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PODCAST

The Urban Farmer Podcast

Re-released for its 10th anniversary. The Urban Farmer is a documentary-style podcast that takes you behind the scenes of a real urban farming business to show you what it truly takes to run a successful farm in the city. Follow farmer Curtis Stone"s journey over an entire growing season as he produces food on just a third of an acre in Kelowna, BC, Canada. The show was initially recorded in 2015. This series, hosted by Diego Footer, explores the daily struggles and successes of urban farming

business entrepreneurship

All Episodes

49:11

Cutting 80 Crops and Doubling My Profit: The 80/20...

The Urban Farmer Podcast ·

2025/12/31

In this episode, we're taking a look at the counterintuitive strategy of cutting out 80% of your crops to drastically increase your farm profits. Farmer Curtis Stone shares the exact analysis he used to identify which of the 10 crops he grew generated 80% of his income on just a quarter acre and how eliminating the rest gave him more free time, less stress, and higher net earnings. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming

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44:59

Should You Grow It? The Simple Formula for Crop...

The Urban Farmer Podcast ·

2025/12/17

In this episode, Urban Farmer Curtis Stone talks about the one solid principle that transformed his struggling farm into a thriving, profitable operation: detailed record keeping. Learn exactly how tracking your plantings, harvests, and sales prevents costly overproduction, eliminates waste, and helps you dial in perfect timing for shoulder-season crops. Curtis dives deep into the ins and outs of his system for greenhouse interplanting, managing year-round production in minimal space, and making

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46:46

Stop Waiting for Perfect: Start Your Farm With $5,000...

The Urban Farmer Podcast ·

2025/12/03

This episode pulls no punches about starting a new farm: the sacrifices, struggles, and tough decisions that separate dreamers from doers. Curtis Stone and Diego Footer discuss why successful farmers like Jean-Martin Fortier started in tents and teepees, how to prepare for worst-case scenarios, and the one question that will either motivate or haunt you for decades: "Why didn't you just go for it?" Subscribe for more content on sustainable farming, market farming tips, and business insights! Get

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15:38

Why Working to Learn Beats Working to Earn in Your...

The Urban Farmer Podcast ·

2025/11/26

Why do the most successful farmers barely break even in year one? How could chasing profits too early destroy your farm business? In this episode, we're answering all that and more as we dive into the counterintuitive strategy that transforms struggling growers into profitable operations by year three, including actionable exercises to track what really matters: your cost per square foot, true profit margins, and which crops are secretly draining your time and money. Diego breaks down the exact

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11:50

The Hidden Trap of Starting Too Big: Why 5,000 Square...

The Urban Farmer Podcast ·

2025/11/25

In this episode, Diego schools us in on the four critical principles that separate successful farms from the 90% that fail within three years. We dive deep into all the reasons why starting small (just 5,000 square feet) gives you the validation, data, and sustainability you need before scaling up. Siego also breaks down how to track unit economics, understand your true capacity, and avoid the complexity cascade that destroys farm businesses. Subscribe for more content on sustainable farming,

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54:15

Work to Learn, Not Earn: Building a Sustainable Farm...

The Urban Farmer Podcast ·

2025/11/19

Thinking about starting a farm? In this episode, Curtis and Diego talk about why most new farmers fail and the counter-intuitive strategy that leads to long-term success. They double down on the value of working for knowledge instead of profits in your first year, starting with less land, and how building systematically will set you up for a thriving farm business. Curtis shares his hard-earned lessons on how to avoid the burnout, overwhelm, and financial struggle that sink most beginning farmers

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13:19

The 10-Day Pivot: Why Fast Feedback Loops Save...

The Urban Farmer Podcast ·

2025/11/13

In this episode, we take a look at how farmer Curtis Stone survived a 75% revenue drop by using 10-day feedback cycles to pivot before losses mounted. We'll talk about ways to detect failures fast, test cheaply, and adapt quickly to rapidly changing markets. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the

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13:14

Why Most Small Businesses Burn Out by September...

The Urban Farmer Podcast ·

2025/11/12

In this rewind episode, we're taking a look at how farmer Curtis Stone achieved a 35% revenue increase while taking daily naps during peak season: by completely restructuring his workflow. We're breaking down how to stage work across optimal time windows, avoid burnout, and build systems that work with natural rhythms instead of against them—helping you scale sustainably without sacrificing your health or sanity. Subscribe for more content on sustainable farming, market farming tips, and business

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45:39

The Biggest Winter Vegetable Growing Mistakes to...

The Urban Farmer Podcast ·

2025/11/05

The Urban Farmer Curtis Stone shares some practical strategies that helped increase his farm revenue by 35% without adding more land or working longer hours. He'll talk about exact planting dates for fall crops, heat management techniques that protect both you and your employees, and why strategic napping might be your secret weapon against burnout. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at

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16:29

Automation and The Real Cost of Manual Systems...

The Urban Farmer Podcast ·

2025/10/31

In this rewind episode, we're breaking down why automating simple tasks like invoicing doesn't just save you 10+ hours per season...it also unlocks your farm's growth. We're looking at automation strategies you can implement this week—from digital invoicing to voice-to-text workflows—that will free you from repetitive manual work and give you more time to focus on sales, strategy, and scaling your business. Subscribe for more content on sustainable farming, market farming tips, and business

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21:05

The Fresh Sheet System That Increased Farm Sales by...

The Urban Farmer Podcast ·

2025/10/30

In this rewind episode, we're breaking down how farmer Curtis Stone increased his farm sales by 30% without adding land or changing crops—just by consistently sending weekly fresh sheets to his restaurant customers. We'll take a closer look at his email template, timing strategy, and follow-up system that transforms sporadic orders into predictable revenue. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies

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12:59

The Restaurant Distributor Strategy: From $100 Orders...

The Urban Farmer Podcast ·

2025/10/29

In this episode, we take a look at how urban farmer Curtis Stone scaled from $100 restaurant orders to $1,500 distributor deals—and why he almost lost everything when one customer disappeared overnight. In this rewind episode, we're looking at the exact three-phase framework (overflow, negotiate, diversify) that helped Curtis manage high-stakes distributor relationships while protecting his business from catastrophic risk. Subscribe for more content on sustainable farming, market farming tips, and

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52:47

Why Chefs Forget to Order: How to Stop Losing...

The Urban Farmer Podcast ·

2025/10/22

In this episode, Curtis talks about the simple weekly marketing tool that can transform any farm's restaurant sales: he reveals how his consistent fresh sheet system increased sales by over 30% while reducing time spent on marketing from hours to just 10 minutes per week. He shares the exact format, timing, and strategies that keep busy chefs ordering regularly, plus insider tips on pricing, inventory management, and building lasting restaurant relationships that generate steady revenue. Subscribe

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15:47

The Hidden Cost of Farm Burnout...It's a Lot More...

The Urban Farmer Podcast ·

2025/10/17

In this episode, Diego talks about evidence-based strategies that helped one farmer go from 100-hour burnout weeks to a sustainable 20-hour work schedule. He breaks down the science of burnout recovery, including boundary-setting techniques, sleep optimization, and task prioritization methods that actually work. Remember: working yourself into the ground is NOT noble—it's preventable. If you're starting to feel the burnout kicking in, take the first steps today to protect your health, your business,

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10:49

The $1,000 Mistake That Could Save You $10,000: Why...

The Urban Farmer Podcast ·

2025/10/16

Curtis Stone wasted $3,000 and three years on failed irrigation systems...when just one conversation with the right mentor could have prevented it all. In this episode, we talk about why investing in high-grade knowledge from active practitioners is the fastest way to avoid costly mistakes and accelerate your farming success. Diego breaks down Curtis's mentor strategy and shows you exactly how to identify, approach, and learn from people who are succeeding right now in your field. Subscribe for

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09:49

Why Small Farmers Should Think Like Jazz Musicians:...

The Urban Farmer Podcast ·

2025/10/15

In this rewind episode, we look into the critical mindset shift that separates thriving farmers from those who fail: thinking in frameworks instead of rigid recipes. Diego takes a closer look at how Curtis Stone transformed his operation from 100-hour burnout weeks into a profitable 10-20 hour workweek on just 1/3 acre by embracing adaptability over perfectionism. This practical approach will help you respond to crop failures, market changes, and unexpected challenges without losing your season—or

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52:54

From Sheet Music to Freestyle Farming: The Art of...

The Urban Farmer Podcast ·

2025/10/08

Curtis Stone reveals how jazz improvisation principles can revolutionize your farming approach: learn why constraints actually boost creativity, how to build flexible frameworks that prevent burnout, and the crucial difference between following recipes versus understanding systems. Curtis and Diego also dive into mindset shifts that separate successful adaptive farmers from those who struggle when plans go wrong, plus insider secrets about finding high-value mentors and avoiding costly

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12:04

How to Break Into Saturated Markets - The...

The Urban Farmer Podcast ·

2025/10/03

In this rewind episode, Curtis reveals how thinking like a spy on a reconnaissance mission helped him build a six-figure urban farm in one of the most competitive restaurant markets. We talk about the three-stage intelligence protocol for breaking into saturated markets, including free reconnaissance techniques you can do from your laptop before even planting a single seed. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools,

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10:47

Why Your Best Customers Are Worth 10X What You Think...

The Urban Farmer Podcast ·

2025/10/02

In this rewind episode, learn why sometimes, it's worth saving one customer, especially when the lifetime value of that one customer can go up to $312,000. We take a look at how urban farmer Curtis Stone kept his restaurant clients for 6+ years, including how to handle product shortages, turn complaints into loyalty, and build relationships that make you irreplaceable. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds,

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11:26

the Win-Win Business Model Nobody Talks About -...

The Urban Farmer Podcast ·

2025/10/01

In this rewind episode, we're taking a look at how Curtis Stone turned a potential $52,000 customer loss into a powerful business strategy by doing what most farmers won't: calling his competition. Diego unpacks the three-step system for building a supplier network that keeps your customers satisfied, creates reciprocal relationships with other farmers, and turns your biggest weakness—crop shortages—into your strongest competitive advantage. Subscribe for more content on sustainable farming, market

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66 results

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