Why do people actually subscribe? Why do they buy? What makes them willingly hand over one of their most prized possessions—their email address—for a PDF or training?  And what about their TIME? Why would they spend it reading your emails instead of scrolling cat videos?  And what gets them to part with their hard-earned cash for something you’re offering (or promoting)? Today, we’re breaking down the ONLY five reasons people subscribe and buy. If you don’t know these, selling anything is basically

For our first-ever episode, I’m joined by Cat Anderson, Director of International Marketing at Sprout Social and host of the Social Creatures podcast. We dive into the ever-evolving world of social media and the trends shaping 2025.From brand authenticity to reflections on the evolution of the Social Creatures podcast, Cat brings her insights from working at one of the biggest social media management platforms. Whether you’re deep in the trenches of digital marketing or just here for the chaos, this

The Neon Lounge is back and open for business with another insightful episode for event professionals!This week, we sat down with Craig Mathie, the founder of Project 30 Event Management, a personal mission that he started at 30 to create a better, more fulfilled life.Together, we have an open and meaningful conversation about: The journey of coming out, embracing identity, and finding confidence The power of counselling and how it can change your perspective Mental health in the events industry

This week Chris and Andy chat to Cat Edney, multi awardwinning Dental Therapist, about her career journey becoming a dental therapist. Cat explains more about the training she undertook to qualify, how a therapist role differs to a hygienist, and the current challenges and barriers faced in the profession. She talks about access to dental training opportunities, the creation of her course, 'The Modern Therapist’, a hands-on course designed to inspire, support and drive dental therapy in practice,

Send us a textToday host Julie South, uncover some of the complexities of national cat management in New Zealand in this second of three part series with Dr Helen Beattie. As a dedicated advocate for responsible cat ownership, Dr Helen shines a light on the vital role of veterinary professionals in transforming public perceptions and practices. Julie and Dr Helen explore the myths surrounding feline reproduction, the crucial importance of microchipping and de-sexing, and the dire need for str...

In this episode we speak to Andy Tarnai. Over a highly distinguished career, Andy has held various regional and global marketing roles in consumer healthcare, leading to general management and now consulting. In a highly stimulating conversation he shares insights from his learning journey with AI and how he applies it to his experience as a classically trained marketer. Dave shares his views on the importance of a sandbox and Nick points out not if his cat Raymond has been anywhere near it....

🎙️ Corneliu Vîlsan este un expert cu peste 20 de ani de experiență în Management General și roluri de nivel inalt (Marketing și Dezvoltare de Afaceri) la unele dintre cele mai importante companii din lume, inclusiv multinaționale de top precum Pernod Ricard, Seagram, Johnson & Johnson și Schneider Electric. A activat în peste 50 de tari de pe trei continente, și acum este decis să își ofere sprijinul producătorilor români de vin (și nu numai). În ianuarie 2025, îl veți putea urmări și la

IN THIS EPISODE...Sales and Marketing is like stealing your neighbour’s cat…and in this episode, I talk to Bryony Thomas at Watertight Marketing to find out why.Bryony is the creator of the Watertight Marketing methodology, captured in her best-selling book of the same name which acts as the hub to a suite of thinking tools that have been designed and refined over two decades and acrossover 2000 organisations.- - -𝗕𝗥𝗬𝗢𝗡𝗬𝗧𝗛𝗢𝗠𝗔𝗦𝗕𝗜𝗢:Bryony is an award-winning speaker, author, marketing

Cat Mulvihill is becoming a rising YouTube star with her video content focused on communication and presentation skills, including technology, Zoom, and personal knowledge management systems.This conversation teaches us what sets the best professionals apart from the rest on their Zoom calls. We gain insights on the best mics, videocams, and other technologies to use. We also wrap up the visit with simple ways to kill our filler words.

Join us for an exhilarating episode as we explore the dynamic ways brands are evolving in today's digital landscape! From California Pizza Kitchen's innovative marketing strategies following a rebrand to the White House's savvy social media tactics, we're unraveling case studies that exemplify adaptability and engagement. Discover the latest trends in SEO that emphasize quality over quantity, and learn how successful companies like Jelly Cat are building brand loyalty through authentic

Welcome to another episode of The Art of Consulting, where we delve deep into the strategies and experiences of seasoned professionals in the consulting sphere. Today's guest is none other than Mark Amtower, the founder and partner of Amtower & Company, a firm specializing in marketing to the government. With a career spanning 39 years, Mark has been at the forefront of acknowledging and leveraging the nuances of marketing within the government contracting world. Episode Breakdown: 00:00 - 00:01:

Welcome to another enlightening episode of the Art of Consulting podcast, where we delve into the personal and professional journeys of some of the most inspiring leaders in the industry. In today’s special installment, we are thrilled to welcome Ms. Pat Kaiser, a dynamic leader whose extensive background spans operations, marketing, sales, IT, HR, risk management, and mergers and acquisitions. Join us as we explore Pat’s journey, from her impactful career in consulting to her significant

Welcome to another enlightening episode of the Art of Consulting podcast, where we take deep dives into the personal and professional journeys of some of the most inspiring leaders in the industry. In today's special installment, we are thrilled to welcome none other than Ms. Pat Kaiser. Pat is a beacon of dynamic leadership, known for her hands-on approach and her uncanny ability to foster high-performing teams. Her extensive background covers a gamut of functions including operations, marketing,

Jacqui discusses how the recent refurbishments at Crewe Hall Hotel have helped the management and staff to offer more flexibility for their private and corporate customers.

Bring your funniest, most assured self forward with the help of creators CAT LE and NATASHA ELECTRA! Cat breaks down why being funny REQUIRES a certain level of cringe, and how to stop worrying about what other people think. Natasha gives tips on how to show up to a party and be carefree (without alcohol) as a recovering introvert. The girls discuss how everything seems to fall into place once you relax and actually start having fun. Be your group's fun friend!New episodes every Tuesday! Watc...

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the topic of using screenplay structure as a project management and promotion tool.In the book Save The Cat by Blake Snyder, there is a great outline that Blake calls a "Beat Sheet". In this episode, we look at the Blake Snyder "Save The Cat" story structure for

On this episode of Goalchat, host Debra Eckerling talks about fitness and fun with workout warrior Kevin Bailey, human performance expert Dr. Alexander Chriest, and holistic nutritionist Cat Dillon. Do you combine fitness and fun? Do you want to? The trio share their favorite - and least favorite - workout experiences, advice for incorporating fun into fitness, and more. What Does Fitness Mean to You? Kevin: Being in a good place physically, mentally, and emotionally Alexander: Being open to the

In this episode, Fiona chats with Gareth and Cat of Tarts Anon. They share their insights on sustaining a business in the fast-paced world of hospitality. They discuss the challenges and triumphs of growing their tart-making business. Tune in!You'll Learn How To:Challenges and growth during the pandemicBalancing technical skills with business demandsMarketing and community-building through social mediaThe transition from home kitchen to commercial spaceStaff management and maintaining qualityVisual

We are proud to introduce the first "League of Leaders" award recipient, January Fitzgerald.January is currently the Director of Activities at Indigo in Carolina Forest. In 2023, SRI Management named her Director of Activities of the Year! She's been a devoted mother, former Carolina Panthers Top Cat and Director of Activities and in all areas, she has exhibited a brand of leadership in which you help people understand the "Why" rather than just talking about "What" they are doing.Januar...

CAT season poses quite a few marketing challenges for restoration contractors, but within each challenge there are an equal amount of opportunities for the restoration company who is prepared. These marketing challenges mirror most of the common challenges restorers face during CAT season, like the huge increase in demand which strains resources, budget and heightens the competition. In this episode I walk you through some of those challenges but more so how to leverage digital marketing to