AI is no longer a distant concept in pharma marketing—it’s here, transforming campaign design, review, and distribution. CEOs and CMOs face a critical question: Can I safely integrate AI into my marketing toolkit? AI offers speed, cost savings, precise targeting, and scalable personalization. Yet, it introduces significant risks, including data ownership, opaque algorithms, hallucinated content, and potential FDA violations. Accountability for AI-generated content remains a key concern—vendor...

In today’s Pharmaceutical Executive Daily, we cover Pfizer’s response to political pressure over COVID-19 vaccine safety data, Cheryl Reicin’s outlook on future GLP-1 investment, and Novartis’ $5.2 billion acquisition of Argo Biopharmaceuticals.

Rebecca Williams, narrates her blog written for the Dementia Researcher website. In this blog, Rebecca Williams challenges the idea of a single 'right' or 'wrong' career path in academia. Drawing from her own experience and her mother’s varied journey, she argues that every choice adds value, even if it feels like a detour. Rebecca encourages early career researchers to embrace uncertainty, see each step as part of a broader story, and focus less on optimisation and more on enjoyment of

The Eastern District of Pennsylvania has ramped up False Claims Act enforcement against pharmacies, with cases ranging from multi-million dollar settlements to outright bans on dispensing controlled substances. Coupled with the DOJ-HHS False Claims Act Working Group and a record-breaking national healthcare fraud takedown, the message is clear: enforcement is accelerating. Pharmacy owners must strengthen compliance programs, maintain accurate inventory records, and conduct early audits—before...

This week’s tHEORetically Speaking News Roundup covers DaVita’s massive ransomware attack impacting 2.7 million patients, the FDA’s updated COVID-19 booster approvals for high-risk groups, and Roche’s $700M investment in a new obesity drug facility in North Carolina. We also highlight Virginia’s success in attracting major pharma investments from AstraZeneca and Eli Lilly. Tune in for this concise recap of the week’s most important HEOR, RWE, and Market Access updates!

In this episode, we explore why pleasing others is not why we're truly loved. [0.01] Introduction[0.40] Chelle reads the storybook [1.10] Evie guides listeners through the tool Shiatsu Swings[3.19] Outro This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit michellemcquaid.substack.com

The Office of Inspector General (OIG) recently issued an advisory opinion approving a telehealth business model where a management company leases clinicians and provides backend services—like scheduling, billing, and digital marketing—to a separate physician practice. While this setup might raise anti-kickback concerns, OIG says it’s compliant under the personal services and management contracts safe harbor. This matters for pharma, digital therapeutics, and connected device companies increas...

Transportation is one of the largest contributors to global greenhouse gas emissions. Cars, trucks, planes, and ships rely heavily on fossil fuels, creating pollution and accelerating climate change. The transition to renewable transportation is therefore essential—not just for reducing emissions but also for improving public health, air quality, and urban life.

When it comes to tackling climate change, it’s easy to feel powerless. After all, governments and corporations make many of the big decisions that affect our environment. But history shows us that individual action matters—and when multiplied across millions of people, it becomes a powerful force for change.

Food is central to human life, but the way we produce, distribute, and consume it is a major contributor to climate change. Agriculture accounts for roughly a quarter of global greenhouse gas emissions, consumes large amounts of water, and drives deforestation. Transforming food systems is therefore essential to building a sustainable future.

Oceans cover more than 70% of the Earth’s surface and play a critical role in regulating climate, supporting biodiversity, and providing food and livelihoods for billions of people. Yet, they are under unprecedented stress. Pollution, overfishing, and climate change are pushing marine ecosystems to the brink, threatening both the planet and humanity. Protecting the oceans is no longer optional—it’s essential.

The fight against climate change isn’t only happening in laboratories or government agencies—it’s thriving in the fast-paced, creative world of startups. Around the globe, green tech startups are pushing the boundaries of innovation, developing solutions that are both environmentally impactful and economically viable. From renewable energy to sustainable materials, these companies are redefining what’s possible in a rapidly warming world.