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PODCAST

Inside Marketing with MarketSurge

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who"s helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business

business marketing

All Episodes

23:55

How to Build Unshakable Confidence Using the RAD...

Inside Marketing with MarketSurge ·

2025/11/26

In this episode of Inside Marketing with MarketSurge, Reed sits down with the powerhouse herself — Breyel Banks: keynote speaker, confidence coach, founder of Queen Hood Finance, and the radical mind behind the RAD Methodology (Release, Align, Accomplish, Dream).If you’ve ever questioned your confidence, felt stuck in a pivot, or battled imposter syndrome while building something meaningful — this conversation is your shot of pure rocket fuel. 🚀Breyel’s journey is a masterclass in

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27:56

The Future of Content, AI, and Brand Growth: A...

Inside Marketing with MarketSurge ·

2025/11/24

This episode is PACKED with high-level insight AND hands-on, practical advice for marketers, founders, and content creators who want to stay ahead of the AI tsunami reshaping how brands communicate, convert, and grow.Today, Reed sits down with Maria Del Pilar Casal — an award-winning marketing executive with 15+ years leading strategy for Unilever, Toyota, Verizon, and several global brands you definitely recognize. Pilar is known for creating campaigns that don’t just win awards — they

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22:13

The Brutal Truth About B2B Email, Sales Teams & AI:...

Inside Marketing with MarketSurge ·

2025/11/21

Looking to scale your B2B sales? Build a real outbound engine? Or finally crack B2B cold email that actually gets replies (and not just pity opens)?Then buckle up — this episode is your masterclass.This week, Reed sits down with Kevin Downey, a Kansas City–based recruitment leader and B2B growth strategist who has sent over 100 million emails, built multiple high-performing sales teams, and perfected repeatable systems for outbound lead generation.From his early sales days at Slazenger and

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21:41

From Rick Rubin to Gene Simmons: The Wild PR World of...

Inside Marketing with MarketSurge ·

2025/11/19

In this episode, Reed sits down with Brian Gross, a 32-year veteran of PR, entertainment, and cultural storytelling. Brian has worked with some of the most iconic — and often infamous — names in music, pop culture, and media. From Rick Rubin to Gene Simmons, Vixen Media to Amarosa, Brian has been the guy behind the megaphone shaping how artists and brands show up in the world.You’ll hear how he went from a 17-year-old intern riding elevators with Rick Rubin……to launching BSG PR……to becoming

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20:03

The Outsourcing Blueprint: What Every Business Owner...

Inside Marketing with MarketSurge ·

2025/11/17

Welcome back to Inside Marketing With MarketSurge, your front-row seat to the boldest ideas and smartest strategies in the marketing game — hosted by Reed Hansen, Chief Growth Officer at MarketSurge.Today, Reed is joined by Kirsten Graham, Business Growth Strategist and Co-Founder of Six Figure Business Coaching. With nearly two decades of experience helping entrepreneurs scale through smart outsourcing, Kirsten specializes in helping business owners unlock more freedom and profit by

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20:06

Stop Wasting Money: Corey Morris Reveals the START...

Inside Marketing with MarketSurge ·

2025/11/14

In this episode, Reed sits down with Corey Morris — marketing leader, bestselling author, and creator of the START Planning Process, a framework helping businesses finally build a digital marketing plan that isn’t driven by guru advice, “best practices,” or random tactics.Corey’s book, The Digital Marketing Success Plan, breaks down a clear and repeatable system for building marketing strategy the right way — one that aligns goals, cuts waste, and gives businesses a plan they can actually

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23:45

Why Laughter Is the Ultimate Business Strategy — with...

Inside Marketing with MarketSurge ·

2025/11/12

In this episode, host Reed Hansen sits down with Kevin Hubschmann, founder of Laugh Events — the company redefining how teams connect through laughter, creativity, and community. Kevin shares how he turned his passion for comedy into a thriving business that’s helping organizations transform workplace culture, boost engagement, and make meetings fun again.From improv insights to leadership lessons, this episode dives into the surprising science of laughter and why humor might be one of the

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24:19

AI, Branding & the Rebel Mindset — Inside REBL...

Inside Marketing with MarketSurge ·

2025/11/10

In this episode of Inside Marketing with MarketSurge, we sit down with REBL Risty, founder of REBL Marketing and REBL Labs, to uncover how she’s shaking up B2B marketing with bold creativity, sharp strategy, and the smart use of AI.From getting laid off during the 2008 downturn to building a thriving agency and AI division, REBL’s journey is a masterclass in turning setbacks into springboards. We dive into:💡 How to align strategy with execution (and stop wasting time on “busy” marketing)

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23:19

SEO, Automation, and the Secret to Sustainable Growth...

Inside Marketing with MarketSurge ·

2025/11/07

In this episode, we sit down with Ken Tucker, Founder and Chief Marketing Strategist at Changescape Web, to unpack what it really takes to build a digital marketing system that drives predictable, sustainable growth — without wasting time or ad spend.Ken has spent years helping small and midsize businesses master SEO, content strategy, local search visibility, and marketing automation. Today, he shares his battle-tested framework for turning chaos into consistency — and turning clicks into

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21:01

How to Become a Media Magnet: Dr. Richard Kaye on...

Inside Marketing with MarketSurge ·

2025/11/05

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dr. Richard Kaye — a powerhouse in influence, visibility, and publicity.Dr. Kaye has spent over two decades helping entrepreneurs, authors, and thought leaders elevate their reach through profitable, powerful publicity. From being featured on PBS and ABC to helping clients appear in magazines alongside Tom Cruise and Tom Hanks, Richard knows exactly what it takes to turn obscurity into opportunity.Whether

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27:11

The Psychology of Trust: How Reviews and Reputation...

Inside Marketing with MarketSurge ·

2025/11/03

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dwayne “DJ” Sprague, CMO of Shopper Approved, co-author of Reputation King, and a globally recognized expert in behavioral science, trust, and brand reputation.DJ shares how your online reputation directly predicts your future revenue, and why mastering trust signals, reviews, and social proof could 7x your conversions. This isn’t fluff — it’s science-backed marketing you can actually apply.💡 What You’ll

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20:37

From Clicks to Clients: Alex Lloro on Building...

Inside Marketing with MarketSurge ·

2025/10/31

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Alex Lloro, a true digital marketing veteran who’s been in the game since the ‘90s — back when websites were hard-coded by hand.Alex shares how he’s evolved from building his first website in 1995 to leading All Marketing Services, an agency obsessed with what actually matters: client revenue and profitability.He breaks down the biggest mistakes businesses make with paid ads, why most landing pages are

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21:01

Humans + AI = Viral Content | Inside the Mind of...

Inside Marketing with MarketSurge ·

2025/10/29

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with David Feinman, Co-Founder and CEO of Viral Ideas, a productized video editing powerhouse trusted by brands like eBay, Johnson & Johnson, and McKesson.From running zombie obstacle races in college to scaling a 7-figure global content agency, David has mastered the art of turning raw footage into revenue.🎧 What You’ll Learn:• How to make storytelling artful and repeatable• Why “productized” services are

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30:20

Not All PR Is Good PR: The New Rules of Reputation...

Inside Marketing with MarketSurge ·

2025/10/27

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with marketing powerhouse Jen Peterson— a veteran strategist with over two decades of experience leading transformation across Fortune 100s, startups, and global agencies.Together, they unpack what’s really working in PR and marketing right now, how to handle bad press before it happens, and why not all publicity is good publicity.💡 What You’ll Learn:• The real difference between proactive and reactive PR (and why

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19:30

How Groas.ai Is Using AI to Crush Google Ads Waste...

Inside Marketing with MarketSurge ·

2025/10/24

In this episode, we sit down with David, the growth strategist and innovator behind Groas.ai — a platform that’s redefining how businesses manage and optimize Google Ads using artificial intelligence.At Groas.ai, they’re building what’s essentially an autonomous team of AI marketing agents that works around the clock to improve ad performance, eliminate wasted budget, and turn every campaign insight into measurable ROI.💡 What You’ll Learn:• How AI is transforming the future of Google Ads

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26:01

Trust Over Traffic: How to Turn Video into Real...

Inside Marketing with MarketSurge ·

2025/10/22

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Justin Vajko, founder of Dialog Video Marketing, who’s helped more than 150 entrepreneurs turn video content into real conversations, pipeline growth, and booked-out calendars.Unlike the vanity-metric crowd chasing likes and viral spikes, Justin focuses on what actually drives results: trust, depth, and strategic visibility.💡 What You’ll Learn:• The #1 myth about video marketing that’s holding most

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25:11

Most Businesses Are Doing SEO Wrong — Here’s How to...

Inside Marketing with MarketSurge ·

2025/10/20

In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Jesse Ringer, founder and CEO of Method and Metric — a creative, data-driven SEO agency helping brands grow through strategy, ethics, and innovation.Jesse’s not your average SEO guy. With over a decade of experience transforming how businesses think about search, he’s known for turning complex algorithms into simple, actionable growth strategies that actually move the needle.Together, Reed and Jesse

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30:43

From Bartender to Business Builder: Neil Rogers on...

Inside Marketing with MarketSurge ·

2025/10/17

In this episode, we’re joined by Neil Rogers, owner and VP of Marketing and Sales at Rogers Marketing, a full-service promotional marketing firm in Nashua, New Hampshire.With over 30 years of experience across industries — from pharma and logistics to government and defense — Neil brings a wealth of insight on how hospitality, humility, and human-first thinking can completely transform the way we sell and serve.He’s also the author of “Bar Tips”, where he distills lessons learned behind the

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28:02

The Future of Advertising: AI Agents, Contextual...

Inside Marketing with MarketSurge ·

2025/10/15

In this episode of Inside Marketing with MarketSurge, we sit down with Brendan Norman, Co-founder and CEO of Classify — a groundbreaking platform organizing the world’s digital content to make it privacy-safe, searchable, and monetizable.Before founding Classify, Brendan helped scale the Facebook Audience Network into a $3B business and played a key role in Unity’s IPO. But when he tried to market a completely new platform, he hit a wall: there was no way to accurately find or understand

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20:18

Why Your Marketing Isn’t Working (and How to Fix It)...

Inside Marketing with MarketSurge ·

2025/10/14

In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Nishat Jones, Fractional CMO and Founder of Strate8, to talk about what’s really working in modern marketing — and what’s just noise.Forget the fluff — this conversation cuts straight to results-driven strategy, aligning sales and marketing, and creating content that converts instead of just collects likes.💡 What You’ll Learn:• Why “strategy” has become a marketing cop-out — and how to fix it• The simple

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