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PODCAST

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

business marketing

All Episodes

11:50

2247: Sunday Podcast: Is That God, The Devil, Or My...

The Level 10 Contractor Daily Podcast ·

2025/11/02

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. What does an 11-year-old kid standing on third base at a critical moment of a big game and a married man being invited to a business dinner by a female colleague have to do with each other? Well, both of them will have conflicting voices running through their heads telling them what to do… and their ability to distinguish and listen to the RIGHT voice could have

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31:04

2246: Topic Showcase: Evidence

The Level 10 Contractor Daily Podcast ·

2025/11/01

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge… and it's a life or death sentence on the line. You can't just throw out a bunch of platitudes, you have to build the case. And that's what this week's showcase is all about.

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22:57

2245: Random Friday: Billboards, Lead Friction, and...

The Level 10 Contractor Daily Podcast ·

2025/10/31

It's Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don't really warrant an entire podcast, but are certainly worth talking about. Today Rich covers diverse topics such as billboards, putting friction in your lead forms, how and when to rotate your TV and radio ads… and a bad experience down at the credit union. And more!

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24:10

2244: TBT: Ninja Level Financing

The Level 10 Contractor Daily Podcast ·

2025/10/30

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. You've heard Rich on the podcast talking about financing before… you know, how you should integrate the discussion into your salesperson's opening, and talk about monthly payments from the git go. Today's podcast starts there… and then takes the discussion of how to implement financing to Ninja levels that will get you thinking.

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24:43

2243: Competing In A Crowded Marketplace

The Level 10 Contractor Daily Podcast ·

2025/10/29

This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies. Then, just as he's getting worked up… the recording goes bad, and Rich has to finish the episode on his studio mic by himself. Do you think that stops Rich from giving great advice about Victory going to the one with superior forces at the point of

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26:20

2242: Fly On The Wall: Coming Up With Company Slogans

The Level 10 Contractor Daily Podcast ·

2025/10/28

Today's episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. You'll find this process both fascinating and inspirational. Well, not inspirational like "Now I want to run a marathon or climb Mt Kilamanjaro"... but inspirational like "Hey I could do something like this for my company."

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12:19

2241: 5 Ways To Tighten Things Up

The Level 10 Contractor Daily Podcast ·

2025/10/27

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… The economy’s tightening—so should your business. Scrutinize workers, sales reps, suppliers, expenses, and marketing to boost efficiency, cut waste, and maximize profitability without losing momentum in slower economic times.

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34:24

2240: Sunday Podcast: What Kind of Peace Do We Seek?

The Level 10 Contractor Daily Podcast ·

2025/10/26

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.

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31:18

2239: Topic Showcase: Level 10 Core Concepts

The Level 10 Contractor Daily Podcast ·

2025/10/25

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we review core concepts of Level 10’s marketing strategy. This is a great refresher if you’ve been listening to the podcast, absolutely necessary if you’re new to Level 10, and a perfect bookmark podcast you can return to anytime you need the reminder.

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01:02:00

2238: Webinar Replay: The Unified Contractor...

The Level 10 Contractor Daily Podcast ·

2025/10/24

Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth.

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59:42

2237: TBT: Innovation Formulas, Part 2

The Level 10 Contractor Daily Podcast ·

2025/10/23

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas. What’s an innovation formula? It’s a specific way to look at your business in terms of innovation. Today’s formulas include such things as the “Pulaski No-Punt,” “Free Lunch,” “Guaranteed Greatness,” “Grand Theft Inno,” and “Quality Counts.” It’s a smorgasbord of innovation, and you’re going to get some great ideas!

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27:53

2236: 10 Things That Make Level 10 Websites Better...

The Level 10 Contractor Daily Podcast ·

2025/10/22

Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through a list of TEN things that we do over here at Level 10 Contractor that make our sites, well, better than other ones you might get from other companies. Watch on YouTube: https://youtu.be/AhamlAIKo2M

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09:39

2235: Billboard Quick Tips

The Level 10 Contractor Daily Podcast ·

2025/10/21

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, it’s all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more.

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19:58

2234: 5 Ways To Create Extra Revenue Streams

The Level 10 Contractor Daily Podcast ·

2025/10/20

Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, it’s all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more. Watch on Youtube: 6 Side Hustles for Contractors [WITHOUT Losing Focus on Your Main Thing]: https://youtu.be/y7puzZ-R9Us

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11:22

2233: Sunday Podcast: Strengthen What's Good About...

The Level 10 Contractor Daily Podcast ·

2025/10/19

It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich’s message today just might strike a chord… because he’s basically going to tell you to STOP trying to fix yourself. He’s going to give you a new perspective on why you have the struggles you have, and what to do instead of trying to fix them. He starts with a parable called “strengthen what is good about the lawn,” then talks about not resisting evil.

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28:16

2232: Topic Showcase: Branding

The Level 10 Contractor Daily Podcast ·

2025/10/18

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover branding. What’s that you say? You already are the master of branding? Or you’re too small for branding? Nonsense, on both accounts! Branding is more than your name or your logo or the bright color you wrap your service trucks in. Your brand is your promise. In Level 10 parlance, it is your Identity. It’s what sets you apart and

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08:37

2231: Stern Advice To Small Remodelers

The Level 10 Contractor Daily Podcast ·

2025/10/17

As the title would suggest, this episode is geared toward smaller remodelers, and it has to do with having a fundamental understanding of what it takes to be successful in business, from a marketing perspective. If you’re a bigger company–go ahead and take a listen, too… you just might find this to be helpful for you as well.

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01:05:50

2230: TBT: Innovation Formulas, Part 1

The Level 10 Contractor Daily Podcast ·

2025/10/16

It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today is a real treat. Innovation has always been a big part of what Rich teaches and preaches about… and he’s kind of cracked the code. Instead of doing what most innovation books and gurus do--which encourages you to be innovative, and tells you about Apple and Southwest airlines--like that helps… Rich actually figured out about 20 different formulas that you can use to help you, you know, ACTUALLY

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21:35

2229: What I Learned About Marketing as a Juror on a...

The Level 10 Contractor Daily Podcast ·

2025/10/15

Watch on YouTube: https://youtu.be/eYoYVbkEDX0 Today’s podcast is interesting on many levels. Rich is going to tell you a story about the time when he was a juror on a murder trial… and how the district attorney’s failure to clearly educate the jury on certain specific points that he THOUGHT were readily apparent to everyone confused the heck out of the jury and caused them to draw all kinds of false conclusions. Cool story--but what does it have to do with marketing, you may ask?! In a word:

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01:28:50

2228: Keynote Replay: Rich on Branding in Toronto -...

The Level 10 Contractor Daily Podcast ·

2025/10/14

In this live GAF Toronto workshop, Rich reveals how remodeling contractors can generate 200–500 quotable leads per month using SEO, Google Business Profiles, Meta ads, and PPC. He breaks down “geo-keyword pairs,” the power of identity-based websites, and the importance of optimized service-area pages, reviews, and consistent digital marketing to build predictable, million-dollar-a-month lead flow.

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619 results

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