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PODCAST

Kaya Cast

Dive into Kaya Cast each week for candid conversations with the visionaries shaping the cannabis landscape. We sit down with industry trailblazers to uncover their hard-earned insights and incredible experiences—arming retail entrepreneurs with the know-how and motivation to build a cannabis business they"ll love.

business management

All Episodes

36:55

Build Repeatable Systems: The Concrete Steps to...

Kaya Cast ·

2026/02/03

On this episode of the Kaya Cast Podcast, host Tommy Truong talks with Wally Daniel of Green Garden Consulting, an Oregon-based firm focused on plants, processes, and people. They dive into the biggest pitfalls cannabis growers encounter—often thinking they’re optimizing when they’re not hitting industry benchmarks—and outline a practical path to sustainable scale: rigorous vetting of vendors and leadership, building repeatable systems, and planning from desired outcomes to actual

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46:35

Future-Proofing Your Cultivation: A Flexible...

Kaya Cast ·

2026/01/27

On this episode of the Kaya Cast, host Tommy Truong sits down with Darrin Potter, co-owner of Cultivation Structures & Equipment for a practical, no-nonsense look at building scalable cannabis production. Darrin shares his 20-year journey—from indoor grows to full-service greenhouse builds and retrofit projects—pulling back the curtain on the real costs, tradeoffs, and operational realities of growing indoor, in greenhouses, or outdoors. The conversation digs into how to design and

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55:56

Quick Loyalty Wins You Can Implement Today

Kaya Cast ·

2026/01/20

On this episode of the Kaya Cast Podcast, host Tommy Truong chats with Sandra Bergman, founder of ESBE Marketing, to unpack how cannabis retailers can launch, grow, and sustain loyalty that actually moves the needle. Sandra shares her journey from traditional marketing into cannabis, why retention beats pure acquisition, and how to translate sophisticated loyalty tech into real world results for dispensaries across 18 states. You'll hear practical guidance on building a true CRM foundation,

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8:42

From Regulation to Revenue: The Big Shifts in 2026

Kaya Cast ·

2026/01/13

Tommy Truong of KayaPush joins the Kaya Cast for a forward‑looking conversation about 2026 for cannabis operators. We explore Schedule III uncertainty and what it could mean for banking, cross‑state commerce, and whether big players from pharma or beverage will enter the space. Beyond regulatory shifts, Tommy shares his take on building resilient dispensary operations in a world of debt and currency volatility, AI‑driven productivity, crypto repositioning, and asset bubbles. The episode

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6:28

Highlights from 2025 and What's Next in 2026

Kaya Cast ·

2025/12/23

Join Kaya Cast as we sit down with Tommy Truong of KayaPush to unpack the entrepreneurial journey in cannabis commerce. Tommy offers a candid look at the early survival phase every founder faces, how overcoming those hurdles sets the stage for scale and product–market fit, and why he relentlessly seeks clever, practical solutions to tough problems. He also shares how discovering DynaVap changed his personal approach to consumption—clearly not a sponsorship, just a story about a tool he

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57:22

Master Your Mind, Grow Your Brand: A Conscious...

Kaya Cast ·

2025/12/16

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Matt Ritchey, founder of Inner Circle Community, to explore how neuroscience, NLP, and conscious leadership intersect with the evolving plant medicine and cannabis spaces. Learn what NLP really is, how the unconscious mind influences decisions, and practical ways to show up with presence, connection, and integrity while scaling a business. Matt shares his personal journey—from motocross athlete to trauma healing with

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43:14

Brand, Operations, and Scale: The Core Trio for...

Kaya Cast ·

2025/12/09

On this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by personal loss from the opiate crisis and a strong belief in social justice. He explains how Puff Creative helps dispensaries and brands grow by aligning branding with operations, building a solid

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46:46

Why Cannabis Media Matters: Educate, Build Trust,...

Kaya Cast ·

2025/12/02

Join Kaya Cast host Tommy Truong for a candid conversation with Jimmy Young, founder of Pro Cannabis Media and WPCM TV. Jimmy shares his journey from traditional broadcasting to building a nationwide cannabis media network, and why media matters for dispensaries looking to educate customers, build trust, and scale their brands. We dive into the current legal maze—24 states with adult-use, 16 with medical-only, the hemp vs. cannabis distinction, and the push (and frustrations) around

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41:53

How a License Database Turned into a Cannabis CRM w/...

Kaya Cast ·

2025/11/25

Join Kaya Cast host Tommy Truong for a data‑driven conversation with Ed Keating, co‑founder and Chief Data Officer of Cannabiz Media. Ed shares Cannabiz Media’s origin story—from a bike ride in 2014 to building a nationwide, normalized database of cannabis licenses and owners, and evolving into a CRM with an embedded email tool. You’ll learn how they aggregated state by state data, surfaced multi‑state operator insights, and expanded into market intelligence on mergers and acquisitions,

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52:52

From Pastry to Premium Edibles: The Insa Chocolate...

Kaya Cast ·

2025/11/18

On the Kaya Cast Podcast, host Tommy Truong chats with Julian Rose, the world-class chocolatier behind Insa, about redefining cannabis edibles through culinary craftsmanship. Julian walks through his journey from a Montreal pastry chef to leading a premium edible program that features real chocolate, fruit purées, and meticulously tempered confections, all while navigating the science and business of cannabis manufacturing. Learn why Insa prioritizes quality and flavor over price, how

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41:48

Two Markets, One Strategy: Alibi's Growth from Oregon...

Kaya Cast ·

2025/11/11

In this episode of Kaya Cast, host Tommy Truong sits down with Marianne Cursetjee, founder of Alibi, to share a candid look at building a multi-state cannabis business from the ground up. Marianne reveals how her e-commerce and marketing background shaped a data-driven, yield-focused cultivation operation, the missteps that taught her to hire the right people, and the realities of growing through price compression in Oregon while expanding asset-light into New York. Learn how two very

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54:21

The Basement Prototype That Changed The Industry:...

Kaya Cast ·

2025/11/04

In this episode of Kaya Cast, host Tommy Truong sits down with George Breiwa, founder of DynaVap, the pioneering mechanical vaporizer that bakes rather than burns. George recounts the origin story—from a 2012 realization that electronics add cost and complexity, to a simple, battery-free device designed for mass affordability. Learn why it's called DynaVap (no electronics, no batteries) and how a basement prototype evolved into a global product with a devoted community.George walks us

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42:34

From Couch Lock to Conversion: Turning Casual...

Kaya Cast ·

2025/10/28

On this episode of Kaya Cast, host Tommy Truong sits down with Noel Burkman, co-founder of StrainBrain, to explore how AI and advanced data science are reshaping cannabis retail. Noel explains StrainBrain's meta-analytic approach - combining COAs, consumer sentiment, regional preferences, and product data - to move beyond generic marketing toward personalized, needs-based recommendations. Learn how their four foundational questions - how do you want to feel, how you want to consume, how

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47:20

Blunt Brunch to Nationwide: Building Community with...

Kaya Cast ·

2025/10/21

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Adelia Fakhri, co-founder of Blunt Brunch and EventHi, to explore how smart events can help cannabis brands launch, grow, and scale. From Blunt Brunch’s origins as intimate, women-focused conversations to EventHi’s evolution into a nationwide platform that powers cannabis-focused events, we dive into practical, battle-tested strategies for dispensaries and cannabis brands to build community, generate leads, and

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40:51

Building the “Oscars of Cannabis” — Inside Best in Grass

Kaya Cast ·

2025/10/14

In this episode of Kaya Cast, host Tommy Truong sits down with Mark Kazinec, founder of Best in Grass, to share the founding story behind the cannabis competition that puts everyday consumers in the judging chair. Mark traces his path from traditional marketing and High Times to building a nationwide, consumer‑driven awards platform that makes cannabis contests inclusive, transparent, and data‑rich. He explains how the pandemic sparked the shift from the exclusive Cannabis Cup model to a

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39:10

How to Foolproof your Dispensary Before Day One (Or...

Kaya Cast ·

2025/10/07

In this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Warren Harasz, Chief Compliance Officer at Cannaspire, an end-to-end cannabis consulting firm that helps operators license, design SOPs, source vendors, build facilities, and stay compliant. Warren brings 18 years of cultivation experience and a professor’s approach to turning complex regulations into practical, living playbooks. The conversation covers how to get SOPs off the shelf and into daily operations—from

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52:46

Tighten Costs Early or Exit: Hard Truths from a...

Kaya Cast ·

2025/09/30

On this episode of Kaya Cast, host Tommy Truong sits down with Carl Giannone, co founder of Trade Roots, the Massachusetts based pioneer behind the first vertically integrated social equity cannabis company. Carl walks us through his unlikely pivot from Wall Street to cannabis after a seed deck landed on a Thursday, and how that idea became a business spanning cultivation, manufacturing services and retail. He shares the hard lessons learned along the way, from thinking that good weed sells

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49:26

Why Authentic Community Beats Hype in Cannabis Marketing

Kaya Cast ·

2025/09/23

Krysta Jones, founder of The High Country Girls and leader of The Highly Connected, shares the real-world playbook for building cannabis brands that endure. From her organic start in Colorado to expanding across the U.S., Krysta explains how authentic community and a sharp focus on niche can beat broad, hype-driven marketing. Learn how to cultivate a tribe of rabid fans, leverage events and grassroots strategies, and build a personal brand that delivers a consistent customer experience. The

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22:36

From Struggle to Success: Lessons for Growing...

Kaya Cast ·

2025/09/16

On this episode of Kaya Cast, Tommy Truong continues the conversation with Ernest Toney, founder of BIPOCann, about the critical topic of raising capital for cannabis businesses. Ernest shares practical insights on crafting concise and compelling pitch decks that clearly articulate your market opportunity, competitive edge, team, financial projections, and use of funds—essential elements that resonate with investors. They dive into the importance of framing your business in a way that

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48:58

From Struggle to Success: Lessons for Growing...

Kaya Cast ·

2025/09/09

In this insightful episode of Kaya Cast Podcast, host Tommy Truong sits down with Ernest Toney, founder of BIPOCann, to explore the journey of building a cannabis-focused business that champions social equity licensees. Ernest shares his transition from working with major cannabis trade shows to launching BIPOCann during the pandemic, driven by a passion to support underrepresented entrepreneurs navigating the complex cannabis industry. They dive deep into the unique challenges startup and

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179 results

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