The Level 10 Contractor Daily Podcast

22:59

2585: 8 Things I Learned Renewing 12 Clients' Radio ...

The Level 10 Contractor Daily Podcast ·

2026/10/06

The traditional marketing funnel is dying. Today's customers don't want to be pushed from awareness to purchase—they want to explore, interact, and learn on their own terms. Rich explains how contractors can build a marketing "playground" using surveys, social media, videos, podcasts, giveaways, lead magnets, and other tools that keep prospects engaged until they're ready to buy.

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14:50

2584: Five Ways OTT Is Superior to Regular TV

The Level 10 Contractor Daily Podcast ·

2026/10/05

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15:19

2583: Sunday Podcast: Let's Talk About Hopelessness

The Level 10 Contractor Daily Podcast ·

2026/10/04

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's podcast title is "Let's Talk About Hopelessness," and it gets really personal. Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… the common connection in all three stories--people who had lost hope. How did they gain it back--let's listen and find out.

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43:33

2582: Topic Showcase: Bedside Manner

The Level 10 Contractor Daily Podcast ·

2026/10/03

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! This week, we drill down into one of the 5 pillars of identity: specifically Bedside Manner. If you aren't sure what identity is or what the 5 pillars consist of, don't worry, we have you covered on this episode. We'll remind you what you need

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02:22:54

2581: Seminar Replay: Rich's 2.5 Hour Presentation in...

The Level 10 Contractor Daily Podcast ·

2026/10/02

Today is the second in a two-part series featuring two and a half hour training sessions that Rich gave last week for GAF in Texas–first in San Antonio (yesterday's podcast) and then in Austin–today's episode. In last week's intro, I gave a detailed overview of how the two presentations are the same, and how they are different, and why it's probably worth your while to listen to both. So crank up last week's pod for that explanation. Now I present to you without further comment or introduction, the

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29:28

2580: TBT: Turning One Sale Into Many - Proximity...

The Level 10 Contractor Daily Podcast ·

2026/10/01

It's another Throwback Thursday… and today we dip into the vault to pull out a webinar Rich did about 5 years ago on the topic of Turning One Sale into Many. The webinar is pretty long, and covers two distinct topics, so I'm going to give you the first half today--proximity marketing… and the second half next Thursday… getting referrals. In both cases the idea is simple and easy to understand: Leverage your customers to get them to help you find MORE customers. Today, Rich will go through his Super

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25:04

2579: Why You Should Attend Top 500 Live in Vegas

The Level 10 Contractor Daily Podcast ·

2026/09/30

What can you learn from contractors who've built nine-figure businesses—and the mistakes they'd avoid next time? Rich and Qualified Remodeler's Pat O'Toole preview TOP 500 LIVE 2026, from growth and profitability to lead generation, AI, and sales leadership. Hear why Rich keeps coming back for the speakers, the trade show, and conversations with people doing the work.

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10:55

2578: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 4)

The Level 10 Contractor Daily Podcast ·

2026/09/29

Today is the FOURTH volume of our series called "10 Identity-Based Radio Ads in 10 Minutes"...and as the name would suggest, I'm going to play 10 ads for you… each is a minute long… so that's 10 minutes. You'll hear 2 ads each from 5 different Level 10 Clients… These are ads that are on the air, working hard to get great results for our clients! This is what you can expect from Level 10 if we help you with your radio–or TV–in your market.

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27:51

2577: Six Ways To Put OTT To Work Alongside Your...

The Level 10 Contractor Daily Podcast ·

2026/09/28

You don't need a Bud Light budget to become the contractor homeowners remember. In Part 2 of his OTT series, Rich reveals six ways to use streaming TV alongside direct mail, canvassing, storm response, home shows, and traditional TV. Learn how to target the right neighborhoods, reinforce your existing campaigns, test commercials, and turn repeated exposure into more appointments and sales for your company.

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10:24

2576: Sunday Podcast: I Hate These Stupid Macaroons

The Level 10 Contractor Daily Podcast ·

2026/09/27

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Do you like Mac-a-roons, you know those cute little cookies that look like little brightly-colored hamburgers? Or are they called Mac-a-rahns? Well, it doesn't matter what they're called. Or… as Rich found out--maybe it does. Today he's going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably better. It

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24:31

2575: Topic Showcase: Postcards

The Level 10 Contractor Daily Podcast ·

2026/09/26

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 1000 episodes of fantastic treasures and marketing gold to curate from! This week, we head out to the mailbox to discuss the magic of postcard advertising. Rich reminds us often how our marketing has to fight for a prospect's attention. A postcard allows you to interrupt their busy minds with a bold headline or

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02:28:27

2574: Rich's 2.5 Hour Presentation In San Antonio

The Level 10 Contractor Daily Podcast ·

2026/09/25

Hear Rich Harshaw's San Antonio presentation for GAF, where he goes off script with stories, insights, and a deep exploration of why identity is essential to every part of your marketing—including digital.

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52:59

2573: TBT: Getting Inside John Smith's Head

The Level 10 Contractor Daily Podcast ·

2026/09/24

There's an old saying in marketing that says "if you want to know why John Smith buys what John Smith buys, you've got to see the world through John Smith's eyes. That seems pretty obvious, but it actually goes a lot further than just knowing what your target prospect--John Smith--likes and dislikes. It often entails knowing what John Smith wants before he even knows he wants it… so you have to understand how he receives information… how he processes it… and how he reacts to it. You have to

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26:19

2572: Random Wednesday - Being Nice, Speeding Up...

The Level 10 Contractor Daily Podcast ·

2026/09/23

Today we have a random episode for you. This is where Rich covers multiple topics in rapid fire fashion… usually little nuggets and tidbits he's observed… and he rolls them all out in one episode. Today he's going to talk about the world's greatest flight attendant, onboarding best practices, credit card lounges, Betty Crocker–yes, I said Betty Crocker… the psychology of time, and something about a haircut. Yes, random. That's the point!

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10:57

2571: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 3)

The Level 10 Contractor Daily Podcast ·

2026/09/22

10 Kick Butt Ads that are killing it from 5 Level 10 Clients! Enjoy these great commercials - and consider using Level 10 To write and produce your own TV and Radio Messaging!

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18:12

2570: 5 Ways To Create Offers For Your Advertising

The Level 10 Contractor Daily Podcast ·

2026/09/21

Today Rich is going to talk about 5 Ways to Create offers in your advertising. It's a little bit different than normal because it's not "5 Ways" as much as it is "5 Kinds"... but you'll get the idea. From Buy Now and we'll give you a big discount… to no offer at all… and 3 other levels in between, Rich is about to teach you how to create 5 different kinds of offers--complete with examples.

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09:50

2569: Sunday Podcast: How To Remove Warts, With Or...

The Level 10 Contractor Daily Podcast ·

2026/09/20

As you know, on Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today's episode is definitely more on the spiritual side… as Rich talks about miracles, and how they may not be quite as rare as you think.

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31:13

2568: Topic Showcase: Converting Leads

The Level 10 Contractor Daily Podcast ·

2026/09/19

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, it's time to speak about conversions. You have the leads, they're pouring in, but when it comes time to close the deal, you're fumbling the bag. What are you doing wrong? Rich has a few ideas on the matter, that begin with how well you're selling yourself in the first place and end inside the home.

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14:18

2567: How To Choose A Great Domain Name

The Level 10 Contractor Daily Podcast ·

2026/09/18

Does your company need a new domain name for your website? Or do you think that MAYBE you need a new domain name? Well you've come to the right place. On today's podcast, Rich walks you through the do's and dont's of choosing a good URL for your company… and in some cases, your company name. This one's pretty quick--but jam packed with a lot of great info.

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54:07

2566: TBT: Credibility: How To Build It, How To Kill It

The Level 10 Contractor Daily Podcast ·

2026/09/17

Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it's extremely good. Topics covered include "the ignition code," drawing a line in the sand, using powerful language, social proof, and evidence. I mean it all comes down to being the best… believing you're the best… and communicating that you're the best in a powerful, believable way. As for killing credibility… it has to do with the way you

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