PODCAST

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business management & marketing

All Episodes

Your personal brand isn’t a project, it’s a lifestyle

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2025/12/15

A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging. The post Your personal brand isn’t a project, it’s a lifestyle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?The Marketing Companion Podcast: Beginning of a New EraRage Farms: The Hidden

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Target’s $100 million Word-of-Mouth Marketing Fail

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2025/12/10

Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.The post Target’s $100 million Word-of-Mouth Marketing Fail appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEORediscovering the OG Fundamentals of MarketingNow you can access my marketing consulting mind for free

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Research points to the “Attention Equation” behind...

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2025/12/08

While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value.The post Research points to the “Attention Equation” behind measurable content success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEORage Farms: The Hidden Industry Weaponizing Outrage Against

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Secrets of the Sustainable Personal Brand

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2025/12/03

Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn't a project. It's a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.The post Secrets of the Sustainable Personal Brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesDeep Thinking in the Age of Instant Answers: Navigating the Great AI

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Is it time to embrace ethically-sourced marketing?

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2025/12/01

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world's biggest problems. It's time to start a conversation about ethically-sourced marketing. The post Is it time to embrace ethically-sourced marketing? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?This is Why Social Media Marketers StruggleRage Farms: The

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When There’s No More “Up.” Lessons from the Top of...

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2025/11/24

The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.The post When There’s No More “Up.” Lessons from the Top of the Mountain appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe sad and mysterious tale of my invisible bookStrip humanity to its essence and you’ll build a durable businessA contrarian view to work life balance

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This Chatbot re-humanized the conversation

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2025/11/12

Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]The post This Chatbot re-humanized the conversation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesStrip humanity to its essence and you’ll build a durable businessDeep Thinking in the Age of Instant Answers: Navigating the Great AI DisruptionWhy every

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Why text matters so much to AI search success (and...

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2025/11/10

A round-up post of thoughts on marketing and beyond, including why text matters so much to AI platforms.The post Why text matters so much to AI search success (and more!) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEONow you can access my marketing consulting mind for freeRediscovering the OG Fundamentals of MarketingRage Farms: The Hidden Industry Weaponizing Outrage Against

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LinkedIn engagement down? Here’s why.

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2025/11/03

LinkedIn engagement has been a key strategy to building credibility, authority, and visibility. But an algorithm overhaul just turned the social media marketing world upside down. The post LinkedIn engagement down? Here’s why. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEONow you can access my marketing consulting mind for freeRage Farms: The Hidden Industry Weaponizing

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Why every business is selling diapers now. AI versus SEO

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2025/10/27

Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies -- SEO versus AI?The post Why every business is selling diapers now. AI versus SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesStrip humanity to its essence and you’ll build a durable businessThis is Why Social Media Marketers StruggleNow you can access my marketing consulting

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Your Customers are Being Rewired. Are You Freaking...

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2025/09/29

Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?The post Your Customers are Being Rewired. Are You Freaking Ready for This? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDeep Thinking in the Age of Instant Answers: Navigating the Great AI

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The sad and mysterious tale of my invisible book

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2025/08/04

Even successful authors stumble. This is the story of the "invisible book" that everyone loved but nobody bought.The post The sad and mysterious tale of my invisible book appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesAttention Economy 2.0 and the Impact on MarketingMy All-time Best Interviewer Was an AI BotI Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

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Attention Economy 2.0 and the Impact on Marketing

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2025/07/30

The attention economy was already fractured but now it's being warped by AI. How do we adjust our marketing strategies in this environment? The post Attention Economy 2.0 and the Impact on Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesBuilding a simple AI assistant can transform your business nowI Just Met My AI Clone. It Was 90% Me and 10% Existential CrisisThe AI Challenge Marketers

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Do I Really Need to Trust My Banana? What Most...

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2025/07/28

There's too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone. The post Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesAttention Economy 2.0 and the Impact on MarketingI Just Met My AI Clone. It Was 90% Me and 10% Existential CrisisThe sad and mysterious

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How marketing employment might be disrupted when the...

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2025/07/14

The impact of AI on marketing employment has been hotly debated. Here's one take based on what we know to be true today. The post How marketing employment might be disrupted when the economic value of intelligence is zero appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesBuilding a simple AI assistant can transform your business nowI Just Met My AI Clone. It Was 90% Me and 10% Existential CrisisThe AI Challenge Marketers Aren’t

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Protecting Your Content From AI: Not So Fast!

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2025/07/09

Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.The post Protecting Your Content From AI: Not So Fast! appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhen to compromise with contentThe AI Challenge Marketers Aren’t Talking AboutThe LinkedIn growth secrets nobody talks

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I Just Met My AI Clone. It Was 90% Me and 10%...

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2025/07/07

A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let's look at all sides of a new era of intellectual theft and opportunity.The post I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesFinding Your Edge in a World of Automated ContentThe unexpected moment when AI became a friend300 Experts agree: AI will change

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The creator’s enigma: You can’t be halfway relevant

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2025/06/25

The creator's enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?The post The creator’s enigma: You can’t be halfway relevant appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA Human Renaissance in the Age of AIThe curse of authenticityThe unexpected moment when AI became a friend

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Why the Age of Influencer Marketing is Just Beginning

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2025/06/23

AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.The post Why the Age of Influencer Marketing is Just Beginning appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA Human Renaissance in the Age of AIA spicy marketing lesson from Ed SheeranFive ways to influence your brand message when consumers are in control

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New research points to the emerging “AI Frontier Firm”

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2025/05/21

Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm. The post New research points to the emerging “AI Frontier Firm” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesHow to be an AI Forward companyWhen intelligence becomes worthless, marketing artists will

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