE TRUCK?!?, Dooner is joined by Roadie CEO Marc Gorlin to talk about the company’s latest report, “Is Same-Day Delivery Worth the Hype?” We’ll look at the costs, logistics and consumer demands driving this category and if retailers are winning. EOS’ Gregory Hayes talks about how the U.S. Navy is retaking control of its supply chain via reshoring and 3D printing. We’ll learn the latest on how 3D printing is being used at the most demanding level. Trey Griggs and Dan

The Guild Pharmacy of the Year Award recognises pharmacies that are leading the way in providing innovative and optimal healthcare for members of their community.This year's winner is none other than Capital Chemist Southlands, who took home the 'Excellence in Business Management’ category as well as the overall ‘Pharmacy of the Year’ award! Praised for their excellent business strategy, leadership, and understanding of their community, Capital Chemist Southlands is a worthy winner of the award. In

Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book Influence is a marketing and sales bestseller.Whether you realize it or not, psychological principles are applied in marketing all the time. This week, Elena, Angela, and Rob are reviewing the six psychological lessons found in Dr. Cialdini’s classic book. They cover how marketers can use these principles for good (not evil) and how they show up in everything

David Kelly is the CEO of the Natural Diamond Council (NDC), the organization responsible for driving consumer interest in natural diamonds.Nearly four years since the rebranding of the NDC in 2020, the organization is embarking on a new campaign: ‘Real, Rare, Responsible,’ highlighting the values it argues are inherent in natural diamonds.In his role, David has developed a unique perspective of how the industry operates in different markets and cultures, how to approach category marketing in

How much has marketing really changed in the last decade? It might not be as much as you think.This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI developments. But they’re also talking about what doesn’t change. And how marketing for the future is sometimes about focusing on fundamentals. Topics covered:   [01:15] Some marketing fundamentals never change[04:00] How AI is

Emily Muse is an intelligent, accomplished, and hot AF entrepreneur. Shde owns Muse Massage Spa in Toronto, and chats with us about her business, porn, and political activism. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transformation TalksWith Donny ShimamotoCenter for Accounting TransformationIn the latest episode of Transformation Talks, renowned international speaker, leadership coach, and business consultant Scharrell Jackson emphasizes the pivotal role of Diversity, Equity, and Inclusion (DEI) in ensuring the sustainability of businesses across diverse industries. Jackson delves into the profound benefits of DEI, extending beyond business culture to impact recruiting and the overall bottom

At any time, only 5% of a B2B company’s potential customers are in-market. That’s a small group. Which means marketing to the other 95% might be pretty important...In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The B2B Institute from LinkedIn. They’re talking about the contrarian ideas Peter researched and popularized during his time at LinkedIn, including the 95-5 rule, why tight targeting isn’t always the right choice, and the role of

Muneeb Ali is the CEO of Trust Machines and the co-creators of Stacks — a layer-2 that enables smart contracts and decentralized applications to utilize bitcoin for base-layer security. In this episode of The Scoop, Ali discusses the growth and importance of Bitcoin Layer 2 solutions. He emphasizes the need for BTC capital to be deployed in L2s and the potential for Bitcoin L2s to become a significant category in the crypto industry. According to Ali, creating more on-chain uses for bitcoin will

Stel and Thassos are joined by Olympiacos Nicosia's Team Manager Eleftherios Petridis in another Cypriot football weekly roundup.On the agenda: - Protathlima review - New stadium announcements - Spin the wheel - Division 2 In other news....We are still raising money for Ena Oniro Mia Efxi! Details below: Here are the prizes available for each donation category: €50 Donation Category: Noera Wine Bar Stasikratous VIP Bar night Swarovski Crystals €100 coupon Atlantis Gardens, Mazotos Villa