{grow}

Pass the popcorn. The AI trains are about to collide

{grow} ·

2026/09/14

To fight the AI backlash, record amounts of money are pouring into Washington DC and advertising. When big money clashes with public opinion, the AI trains are about to collide.The post Pass the popcorn. The AI trains are about to collide appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesI use AI. I am not a criminal.We have normalized stealing content and it needs to stopHow to use AI to become a genius

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We have normalized stealing content and it needs to stop

{grow} ·

2026/08/10

Stealing content has become a fashionable way to do business. We can do better by adhering to the principles of fair use.The post We have normalized stealing content and it needs to stop appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesStarting Over as a Creator: 8 Crucial Lessons For RenewalHow to use AI to become a geniusThree paths to a personal branding content strategy, one truth

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Starting Over as a Creator: 8 Crucial Lessons For...

{grow} ·

2026/07/27

Starting from scratch might seem intimidating, but following these eight lessons can fortify your journey as a new content creator.The post Starting Over as a Creator: 8 Crucial Lessons For Renewal appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesHow to use AI to become a geniusFocus on this one marketing priority to stand out in a noisy worldFive shifts in social media strategy that separate winners from wallpaper

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Content creators don’t start with “the room”

{grow} ·

2026/06/08

Most content creators hav a dream of monetizing their audience and building a community. Mark Schaefer and Joe Pulizzi discuss why this is not an overnight achievement.The post Content creators don’t start with “the room” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA dozen huge marketing ideas sitting right in front of youFour Pillars of Human Dominance in the AI Marketing EraHuman Renaissance in the Agentic

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Content creator angst: You can engage yourself broke.

{grow} ·

2026/05/18

A round up post featuring content creator angst, the decline in social media use, and a focused idea for AI implementation from Mark Schaefer.The post Content creator angst: You can engage yourself broke. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesA dozen huge marketing ideas sitting right in front of youThree reasons why brand is more important in the AI EraFour Pillars of Human Dominance in the AI Marketing Era

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Human Renaissance in the Agentic Age: Insights from...

{grow} ·

2026/05/04

The Uprising is an annual marketing retreat hosted by Mark Schaefer. Highlights this year included a deep dive on the place for humans in an uncertain agentic world.The post Human Renaissance in the Agentic Age: Insights from The Uprising Retreat appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesFour Pillars of Human Dominance in the AI Marketing EraYour Content Marketing Survival Plan: Abandon the Attention EconomyThree reasons why

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Does AI Really Have Emotions? This Research May...

{grow} ·

2026/04/27

Can AI feel real emotions? Anthropic researchers see neural patterns that respond like humans. The implications are profound and possibly dangerous. The post Does AI Really Have Emotions? This Research May Change Your Mind. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesFaking your way to thought leadershipThree reasons why brand is more important in the AI EraFour Pillars of Human Dominance in the AI Marketing EraYour Content

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Your Content Marketing Survival Plan: Abandon the...

{grow} ·

2026/03/23

Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.The post Your Content Marketing Survival Plan: Abandon the Attention Economy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDo we begin to battle AI for human artistry?Four Pillars of Human Dominance in the AI Marketing EraIs it time to monetize your audience through

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Do we begin to battle AI for human artistry?

{grow} ·

2026/02/23

If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.The post Do we begin to battle AI for human artistry? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe AI Easy Button imperils the future of marketing researchA step-by-step approach to AI adoption for your companyIs it time to embrace ethically-sourced marketing?

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Four Pillars of Human Dominance in the AI Marketing Era

{grow} ·

2026/02/16

Sure, AI is coming for our jobs. But I expect ther will be at least for areas of human dominance in the AI Era. The post Four Pillars of Human Dominance in the AI Marketing Era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesDo we begin to battle AI for human artistry?Your Content Marketing Survival Plan: Abandon the Attention EconomyA step-by-step approach to AI adoption for your company

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Three marketing truths for turbulent times

{grow} ·

2026/02/09

In uncertain times, here are three marketing truths to hold onto.The post Three marketing truths for turbulent times appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to monetize your audience through Substack?The AI Easy Button imperils the future of marketing researchMy Fond Farewell to The Marketing CompanionRediscovering the OG Fundamentals of MarketingThe heritage moat: Why nostalgia marketing dominates today

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Should we be afraid of Moltbook?

{grow} ·

2026/02/02

The hottest app in the world is shocking and scaring AI experts. Is it alive? Is it the singularity? Should we be afraid of Moltbook?The post Should we be afraid of Moltbook? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?The AI Easy Button imperils the future of marketing researchHow to overcome Content Shock in a world of AI slopYour personal brand isn’t a project, it’s

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The heritage moat: Why nostalgia marketing dominates...

{grow} ·

2026/01/12

Nostalgia marketing is everywhere on even startups capitalize on history to create a "heritage moat." Why is nostalgia so powerful today and how can any business use these ideas?The post The heritage moat: Why nostalgia marketing dominates today appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesRediscovering the OG Fundamentals of MarketingMy Fond Farewell to The Marketing CompanionIs it time to embrace ethically-sourced marketing?When

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How to overcome Content Shock in a world of AI slop

{grow} ·

2026/01/05

It's never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.The post How to overcome Content Shock in a world of AI slop appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe Top Blog Posts of 2025This is Why Social Media Marketers StruggleYour personal brand isn’t a project, it’s a

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Your personal brand isn’t a project, it’s a lifestyle

{grow} ·

2025/12/15

A series of short observations on personal branding, AI, creativity, and modern marketing—why showing up matters, why efficiency can be overrated, and where real advantage is emerging. The post Your personal brand isn’t a project, it’s a lifestyle appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?The Marketing Companion Podcast: Beginning of a New EraRage Farms: The Hidden

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Target’s $100 million Word-of-Mouth Marketing Fail

{grow} ·

2025/12/10

Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.The post Target’s $100 million Word-of-Mouth Marketing Fail appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEORediscovering the OG Fundamentals of MarketingNow you can access my marketing consulting mind for free

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Research points to the “Attention Equation” behind...

{grow} ·

2025/12/08

While most content success has been determined by audience size and engagement, a new "attention equation" looks at consumer focus and commitment to drive marketing value.The post Research points to the “Attention Equation” behind measurable content success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesWhy every business is selling diapers now. AI versus SEORage Farms: The Hidden Industry Weaponizing Outrage Against

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Secrets of the Sustainable Personal Brand

{grow} ·

2025/12/03

Mark Schaefer has often said that your personal brand is your last line of defense AI. But a sustainable personal brand isn't a project. It's a lifestyle and he discusses his secrets with Jay Acunzo in this podcast episode.The post Secrets of the Sustainable Personal Brand appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Click the icon below to listen. Related StoriesDeep Thinking in the Age of Instant Answers: Navigating the Great AI

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Is it time to embrace ethically-sourced marketing?

{grow} ·

2025/12/01

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world's biggest problems. It's time to start a conversation about ethically-sourced marketing. The post Is it time to embrace ethically-sourced marketing? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesIs it time to embrace ethically-sourced marketing?This is Why Social Media Marketers StruggleRage Farms: The

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When There’s No More “Up.” Lessons from the Top of...

{grow} ·

2025/11/24

The highlight of a career prompted dark new emotions and lessons on what it means to follow your curiosity.The post When There’s No More “Up.” Lessons from the Top of the Mountain appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related StoriesThe sad and mysterious tale of my invisible bookStrip humanity to its essence and you’ll build a durable businessA contrarian view to work life balance

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