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PODCAST

The Level 10 Contractor Daily Podcast

Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.

business marketing

All Episodes

38:49

2371: The Nuts and Bolts of Starting A Podcast For...

The Level 10 Contractor Daily Podcast ·

2026/03/06

In this episode, Rich breaks down the nuts and bolts of launching a podcast for your business. From equipment and format to messaging, positioning, and promotion, you'll learn how to turn a simple show into a powerful authority-building, lead-generating marketing machine.

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54:55

2370: TBT: Everything You Know About Pay-Per-Click Is...

The Level 10 Contractor Daily Podcast ·

2026/03/05

It·s Throwback Thursday, and today we are getting in the wayback machine and traveling to 2015 to a webinar Rich did on the topic of Pay Per Click advertising. As you listen, keep in mind that this is about 11 years old, and some of the specifics about h

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14:16

2369: Should You Star In Your Own Ads?

The Level 10 Contractor Daily Podcast ·

2026/03/04

Wednesday's podcast is based on a question that Rich gets ALL THE TIME from clients… which is… Should I star in my own TV and radio commercials? It's a good question, and to be sure, there are pros and cons either way.

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27:58

2368: Walking A Client Through A Complete Marketing Plan

The Level 10 Contractor Daily Podcast ·

2026/03/03

Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what one of Level 10's clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We're going to pick this conversation up when they're talking about targeted direct mail, then they're going to cover, well, not EVERYTHING… but pretty darn close.

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17:34

2367- 5 Ways to Use Direct Mail

The Level 10 Contractor Daily Podcast ·

2026/03/02

Direct mail isn't dead—you're just doing it wrong. Learn the 5 proven strategies that helped contractors generate millions, including past customer campaigns, radius marketing, and the Wall Drug frequency principle that crushes digital-only competitors in 2025.

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50:14

2366: Sunday Podcast: Living Your Life Through The...

The Level 10 Contractor Daily Podcast ·

2026/03/01

It's Sunday, and RIch is going to continue his conversation about Grace. Last week he talked about it in quite a bit of detail… and today he's going to focus on the practical, real-world application. This is where the rubber hits the road, so to speak.

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33:51

2365: Topic Showcase: Creating Content

The Level 10 Contractor Daily Podcast ·

2026/02/28

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase clips that will help you create engaging and diggable content, both for your website in the form of blogs and case studies as well as for social media using videos and testimonials. Google loves a website that grows so if you want to win the SEO war, you are going to have to put in the time and effort to add pages of relevant

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18:05

2364: Quick Tips For Using Videos

The Level 10 Contractor Daily Podcast ·

2026/02/27

Friday's podcast is Quick Tips for using videos on your website… it's a short, quick episode… Rich is going to cover the IMPROPER use of video, How to create a spectacle, how to make videos (hint: it's your phone), Giving your SEO a boost… and using whiteboard explainer videos. This one will get you thinking!

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17:38

2363: Should You Change Your Company Name?

The Level 10 Contractor Daily Podcast ·

2026/02/26

Rich offers 4 reasons why you might consider changing your company name.

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10:46

2362: This Is What It Looks Like When You Really Love...

The Level 10 Contractor Daily Podcast ·

2026/02/25

Discover what true company culture looks like when Rich attends Service Champions' legendary all-company meeting. Watch as a 40-year-old HVAC technician shares his Corvette dream while employees earn cash prizes, $3,000 mission trip checks, and genuine connection. No boring policies or fake pep rallies—just authentic leadership that turns employees into family. Learn how Level 10 contractors build cultures people actually love working in.

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12:10

2361: How To Make A Boring Story Into An Interesting...

The Level 10 Contractor Daily Podcast ·

2026/02/24

Rich takes a really boring story that a company wrote in their newspaper advertorial, and tells it in a different way that highlights a BETTER STORY!

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22:40

2360: 5 Ways To Avoid The Sunk Cost Fallacy

The Level 10 Contractor Daily Podcast ·

2026/02/23

Rich is going to talk to you about the Sunk Cost Fallacy… the logical fallacy that compels you to continue to pour resources into something–even if it's not working–simply because of all the effort you've ALREADY put into it. There are 5 areas that you need to evaluate… and here's Rich to share them with you.

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33:28

2359: Sunday Podcast: Understanding Grace (For Real)

The Level 10 Contractor Daily Podcast ·

2026/02/22

It's the Sunday Podcast, and that means Rich steps off the marketing path and veers into the side roads of spirituality and self improvement. Today is firmly under the header of Spirituality, and Rich is going to explain what grace is, and why it is the key to finding our way back to God. This discussion takes several twists and turns, so pay close attention!

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37:56

2358: Topic Showcase: Customer Service

The Level 10 Contractor Daily Podcast ·

2026/02/21

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we showcase customer service. How are you treating your money-makers? Are you doing everything you can to ensure customers have the best experience working with you… hiring the best people, staying in touch throughout a project, and following up to make certain they are satisfied? If you aren't taking care to deliver top notch customer

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15:31

2357: SEO Explained In Just 18 Minutes

The Level 10 Contractor Daily Podcast ·

2026/02/20

Okay so you know Rich talks about SEO a lot–and for good reason! It's a great way for your company to get anywhere from dozens to HUNDREDS of leads a month from people who are currently actively searching for what you sell. So recently Rich heard that Ted talks are 18 minutes long… and the idea of a Ted Talk, of course, is to get your most powerful message out there in as powerful a way as possible… but in a compact amount of time–18 minutes. Turns out, he only needs 16, but with this intro, it's

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43:24

2356: TBT: Our Issued Leads Are Up 15,400% Since Our...

The Level 10 Contractor Daily Podcast ·

2026/02/19

So you might be asking yourself… this Level 10 podcast is pretty good, but does all this stuff Rich talks about actually work? Well I'm glad you asked! On Thursday's podcast, Rich interviews Level 10 Contractor client Shawn Clemens, owner of Clemens Home Solutions in Muncie, Indiana. Holy cow–you're gonna want to pay attention to this one! They first had Level 10 build their new website, which went live about a year ago. Since then, they've had Level 10 handling their SEO, radio, and paid facebook

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17:13

2355: I'm Calling It: Radio Is Dead

The Level 10 Contractor Daily Podcast ·

2026/02/18

Radio is dead in 2026—not dying, DEAD. After spending millions on radio ads over 25 years, I'm exposing the 82% weekly reach scam and revealing a real client case study: $93K spent, 39% marketing cost, and why I pulled the plug completely. Learn where smart contractors are moving their ad dollars instead (OTT, CTV, digital) and stop lighting your budget on fire.

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52:31

2354: How Google Decides Which Contractors Get the...

The Level 10 Contractor Daily Podcast ·

2026/02/17

Rich uses a fishing analogy to explain why most roofing websites fail to generate leads at this year's GAF Conference in Chicago. He reveals that the average contractor website scores just 27 out of 100, despite using "professional" agencies. The episode covers the fundamentals of driving traffic through Google search and converting visitors into leads, explaining that most people have never replaced a roof and turn to Google when they need one. Rich shares actionable strategies for making your

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16:52

2353: 5 Ways To Use The "Big Bill" In Your Marketing

The Level 10 Contractor Daily Podcast ·

2026/02/16

Oversized visuals stop people in their tracks. In this episode, Rich explains the "Big Bill" strategy and five proven ways contractors can use giant dollar bills to break patterns, start conversations, and make their marketing impossible to ignore.

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01:03:28

2352: Sunday Podcast: Developing Self Confidence

The Level 10 Contractor Daily Podcast ·

2026/02/15

It's the Sunday Podcast, and that means Rich tackles topics of either a self-development or spiritual nature, and as you might guess from the podcast title, today it's self-development. One of Rich's favorite quotes comes from Phil Knight, the founder of Nike, who said, referring to the early days of the business when its future was anything but certain: Confidence: More than equity or liquidity, that's what a man needs. Rich is going to discuss how to develop that elusive trait… and as you know,

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743 results

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