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PODCAST

The Knowledge Project

Master the best of what other people have already figured out. Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success. If you enjoy the show, please hit the follow button.

business

All Episodes

96:01

Michael Ovitz: The Business of Relationships

The Knowledge Project ·

2026/02/03

Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders.In this conversation, he breaks down the operating rules that kept CAA from losing clients, and the personal disciplines that kept him grounded when the stakes got massive. You’ll learn how to build momentum, tell the truth without hesitation, read for context instead of noise, hire people who raise the standard, and package ideas into outcomes. ----- Upgrade: Get a

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50:20

How McDonald’s Took Over America | Ray Kroc [Outliers]

The Knowledge Project ·

2026/01/27

Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale.At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and helped grow it to nearly 8,000 restaurants worldwide. This Outliers episode breaks down how standards, execution, franchising, and real estate created a business machine built to last. ----- Approximate Timestamps: (00:00) Introduction (01:46) Turning Dreams Into Action (10:05) The

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26:04

The Multidisciplinary Approach to Thinking | Peter D....

The Knowledge Project ·

2026/01/13

Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger.In a talk that was never meant to be made public, one of the world's greatest business minds reveals the secrets to multidisciplinary thinking. Peter allowed the complete talk to be transcribed and posted on FS. ----- Approximate Timestamps: (00:00) Introduction (01:49) Why is Multidisciplinary Thinking Important? (07:27) How The World Works (18:39)

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136:26

James Clear: How to Build Good Habits & Break Bad Ones

The Knowledge Project ·

2026/01/01

James Clear is the author of Atomic Habits, a global bestseller that has shaped how millions of people think about habits, consistency, and long-term change.In this conversation, James explains how habits shape identity, why progress often stays invisible before it compounds, and how to design your environment so good behavior becomes the default. You will learn how to stay consistent when motivation fades, stop quitting too early, and build habits that work across different seasons of

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40:36

The Outlier Playbook: The Patterns Behind Enduring...

The Knowledge Project ·

2025/12/30

What do some of the greatest outliers in business history have in common?For the past year, I’ve been sharing the stories of history's greatest outliers like James Dyson, Estée Lauder, Sol Price, Henry Singleton, Les Schwab, Rose Blumkin, Jim Clayton, and Andrew Mellon. These are names that deserve to be studied, but rarely are. This episode explores the mindsets, systems and patterns history’s most notable outliers used to turn adversity into long-term advantage. ----- Approximate

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56:40

Pierre Poilievre on the Role of Government, Freedom,...

The Knowledge Project ·

2025/12/27

This week, we're releasing a special episode of TKP with Pierre Poilievre.While we don't often tackle politics on the show, we are trying to improve political discourse by offering a platform for both sides to speak with depth and nuance. This episode covers the economy, media, free speech, immigration, corporate subsidies, and more. (And before you ask, the same invite was extended to both Pierre and Prime Minister Mark Carney). ----- Approximate Timestamps: (00:00) Introduction (01:31)

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70:45

Be Your Best in 2026: The Most Important Lessons from...

The Knowledge Project ·

2025/12/23

The Knowledge Project closes 2025 with a look back at the most meaningful conversations of the year. Featuring insights from some of our most impactful episodes, this collection brings together practical insights on decision-making, leadership, preparation, relationships, trust, and performance. This episode features insights from world-class investor Alfred Lin, tech founder and operator Bret Taylor, behavioral scientist Logan Ury, legendary NFL coach Bill Belichick, former PepsiCo CEO Indra

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121:07

How to Think Like a World-Class Marketer | Rory...

The Knowledge Project ·

2025/12/09

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check

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63:41

Mary Kay Ash: The Greatest Saleswoman In History...

The Knowledge Project ·

2025/12/02

How do you get ordinary people to achieve extraordinary results?Mary Kay Ash built a two-billion-dollar company by solving that specific problem. After watching men she trained get promoted above her for double the salary, she quit to build a company based on a radical idea: meritocracy. This episode breaks down how she did it. You’ll learn her twenty-three leadership lessons, why pink Cadillacs outperformed raises, and the fundamentals of incentives, recognition, and human motivation that work

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77:32

7 Principles of Inner Excellence to Stay Calm Under...

The Knowledge Project ·

2025/11/25

Top Performance Coach Jim Murphy reveals how to eliminate fear, master pressure, and unlock elite performance.Jim spent 5 years writing Inner Excellence, the mental toughness manual that shot from obscurity to #1 New York Times bestseller overnight when star athlete A.J. Brown was caught reading it on the sidelines of a NFL playoff game. A personal coach to professional baseball players and Olympic athletes, he teaches how extraordinary performance and a meaningful life follow the exact same

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73:38

Charlie Munger: The Psychology of Human Misjudgment...

The Knowledge Project ·

2025/11/18

Charlie Munger spent his life studying one question: why do smart people make bad decisions?In his legendary talk The Psychology of Human Misjudgement, Munger outlined 25 psychological tendencies that quietly distort how we think. From incentives and social proof to denial, envy, and authority bias, you’ll learn how these hidden tendencies shape behavior and how to build the mental defenses that helped Munger create one of the best decision records in history. You’ll hear practical examples,

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103:44

The Brutal Truth About Success No One Talks About |...

The Knowledge Project ·

2025/11/11

Restauranteur Ron Shaich reveals how he built the fast casual industry, scale a business, and spot the trends before they happen. Ron Shaich is an entrepreneur and investor. He was the founder and former CEO of Panera Bread and Au Bon Pain, generating 25% annualized returns and helping define the fast casual restaurant segment. Now he's the chairman of CAVA (NYSE: CAVA). He is the author of Know What Matters. He explains - The origins of Au Bon Pain and Panera - What you should focus on and

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56:06

Steve Wozniak: The Engineer Who Built Apple [Outliers]

The Knowledge Project ·

2025/11/04

Steve Wozniak is the engineer who built Apple. Then he did something Silicon Valley still doesn't understand: he gave millions of his own money away to early employees, walked away from power, and refused to play the game everyone else was playing. While HP rejected his design and competitors built walled gardens, Wozniak's philosophy of open architecture, the very one a young Steve Jobs fought against, is what saved Apple long enough for it to become Apple. This is the story of the reluctant

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94:47

Anthony Scilipoti: The Bubble No One is Talking About

The Knowledge Project ·

2025/10/28

Anthony Scilipoti is one of the sharpest minds in investing. He's the President and CEO of Veritas Group of Companies.He called the collapses of both Valeant Pharmaceuticals and Nortel before they happened, and now he has some thoughts on AI. We talk about asking better questions, reading the fine print, the role of short selling, and what it means to be wrong. We explore why AI gives you information but not insight, why cheap risk is often the most expensive, and why nothing matters until it

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64:50

Jim Clayton: Turning Competitors’ Mistakes Into $1.7B...

The Knowledge Project ·

2025/10/21

The incredible story of Jim Clayton and the counterintuitive strategies he used to build Clayton Homes into a juggernaut. When the bank forced him into bankruptcy at 27, they literally seized everything, including his accountant’s calculator. He started over and rebuilt following an unconventional playbook. He refused bad loans, vertically integrated everything, and played relentless offense during downturns. While the home industry collapsed in the 1970s, 1990s, and 2000s, Clayton stayed

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104:51

Tracy Britt Cool: Building Great Businesses

The Knowledge Project ·

2025/10/14

Warren Buffett called Tracy Britt Cool his “fireman” due to her reputation at Berkshire Hathaway for turning around struggling businesses. Today, Britt Cool is the co-founder of Kanbrick where she is applying what she learned to the middle market. In this episode, you’ll learn how she went from writing a cold letter to Buffett to being sent in to fix struggling Berkshire subsidiaries, how to evaluate real business performance, and how incentives, culture, and structure line up to create lasting

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46:53

Hetty Green: The Witch of Wall Street [Outliers]

The Knowledge Project ·

2025/10/07

Hetty Green was the richest woman you've never heard of.In the late 1800s, she built a fortune worth billions today in a world designed to stop her. Women couldn't vote, couldn't own property in most states, and were banned from the New York Stock Exchange floor entirely. She was a force that couldn't be stopped. She bought entire towns, crushed railroad barons, and became the lender of last resort during financial panics. Her strategies still work today. This is the story of how an unwanted

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60:14

Barry Diller: Building IAC

The Knowledge Project ·

2025/09/30

My guest this week is Barry Diller, one of America's most successful businessmen. At 83, he chose to publish a deeply personal book and open up about his successes and failures.With surprising candor he details the rules he's lived by: trust first, confront directly, and make the call when the clock starts. In our conversation, he shares why success teaches you nothing, why failure is essential, and why instinct still beats algorithms in a data-obsessed world. This episode is filled with

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80:14

Ed Stack: Lessons from Dick’s Sporting Goods [Outliers]

The Knowledge Project ·

2025/09/23

Ed Stack built Dick’s Sporting Goods from a struggling family store into an empire of more than 800 stores and billions in sales. Along the way he nearly lost everything. Multiple times. This episode is the story of what he did, how he did it, and the lessons you can learn. ----- Chapters: (00:00) Introduction (02:48) Part 1: A Cookie Jar and a Cage (20:56) Part 2: Battle for Control (37:09) Part 3: The Race to Survive (46:39) Part 4: The Devil's Bargain (1:03:27) Part 5: Epilogue

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109:21

Lulu Cheng Meservey: How To Build A Cult

The Knowledge Project ·

2025/09/16

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments.We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led

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266 results

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