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PODCAST

The PRovoke Media Podcast

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

business marketing

All Episodes

32:34

CCO Podcast: Megan Noel on “Bringing all the...

The PRovoke Media Podcast ·

2026/02/10

After a career spanning roles at Edelman, PwC, and Golin, Megan Noel made the decision last year to take on a new challenge at what was then Adtalem Global Education, leading a corporate affairs function that spanned investor relations, government relations, internal and external communication, enterprise brand, social responsibility and more under CEO Steve Beard, who was determined to “bring all the storytellers together,”Last week, Adralem rebranded as Covista, a change that went beyond a new

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34:07

PRovoke Podcast: Richard Edelman on Why Companies...

The PRovoke Media Podcast ·

2026/01/30

In the wake of the World Economic Forum in Davos and the release of the larest Edelman Trust Barometer last week, PRovoke Media founder Paul Holmes sat down with Richard Edelman for a wide-ranging discussion that covered polarization, global pessimism, the potential for companies to become “trust brokers,” how tech companies have failed to address concerns over AI, what Martin Sorrell got wrong about the PR industry, and how the holding companies getting rid of “the idea machines” might benefit

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44:48

Agency Leaders Podcast: Burson's Corey duBrowa in Davos

The PRovoke Media Podcast ·

2026/01/26

In this episode of the PRovoke Media Agency Leaders Podcast, Burson global CEO Corey duBrowa and UK CEO Simon Redfern chat to editorial director Maja Pawinska Sims in the midst of the World Economic Forum in Davos. They talk about how the event has evolved and how Burson is adapting and innovating in a new era of reputation management, including the agency's new research, The Global Reputation Economy: A New Asset Class for a New Era. The duo also reflect on what being a business and agency leader

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32:35

Athletic Brewing CMO Andrew Katz

The PRovoke Media Podcast ·

2026/01/21

In this episode of the PRovoke Media CCO Podcast, Maja Pawinska Sims is joined by Athletic Brewing’s chief marketing officer Andrew Katz to explore the rapid rise of low- and no-alcohol beer, and what it says about changing consumer culture. Katz discusses how Athletic has helped transform alcohol-free beer from a functional compromise into a credible, aspirational brand, driven by better product, cultural shifts and a broadening audience well beyond younger consumers. The conversation also dives

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42:54

Agency Leader Podcast: PHA Group's George Coleman

The PRovoke Media Podcast ·

2025/12/16

In this episode of the PRovoke Media Agency Leader Podcast, Maja Pawinska Sims is joined by The PHA Group’s CEO George Coleman, who joined the firm in April this year after founding and scaling Weber Shandwick sister agency Current Global. The lively conversation covers The PHA Group’s 20th anniversary, evolution, culture and future plans; how AI is being integrated into the agency and industry; the ongoing importance of storytelling in PR; and the difference between working in network and

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37:38

Podcast: In 2026, Truth Will Be The Ultimate Brand Value

The PRovoke Media Podcast ·

2025/12/10

Every year, Havas Red gazes into its crystal ball and produces its Red Sky Predictions. We sat down with the firm’s Europe and UK CEO Rachael Sansom to discuss what’s ahead for the PR Business.

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29:29

Reclaiming Confidence in a Chaotic Marketing Landscape

The PRovoke Media Podcast ·

2025/11/24

Diana Marszalek and Michael Kempner discuss why so many leaders feel paralyzed despite having more data, tools, and technology than ever.

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33:39

Podcast: Inside PRovokeGlobal on Purpose, Talent and AI

The PRovoke Media Podcast ·

2025/11/18

Aarti Shah talks with Kathryn Metcalfe and Jennifer Teitler about the biggest takeaways from PRovoke Media’s Global Summit in Chicago including AI’s acceleration and learning to say no and why emotion still matters more than data in combating misinformation.

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49:41

CCO Podcast: On Being Technology and Data-Driven at...

The PRovoke Media Podcast ·

2025/11/09

For the latest edition of our CCO Podcast, Paul Holmes sat down with Leslie Cafferty, chief communications officer at Booking Holdings, to discuss how she manages a portfolio of technology-driven travel brands, how she balances the needs of different stakeholders and reaches them through a variety of channels, the challenges of working with influencers, and how the company is incorporating AI into its communications efforts.

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58:18

The 2025 Young Changemakers

The PRovoke Media Podcast ·

2025/10/23

In this inspiring episode of the PRovoke Media podcast, Maja Pawinska Sims talks to our Young Changemakers for 2025. The four amazing young women from underrepresented backgrounds around the world have been recognised as future leaders of the communications industry, in the fourth year of the competition: Liyana Shirin in London, Elsie Merhi in Dubai, Kayla Marrero in Washington DC and Lívia Gammardella in Sao Paulo, Brazil. Before the conversation with the Young Changemakers, we speak to the woman

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21:54

Podcast: Golin's "Raising the Rare" Report

The PRovoke Media Podcast ·

2025/10/17

Golin's Jaimee Reggio discusses the needs of young people living with rare diseases during their transition to adulthood.

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21:54

Podcast Jaimee Reggio

The PRovoke Media Podcast ·

2025/10/17

Golin's Jaimee Reggio on rare diseases and young adults

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25:57

Podcast: Brandon Edwards

The PRovoke Media Podcast ·

2025/09/29

Unlock Health's Brandon Edwards discusses healthcare marketing in the post-truth era.

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20:59

Podcast: News Influencers’ Role In Shaping Public...

The PRovoke Media Podcast ·

2025/09/24

Journalist Aaron Parnas and Avoq’s Jaclyn Rothenberg discuss the rise of news influencers and how communicators can best engage with them.As consumers increasingly turn to platforms like TikTok for news, a new breed of digital journalists, dubbed news influencers, are emerging as important sources of information, particularly for younger audiences. In this PRovoke Podcast, Aaron Parnas, a lawyer-turned-news influencer with an immense following, and Jaclyn Rothenberg, an Avoq senior VP, discuss who

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37:04

CCO Podcast: Managing Change Amid Controversy at Novavax

The PRovoke Media Podcast ·

2025/09/21

Novavax CCO Silvia Taylor discusses the company’s role in developing a Covid vaccine, the ensuing vaccine controversy, and how Novavax refined its strategy and its positioning. Throughout those challenges, the corporate affairs function has managed multiple stakeholder relationships, with an emphasis on adding commercial value.

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32:50

The CCO Podcast: How Swisscom’s Communications Team...

The PRovoke Media Podcast ·

2025/09/14

As companies seek to incorporate artificial intelligence into their communications efforts, authenticity and transparency are critical, says Swisscom’s Myriam Käser.

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29:41

Podcast: Amanda Berenstein on What’s Fueling Mexico’s...

The PRovoke Media Podcast ·

2025/08/25

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47:21

Trophy Case: Wiith "Piece of Me," KPN Tapped Gen Z...

The PRovoke Media Podcast ·

2025/08/25

In the first episode of our new Trophy Case podcast series, PRovoke Media editor-in-chief Paul Holmes sat down with Dave Frauenfelder, VP brand, marketing communications and sponsorships at Dutch telecom provider KPN, and Jacqueline Bosselaar, executive strategy director, CEO and founder of HPB Het PR Bureau, to discuss the “Piece of Me” campaign, winner of our Platinum SABRE for the best public relations campaign in the EMEA region.

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31:16

Current Global on what consumers really think of NSFW...

The PRovoke Media Podcast ·

2025/07/31

In this episode of the PRovoke Media podcast, recorded in Cannes, Current Global CEO Mike Rosich talks to Maja Pawinska Sims about the agency's new NSFW Pulse research. This provocative new study explores how consumers really feel about brands engaging with so-called ‘not safe for work’ topics in culture and society, from DEI to LGBTQ, plus their views on taking a stand on areas such as climate change, immigration and reproductive rights. The results show a clear divide across political persuasion,

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34:33

Jennifer Risi in Cannes: "Stay the Course"

The PRovoke Media Podcast ·

2025/06/30

In a podcast from PRovoke Media’s Cannes HQ, The Sway Effect’s Jen Risi discusses her on firm’s commitment to diversity and inclusion, and he advice that clients hold the course.

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526 results

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