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PODCAST

Kaya Cast

Dive into Kaya Cast each week for candid conversations with the visionaries shaping the cannabis landscape. We sit down with industry trailblazers to uncover their hard-earned insights and incredible experiences—arming retail entrepreneurs with the know-how and motivation to build a cannabis business they"ll love.

business management

All Episodes

48:05

The 4-Ingredient Cannabis Licensing Formula That Wins...

Kaya Cast ·

2026/03/17

In this episode of Kaya Cast, host Tommy Truong sits down with Sara Gullickson of CB Advisors, a strategist who has helped secure more than 75 cannabis licenses and orchestrated successful exits. Sara breaks down the enduring licensing formula—local alignment, capital, industry know-how, and real estate—and shares why the four ingredients hold true whether a state uses a lottery or a merit based system. Learn how to avoid common traps like falling in love with the opportunity or

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49:02

Education + Community = Your Breakthrough Cannabis Brand

Kaya Cast ·

2026/03/10

On this episode of Kaya Cast, host Tommy Truong sits down with Jake Kuczeruk of ILGM to unpack why education, community, and old-school cannabis genetics matter in building a sustainable cannabis business. Jake describes ILGM's Grow Club—a nationwide program of home-grow workshops, local mentors like Danny Danko in New York, Jungle K in Chicago, and Christina Wong in LA, plus an online hub that helps hobbyists become confident growers, troubleshoot with experts, and connect with fellow

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48:32

Tap to Pay: The Cashless Future of Cannabis Retail

Kaya Cast ·

2026/03/03

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Lucas Gould, co founder and CEO of Spendr, to unpack breaking cannabis news and what it means for operators across the country. They dive into the federal move to reschedule cannabis to Schedule III, its potential impact on medical vs recreational markets, banking, 280E tax relief, research funding, interstate commerce, and what rules might follow as the dust settles. Will state lines stay drawn or start to blur? How

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53:36

Lean SKUs, Big Wins: Building a Sustainable Cannabis...

Kaya Cast ·

2026/02/24

Join Kaya Cast host Tommy Truong for a deep dive with Ryan Hunter of Spherex Labs. From Colorado to multi-state expansion, Ryan shares the playbook behind a disciplined, retailer-focused cannabis brand. Learn how Spherex wins at the shelf through authentic budtender relationships, in-store merchandising, and a full-stack marketing program that travels with retailers across markets. Discover why they keep a lean SKU set, how they iterate products—from rosin cartridges to a sleep gummy—tied

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40:04

Turning a Passion into a Platform: Cultivated News...

Kaya Cast ·

2026/02/17

On this episode of the Kaya Cast, host Tommy Truong chats with Jeremy Berke, founder of Cultivated News, about turning a passionate cannabis beat into a full-fledged media platform. From launching Cultivated News from a Substack in 2023 to building a daily briefing, live streams, and a growing community, Jeremy shares the founder’s journey, the emotional realities of leading a cannabis business, and how their coverage supports operators, brands, and investors. The conversation delves into

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59:12

Taste Like a Treat: How Good Feels Optimized Flavor...

Kaya Cast ·

2026/02/10

On this Kaya Cast episode, host Tommy Truong chats with Jason Reposa, founder of Good Feels, the team behind the Good Vibes fast-acting tinctures and hemp beverages. Jason shares his founder journey—from selling a media business to embracing a mission-driven cannabis tech company—and how a focus on liquid formats delivers fast, precise dosing across high- and low-dose customers. Learn how Good Feels evolved from early beverage experiments to a syrup-based, drink-friendly delivery that can

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36:55

Build Repeatable Systems: The Concrete Steps to...

Kaya Cast ·

2026/02/03

On this episode of the Kaya Cast Podcast, host Tommy Truong talks with Wally Daniel of Green Garden Consulting, an Oregon-based firm focused on plants, processes, and people. They dive into the biggest pitfalls cannabis growers encounter—often thinking they’re optimizing when they’re not hitting industry benchmarks—and outline a practical path to sustainable scale: rigorous vetting of vendors and leadership, building repeatable systems, and planning from desired outcomes to actual

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46:35

Future-Proofing Your Cultivation: A Flexible...

Kaya Cast ·

2026/01/27

On this episode of the Kaya Cast, host Tommy Truong sits down with Darrin Potter, co-owner of Cultivation Structures & Equipment for a practical, no-nonsense look at building scalable cannabis production. Darrin shares his 20-year journey—from indoor grows to full-service greenhouse builds and retrofit projects—pulling back the curtain on the real costs, tradeoffs, and operational realities of growing indoor, in greenhouses, or outdoors. The conversation digs into how to design and

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55:56

Quick Loyalty Wins You Can Implement Today

Kaya Cast ·

2026/01/20

On this episode of the Kaya Cast Podcast, host Tommy Truong chats with Sandra Bergman, founder of ESBE Marketing, to unpack how cannabis retailers can launch, grow, and sustain loyalty that actually moves the needle. Sandra shares her journey from traditional marketing into cannabis, why retention beats pure acquisition, and how to translate sophisticated loyalty tech into real world results for dispensaries across 18 states. You'll hear practical guidance on building a true CRM foundation,

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8:42

From Regulation to Revenue: The Big Shifts in 2026

Kaya Cast ·

2026/01/13

Tommy Truong of KayaPush joins the Kaya Cast for a forward‑looking conversation about 2026 for cannabis operators. We explore Schedule III uncertainty and what it could mean for banking, cross‑state commerce, and whether big players from pharma or beverage will enter the space. Beyond regulatory shifts, Tommy shares his take on building resilient dispensary operations in a world of debt and currency volatility, AI‑driven productivity, crypto repositioning, and asset bubbles. The episode

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6:28

Highlights from 2025 and What's Next in 2026

Kaya Cast ·

2025/12/23

Join Kaya Cast as we sit down with Tommy Truong of KayaPush to unpack the entrepreneurial journey in cannabis commerce. Tommy offers a candid look at the early survival phase every founder faces, how overcoming those hurdles sets the stage for scale and product–market fit, and why he relentlessly seeks clever, practical solutions to tough problems. He also shares how discovering DynaVap changed his personal approach to consumption—clearly not a sponsorship, just a story about a tool he

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57:22

Master Your Mind, Grow Your Brand: A Conscious...

Kaya Cast ·

2025/12/16

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Matt Ritchey, founder of Inner Circle Community, to explore how neuroscience, NLP, and conscious leadership intersect with the evolving plant medicine and cannabis spaces. Learn what NLP really is, how the unconscious mind influences decisions, and practical ways to show up with presence, connection, and integrity while scaling a business. Matt shares his personal journey—from motocross athlete to trauma healing with

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43:14

Brand, Operations, and Scale: The Core Trio for...

Kaya Cast ·

2025/12/09

On this episode of Kaya Cast, host Tommy Truong sits down with John Shute, founder of Puff Creative, a cannabis marketing agency committed to changing lives through thoughtful branding and community impact. John shares his unlikely journey from the service industry to cannabis marketing, shaped by personal loss from the opiate crisis and a strong belief in social justice. He explains how Puff Creative helps dispensaries and brands grow by aligning branding with operations, building a solid

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46:46

Why Cannabis Media Matters: Educate, Build Trust,...

Kaya Cast ·

2025/12/02

Join Kaya Cast host Tommy Truong for a candid conversation with Jimmy Young, founder of Pro Cannabis Media and WPCM TV. Jimmy shares his journey from traditional broadcasting to building a nationwide cannabis media network, and why media matters for dispensaries looking to educate customers, build trust, and scale their brands. We dive into the current legal maze—24 states with adult-use, 16 with medical-only, the hemp vs. cannabis distinction, and the push (and frustrations) around

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41:53

How a License Database Turned into a Cannabis CRM w/...

Kaya Cast ·

2025/11/25

Join Kaya Cast host Tommy Truong for a data‑driven conversation with Ed Keating, co‑founder and Chief Data Officer of Cannabiz Media. Ed shares Cannabiz Media’s origin story—from a bike ride in 2014 to building a nationwide, normalized database of cannabis licenses and owners, and evolving into a CRM with an embedded email tool. You’ll learn how they aggregated state by state data, surfaced multi‑state operator insights, and expanded into market intelligence on mergers and acquisitions,

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52:52

From Pastry to Premium Edibles: The Insa Chocolate...

Kaya Cast ·

2025/11/18

On the Kaya Cast Podcast, host Tommy Truong chats with Julian Rose, the world-class chocolatier behind Insa, about redefining cannabis edibles through culinary craftsmanship. Julian walks through his journey from a Montreal pastry chef to leading a premium edible program that features real chocolate, fruit purées, and meticulously tempered confections, all while navigating the science and business of cannabis manufacturing. Learn why Insa prioritizes quality and flavor over price, how

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41:48

Two Markets, One Strategy: Alibi's Growth from Oregon...

Kaya Cast ·

2025/11/11

In this episode of Kaya Cast, host Tommy Truong sits down with Marianne Cursetjee, founder of Alibi, to share a candid look at building a multi-state cannabis business from the ground up. Marianne reveals how her e-commerce and marketing background shaped a data-driven, yield-focused cultivation operation, the missteps that taught her to hire the right people, and the realities of growing through price compression in Oregon while expanding asset-light into New York. Learn how two very

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54:21

The Basement Prototype That Changed The Industry:...

Kaya Cast ·

2025/11/04

In this episode of Kaya Cast, host Tommy Truong sits down with George Breiwa, founder of DynaVap, the pioneering mechanical vaporizer that bakes rather than burns. George recounts the origin story—from a 2012 realization that electronics add cost and complexity, to a simple, battery-free device designed for mass affordability. Learn why it's called DynaVap (no electronics, no batteries) and how a basement prototype evolved into a global product with a devoted community.George walks us

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42:34

From Couch Lock to Conversion: Turning Casual...

Kaya Cast ·

2025/10/28

On this episode of Kaya Cast, host Tommy Truong sits down with Noel Burkman, co-founder of StrainBrain, to explore how AI and advanced data science are reshaping cannabis retail. Noel explains StrainBrain's meta-analytic approach - combining COAs, consumer sentiment, regional preferences, and product data - to move beyond generic marketing toward personalized, needs-based recommendations. Learn how their four foundational questions - how do you want to feel, how you want to consume, how

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47:20

Blunt Brunch to Nationwide: Building Community with...

Kaya Cast ·

2025/10/21

On this episode of the Kaya Cast Podcast, host Tommy Truong sits down with Adelia Fakhri, co-founder of Blunt Brunch and EventHi, to explore how smart events can help cannabis brands launch, grow, and scale. From Blunt Brunch’s origins as intimate, women-focused conversations to EventHi’s evolution into a nationwide platform that powers cannabis-focused events, we dive into practical, battle-tested strategies for dispensaries and cannabis brands to build community, generate leads, and

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185 results

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