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PODCAST

Inside Marketing with MarketSurge

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who"s helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and business

business marketing

All Episodes

22:19

Why Your Content Isn’t Converting (And What Actually...

Inside Marketing with MarketSurge ·

2026/03/30

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with brand strategist and filmmaker Jake Isham—who’s helped generate over 1 BILLION views—to break down what actually matters in content today (and what’s just noise).Spoiler: it’s not views.Jake shares why most entrepreneurs are playing the wrong game with content, how to turn storytelling into real revenue, and why trust is the real currency behind every high-performing brand.Whether you're building a personal

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22:17

From Content Chaos to Revenue Machine: The Future of...

Inside Marketing with MarketSurge ·

2026/03/27

In this episode of Inside Marketing with MarketSurge, we break down how AI is transforming sales, marketing, and revenue execution — and why most teams are already falling behind.Reed Hansen sits down with Sreedhar Peddineni, founder of multiple category-defining companies (Gainsight, Planful) and now the force behind GTM Buddy, to unpack the shift from traditional sales enablement to real-time revenue activation.This is not theory — this is what’s happening right now.Whether you're a

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22:15

Why Sales Is the Most Valuable Skill in Business...

Inside Marketing with MarketSurge ·

2026/03/24

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Daman Grewal from LogisticsSales.com to break down one of the most misunderstood — and most powerful — skills in business: sales.From getting into logistics by accident to building a global training platform, Daman shares how mastering sales can unlock careers, income, and entrepreneurship opportunities for anyone — regardless of background.This conversation dives into mindset, service-based selling, and why

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23:59

From Attention to Revenue: Naresh Vissa on PR,...

Inside Marketing with MarketSurge ·

2026/03/20

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Naresh Vissa, founder and CEO of Krish Media & Marketing, bestselling author, podcast host, and media strategist, to talk about how entrepreneurs can turn attention into revenue through podcasts, books, PR, referrals, and AI.Naresh has worked with major brands and organizations including CNN Radio, Clear Channel, JP Morgan Chase, the Houston Rockets, the Houston Astros, Agora Financial, and Stansberry

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20:13

The Hidden Reason Marketing Campaigns Fail: Broken...

Inside Marketing with MarketSurge ·

2026/03/16

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Kasandra Murray, founder of Unlucky Umbrella Studio, to uncover the uncomfortable truth most businesses ignore: marketing success doesn’t matter if your operations can’t deliver.Too many companies pour money into marketing campaigns only to watch leads slip through the cracks because of broken systems, poor processes, and weak internal training. Kasandra explains how aligning marketing with operations is the

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22:47

The Power of Handwritten Marketing at Scale (Robots +...

Inside Marketing with MarketSurge ·

2026/03/11

Ready to grow smarter, faster, and louder?In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Rick Elmore, founder and CEO of Simply Noted, the world’s leading automated handwritten mail platform.Rick’s story is anything but conventional.After playing in the NFL, Rick transitioned into corporate sales before launching a company that combines robotics, software, and direct mail to automate handwritten outreach at scale.Today Simply Noted has:• 9 patents• 220+

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26:53

AI Is Making Marketing More Efficient… But Also More...

Inside Marketing with MarketSurge ·

2026/03/09

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with venture capitalist and entrepreneur Jonathan Aberman, founder of Hupside, to explore a provocative question:Is AI making marketing better… or just making everyone the same?With more than 25 years launching over 40 technology companies, Jonathan brings a unique perspective on how artificial intelligence is reshaping business, marketing strategy, and the role of human creativity.They dive into the paradox of

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21:22

Sheldon Poon on AI, PPC, and Why Bad Data Is Killing...

Inside Marketing with MarketSurge ·

2026/03/06

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Sheldon Poon, CEO of Drive Marketing, to break down the real relationship between AI, data quality, and PPC performance.While everyone is talking about AI in marketing, Sheldon reveals the truth most marketers miss: AI is only as good as the data you feed it.They dive deep into:• Why bad data destroys AI performance • The real difference between predictive AI vs generative AI • Why Meta and Google’s AI tools

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22:29

Is AI Replacing Creative Strategists? (Ray Jang...

Inside Marketing with MarketSurge ·

2026/03/04

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Ray Jang, Founder & CEO of Atria — the world’s first AI creative strategist platform.AI isn’t coming for marketing.It’s already in the brainstorm.Ray is building something radically different: an AI system designed not just to generate content, but to think strategically about it. Atria analyzes Meta, TikTok, and YouTube ad performance, processes billions in ad spend data, and provides real-time creative

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23:04

Stop Buying More Leads — Fix This First | Charles...

Inside Marketing with MarketSurge ·

2026/03/02

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Charles Craggett, founder of Become the Authority and creator of the Job Flow Framework — a system built specifically to help home service businesses stop wasting leads and start compounding revenue.Here’s the uncomfortable truth:Most contractors don’t have a marketing problem.They have a systems problem.While everyone else is selling more ads and more leads, Charles focuses on the internal structure that

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25:50

Selling Confidence: The $100M Psychology Behind Hair...

Inside Marketing with MarketSurge ·

2026/02/25

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Paul DiMuzio, Chief Marketing Officer and Co-Founder of Locklab, the telehealth brand helping thousands of men stop hair loss and regrow hair with a once-daily prescription pill.This isn’t just a conversation about hair.It’s about identity.It’s about confidence.It’s about selling something deeply emotional — in a market flooded with snake oil.Paul breaks down how Locklab built a fast-scaling DTC telehealth

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22:59

Chris Kille: How to Buy Back Your Time, Build a Lean...

Inside Marketing with MarketSurge ·

2026/02/23

Most entrepreneurs say they want freedom…Then they build a job.In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Chris Kille — founder, operator, and successful multi-seven-figure exit — to unpack what actually separates founders who scale from those who stay stuck.Chris didn’t just “hire a VA.”He rebuilt his entire business around systems.After spending years buried in admin, stuck doing $10/hour tasks, and slowly starting to resent the business he built,

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26:27

Building the Infrastructure of a $100B Industry with...

Inside Marketing with MarketSurge ·

2026/02/18

🚀 What does flying Apache helicopters have to do with building the digital backbone of the U.S. cannabis industry?More than you think.In this episode, Reed Hansen sits down with Socrates Rosenfeld, CEO & Co-Founder of Jane Technologies (iHeartJane) — the platform quietly powering the majority of legal cannabis transactions in the United States.From Army combat veteran to MIT MBA to cannabis tech pioneer, Socrates shares how discipline, mission clarity, and human-centered leadership

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24:01

Challenger Brand Marketing with John Gumas | How to...

Inside Marketing with MarketSurge ·

2026/02/16

In this episode, Reed Hansen sits down with John Gumas, President of Commit Agency and the marketing strategist who literally trademarked the term Challenger Brand Marketing.With over 40 years of experience, John has helped brands competing against much larger, better-funded “gorilla” competitors discover and defend positions no one else can own. From financial institutions to highly regulated industries, his methodology is built on one principle:👉 You don’t win by being slightly

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23:31

Why Email Still Drives the Highest ROI in Ecommerce...

Inside Marketing with MarketSurge ·

2026/02/11

Inside Marketing with MarketSurge | Featuring Jordan Dean GordonEmail has been declared “dead” for years — yet it continues to outperform almost every other marketing channel when done right.In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jordan Dean Gordon, a 25-year veteran of ecommerce, email CRM, and customer retention. Jordan has held leadership roles across startups, successful exits, Amazon, and Realtor.com, and today leads teams at PilotHouse while

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20:18

Why Most Google Ads Fail (And How to Turn Them Into a...

Inside Marketing with MarketSurge ·

2026/02/09

Inside Marketing with MarketSurge | Featuring Jeff ColemanGoogle Ads should be printing leads — so why does it feel like a money pit for so many businesses?In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jeff Coleman, founder of Factor Four Marketing, to break down what’s actually broken in Google Ads today — and what still works incredibly well when done right.Jeff has been managing Google Ads since 2004 (back when it was simple, cheap, and didn’t require a

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26:38

Concierge-Level Service in a Chatbot World: Lessons...

Inside Marketing with MarketSurge ·

2026/02/06

🚀 Welcome to Inside Marketing with MarketSurgeYour front-row seat to the boldest ideas and smartest strategies in the marketing game.In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Alan Kopelman, CEO and Co-Founder of Nationwide Payment Systems and the creator of the B2B Vault Podcast.Alan’s entrepreneurial journey started early, working behind the cash registers in his family’s clothing stores in Miami. From there, his path took several unexpected

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19:55

Advertising Is a Guess — Here’s How to Make Better...

Inside Marketing with MarketSurge ·

2026/02/04

Welcome to Inside Marketing With MarketSurge — your front row seat to the boldest ideas and smartest strategies in the marketing game.In this episode, host Reed Hansen sits down with Skip Wilson, CEO of Draft Media Partners, to break down what actually works in advertising when budgets, expectations, and reality collide.Skip shares his unconventional start in advertising at age 16, how a job meant to impress a girl turned into a lifelong career, and what he learned working at scale with

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22:30

Make Your Customer the Hero: The Storytelling...

Inside Marketing with MarketSurge ·

2026/02/02

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies in modern marketing.In this episode, Reed Hansen sits down with Henry DeVries, bestselling author of Persuade with a Story, Forbes columnist, and one of the most influential behind-the-scenes voices in business publishing and storytelling.Henry has helped publish and ghostwrite more than 300 business books, doubled agency revenues, increased brand awareness for billion-dollar

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22:44

Creativity vs Performance: How to Build Brands That...

Inside Marketing with MarketSurge ·

2026/01/30

Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest ideas and smartest strategies in modern marketing.In this episode, Reed Hansen sits down with David A. Pratter, co-founder of Dot Fun, a creative and growth-focused agency helping brands not just look good, but grow with intention.David leads visual storytelling and brand execution at Dot Fun, bringing ideas to life through websites, video, and creative systems designed to convert — not just impress. Having

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