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PODCAST

Inside Marketing with MarketSurge

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who"s helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business

business marketing

All Episodes

24:47

The “WOW Factor” That Turns $30/Day Ads Into...

Inside Marketing with MarketSurge ·

2026/01/15

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with John Dwyer (JD) — founder of The Institute of WOW and one of the most unapologetic voices in direct response marketing.JD doesn’t believe in “spray and pray” advertising, brand vanity metrics, or waiting patiently for results. His philosophy is simple:👉 Marketing exists to make the cash register ring. Period.From helping small businesses generate avalanche-level leads on tiny budgets, to orchestrating

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19:14

Cross-Cultural Leadership: The Hidden Mistakes...

Inside Marketing with MarketSurge ·

2026/01/12

In this episode of Inside Marketing with MarketSurge, we dive into a topic most companies think they understand — but few actually do well: cross-cultural integration.We’re joined by Sandra Bonifacio, cross-cultural leadership coach, emotional intelligence expert, and founder of XPattitudes, to unpack why cross-cultural teams break down, how emotional misunderstandings derail performance, and what leaders can do to build truly inclusive, high-performing teams in a global workplace.Whether

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20:55

AI Knows Your Customers Better Than You Think (w/...

Inside Marketing with MarketSurge ·

2026/01/09

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Russ Evans, Partner at ZS, to explore how AI is fundamentally changing consumer insights, brand strategy, and customer experience.Russ leads ZS’s B2C practice, working with Fortune 100 brands to turn massive amounts of data into actionable insight — and insight into real business growth. This conversation goes beyond AI hype and into how brands can actually use AI to uncover hidden truths, map better customer

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20:01

AI Can Copy Stories — But It Can’t Create This (w/...

Inside Marketing with MarketSurge ·

2026/01/07

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Owen Garrity, Founder of FPW Media, to break down what actually makes storytelling work in a world flooded with AI-generated content.Owen isn’t just talking theory — he’s built a fastest-growing agency by combining cinematic storytelling, in-house execution, and a relentless focus on authenticity. From award-winning films to brand campaigns that scale across every touchpoint, this conversation goes deep on why

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26:04

From Homicide Detective to $5M E-Commerce Growth: The...

Inside Marketing with MarketSurge ·

2026/01/05

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Dan Nikas, Founder of Elite Brands and the strategist behind the explosive growth of GearBunch, an e-commerce brand that scaled from zero to over $5 million in its first year.Dan’s journey is anything but typical. Before entering e-commerce, he spent 17 years as a homicide detective in Australia. That background shaped his unique approach to marketing, audience research, and customer psychology. Today,

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21:59

Differentiation Isn’t Branding: How Iconic Brands Win...

Inside Marketing with MarketSurge ·

2026/01/02

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Barry Labov, one of the world’s leading experts on differentiation, brand strategy, and emotional connection.Barry is a two-time Ernst & Young Entrepreneur of the Year, founder of Labov Marketing Communications and Training, and a trusted advisor to iconic brands like Harley-Davidson, Audi, Mack Trucks, and The Macallan. He’s also the author of The Power of Differentiation, a #1 new release in marketing on

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21:31

Why Most Agencies Fail: No-BS Marketing with Ivan...

Inside Marketing with MarketSurge ·

2025/12/31

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Ivan Janku, CEO of Digital Rocket, the agency famously allergic to marketing waste.Ivan and his team have helped e-commerce and SaaS brands generate over $250M in client revenue by fixing profit leaks across ads, CRO, email, and tracking. What makes Digital Rocket different? Their No-BS Guarantee: If they don’t deliver, you don’t pay.This conversation is raw, practical, and unapologetically focused on what

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21:44

Can You Prove ROI Without Tracking Everyone? Inside...

Inside Marketing with MarketSurge ·

2025/12/29

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Ollie James, CEO of Adttribution, to unpack one of the most confusing—and most important—topics in modern marketing: how to measure performance without destroying consumer trust.As cookies crumble, AI reshapes search, and privacy regulations tighten worldwide, Ollie explains how brands can still prove ROI, make smarter ad decisions, and protect the ecosystem that keeps publishers and creators alive.Whether

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19:10

SEO Is Not Dead: What Actually Works in an AI-Driven...

Inside Marketing with MarketSurge ·

2025/12/26

🚀 Is SEO really dead — or just misunderstood in the age of AI?In this episode of **Inside Marketing With MarketSurge**, host **Reed Hansen**, Chief Growth Officer at MarketSurge, sits down with **Jan Watermann** — SEO and content marketing expert, growth strategist, and co-founder of **Pragmatic Business**.Jan has been behind **millions in organic growth** for marketers, consultants, and agencies, and is known for blending time-tested SEO fundamentals with a modern, AI-powered lens. In

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19:03

How AI Is Rewriting Performance Marketing (And Why...

Inside Marketing with MarketSurge ·

2025/12/24

🚀 Ready to see how AI is actually transforming performance marketing?In this episode of Inside Marketing With MarketSurge, host Reed Hansen sits down with Hikari Senju, Founder & CEO of Omneky, an AI-powered creative platform helping brands generate, analyze, and optimize ad creative at scale.Hikari is a trained computer scientist turned entrepreneur with a mission to bridge the gap between generative AI and measurable marketing performance. Under his leadership, Omneky has helped

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19:41

Leadership, Growth & Chaos: What It Really Takes to...

Inside Marketing with MarketSurge ·

2025/12/22

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Ed Jarecki, a seasoned business growth coach, leadership advisor, and COO, to unpack what it really takes to scale a business without burning out your team—or yourself.This isn’t fluffy “feel-good” leadership talk. Ed brings real-world experience from the operator’s seat, sharing how founders and executives can:Build teams that actually executeLead with clarity during growth and chaosCreate systems that

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26:34

How Top Leaders Land Roles Without Job Boards |...

Inside Marketing with MarketSurge ·

2025/12/19

How Top Leaders Land Roles Without Job Boards | Strategic Networking with Penny PearlIn this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Penny Pearl, Founder & CEO of 2Actify, executive career strategist, and trusted advisor to technology leaders and PhD scientists navigating high-stakes career transitions.With over a decade of experience guiding high performers into roles that truly fit, Penny breaks down why traditional job searching is broken — and what

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20:21

Why Only 5% of Brands Are Winning AI Search — And How...

Inside Marketing with MarketSurge ·

2025/12/17

Today’s guest is someone who’s rewriting the rules for brand growth in one of the most misunderstood — and overlooked — corners of the internet: Reddit.Meet Danny Kirk, founder of ReddiReach, the bootstrapped agency that’s helped 500+ brands grow organically on Reddit while also future-proofing their visibility across AI search platforms like ChatGPT and Claude.Danny isn’t just “doing Reddit.” He’s engineering how brands show up in the age of AI — through what he calls Generative Engine

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21:53

From Etiquette to Storytelling: How Communication...

Inside Marketing with MarketSurge ·

2025/12/15

In this episode, Reed Hansen sits down with Nisha Trivedi, one of the top-ranked MBA admissions consultants at MBA Mission, a LinkedIn Learning author, and a leading voice in business etiquette and professional communication.In a world dominated by hustle, automation, and speed, this conversation zooms in on what many businesses overlook — the art of communication, etiquette, and authentic storytelling — and how mastering these skills can elevate your career, personal brand, and leadership

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26:38

From College Dropout to $100M+ Influence: Paul Leon’s...

Inside Marketing with MarketSurge ·

2025/12/12

In today’s episode of Inside Marketing with MarketSurge, Reed sits down with Paul Leon — the powerhouse sales enablement trainer who’s transformed 500+ companies, influenced $100M+ in revenue, and built one of Apple’s Top 50 Management Podcasts, The Manager’s Mic.Paul went from self-described college dropout who never saw himself in corporate to MBA candidate, elite sales trainer, podcaster, and communication strategist. With a 4.9/5 workshop satisfaction score and a teaching style that

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21:47

Google Says One Thing, Meta Says Another… Who’s...

Inside Marketing with MarketSurge ·

2025/12/10

Inside Marketing with MarketSurge welcomes Jeff Greenfield — a 3x founder, analytics pioneer, and CEO/co-founder of Prova (getprova.com). If you’ve ever wondered why your marketing data says one thing while your financials scream something else, this episode is your intervention.Jeff has been fixing attribution chaos for decades — building companies that pioneered multi-touch attribution, created viewability standards, and cracked privacy-safe measurement long before the industry caught

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20:07

Why Most Founders Stay Stuck — And How to Build a...

Inside Marketing with MarketSurge ·

2025/12/08

Strap in, founders — today’s episode is a masterclass in building businesses that actually last. We’re joined by Rick Meekins, Managing Partner at Aepiphanni Business Consulting and host of the Relentless Pursuit of Winning Podcast — a guy who’s spent 20+ years helping founders stop running their businesses like a flaming circus and start operating like a well-engineered machine.Rick has helped leaders navigate growth, fix broken systems, and build companies that scale without the chaos

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18:52

Marketing Creates Attention. PR Creates Trust. Anna...

Inside Marketing with MarketSurge ·

2025/12/05

Today’s guest brings a refreshing — and much-needed — perspective to the world of PR.Meet Anna Tran, a values-driven PR strategist with 15+ years in sales and 7+ years in marketing, who’s built her career on one core belief:👉 Marketing creates attention.PR creates trust.And trust is what converts.Anna's approach to PR goes far beyond “get me in a magazine.” Her philosophy centers on purpose-driven storytelling, shaping narratives that actually mean something — and turning brand stories

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24:28

Why EVERYONE Should Have a Podcast — Justin Nolan...

Inside Marketing with MarketSurge ·

2025/12/03

Today, Reed sits down with someone who embodies the phrase “Just Keep Learning” — Justin Nolan, creator and host of the powerful JKL Podcast @justkeeplearningpodcast coach helping creators unlock clarity, confidence, and momentum.Justin doesn’t just talk about growth. He lives it.In this episode, we dig into:How the chaos of COVID sparked Justin’s podcast journeyWhy “everyone should have a podcast” (and why most people misunderstand that advice)How creators can stop overthinking and

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21:43

AI Is Killing the Old Marketing Playbook — Len Ward...

Inside Marketing with MarketSurge ·

2025/12/01

💥 In this episode, Reed Hansen sits down with Len Ward — former Wall Street VP, digital marketing pioneer, and Managing Partner at Commexis — to break down what’s really happening at the intersection of AI, marketing, and business strategy.If you’ve been wondering whether AI is the next dot-com boom or just another tech bubble, Len’s been on both sides — and he’s here to share what business leaders need to know right now.🎙️ What You’ll Learn• Why today’s AI wave mirrors the dot-com boom —

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