Web3 promises to make the internet more decentralized and democratic — but there are lots of unknowns that could cloud that utopian vision.

An extract from 'Good Girls do Sell' CHAPTER 2 - The Solution is W.I.I.F.M. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker What’s In It For Me appeals directly to the attention and decision-making functions of the human brain. The Amygdala, a part of the brain which rules much of our actions and behaviour. The Amygdala determines in a fraction of a second what we pay attention to.  It will pay no attention at

An extract from 'Good Girls do Sell' CHAPTER 2 - Confidence is the Key Me, Myself, & I Today's Consumer Is Focused on 'Me, Myself, and I'. The only thing your customer is thinking is, "What's in it for me?" The one thing your customer cares about is, "Will this work for me?" And just because you are partial to a particular method, product, design, or style, etc does not mean the market will share your sensibilities. You're probably familiar with a very famous quote from Henry Ford about his

Listen to the User Adoption Podcast interview with Ed Powers For more information, visit useradoptionpodcast.com You can follow the User Adoption Podcast on: Apple Podcasts Google Podcasts Radio.com RadioPublic Spotify Stitcher TuneIn Questions?

An extract from 'Good Girls do Sell' CHAPTER 2 - Confidence is the Key You Mean It's Not About Me? “Humility is not thinking less of yourself, it's thinking of yourself less.” Rick Warren Rather than focussing on negative perceptions around the fear of being rejected when in the selling process, ask yourself instead – if you were your customer, What’s in it for ME?  Why would I want your product or service? I want you to write W.I.I.F.M. in big letters somewhere you can see this daily.  Every

An extract from 'Good Girls do Sell' CHAPTER 2 - Confidence is the Key In Case you are wondering... Your Product is Not Enough “With realization of one's own potential and self-confidence in one's ability, one can build a better world.” Dalai Lama Understanding the number one, most important element to confidently cold-calling and sell face to face is having not only a belief, but to possess a core conviction regarding your product or service, and what you can offer. It will change the way you

An extract from 'Good Girls do Sell' A Big Scary Movie in My Head “Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.” Og Mandino Forbes magazine has acknowledged the increase in the number of entrepreneurial women has grown exponentially in recent years.  Starting up in business can be an exciting time for the woman entrepreneur but also a daunting time too.  In the excitement of getting things