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PODCAST

The Urban Farmer Podcast

Re-released for its 10th anniversary. The Urban Farmer is a documentary-style podcast that takes you behind the scenes of a real urban farming business to show you what it truly takes to run a successful farm in the city. Follow farmer Curtis Stone"s journey over an entire growing season as he produces food on just a third of an acre in Kelowna, BC, Canada. The show was initially recorded in 2015. This series, hosted by Diego Footer, explores the daily struggles and successes of urban farming

business entrepreneurship

All Episodes

54:15

Work to Learn, Not Earn: Building a Sustainable Farm...

The Urban Farmer Podcast ·

2025/11/19

Thinking about starting a farm? In this episode, Curtis and Diego talk about why most new farmers fail and the counter-intuitive strategy that leads to long-term success. They double down on the value of working for knowledge instead of profits in your first year, starting with less land, and how building systematically will set you up for a thriving farm business. Curtis shares his hard-earned lessons on how to avoid the burnout, overwhelm, and financial struggle that sink most beginning farmers

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13:19

The 10-Day Pivot: Why Fast Feedback Loops Save...

The Urban Farmer Podcast ·

2025/11/13

In this episode, we take a look at how farmer Curtis Stone survived a 75% revenue drop by using 10-day feedback cycles to pivot before losses mounted. We'll talk about ways to detect failures fast, test cheaply, and adapt quickly to rapidly changing markets. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the

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13:14

Why Most Small Businesses Burn Out by September...

The Urban Farmer Podcast ·

2025/11/12

In this rewind episode, we're taking a look at how farmer Curtis Stone achieved a 35% revenue increase while taking daily naps during peak season: by completely restructuring his workflow. We're breaking down how to stage work across optimal time windows, avoid burnout, and build systems that work with natural rhythms instead of against them—helping you scale sustainably without sacrificing your health or sanity. Subscribe for more content on sustainable farming, market farming tips, and business

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45:39

The Biggest Winter Vegetable Growing Mistakes to...

The Urban Farmer Podcast ·

2025/11/05

The Urban Farmer Curtis Stone shares some practical strategies that helped increase his farm revenue by 35% without adding more land or working longer hours. He'll talk about exact planting dates for fall crops, heat management techniques that protect both you and your employees, and why strategic napping might be your secret weapon against burnout. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at

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16:29

Automation and The Real Cost of Manual Systems...

The Urban Farmer Podcast ·

2025/10/31

In this rewind episode, we're breaking down why automating simple tasks like invoicing doesn't just save you 10+ hours per season...it also unlocks your farm's growth. We're looking at automation strategies you can implement this week—from digital invoicing to voice-to-text workflows—that will free you from repetitive manual work and give you more time to focus on sales, strategy, and scaling your business. Subscribe for more content on sustainable farming, market farming tips, and business

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21:05

The Fresh Sheet System That Increased Farm Sales by...

The Urban Farmer Podcast ·

2025/10/30

In this rewind episode, we're breaking down how farmer Curtis Stone increased his farm sales by 30% without adding land or changing crops—just by consistently sending weekly fresh sheets to his restaurant customers. We'll take a closer look at his email template, timing strategy, and follow-up system that transforms sporadic orders into predictable revenue. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies

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12:59

The Restaurant Distributor Strategy: From $100 Orders...

The Urban Farmer Podcast ·

2025/10/29

In this episode, we take a look at how urban farmer Curtis Stone scaled from $100 restaurant orders to $1,500 distributor deals—and why he almost lost everything when one customer disappeared overnight. In this rewind episode, we're looking at the exact three-phase framework (overflow, negotiate, diversify) that helped Curtis manage high-stakes distributor relationships while protecting his business from catastrophic risk. Subscribe for more content on sustainable farming, market farming tips, and

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52:47

Why Chefs Forget to Order: How to Stop Losing...

The Urban Farmer Podcast ·

2025/10/22

In this episode, Curtis talks about the simple weekly marketing tool that can transform any farm's restaurant sales: he reveals how his consistent fresh sheet system increased sales by over 30% while reducing time spent on marketing from hours to just 10 minutes per week. He shares the exact format, timing, and strategies that keep busy chefs ordering regularly, plus insider tips on pricing, inventory management, and building lasting restaurant relationships that generate steady revenue. Subscribe

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15:47

The Hidden Cost of Farm Burnout...It's a Lot More...

The Urban Farmer Podcast ·

2025/10/17

In this episode, Diego talks about evidence-based strategies that helped one farmer go from 100-hour burnout weeks to a sustainable 20-hour work schedule. He breaks down the science of burnout recovery, including boundary-setting techniques, sleep optimization, and task prioritization methods that actually work. Remember: working yourself into the ground is NOT noble—it's preventable. If you're starting to feel the burnout kicking in, take the first steps today to protect your health, your business,

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10:49

The $1,000 Mistake That Could Save You $10,000: Why...

The Urban Farmer Podcast ·

2025/10/16

Curtis Stone wasted $3,000 and three years on failed irrigation systems...when just one conversation with the right mentor could have prevented it all. In this episode, we talk about why investing in high-grade knowledge from active practitioners is the fastest way to avoid costly mistakes and accelerate your farming success. Diego breaks down Curtis's mentor strategy and shows you exactly how to identify, approach, and learn from people who are succeeding right now in your field. Subscribe for

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09:49

Why Small Farmers Should Think Like Jazz Musicians:...

The Urban Farmer Podcast ·

2025/10/15

In this rewind episode, we look into the critical mindset shift that separates thriving farmers from those who fail: thinking in frameworks instead of rigid recipes. Diego takes a closer look at how Curtis Stone transformed his operation from 100-hour burnout weeks into a profitable 10-20 hour workweek on just 1/3 acre by embracing adaptability over perfectionism. This practical approach will help you respond to crop failures, market changes, and unexpected challenges without losing your season—or

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52:54

From Sheet Music to Freestyle Farming: The Art of...

The Urban Farmer Podcast ·

2025/10/08

Curtis Stone reveals how jazz improvisation principles can revolutionize your farming approach: learn why constraints actually boost creativity, how to build flexible frameworks that prevent burnout, and the crucial difference between following recipes versus understanding systems. Curtis and Diego also dive into mindset shifts that separate successful adaptive farmers from those who struggle when plans go wrong, plus insider secrets about finding high-value mentors and avoiding costly

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12:04

How to Break Into Saturated Markets - The...

The Urban Farmer Podcast ·

2025/10/03

In this rewind episode, Curtis reveals how thinking like a spy on a reconnaissance mission helped him build a six-figure urban farm in one of the most competitive restaurant markets. We talk about the three-stage intelligence protocol for breaking into saturated markets, including free reconnaissance techniques you can do from your laptop before even planting a single seed. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools,

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10:47

Why Your Best Customers Are Worth 10X What You Think...

The Urban Farmer Podcast ·

2025/10/02

In this rewind episode, learn why sometimes, it's worth saving one customer, especially when the lifetime value of that one customer can go up to $312,000. We take a look at how urban farmer Curtis Stone kept his restaurant clients for 6+ years, including how to handle product shortages, turn complaints into loyalty, and build relationships that make you irreplaceable. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds,

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11:26

the Win-Win Business Model Nobody Talks About -...

The Urban Farmer Podcast ·

2025/10/01

In this rewind episode, we're taking a look at how Curtis Stone turned a potential $52,000 customer loss into a powerful business strategy by doing what most farmers won't: calling his competition. Diego unpacks the three-step system for building a supplier network that keeps your customers satisfied, creates reciprocal relationships with other farmers, and turns your biggest weakness—crop shortages—into your strongest competitive advantage. Subscribe for more content on sustainable farming, market

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09:41

Why 90% of New Farmers Fail at Crop Selection...And...

The Urban Farmer Podcast ·

2025/09/19

A lot of new farmers fall into the trap of growing crops that they like without sparing a thought for whether or not other people like it, too...which is why many of them fail at crop selection that leads to expensive mistakes. In this rewind episode, we're taking a look at Curtis Stone's proven formula for testing crops profitably, plus Rob Kaiser's hard-earned lessons from going broke on Brussels sprouts to selling out with microgreens in 3 hours. Subscribe for more content on sustainable

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09:02

The Community Momentum Effect: Building Your Farm's...

The Urban Farmer Podcast ·

2025/09/19

In this rewind episode, we look back on how Curtis Stone overcame devastating burnout and a $150 paycheck after 100 hours of work to build an unstoppable farming business through the help of his community. We talk about the counterintuitive strategy of showing vulnerability, creating economic relationships with neighbors, and becoming the catalyst that transforms local connections into business success. Subscribe for more content on sustainable farming, market farming tips, and business insights!

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01:01:20

The Win-Win Strategy for Small Farmers: Sourcing from...

The Urban Farmer Podcast ·

2025/09/17

In this episode, Curtis Stone shares his strategy for maintaining long-term restaurant relationships even when he finds himself short on product. He also reveals some customer service secrets that have helped build 6+ year relationships with high-value restaurant clients and break into competitive restaurant markets. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:

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10:30

The Hidden Cost of "Starting Cheap": Why Trial &...

The Urban Farmer Podcast ·

2025/09/13

A sequel to the last Rewind episode, Diego breaks down why trying to save money on farming education could be the most expensive mistake you'll ever make. We look into Curtis Stone's brutal journey from burnout and tears to building a $75,000 farm, doubling down on how "free" trial-and-error learning actually costs over $25,000 in mistakes, lost time, and emotional trauma. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools,

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07:32

From Six-Figure Corporate Job to Debt-Free Farmer:...

The Urban Farmer Podcast ·

2025/09/10

In this rewind episode, we're taking a look at Rob Kaiser's strategy as he transitioned from a crushing six-figure corporate career to debt-free farming. Diego breaks down why it works: real numbers, realistic timelines, and a multi-stream income approach that 89% of successful farmers actually use. Get the debt freedom formula that could save you thousands in interest and set you up for long-term farming success. Subscribe for more content on sustainable farming, market farming tips, and business

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61 results

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