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{grow}

business management & marketing

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Your Customers are Being Rewired. Are You Freaking...

{grow} ·

2025/09/29

Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?The post Your Customers are Being Rewired. Are You Freaking Ready for This? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDeep Thinking in the Age of Instant Answers: Navigating the Great AI

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The sad and mysterious tale of my invisible book

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2025/08/04

Even successful authors stumble. This is the story of the "invisible book" that everyone loved but nobody bought.The post The sad and mysterious tale of my invisible book appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesAttention Economy 2.0 and the Impact on MarketingMy All-time Best Interviewer Was an AI BotI Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

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Attention Economy 2.0 and the Impact on Marketing

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2025/07/30

The attention economy was already fractured but now it's being warped by AI. How do we adjust our marketing strategies in this environment? The post Attention Economy 2.0 and the Impact on Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesBuilding a simple AI assistant can transform your business nowI Just Met My AI Clone. It Was 90% Me and 10% Existential CrisisThe AI Challenge Marketers

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Do I Really Need to Trust My Banana? What Most...

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2025/07/28

There's too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone. The post Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesAttention Economy 2.0 and the Impact on MarketingI Just Met My AI Clone. It Was 90% Me and 10% Existential CrisisThe sad and mysterious

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How marketing employment might be disrupted when the...

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2025/07/14

The impact of AI on marketing employment has been hotly debated. Here's one take based on what we know to be true today. The post How marketing employment might be disrupted when the economic value of intelligence is zero appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesBuilding a simple AI assistant can transform your business nowI Just Met My AI Clone. It Was 90% Me and 10% Existential CrisisThe AI Challenge Marketers Aren’t

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Protecting Your Content From AI: Not So Fast!

{grow} ·

2025/07/09

Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.The post Protecting Your Content From AI: Not So Fast! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhen to compromise with contentThe AI Challenge Marketers Aren’t Talking AboutThe LinkedIn growth secrets nobody talks

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I Just Met My AI Clone. It Was 90% Me and 10%...

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2025/07/07

A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let's look at all sides of a new era of intellectual theft and opportunity.The post I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesFinding Your Edge in a World of Automated ContentThe unexpected moment when AI became a friend300 Experts agree: AI will change

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The creator’s enigma: You can’t be halfway relevant

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2025/06/25

The creator's enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?The post The creator’s enigma: You can’t be halfway relevant appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA Human Renaissance in the Age of AIThe curse of authenticityThe unexpected moment when AI became a friend

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Why the Age of Influencer Marketing is Just Beginning

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2025/06/23

AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.The post Why the Age of Influencer Marketing is Just Beginning appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA Human Renaissance in the Age of AIA spicy marketing lesson from Ed SheeranFive ways to influence your brand message when consumers are in control

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New research points to the emerging “AI Frontier Firm”

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2025/05/21

Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm. The post New research points to the emerging “AI Frontier Firm” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesHow to be an AI Forward companyWhen intelligence becomes worthless, marketing artists will

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A Human Renaissance in the Age of AI

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2025/05/19

Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance. The post A Human Renaissance in the Age of AI appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesFinding Your Edge in a World of Automated ContentWhen Robots Care More: The Evolution of Human Empathy300 Experts agree: AI will change your customersThe

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Please. Let’s stop the B.S. about personal brands

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2025/05/17

Adam Grant is a great example of a person who has unleashed spectacular success based on his personal brand. So why is he so against personal brands?The post Please. Let’s stop the B.S. about personal brands appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe LinkedIn growth secrets nobody talks aboutFinding Your Edge in a World of Automated ContentExploring the personal branding pivot

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Finding Meaning in Suffering: Business Leadership...

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2025/04/21

To be human is to suffer. But how do we deal with crippling sadness and keep our businesses going at the same time? In this extraordinary podcast episode, Mark Schaefer and Dana Malstaff explore the meaning in suffering, and how they persisted in a business environment when the world seemed to be crashing.The post Finding Meaning in Suffering: Business Leadership When Your World Is Falling Apart appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to

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Has the pressure of success made me less creative?

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2025/04/09

I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk […]The post Has the pressure of success made me less creative? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesSix practical tips to stay ahead of the marketing learning curveExploring the personal branding pivotGoodbye Google

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When intelligence becomes worthless, marketing...

{grow} ·

2025/04/07

Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience. The post When intelligence becomes worthless, marketing artists will survive appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesFrom Work to What? Surviving the AI Utopia NarrativeWhen Robots Care More: The Evolution of Human EmpathyThe Thin Line Between Bold

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The Thin Line Between Bold Marketing and Brand Suicide

{grow} ·

2025/03/31

We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study revealsThe post The Thin Line Between Bold Marketing and Brand Suicide appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDissecting Apple’s disruptive marketing case studyThe story behind the world’s first AI activated bookWhen Robots Care More: The Evolution of Human

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From Work to What? Surviving the AI Utopia Narrative

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2025/03/03

Some futurists project we're entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time? The post From Work to What? Surviving the AI Utopia Narrative appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhen Robots Care More: The Evolution of Human EmpathyThe story behind the world’s first AI activated bookHow frequent

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The end of brands, or the end of common sense?

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2025/01/20

Despite a number of pundits climbing on to an "end of brands" theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.The post The end of brands, or the end of common sense? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIn defense of Jaguar (I think I’m the only one)Six marketing megatrends we’re watching right nowA mind-bending demonstration of AI and

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Dear [FIRST_NAME]: Why Personalized Marketing Still...

{grow} ·

2025/01/13

A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI. The post Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesSix marketing megatrends we’re watching right nowThe most popular blog posts of 2024A mind-bending demonstration of AI and NotebookLMWhat we learned about marketing in 2024How should

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It’s time to discern the role of humans in an AI world

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2025/01/06

Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.The post It’s time to discern the role of humans in an AI world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe most popular blog posts of 2024A mind-bending demonstration of AI and NotebookLMWhat we learned about marketing in

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