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PODCAST

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

business marketing

All Episodes

34:59

2420: Innovation Ideas: The Savannah Bananas

The Level 10 Contractor Daily Podcast ·

2026/04/24

We're going to go bananas! Savannah Bananas, that is! What's a Savannah Banana? Well, it's the most innovative minor league baseball team in the world, that's what. And Rich is here today to introduce you to them, and get your innovative mind churning out some innovative ideas for your company.

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10:25

2419: 5 Biggest Marketing Mistakes, Part 4

The Level 10 Contractor Daily Podcast ·

2026/04/23

This is part 4 of our TBT series on "The 5 Biggest Marketing Mistakes." Over the last 3 weeks, we covered the first three mistakes. The FOURTH marketing mistake everyone makes is called "Ignoring future buyers." The fact is, most marketing only focuses on NOW buyers, and completely ignores those who are just considering their options. Today Rich will show you the glorious world of "information offers" and how to capture those future buyers… and nurture them along until they're ready to buy.

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22:06

2418: You Cant Keep Everyone Happy

The Level 10 Contractor Daily Podcast ·

2026/04/22

What do Shaquille O'Neal, Dell Computers, and a fancy pants private equity firm full of Harvard MBAs have to do with each other? Find out as Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going. If you want to keep your marketing from crashing and burning and turning into a pile of platitudinal garbage, pay close attention!

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12:04

2417: You've Got Eight Seconds To Clear Three Hurdles

The Level 10 Contractor Daily Podcast ·

2026/04/21

On this episode we are going to talk about your website… and specifically, what has to happen in the first 8 seconds of a visitor landing on your site to make sure that they stay there, get interested in what you have to day, and decide to give you a shot.There are 3 major hurdles people have to get over… the first one in the first HALF second… the second hurdle in the next three seconds after that… and the third hurdle in 8 seconds. If your web visitors trip and fail to get over any of those three

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24:59

2416 - 5 Ways To Deal With Bad Online Reviews

The Level 10 Contractor Daily Podcast ·

2026/04/20

It's time for the next installment in our "5 Ways to Monday" series, and this round, Rich tackles bad online reviews. They're gonna happen--so you'd better have a plan to deal with them. What kind of plan? So glad you asked--that's what we're here to discuss.

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32:27

2415: Sunday Podcast: Things Worth Striving For

The Level 10 Contractor Daily Podcast ·

2026/04/19

Thanks for joining us on the Sunday podcast; the one time per week when Rich turns his attention to topics having to do with either personal development or spiritual topics. This episode is a little bit of both.

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29:59

2414: Topic Showcase: Innovation

The Level 10 Contractor Daily Podcast ·

2026/04/18

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover the topic of innovation. Let's face it: if you are not innovating your business, then you're stagnating. Worse, your competition might be doing the hard work you're avoiding which means they'll outshine you. Innovation has always been a big part of what Rich teaches and preaches about… and he's kind of cracked the code. We will hear

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22:53

2413: Advanced Mailing Strategies: Using Prism Codes...

The Level 10 Contractor Daily Podcast ·

2026/04/17

As you can see from the title, Rich is going to be talking about advanced mailing strategies today. Think about it this way: What if you could identify the kind of people that have bought from you in the past, and then when you execute direct mail campaigns, ONLY send mail to the people that are most like your best customers? That's what PRIZM code mailing is all about, and Rich is going to tell you all about it on today's episode. If you do any volume of direct mail, this will be well worth your

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20:39

2412: 5 Biggest Marketing Mistakes, Part 3

The Level 10 Contractor Daily Podcast ·

2026/04/16

This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. If you missed either of those two episodes, you can go back and listen to podcasts number 46 and 53, where we covered Mistake #1, Average Joe, and Mistake #2, The Platitude Trap, respectively. In this installment, we move on to Mistake #3, which is called "Right Message, Wrong Time." Rich is going to teach you a concept called The Educational Spectrum… and three

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26:28

2411: Focus On Your Customers, Not Your Competitors

The Level 10 Contractor Daily Podcast ·

2026/04/15

Most contractors obsess over their competition. Rich argues that's a mistake. In this episode, he reveals why the top home service companies · like Service Champions · ignore their competitors entirely and focus 100% on the customer experience instead.

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13:16

2410: Company Culture: Do You Demand Excellence?

The Level 10 Contractor Daily Podcast ·

2026/04/14

Building an outstanding company that promises a lot and delivers even more… and makes the jump to $10MM+, it all starts with mindset, and the mindset Rich wants to share with you today has to do with demanding excellence and casting out fear. Demanding excellence is something that Level 10 Leaders should be consciously baking into the culture of the company… and on the podcast, Rich will give you several examples of how that looks in practice. Then he shifts gears and talks about the biggest

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13:01

2409: 5 Ways To Use Yard Signs

The Level 10 Contractor Daily Podcast ·

2026/04/13

We're talking about the lowly yard sign! Can it bring in sales and leads?

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23:15

2408: Sunday Podcast: Love Lessons From Dave

The Level 10 Contractor Daily Podcast ·

2026/04/12

It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. On today's podcast Rich gets inspired by his friend Dave to work to make his marriage even better… and learns valuable lessons about how Agape love can make your family stronger. This is a great story… please listen all the way to the end.

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36:20

2407: Topic Showcase: Educating Prospects

The Level 10 Contractor Daily Podcast ·

2026/04/11

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover a core tenet in the success of Level 10 marketing, namely Education. Customers want to make the best buying decision. If you help them do that–not just sell them on why to buy from you–but really help them understand the right questions to ask and everything they actually need to know before remodeling their kitchen of refitting the

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51:27

2406: How And When To Fire The Owner

The Level 10 Contractor Daily Podcast ·

2026/04/10

I'm telling you right up front, this is a really different episode of the podcast. First, I want you to know that this podcast is being aired with the permission of the person Rich is talking to on the call. She was hired by a roofing company to help them create structure in what has historically been a chaotic company… but as you'll hear, her real problem is battling a toxic corporate culture that's caused by one of the owners. This episode is super interesting all by itself...but wait until you

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18:55

2405: 5 Biggest Marketing Mistakes, Part 2

The Level 10 Contractor Daily Podcast ·

2026/04/09

This TBT episode is a continuation of the series we started LAST week, which is part of the 5 Biggest Marketing Mistakes CD program. Our installment today will cover Mistake #2, which is The Platitude Trap. Some of what you're going to learn today is AWESOME stuff that, quite frankly, just isn't talked about that much any more at Level 10 Contractor anymore--but maybe it should be. You're going to hear about Alpha, Beta, and Reticular Activator--all brain functions that will help you understand how

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46:21

2404: Pour Some Gasoline On The Fire

The Level 10 Contractor Daily Podcast ·

2026/04/08

Okay, so this is kind of a weird podcast. Rich took a phone call from a contractor who was "looking for some marketing help," and started working through the guy's situation. Here's the funny thing… the guy didn't realize that all he had to do to get more results was to pour more gasoline on the fire! Rich walks him through a couple of analogies and helps him get some perspective on his situation. The podcast is weird because halfway through the conversation, Rich realized that this was podcast

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25:04

2403: Locking In Guaranteed Future Buyers

The Level 10 Contractor Daily Podcast ·

2026/04/07

This podcast might make your head explode. Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. Just "Here's a check, let us know when you're ready to sell, whether that's in a year, 10 years, or 30 years." And that got Rich to thinking… and you know sometimes you just can't get an idea out of your head

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18:35

2402: 5 Ways to Use Failure to Your Advantage

The Level 10 Contractor Daily Podcast ·

2026/04/06

Rich reframes failure as a feature, not a flaw. Drawing on 30+ years in contractor marketing, he outlines five strategies for building failure tolerance into your system — from pricing for experimentation to post-mortems and execution discipline — so you can outlast competitors and find what actually works.

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44:38

2401: Sunday Podcast: He Is Risen, And You Can Level...

The Level 10 Contractor Daily Podcast ·

2026/04/05

Happy Easter! It's Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. And with today being Easter and all… well, you're going to get a 45 minute dose of spirituality today. The message just might change the way you feel about, well, God… and Easter.

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