An extract from 'Good Girls do Sell' CHAPTER 3 - Not Just a Shift, But a Transformation Believe What? As you would imagine transforming one’s beliefs and values are often the biggest sticking point for most people when it comes to removing programmed negative attitudes towards salespeople and selling. We can describe our attitude as a like or dislike of something – it is a judgment.  These can be positive, negative, or ambivalent.  Our attitudes arise from our inner framework of values and

Welcome to what will be the last ever Digital Tourism Show… but not the end of me producing even more videos, podcasts, articles and marketing advice! Stay tuned to find out more.Many of you are probably aware that myself, Pete Syme and Mitch Bach took over the Tourpreneur community and podcast from Shane Whaley as he starts a new career over at Fareharbor. The three of us are about to launch an obscene amount of content that will help every Tour Operator understand many aspects of their

Listen to the User Adoption Podcast interview with Isabel Ruiz For more information, visit useradoptionpodcast.com Also, check out CSM Toolbox and inSided. You can follow the User Adoption Podcast on: Apple Podcasts Google Podcasts Radio.com RadioPublic Spotify Stitcher TuneIn Questions?

An extract from 'Good Girls do Sell' CHAPTER 2 - Confidence 101 Without sales, you have no business. And for most starting a new business there are often no funds to employ a sales team.  As well as the CEO, CFO, designer, bookkeeper, marketing guru, whether you like it or not, you also need to become the sales expert in your business. 1. Develop a positive self-image Develop a positive self-image by believing you are an expert in your field. 2. Gain Clarity For many people, the source of their

An extract from 'Good Girls do Sell' CHAPTER 2 - The Devil is in the Details of the Pitch “You get what you pitch for and you’re always pitching” Matthew Michalewicz Once you are clear on your customer’s reasons for purchasing, you will be able to obtain clarity to craft a business/social pitch that reflects what you do in the best possible fashion.  A powerful pitch can deliver opportunities that will gain you new clients and open doors to future joint ventures. Being able to pitch your

Web3 promises to make the internet more decentralized and democratic — but there are lots of unknowns that could cloud that utopian vision.

An extract from 'Good Girls do Sell' CHAPTER 2 - The Solution is W.I.I.F.M. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker What’s In It For Me appeals directly to the attention and decision-making functions of the human brain. The Amygdala, a part of the brain which rules much of our actions and behaviour. The Amygdala determines in a fraction of a second what we pay attention to.  It will pay no attention at

An extract from 'Good Girls do Sell' CHAPTER 2 - Confidence is the Key Me, Myself, & I Today's Consumer Is Focused on 'Me, Myself, and I'. The only thing your customer is thinking is, "What's in it for me?" The one thing your customer cares about is, "Will this work for me?" And just because you are partial to a particular method, product, design, or style, etc does not mean the market will share your sensibilities. You're probably familiar with a very famous quote from Henry Ford about his