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PODCAST

The PRovoke Media Podcast

Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.

business marketing

All Episodes

31:48

SABRE Showcase Podcast: In the Age of AI, Icelandair...

The PRovoke Media Podcast ·

2026/10/05

Gísli Brynjólfsson, director of global marketing for Icelandair, and Philippa Solway, head of travel and tourism, consumer and brand marketing at FleishmanHilard, joined Paul Holmes to discuss their “Iceland: The Real Unreal” campaign, which took top honors at this year’s EMEA region SABRE Awards.

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29:18

Provoke Podcast: Patrice Lavoie

The PRovoke Media Podcast ·

2026/09/30

Patrice Lavoie, Director of Public Affairs and Communications at Héma-Québec, discusses the challenges of rallying consumers around providing a service, blood donation, not a product.

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33:03

PRovoke Podcast: PR Newswire's Susan Wohleking On...

The PRovoke Media Podcast ·

2026/09/18

As audiences increasingly turn to AI platforms for information, simply being visible is no longer enough. Brands also need to think about whether they are being understood, trusted, and surfaced as authoritative sources.In this episode of the PRovoke Media Podcast, APAC editor Camillia Dass speaks with Susan Wohleking, senior vice president of marketing at PR Newswire, following the PRovoke Media Asia-Pacific Summit in Singapore. They explore how AI is reshaping brand discoverability and authority;

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49:41

CCO Podcast: Evonik’s Norbert Neß on Why the Company...

The PRovoke Media Podcast ·

2026/09/13

The German chemical company acknowledges its problematic history and takes a courageous leadership position against the re-emergence of the far right.

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32:47

Provoke Podcast: Jeff Hicks

The PRovoke Media Podcast ·

2026/08/13

Jeff Hicks joins the PRovoke Podcast

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25:18

Agency Leaders Podcast: Prompt's Paul Dyer

The PRovoke Media Podcast ·

2026/07/13

Paul Dyer discusses growing the legacy agency Lippe Taylor into a marketing communications firm

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29:34

Cannes 2026 Podcast: Nitin Mantri on the “Future of...

The PRovoke Media Podcast ·

2026/06/28

Nitin Mantri on the upcoming “Future of Communications” report, the ways in which artificial intelligence is changing the profession, and the robust Indian presence at Cannes this year.

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33:43

Cannes 2026 Podcast: The Sway Effect’s Jen Risi on...

The PRovoke Media Podcast ·

2026/06/28

The Sway Effect founder and chief executive Jennifer Risi joined Paul Holmes at PRovoke Media HQ in Cannes last week, discussing the state of corporate affairs and how modern public relations agencies are adding value.

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43:27

CCO Podcast Tracy Schroeder

The PRovoke Media Podcast ·

2026/06/09

In this episode we talk to Tracey Schroeder who is Chief Communications & External Affairs Officer with Inova.

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39:22

CCO Podcast: Aflac's Ines Gutzmer on Creativity and More

The PRovoke Media Podcast ·

2026/06/02

The latest edition of our CCO Podcast series features a conversation with Ines Rodriguez Gutzmer, senior vice president and chief communications officer at Aflac.

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41:02

CCO Podcast: AJ Jones

The PRovoke Media Podcast ·

2026/05/26

AJ Jones is CCO of Monumental Sports

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43:43

Agency Leaders Podcast: Hotwire's Grant Toups and...

The PRovoke Media Podcast ·

2026/05/15

In this episode of the PRovoke Media Agency Leaders Podcast, Maja Pawinska Sims sits down with Hotwire’s new global CEO Grant Toups and UK managing director Charlotte Harvey to explore what they describe as a defining moment for both the agency and the wider communications industry. Just months into their roles, the pair outline a vision built less on “reset” of one of the most famous tech agency brands, and more on acceleration, positioning Hotwire at the intersection of technology, storytelling

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43:10

Real Time Stakeholder Intelligence Is Critical for...

The PRovoke Media Podcast ·

2026/04/12

A month or so ago, reputation intelligence company Caliber announced a US advisory board, including former Medtronic and Verizon CCO Torod Neptune, now a professor at UNC–Chapel Hill, to help the company connectstakeholder intelligence to the real-world challenges organizations face every day.At the time, Caliber CCO Shahar Silbershatz called for what he called “an intervention” on behalf of the profession, promoting a more real-time, data-driven, and disciplined approach to communication. In

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41:07

Agency Leaders Podcast: BPI's Andrew Bleeker & Jo-Ann...

The PRovoke Media Podcast ·

2026/04/02

In this episode of the PRovoke Media Agency Leaders podcast series, Maja Pawinska Sims is joined in person in London by Andrew Bleeker, founder and CEO of Bully Pulpit International (BPI) and the award-winning US-based corporate and public affairs agency's newest senior joiner, former Ketchum leader Jo-Ann Robertson, now BPI's president of Europe and Transatlantic growth leader. The trio's lively chat ranges from the agency's roots and Bleeker's background as President Obama's digital campaign guru,

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28:27

Krishana Davis on the Manosphere

The PRovoke Media Podcast ·

2026/03/30

Diana Marszalek speaks with Precision Strategies EVP of digital and multicultural engagement Krishana Davis about new research exploring the manosphere.

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32:34

CCO Podcast: Megan Noel on “Bringing all the...

The PRovoke Media Podcast ·

2026/02/10

After a career spanning roles at Edelman, PwC, and Golin, Megan Noel made the decision last year to take on a new challenge at what was then Adtalem Global Education, leading a corporate affairs function that spanned investor relations, government relations, internal and external communication, enterprise brand, social responsibility and more under CEO Steve Beard, who was determined to “bring all the storytellers together,”Last week, Adralem rebranded as Covista, a change that went beyond a new

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34:07

PRovoke Podcast: Richard Edelman on Why Companies...

The PRovoke Media Podcast ·

2026/01/30

In the wake of the World Economic Forum in Davos and the release of the larest Edelman Trust Barometer last week, PRovoke Media founder Paul Holmes sat down with Richard Edelman for a wide-ranging discussion that covered polarization, global pessimism, the potential for companies to become “trust brokers,” how tech companies have failed to address concerns over AI, what Martin Sorrell got wrong about the PR industry, and how the holding companies getting rid of “the idea machines” might benefit

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44:48

Agency Leaders Podcast: Burson's Corey duBrowa in Davos

The PRovoke Media Podcast ·

2026/01/26

In this episode of the PRovoke Media Agency Leaders Podcast, Burson global CEO Corey duBrowa and UK CEO Simon Redfern chat to editorial director Maja Pawinska Sims in the midst of the World Economic Forum in Davos. They talk about how the event has evolved and how Burson is adapting and innovating in a new era of reputation management, including the agency's new research, The Global Reputation Economy: A New Asset Class for a New Era. The duo also reflect on what being a business and agency leader

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32:35

Athletic Brewing CMO Andrew Katz

The PRovoke Media Podcast ·

2026/01/21

In this episode of the PRovoke Media CCO Podcast, Maja Pawinska Sims is joined by Athletic Brewing’s chief marketing officer Andrew Katz to explore the rapid rise of low- and no-alcohol beer, and what it says about changing consumer culture. Katz discusses how Athletic has helped transform alcohol-free beer from a functional compromise into a credible, aspirational brand, driven by better product, cultural shifts and a broadening audience well beyond younger consumers. The conversation also dives

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42:54

Agency Leader Podcast: PHA Group's George Coleman

The PRovoke Media Podcast ·

2025/12/16

In this episode of the PRovoke Media Agency Leader Podcast, Maja Pawinska Sims is joined by The PHA Group’s CEO George Coleman, who joined the firm in April this year after founding and scaling Weber Shandwick sister agency Current Global. The lively conversation covers The PHA Group’s 20th anniversary, evolution, culture and future plans; how AI is being integrated into the agency and industry; the ongoing importance of storytelling in PR; and the difference between working in network and

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541 results

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