PODCAST

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business management & marketing

All Episodes

Your Content Marketing Survival Plan: Abandon the...

{grow} ·

2026/03/23

Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.The post Your Content Marketing Survival Plan: Abandon the Attention Economy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDo we begin to battle AI for human artistry?Four Pillars of Human Dominance in the AI Marketing EraIs it time to monetize your audience through

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Do we begin to battle AI for human artistry?

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2026/02/23

If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.The post Do we begin to battle AI for human artistry? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe AI Easy Button imperils the future of marketing researchA step-by-step approach to AI adoption for your companyIs it time to embrace ethically-sourced marketing?

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Four Pillars of Human Dominance in the AI Marketing Era

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2026/02/16

Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era. The post Four Pillars of Human Dominance in the AI Marketing Era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDo we begin to battle AI for human artistry?Your Content Marketing Survival Plan: Abandon the Attention EconomyA step-by-step approach to AI adoption for your company

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Three marketing truths for turbulent times

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2026/02/09

In uncertain times, here are three marketing truths to hold onto.The post Three marketing truths for turbulent times appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to monetize your audience through Substack?The AI Easy Button imperils the future of marketing researchMy Fond Farewell to The Marketing CompanionRediscovering the OG Fundamentals of MarketingThe heritage moat: Why nostalgia marketing dominates today

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Should we be afraid of Moltbook?

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2026/02/02

The hottest app in the world is shocking and scaring AI experts. Is it alive? Is it the singularity? Should we be afraid of Moltbook?The post Should we be afraid of Moltbook? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?The AI Easy Button imperils the future of marketing researchHow to overcome Content Shock in a world of AI slopYour personal brand isn’t a project, it’s

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The heritage moat: Why nostalgia marketing dominates...

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2026/01/12

Nostalgia marketing is everywhere on even startups capitalize on history to create a "heritage moat." Why is nostalgia so powerful today and how can any business use these ideas?The post The heritage moat: Why nostalgia marketing dominates today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesRediscovering the OG Fundamentals of MarketingMy Fond Farewell to The Marketing CompanionIs it time to embrace ethically-sourced marketing?When

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How to overcome Content Shock in a world of AI slop

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2026/01/05

It's never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.The post How to overcome Content Shock in a world of AI slop appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe Top Blog Posts of 2025This is Why Social Media Marketers StruggleYour personal brand isn’t a project, it’s a

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Your personal brand isn’t a project, it’s a lifestyle

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2025/12/15

A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging. The post Your personal brand isn’t a project, it’s a lifestyle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?The Marketing Companion Podcast: Beginning of a New EraRage Farms: The Hidden

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Target’s $100 million Word-of-Mouth Marketing Fail

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2025/12/10

Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.The post Target’s $100 million Word-of-Mouth Marketing Fail appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEORediscovering the OG Fundamentals of MarketingNow you can access my marketing consulting mind for free

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Research points to the “Attention Equation” behind...

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2025/12/08

While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value.The post Research points to the “Attention Equation” behind measurable content success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEORage Farms: The Hidden Industry Weaponizing Outrage Against

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Secrets of the Sustainable Personal Brand

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2025/12/03

Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn't a project. It's a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.The post Secrets of the Sustainable Personal Brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesDeep Thinking in the Age of Instant Answers: Navigating the Great AI

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Is it time to embrace ethically-sourced marketing?

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2025/12/01

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world's biggest problems. It's time to start a conversation about ethically-sourced marketing. The post Is it time to embrace ethically-sourced marketing? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?This is Why Social Media Marketers StruggleRage Farms: The

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When There’s No More “Up.” Lessons from the Top of...

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2025/11/24

The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.The post When There’s No More “Up.” Lessons from the Top of the Mountain appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe sad and mysterious tale of my invisible bookStrip humanity to its essence and you’ll build a durable businessA contrarian view to work life balance

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This Chatbot re-humanized the conversation

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2025/11/12

Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]The post This Chatbot re-humanized the conversation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesStrip humanity to its essence and you’ll build a durable businessDeep Thinking in the Age of Instant Answers: Navigating the Great AI DisruptionWhy every

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Why text matters so much to AI search success (and...

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2025/11/10

A round-up post of thoughts on marketing and beyond, including why text matters so much to AI platforms.The post Why text matters so much to AI search success (and more!) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEONow you can access my marketing consulting mind for freeRediscovering the OG Fundamentals of MarketingRage Farms: The Hidden Industry Weaponizing Outrage Against

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LinkedIn engagement down? Here’s why.

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2025/11/03

LinkedIn engagement has been a key strategy to building credibility, authority, and visibility. But an algorithm overhaul just turned the social media marketing world upside down. The post LinkedIn engagement down? Here’s why. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEONow you can access my marketing consulting mind for freeRage Farms: The Hidden Industry Weaponizing

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Why every business is selling diapers now. AI versus SEO

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2025/10/27

Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies -- SEO versus AI?The post Why every business is selling diapers now. AI versus SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesStrip humanity to its essence and you’ll build a durable businessThis is Why Social Media Marketers StruggleNow you can access my marketing consulting

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Your Customers are Being Rewired. Are You Freaking...

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2025/09/29

Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?The post Your Customers are Being Rewired. Are You Freaking Ready for This? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDeep Thinking in the Age of Instant Answers: Navigating the Great AI

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The sad and mysterious tale of my invisible book

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2025/08/04

Even successful authors stumble. This is the story of the "invisible book" that everyone loved but nobody bought.The post The sad and mysterious tale of my invisible book appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesAttention Economy 2.0 and the Impact on MarketingMy All-time Best Interviewer Was an AI BotI Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

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Attention Economy 2.0 and the Impact on Marketing

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2025/07/30

The attention economy was already fractured but now it's being warped by AI. How do we adjust our marketing strategies in this environment? The post Attention Economy 2.0 and the Impact on Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesBuilding a simple AI assistant can transform your business nowI Just Met My AI Clone. It Was 90% Me and 10% Existential CrisisThe AI Challenge Marketers

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