In this episode, Gresh discusses the importance of building a media company and how to leverage content to grow your business. He shares valuable insights on understanding your target market and setting goals for your content marketing efforts.Gresh emphasizes the importance of understanding your target market and their pain points. He highlights the significance of setting clear goals for your content marketing strategy. Additionally, Gresh explains the concept of the long tail in content

Ever wondered how to truly optimize your email campaigns? Join us as we chat with Jeanne Jennings, founder of the Email Optimization Shop, about innovative strategies, myth-busting, and the latest best practices for email marketing. Discover how business metrics are your ultimate KPI, why straightforward subject lines work best, and the pitfalls of third-party email lists. Jeanne also explores the power of valuable content in newsletters over promotional material and discusses the evolv...

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!)So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand?I was so lucky to be joined by Alex McGrath to chat with us on how we can start incorporating more DE&I into our marketing!Alex leads the DEI and Wellbeing porf...

Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List. Mark is a serial entrepreneur and award-winning global thought leader at the intersection of technology, entertainment, and brand building. He has successfully founded and

We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today.🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive

In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki. We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between.I share some of the unique experiences that I've had in my life and how they have helped shape our approach to business, marketing, and building Done By Nine.Plus, Adam and I discuss and share insights on the evol...

Send us a Text Message.In this mini pod, Mike sat down with Rachel Humphrey, Marketing Director of Mars Foods.She talks being like Aldi - "good different" and Ted Lasso as the ultimate leader! It's one not to be missed. Tune in next Thursday at 9am for the full chat!

It’s cutting-edge, transformative and at the forefront of the crypto revolution - it’s Binance.This week, we sit down with the powerhouse Rachel Conlan, the Global Chief Marketing Officer of Binance. With a user base of 170 million worldwide, Binance is like the 8th largest country on Earth! In this episode, our Chief Growth Officer, Declan Hollywood, explores Rachel’s remarkable 20-year career in marketing, from her tenure as Global CMO for Havas in New York to her bold pivot into the world of

In this episode, we spoke to the inspiring Zumi Njongwe, the dynamic Marketing Director of Nestle. With over four years at the helm of Nestle’s marketing and a rich history at Diageo, Zumi brings a wealth of experience and passion for building beloved brands. In this episode, our Chief Growth Officer, Declan Hollywood, explores Zumi’s journey from spearheading iconic brands like Guinness across Africa to leading the charge at Nestle. Dive into a conversation about the power of food, the magic

It’s iconic, it’s innovative, it’s at the heart of sustainable marketing - it’s Unilever's Hellmann’s. In this episode, Christina Bauer-Plank, the former Global Vice President for Hellmann's shares how her rich background in chemistry, R&D, and marketing aided her in mastering the art and science of building brands with purpose. In this episode, our CEO and Founder, Jon Ratcliffe, delves into Christina’s journey from an Austrian farm to the helm of a global powerhouse. Discover how her

It’s cheeky, it’s tasty, it’s continuously on the pulse of social affairs - it’s Nandos. This week, we speak to the man responsible for the iconic marketing components of Nando’s in over 13 countries - Doug Place. The conversation with the fellow South African is much like any cheeky Nando’s ad you’ve ever seen - highly entertaining, enlightening - and filled with subtle wisdoms.

We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focus, the psychology of marketing and how to humanize your brand through direct connection with your consumer.About Jennie: As a Korean immigrant

Is this the end for festivals, live events and venues? With closures and cancellations happening at a record rate, James and Barnaby dive into what this all means for the world of Event Marketing along with the other latest news in digital marketing and social media.Recorded: 29th May, 2024 On this Episode 00:00 Welcome 01:36 Successful event marketing in the age of declining festivals? 05:19 AI content labelling 08:39 A new feature on Bluesky 09:50 TikTok reveals hour-long uploads 11:29 Fan

Lawyers: How to Align Marketing With Your Career StagesThis episode is perfect for lawyers at any level of career. Jump in with your questions! Join Simon Marshall, Marketing Expert for Lawyers and I as we discuss: 🧑‍🎓 What 3 stages of marketing happen during a legal career 📈 How important marketing is to your own progression 🧑‍💻 The marketing-related activities that you can increase as your career progresses 🗣️ How to find the balance between privacy and over sharing in your

Gresham discusses the unexpected power of a 'fail wall' and the lessons learned from failure, emphasizing the importance of embracing failure as part of the path to success.Gresham and Anatolii discuss the psychology of failure, the fear of failure, and the importance of persistence in the face of setbacks. Gresh highlights the common mistakes in media marketing and SEO, emphasizing the importance of aligning strategy and understanding the tools used for optimization. Business Pillar:

Are you stuck in a cycle of boring business ideas and over-hyped marketing trends? What if you could scale your business, pivot, or grow in a way that felt authentic and was effective in selling your programs?You can, and it’s so much easier than you think! Today I’m telling you all about how Subconscious Marketing changed my business and gave me the proud moment of being able to pivot and drop my niche, AND see the biggest growth my business has ever seen!Whether you love your curr...

Interested in flirting with an AI-powered large language model (LLM)?This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video

In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Bekah spotlight their marketing shoot at Dontage, newly partnered as Alpha Partner 009. They take listeners behind the scenes at the impressive Dontage facility in Fairfax, Virginia, highlighting its unique architectural elements and spacious treatment areas. The episode delves into their strategic approach to capturing the essence of Dontage through wide-angle shots and personal interviews, emphasizing how space and provider

In today's episode, we're tackling a crucial topic for every business owner: "How do you know your marketing plan is working?" We'll be diving into the key metrics and indicators that can help you assess the effectiveness of your marketing efforts. From tracking sales growth to analysing customer feedback, our members will share valuable insights and practical tips to ensure your marketing strategies are driving results. Whether you're a seasoned entrepreneur or just starting ...

If your seeing this after the video you now know Lorem Ipsum ranks why wouldn't chat GPT in this very fun video I wanted to just showcase a lorem ipsum page that we created that was ranking very well. The reason why I'm showing this is when we look at Open AI's chat GPT. I see a lot of bloggers and SEO's complaining about the quality and that Google will not rank A.I content or chat GPT content for that matter. So I just wanted to Showcase some of the things that we have looked at and if