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PODCAST

Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.

Ashley Conway — Marketing Coach & Copywriter for Female Entrepreneurs

You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth. And yet… your revenue still doesn’t match your effort. Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off. I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend

business marketing

All Episodes

53:46

52. Want More Leads? Try Collaboration… Not Another Reel

Higher Purpose Marketing | Marketing that makes sense... ·

2025/12/16

Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to?You collaborate. But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly is and how entrepreneurs can use it to build trust, deepen

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8:55

51. 5 AI Prompts That Make Your Copy Instantly Better

Higher Purpose Marketing | Marketing that makes sense... ·

2025/11/20

AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.You’ll learn how to: Feed AI the right context so your copy sounds like you Give it structure and SEO direction (so you don’t have to fix it later) Teach it empathy by sharing what your audience is really thinking Use it to create helpful FAQs and find blind spots in your messaging Because

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18:59

50. How to Create a Lead Magnet That Doesn’t Flop

Higher Purpose Marketing | Marketing that makes sense... ·

2025/11/18

Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.Ashley breaks down how to: Make your lead magnet fit naturally into your sales funnel Choose a topic that solves a real problem for your audience Design something irresistible (and

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8:01

49. The Simplest Sales Tip You’re Probably Ignoring

Higher Purpose Marketing | Marketing that makes sense... ·

2025/11/13

Most businesses don’t have a sales problem — they have a friction problem.In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying. Because when you make it easy to work with you, more people will. ✨ Looking for more resources or ready to work together? Start here: 🎙️ Podcast

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20:57

48. Stop Sending Boring Thank-Yous: 7 Ways to Wow...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/11/11

Most businesses say “thank you” to their customers — but very few make it memorable. In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients. From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships. Because a real thank-you doesn’t just make people smile — it makes them stay. Looking for more

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17:50

47. Once Upon a Time: The Secret to Telling Stories...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/11/06

Once upon a time, you thought storytelling was just for novelists. 😉 Think again. In this episode, I’ll show you how to mine your everyday life for stories that make your audience feel something - and remember you for it. From childhood memories to coffee-shop moments, your next great piece of content might already be waiting for you.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my

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2:10

46. Pep Talk: Girls Just Wanna Have Fun

Higher Purpose Marketing | Marketing that makes sense... ·

2025/11/04

Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged. Russell Dickerson- Happen to Me Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory

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16:54

45. What to Do on Black Friday When You Sell a...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/30

Black Friday panic? Been there. In this episode, I break down how to survive the holiday sales chaos when your “product” is you. If you’re a service provider wondering what on earth to offer, I’ve got three creative ways to cash in on the season without discounting your value or losing your sanity.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory

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3:00

44. Pep Talk: Pick One Thing

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/28

If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing? Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at

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17:21

43. Part 2: How to Create a Sales Page That Sells: 10...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/23

Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or

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3:27

42. Pep Talk: When You Want to Quit

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/21

In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on

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14:47

41. Part 1: How to Create a Sales Page That Sells: 10...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/16

Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect

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2:23

40. Pep Talk: Hope Takes Work

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/14

Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at

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55:25

39. SEO vs Social Media: What Small Business Owners...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/07

Social media gets all the buzz, but does it really deliver leads?In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025. We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search. If you’ve been wondering how to get more clients without dancing on Reels all day, this conversation will give you clarity - and some action

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9:36

38. Stop Wasting Time: How to Know Which Marketing...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/04

So many entrepreneurs are burned out by marketing that doesn’t move the needle.In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth. Looking for more resources? Ready to work together? Start here: For all things podcast, visit

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6:15

37. 4 Brand Messaging Questions Every Small Business...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/10/02

Struggling to stand out online? It’s probably a messaging problem. In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets. Get ready to stress less, connect more, and build a brand voice that works for you, not against you. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn

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10:46

36. Relationship Marketing: The Strategy Small...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/09/30

Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies. In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms. If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you. Looking

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19:13

35. Your 30-Day Marketing Strategy: 3 Questions to...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/09/23

If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy.You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results. Tune in and see how doable a marketing strategy can be when you strip it

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48:52

34. Stop Hustling, Start Choosing: Productivity,...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/09/16

Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things?In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with their values. Jillian shares practical questions to help you decide what’s truly worth your time, how to delegate without guilt, and why protecting your

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32:33

33. Your 2025 Marketing Plan Reset: How to Finish the...

Higher Purpose Marketing | Marketing that makes sense... ·

2025/09/09

Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners.In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t gone the way you hoped, this is your chance to pause, re-evaluate, and step into the last four months with clarity, purpose, and momentum. Looking for

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54 results

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