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PODCAST

BeWeird Marketing | Marketing Conversations for Successful Women Who Want Less Noise and Better Decisions

Ashley Conway | Strategic Marketing Partner for Established Women Business Owners

BeWeird Marketing is a podcast for women who want less marketing noise and better decisions. This is not a how-to show. It’s not trend commentary or motivational hype. It’s a thinking space. Each episode offers calm, strategic conversations designed to help you slow down, cut through advice overload, and make clearer marketing decisions without pressure. If you’re doing many things right but marketing has started to feel heavier, more fragmented, or harder to carry alone, you’re in the right

business marketing

All Episodes

28:05

55. At What Point Should I Stop Doing My Own Marketing?

BeWeird Marketing | Marketing Conversations for... ·

2026/02/10

There’s a question I hear quietly, usually with a little guilt attached to it:At what point should I stop doing my own marketing? In this episode, I talk honestly about that moment and how to recognize it for yourself, without pressure or sales tactics. Doing your own marketing isn’t a mistake. In fact, it’s often the smartest move in the early stages of business. Your success didn’t happen by accident. But there comes a point where continuing to manage your own marketing doesn’t mean you’re being

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18:24

54. Why Does Marketing Still Feel So Hard When My...

BeWeird Marketing | Marketing Conversations for... ·

2026/01/27

If your business is doing well but marketing has started to feel heavy, frustrating, or exhausting, this episode is for you.In today’s conversation, I answer a question I hear all the time from smart, capable women who’ve already built successful businesses: Why does marketing still feel so hard when I’m doing so many things right? The answer isn’t that you’re behind, unmotivated, or missing some secret. Often, marketing feels hardest after success—when you’ve reached the edge of what you can carry

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23:17

53. The Unpopular Business Decisions I’m Making in 2026

BeWeird Marketing | Marketing Conversations for... ·

2026/01/13

Last fall, I took a step back from creating content, not because I was quitting, but because I needed clarity.Marketing was starting to feel loud, overwhelming, and disconnected from why I built my business in the first place. So instead of pushing through, I got quiet and asked a different question: What actually matters... for me, my business, and the people I serve? In this episode, I’m sharing five unconventional decisions I’m making in 2026 that are shaping a slower, simpler, more human way of

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53:46

52. Want More Leads? Try Collaboration… Not Another Reel

BeWeird Marketing | Marketing Conversations for... ·

2025/12/16

Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to?You collaborate. But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly is and how entrepreneurs can use it to build trust, deepen

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8:55

51. 5 AI Prompts That Make Your Copy Instantly Better

BeWeird Marketing | Marketing Conversations for... ·

2025/11/20

AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.You’ll learn how to: Feed AI the right context so your copy sounds like you Give it structure and SEO direction (so you don’t have to fix it later) Teach it empathy by sharing what your audience is really thinking Use it to create helpful FAQs and find blind spots in your messaging Because

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18:59

50. How to Create a Lead Magnet That Doesn’t Flop

BeWeird Marketing | Marketing Conversations for... ·

2025/11/18

Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.Ashley breaks down how to: Make your lead magnet fit naturally into your sales funnel Choose a topic that solves a real problem for your audience Design something irresistible (and

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8:01

49. The Simplest Sales Tip You’re Probably Ignoring

BeWeird Marketing | Marketing Conversations for... ·

2025/11/13

Most businesses don’t have a sales problem — they have a friction problem.In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying. Because when you make it easy to work with you, more people will. ✨ Looking for more resources or ready to work together? Start here: 🎙️ Podcast

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20:57

48. Stop Sending Boring Thank-Yous: 7 Ways to Wow...

BeWeird Marketing | Marketing Conversations for... ·

2025/11/11

Most businesses say “thank you” to their customers — but very few make it memorable. In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients. From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships. Because a real thank-you doesn’t just make people smile — it makes them stay. Looking for more

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17:50

47. Once Upon a Time: The Secret to Telling Stories...

BeWeird Marketing | Marketing Conversations for... ·

2025/11/06

Once upon a time, you thought storytelling was just for novelists. 😉 Think again. In this episode, I’ll show you how to mine your everyday life for stories that make your audience feel something - and remember you for it. From childhood memories to coffee-shop moments, your next great piece of content might already be waiting for you.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my

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2:10

46. Pep Talk: Girls Just Wanna Have Fun

BeWeird Marketing | Marketing Conversations for... ·

2025/11/04

Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged. Russell Dickerson- Happen to Me Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory

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16:54

45. What to Do on Black Friday When You Sell a...

BeWeird Marketing | Marketing Conversations for... ·

2025/10/30

Black Friday panic? Been there. In this episode, I break down how to survive the holiday sales chaos when your “product” is you. If you’re a service provider wondering what on earth to offer, I’ve got three creative ways to cash in on the season without discounting your value or losing your sanity.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory

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3:00

44. Pep Talk: Pick One Thing

BeWeird Marketing | Marketing Conversations for... ·

2025/10/28

If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing? Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at

en

17:21

43. Part 2: How to Create a Sales Page That Sells: 10...

BeWeird Marketing | Marketing Conversations for... ·

2025/10/23

Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or

en

3:27

42. Pep Talk: When You Want to Quit

BeWeird Marketing | Marketing Conversations for... ·

2025/10/21

In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on

en

14:47

41. Part 1: How to Create a Sales Page That Sells: 10...

BeWeird Marketing | Marketing Conversations for... ·

2025/10/16

Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away.Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect

en

2:23

40. Pep Talk: Hope Takes Work

BeWeird Marketing | Marketing Conversations for... ·

2025/10/14

Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at

en

55:25

39. SEO vs Social Media: What Small Business Owners...

BeWeird Marketing | Marketing Conversations for... ·

2025/10/07

Social media gets all the buzz, but does it really deliver leads?In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025. We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search. If you’ve been wondering how to get more clients without dancing on Reels all day, this conversation will give you clarity - and some action

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9:36

38. Stop Wasting Time: How to Know Which Marketing...

BeWeird Marketing | Marketing Conversations for... ·

2025/10/04

So many entrepreneurs are burned out by marketing that doesn’t move the needle.In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth. Looking for more resources? Ready to work together? Start here: For all things podcast, visit

en

6:15

37. 4 Brand Messaging Questions Every Small Business...

BeWeird Marketing | Marketing Conversations for... ·

2025/10/02

Struggling to stand out online? It’s probably a messaging problem. In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets. Get ready to stress less, connect more, and build a brand voice that works for you, not against you. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn

en

10:46

36. Relationship Marketing: The Strategy Small...

BeWeird Marketing | Marketing Conversations for... ·

2025/09/30

Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies. In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms. If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you. Looking

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57 results

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