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PODCAST

30 Minutes to President"s Club | No-Nonsense Sales

Armand Farrokh & Nick Cegelski

The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual. 30 Minutes to President"s Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President"s Club. Every episode is a supercharged 30 minutes where you"ll hear step-by-step breakdowns in every key dimension of sales,

business careers

All Episodes

35:11

#557 - How to Run a Perfect Discovery Call (Start to...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/03/19

In this episode of 30 Minutes to President’s Club, Jacob Flesher (Head of Sales at Attention) breaks down a full discovery call framework from start to finish, including how to challenge prospects without killing rapport, uncover true priorities, and run consultative sales conversations that actually convert. You’ll learn how top sellers avoid assumptions, diagnose real problems (not surface-level ones), and navigate modern objections—especially around AI—while building trust and credibility

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1:46

#556 (Trailer) - I Taught A Standup Comedian To Cold...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/03/17

Full video HEREWhat happens when you give a stand-up comedian a sales script and tell him to start cold calling? Alex Murphy sits down with his brother Andrew (a comedian in Austin) and gives him a crash course in cold calling. The goal: sell comedy show tickets… using real B2B sales tactics. First, Alex teaches Andrew the classic AIDA framework — Attention, Interest, Decision, Action — the same framework popularized in Glengarry Glen Ross. But learning a framework is one

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51:40

#555 - Discovery Masterclass: Everything You Need to...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/03/12

Learn more: https://www.30mpc.com/course/discovery-course-- ACTIONABLE TAKEAWAYS: Structure Your Call in 3 Parts: Great discovery calls have three distinct chapters—(1) the first five minutes to establish credibility and set your PPO agenda (Purpose, Plan, Outcome), (2) the next 20 minutes to uncover meaningful problems while building trust, and (3) the last five minutes to run your Five Minute Drill and determine if it’s worth setting a next step. Use Discovery Trees to Guide Questions:

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1:42

#554 (Trailer) - Don't Sell to Your Champion. Sell...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/03/10

Full video HERE' The fastest way to reach the executive who can green-light your deal: write the email they’ll actually read. Nate Nasralla breaks down two real examples of emails you can draft for your champion to forward directly to their boss. Instead of selling to your champion, write the message so they can sell through them. Open with a priority the executive already cares about so the email immediately feels relevant. Use insights from discovery to highlight the tension or bottleneck

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36:13

#553 - How to Run Discovery Without Obsessing Over...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/03/05

Most sellers obsess over asking the perfect discovery question. In this episode, Gal Aga breaks down why great discovery has nothing to do with memorized questions and everything to do with understanding the problem, finding the root cause, and guiding the buying process.🎙️ ACTIONABLE TAKEAWAYS: Focus on the problem, root cause, and impact you need to uncover, not memorizing discovery questions. Only prep the first 5–10 minutes with a POV and agenda, then let the conversation flow.

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1:40

#552 - Live Cold Calling: Can This Grouchy Old CRO...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/03/03

Full video HEREA seasoned CRO grabs the phone, goes undercover as “Bob Smith,” and makes live cold calls trying to book five connects as fast as possible. No script reading. No brand flex. Just real dials, real objections, and real pressure. You’ll hear the exact opener that gets people talking, the provocative question that instantly hooks sales leaders, and the “Green Turkey” move that turns any answer into momentum. There’s a meeting booked by backing off instead of pushing, referrals

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40:10

#551 - How to Ramp Sales Reps to President’s Club...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/26

In this sales leadership masterclass, Marcus Chan breaks down a week-by-week ramp plan, real-play coaching system, and time management framework that turns new hires into consistent revenue producers fast. 🎙️ ACTIONABLE TAKEAWAYS: Tee reps up instead of taking over calls: Guide them toward the next talk track rather than jumping in and owning the conversation. Create a parking lot for leadership ideas: Capture thoughts in a 1:1 doc instead of sending reactive Slack messages that

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1:59

#550 - How Many Meetings Can I Book Off 6,474...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/24

Full Video HEREWe did the one thing you’re never supposed to do: We tried to blast our entire contact list of 224,000 people. But instead of sending generic spam, we built a workflow in Clay to automate the deep research usually reserved for one-off emails. The goal? To find sales leaders whose *own reps* were already watching our content, and use that data to send 6,000+ hyper-personalized messages at scale. In this video, we break down the exact 5-step workflow we used to filter our list,

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41:41

#549 - The World's Weirdest Sales Trainer Does Cold...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/19

Giulio Segantini is back and this time it’s pure objection-handling firepower.If you sell anything over the phone, this is a tactical breakdown of how to handle “send me an email,” “we’re already working with someone,” “too expensive,” “not interested,” and every other cold call objection without sounding scripted or desperate. Built around Giulio’s 'ACE Framework' (Accept → Consent → Explore), this is a masterclass in real-world objection handling for SDRs, AEs, and sales leaders. These Courses

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30:29

#548 - Executive Sales Masterclass: Close Big Deals...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/17

Close Complex Enterprise Deals by Selling the Problem, Not the ProductJen Allen-Knuth breaks down how to win executive deals by anchoring every conversation to a strategic objective and building urgency around cost of inaction. Prospect into the C-suite with a 4-step structure: objective → problem hypothesis → status quo → insight (not a pitch). Run discovery around objectives, obstacles, current approach, and negative consequences—then close with “Is this worth solving?” and “Is this worth

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34:39

#547 - Running The Big Team Meeting: 7 Steps to Group...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/12

Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed by Gong data of and 1M+ executive-level sales cycles.https://www.30mpc.com/course/multithreading-exec-selling-course-selling-to-the-c-suite FOUR ACTIONABLE TAKEAWAYS Start by aligning on the problem in the big team

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19:33

#546 - Fixing the WORST Cold Call Pitches Known to Man

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/10

Nick Cegelski breaks down why most cold call pitches fail—and how to fix them. Nick explains why generic value propositions packed with buzzwords like optimize, streamline, and AI-powered sound nice but mean nothing to buyers. Instead, he introduces the problem proposition framework: leading with a vivid, emotionally charged problem your buyer actually feels, then briefly showing how you solve it. Through real-world pitch rewrites (including Ramp and Laurel), Nick shows how to ditch marketing

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37:12

#545 - How to Build 11 High-Reply Prospecting Plays...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/05

AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter sequences to book more meetings while spending less time on manual prospecting.Download the Guide: The Ultimate Three Part Outbound System to accelerate your path to President’s Club 🎙️ ACTIONABLE TAKEAWAYS: Use themed personalization to earn opens: Personal hooks like alma mater, sports, or

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30:59

#544 - Sales Roleplay: How To Earn an Executive’s...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/02/03

Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from establishing credibility and anchoring to strategic objectives, to reframing the status quo and closing for next steps, while Armand plays a skeptical, budget-constrained prospect. The video pauses after each step to break down why each question is asked, how to control executive conversations, and how

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32:50

#543 - How to Build a Deal Closing Machine With...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/29

How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum.🎙️ ACTIONABLE TAKEAWAYS: Screenshots beat polished proof: Raw texts, DMs, and unpolished customer messages feel real and instantly lower buyer risk. Use them in prospecting and late stage deals instead of overproduced case studies. Stop defaulting to reference calls: Reference calls are

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2:11

#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/27

Full YouTube Episode HereJen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subject lines, openers, tone, and CTA mistakes, crowns a single winning email, then rewrites it live using her Problem Prompter framework to show how sellers can stop pitching and start booking meetings with C-suite buyers. Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen

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12:47

everything you could possibly need to close a 6–7...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/26

Learn more: https://www.30mpc.com/newsletter/multi-threading-and-executive-selling-course-selling-to-the-c-suite

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19:59

#541 - The $1M Negotiations That Changed the Way I...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/22

⁠Watch Todd’s Free Negotiation Masterclass⁠ ⁠Buy 'Four Levers Negotiating' Here⁠ Todd Caponi is a multi time CRO, award winning author, and one of the leading voices on transparency in sales. And these are the three negotiation moments that changed how he sells forever. From a used car purchase that went completely sideways, to a seven figure software deal saved at the last second, to a heated pricing argument with an angry marketer, Todd Caponi shares real stories that prove why honesty

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56:03

#540 - Cold Call Masterclass: The Perfect Script...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/20

We break down the exact cold call script that’s helped book meetings on 1 out of every 3 connects then prove it by making live cold calls on camera.Armand Farrokh and Nick Cegelski walk through the full cold call framework they’ve used as operators, leaders, and authors of *Cold Calling Sucks (And That’s Why It Works) from opener, to pitch, to objection handling with real examples and zero theory fluff. You’ll learn how to use the “Heard the name tossed around” opener to break the

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32:09

#539 - How to Run Demos That Actually Convert | Alex...

30 Minutes to President"s Club | No-Nonsense Sales ·

2026/01/15

Alex Kane brings elite demo mastery to this episode, teaching sellers how to turn every walkthrough into a high-impact, story-driven buying experience that stands out from every other vendor in the cycle.🎙️ ACTIONABLE TAKEAWAYS: Lead With the Approach: Frame the top problems and outcomes before showing anything. Present → Future → Past: Ask how they do it now, show the future state, then compare it back. Run a Reverse Demo: Make them demo their current workflow to expose real

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