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PODCAST

30 Minutes to President"s Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President"s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President"s Club. Every episode is a supercharged 30 minutes where you"ll hear step-by-step breakdowns in every key dimension of sales,

business careers

All Episodes

56:03

#540 - Cold Call Masterclass: The Perfect Script...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/20

We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera.Armand Farrokh and Nick Cegelski walk through the full cold call framework they’ve used as operators, leaders, and authors of *Cold Calling Sucks (And That’s Why It Works) from opener, to pitch, to objection handling with real examples and zero theory fluff. You’ll learn how to use the “Heard the name tossed around” opener to break the

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32:09

#539 - How to Run Demos That Actually Convert | Alex...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/15

Alex Kane brings elite demo mastery to this episode, teaching sellers how to turn every walkthrough into a high-impact, story-driven buying experience that stands out from every other vendor in the cycle.🎙️ ACTIONABLE TAKEAWAYS: Lead With the Approach: Frame the top problems and outcomes before showing anything. Present → Future → Past: Ask how they do it now, show the future state, then compare it back. Run a Reverse Demo: Make them demo their current workflow to expose real

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37:25

#538 - Cold Call 3v3: Six Sales Reps Dial in a 92...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/13

Welcome to the most chaotic cold call competition you’ve ever seen. Two elite sales teams go head-to-head in a live 3v3 battle to see who can book the most meetings.Watch as the top sales minds from 30 Minutes to President's Club (and a special celeb dialer) bring their best cold call tactics to life. From permission-based openers to clever objection handling, you’ll witness what makes a cold call *land* versus *crash*. ✅ Expires this Friday, get $60 off the #1 Cold Calling Course with code

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36:24

#537 - How to Get Executive Intros Through Your...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/08

Christine Nolan, four-time President’s Club enterprise sales leader at Asana, shares tactical frameworks for multithreading complex enterprise deals by mapping real power, navigating internal politics, and turning champions into organization-wide access. A practical playbook for winning, expanding, and controlling high-stakes, multi-stakeholder sales cycles.🎙️ ACTIONABLE TAKEAWAYS: Build a real power map with your champion using a whiteboard or live org chart, not LinkedIn assumptions.

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40:33

#536 - Cold Email Showdown: Rookie Sales Rep vs...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/06

We put Evan Greek (Commercial AE at Gong) and Florin Tatulea (Head of Sales Development at Common Room) in a cold email cage match: 10 minutes per round, weird prompts, and you have to write something that would actually get a reply. Jason Bay (CEO at Outbound Squad) judges based on [The Reply Method](https://www.30mpc.com/course/cold-email-course) framework. Evan and Florin show how they use AI in real time to research accounts and draft highly personalized emails in minutes (not hours), then do

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14:48

#535 - He Sold A $30M Deal With One Page

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/30

In this episode, Nate Nasralla breaks down the one-page business case framework he used to help close a $30M enterprise deal and multiple seven-figure contracts. He walks through how to structure a one-page document that aligns executives, arms champions to sell internally, exposes deal gaps early, and drives consensus in complex buying groups. Using a real-world IKEA example, Nate shows how to translate problems into executive language, quantify outcomes, and position investment so deals actually

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9:56

#534 - #1 Sales Rep Runs The Exact Demo That Got Him...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/23

In this episode, Adam Ochart, #1 sales rep from Gong breaks down the exact demo framework that helped him earn 8 promotions, consistently win enterprise deals, and maintain a 30%+ win rate. He walks through how to prep demos, align with buyers before clicking anything, run discovery during the demo, and frame every feature using a why-before-what approach so prospects experience a true “test drive.” This is a tactical, repeatable demo playbook for sellers who want higher conversion rates and faster

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34:20

#533 - How to Build a Team That Thrives on 700 Cold...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/18

Melanie Smith, Head of Sales Development at Nooks, breaks down the exact systems, metrics, and coaching frameworks she uses to run one of the highest-performing SDR teams in outbound. In this episode, she shares KPI structures, call-block strategy, cold-call skill development, and how leaders can scale connect rates, conversation rates, and meeting production without burning out their reps.🎙️ ACTIONABLE TAKEAWAYS: Weekly SDR readouts: Reps review KPIs and explain every meeting they booked

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36:33

#532 - Santa Unwraps 12 Sales Tactics You NEED to...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/16

In this special holiday episode, Santa and his elf break down the 12 most impactful sales tactics of 2025, covering negotiation, discovery, cold calling, prospecting, leadership, demo strategy, hiring, business cases, team management, and more. Each tactic is pulled from interviews with top 1% sellers and elite sales leaders, giving reps a fast, practical, and highly actionable playbook to win deals, build pipeline, lead teams, and hit President’s Club in 2026.These Courses Will Get You to

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25:27

#531 - How to Scale Personalized Prospecting with...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/11

Discover how Vidyard’s #1 AE, Mike Aloisio, uses video to humanize every stage of the sales cycle — from first touch to pricing delivery to re-engagement when prospects ghost. In this 30MPC sell interview, learn how to tailor videos to personas, boost meeting show rates, eliminate the “game of telephone” in proposals, and creatively reignite stalled deals using short, high-impact videos that stand out inside crowded inboxes.🎙️ Actionable Takeaways: Prospecting video formula: <45s → Who you

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40:03

#530 - Negotiation Masterclass: Your Sales Commission...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/09

December deals are different.Negotiations drag. Legal stalls. Procurement kicks it to January. And your EOQ slips away. In this Masterclass, Todd Caponi joins Nick and Armand to share strategies from his new book, Four Levers Negotiating. He’ll show you how to flip the script and close what’s left on the table — before the ball drops. Todd is the founder of Sales Melon, the host of The Sales History Podcast, and an author of award-winning business books. He’s also a C-Level sales leader, and he

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37:17

#529 - How to Win Enterprise Deals with Compelling...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/04

Luke’s CE Hypothesis TemplateLuke Floyd breaks down how he stopped “spraying and praying” and started winning large enterprise deals by tracking where urgency already exists. Instead of chasing logos or building volume-based cadences, he prioritizes the 20 accounts most likely to face a compelling event, builds horizontal plays that don’t sound generic, and positions himself “on the bench” before the need arises. Learn how to filter your territory like an investor, predict where opportunity will

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33:36

#528 - Live Cold Calls: How Many Meetings Can The #1...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/12/02

Jason hits the phones to prospect into sales and enablement leaders, sharing his live approach between each call.With a 30% connect rate (thanks to Titan X) and 11% conversion, you'll see how Jason handles objections, switches messaging mid-call, and learns in real time. Think cold calling is hard? Try doing it live for 90 minutes, under studio lights, in a room with no AC, with a crowd listening to every single word you say. That’s what the #1 outbound sales trainer, Jason Bay, did to prove he

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21:07

#527 - The Sales Process Elite Reps Use (And You Don’t)

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/11/27

Get the full playbook (60 minute video masterclass) 100% free right here: https://www.pipedrive.com/en/30mpc-masterclass--- Deal velocity is a huge driver of win rates, which is why Armand and I partnered with the easy and effective CRM, Pipedrive, to film a 60 minute video masterclass that covers all of the different ways that you can drive velocity in each individual stage of your sales process. Literally, from opening call all the way to contract review, we documented our favorite tactics in

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38:13

#526 - The Ultimate Cold Calling Q&A: 16 Questions to...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/11/25

From Armand Farrokh and Nick Cegelski, the duo behind the 50,000-copy best-selling cold calling book, this episode breaks down the exact playbook top reps use to consistently book meetings. Learn the highest-converting openers, how to tailor context to any persona, the tactics they use to disarm prospects, and the triple-bypass method for getting past gatekeepers. You’ll also get strategies to avoid spam-tagging, boost connect rates, and keep momentum high during every dial

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52:08

#525 - Why Executives Ignore Your Sales Pitch (And...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/11/20

Buy "Brief and Brilliant' HereTurn executive meetings into closed deals with Nate Nasralla’s 4-sentence framework, one-page business case, and proven tactics to speak the language of leadership and win buy-in fast. 🎙️ACTIONABLE TAKEAWAYS: • Build a 4-Sentence Soundbite: Use Nate’s formula — Because of [shift], now’s the time to [act], to avoid [risk], and unlock [reward] — to frame every deal in language that resonates with decision-makers. • Create a One-Page Business Case: Summarize the

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39:30

#524 - Outbound Prospecting Masterclass: Everything...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/11/18

Outbound is broken, not dead. In this masterclass, Jason Bay breaks down the new outbound playbook for 2025–2026 — how top reps are filling pipeline when cold calls, automated sequences, and mass emails stop working. You’ll learn how to prioritize accounts that actually respond, speak your buyer’s language with offers that earn replies, and sequence outreach across phone, email, and social the right way.Key frameworks include the Martini-Glass Pipeline for targeting high-relevance prospects, the

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34:55

#523 - How Top Sellers Find the Real Decision Makers...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/11/13

Kam Germany breaks down how elite sellers win complex deals by uncovering the true decision makers, sparking internal alignment, and turning every stakeholder into a champion that sells for you when you’re not in the room.🎙️ ACTIONABLE TAKEAWAYS: Find the Shadow Decision Maker: Don’t assume the highest title holds the most influence—watch who answers impact questions to uncover who truly drives decisions. Incite the Riot: Use one-on-one breakout meetings with every stakeholder to surface

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0:50

#522 - How Many Cold Calls Does It Take To Afford a...

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/11/11

Full YouTube Video HERE (https://hubs.li/Q03SzGnP0) Alex Murphy (Founding AE @ 30MPC) reveals the exact sales prospecting formula that took him from teaching to crushing 200% of quota month after month. By breaking big life goals—like buying a house or having a baby—into simple math, he shows how to turn financial dreams into measurable activity targets. Learn how to calculate your dollars per meeting, prospects per booking, and the exact outreach volume needed to transform consistency into

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28:41

#521 - The 7 Deadly Sales Negotiation Sins | Todd Caponi

30 Minutes to President"s Club | No-Nonsense Sales ·

2025/11/06

Todd Caponi, bestselling author of The Transparency Sale and The Four Levers of Negotiation, breaks down the 7 Deadly Negotiation Sins that cost salespeople deals, margins, and trust. If you think discounting accelerates deals, holding price until you “build value” is smart, or trading discounts for case studies is harmless, Todd’s about to rewire your negotiation mindset. Learn how to close faster, discount less, and build buyer trust using the same transparent negotiation tactics that world-class

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