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PODCAST

Agency Leadership Podcast

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

All Episodes

21:04
Five words every agency owner needs to understand
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24:14
300 episodes in: what's changed, what hasn't, and...
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20:41
Hire people who understand how to solve problems
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19:36
Build the business you want to own, not the one you...
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15:21
Holding companies discover retainers, call them...
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22:47
The PESO Model evolves for the AI era (and why your...
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25:28
Building the ideal agency: wrestling with the tough...
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23:36
Wake up or get left behind: AI is forcing your hand
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20:39
Stop letting your website embarrass you
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20:24
Rediscovering your agency's founding spark
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22:33
Embracing innovation to survive and thrive in 2026
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21:24
Balancing skills and personality when hiring a new...
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15:40
Firing underperforming team members
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21:13
AI myths agencies must avoid
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21:03
Do agency mission and values statements matter? And...
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21:38
Are you ghosting your own agency?
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19:50
Outbound sales & your agency
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18:48
Avoiding your agency's own AI bubble
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22:40
What to do when your client contact isn't the problem
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20:55
Stop providing solutions before understanding your...
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