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PODCAST

Home Care Strategy Lab

Is there a single right way to run a home care agency? We sure don’t think so. That’s why we’re interviewing home care leaders across the industry and asking them tough questions about the strategies, operations, and decisions behind their success. Join host Miriam Allred, veteran home care podcaster known for Home Care U and Vision: The Home Care Leaders’ Podcast, as she puts high-growth home care agencies under the microscope to see what works, what doesn’t, and why. Get ready to listen, learn,

business management

All Episodes

25:14

Only 5% Can Afford Traditional Home Care with Clay...

Home Care Strategy Lab ·

2025/12/05

Live @ HCAOA—20-minute conversation with Clayton Foutch, CEO of Home Matters CaregivingClayton Foutch on LinkedInHome Matters CaregivingHome Matters started as a family business in 2007, franchised in 2020, and now has 39 locations nationwide.Built on a nurse-guided, innovation-focused model shaped by Clayton’s engineering background.Traditional care mainly serves the top 5% who can afford $10–30K/month, leaving a huge access and labor gap.The team has reviewed ~40 emerging technologies and

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24:40

Why Home Care Leaders Need to Play the Long Game with...

Home Care Strategy Lab ·

2025/12/04

Live @ HCAOA—20-minute conversation with Michelle Cone, SVP of Industry Engagement at HomeWell Franchising, Inc.Michelle Cone on LinkedInHomeWell Franchising The investment that’s paid off in home care: 1) learning to lead with patience and 2) learning to play the long gameLeading with patience:Don’t scrap ideas or initiatives after a matter of weeks, give important things more timeMeasure everything and make decisions off of quantity and quality Find mentors who embody patience and shadow

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31:30

Focus More on Hours Per Client Per Week with Stephen...

Home Care Strategy Lab ·

2025/12/03

Live at HCAOA—30-minute conversation with Stephen Tweed, Founder/CEO of Leading Home CareHighlightsStephen Tweed on LinkedInleadinghomecare.comHome Care CEO ForumThe big metric: Hours per week = the currency of home careLesson common but more important: Hours per client per week = the health of the businessIt indicates:Where clients are coming fromWhich referrals give the longest hour clients Which referrals and clients have the longest length of stay and LTVHours per client per week +

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58:53

Scaling a Specialized Home Care Model Leveraging...

Home Care Strategy Lab ·

2025/12/02

#38 Most home care agencies talk about “differentiation,” but the Supported Living Group in Connecticut is actually doing it. In this episode, Executive Director Jamie Arber breaks down how his team built a high-acuity, high-retention brain-injury program anchored by Medicaid waivers (ABI), brick-and-mortar program sites, creative arts and vocational services, and an in-house clinical team. He explains the financial model (including $60K–$350K waiver budgets), how programs extend client

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17:03

Positioning the Rising Cost of Care to Families in...

Home Care Strategy Lab ·

2025/11/28

Live at HCAOA—15 minute conversation with Jenny Cambra, CEO of Senior Helpers HonoluluHighlights:Jenny’s hospitality background and personal family experience with dementia care led her into home care.She sees strong overlap between hospitality and home care—both people-centered service industries.She went to nursing school to better understand and support her caregivers.Early growth came quickly: a referral on day two and she hired 12 caregivers ahead of demand.Her philosophy: don’t

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49:45

Can You Get Into a ‘Closed’ VA State or Not with...

Home Care Strategy Lab ·

2025/11/26

Live at HCAOA—45 minute conversation with Carmen Perry, the VP of Provider Engagement @ ParadigmHighlights:Carmen started in skilled nursing, where she saw how many seniors wanted to stay home but couldn’t afford care—driving her to learn funding options like Aid & Attendance.Veterans often distrust the VA due to past inconsistencies; bringing in TriWest and Optum improved operations and triggered an influx of providers.Many markets are now oversaturated, but veterans still have

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56:13

What Home Care Employers Need to Know About Offering...

Home Care Strategy Lab ·

2025/11/25

#37 42% of Direct Care Workers rely on public health coverage and on average only 32% of agencies doing $1.6-4.9M in annual revenue are offering major medical. Joseph Kitonga, CEO of Vitable, breaks down what small, medium, and large agencies need to know about ACA compliance, nuances for part-time and FTEs, major medical plan options, and other advice and warnings when it comes to offer major medical. (See the chapter highlights below to skip to the content relevant to your size.) Joseph

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22:37

Social Media Recruitment Does Work with Chaim Gewirtzman

Home Care Strategy Lab ·

2025/11/21

Live at HCAOA—20 minute conversation with Chaim Gewirtzman, CEO @ NCE Home CareHighlights: 00:00 Introduction to His Home Care Journey03:42 Relating to Caregivers: His Nursing Perspective06:42 Innovative Recruitment Strategies09:35 The Importance of Online Presence12:35 Social Media Investment and Strategy15:38 Employee Referral Programs with Personal Touch18:49 Valuing Caregivers Goes Beyond Monetary IncentivesSponsors:Baba (callbaba.com): AI phone-based co-pilot for seniors to prevent

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43:15

How a Phone-Based AI Care Pilot is Decreasing...

Home Care Strategy Lab ·

2025/11/20

Live from HCAOA—45 minute conversation with Connor Sweeney, Co-Founder at CallBaba.Com Highlights: His grandma’s stroke pulled him into caregiving with his mom and grandfather.He cloned her voice to create AI speech-therapy agents tailored to her needs.Fascinating stat: dementia rates are higher among people who are deaf.Baba is an AI companion for questions, prayer, conversation, emotional support, and care advocacy.Seniors and families can connect through Baba to a network of doctors,

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15:51

Turn Caregivers Into Your Brand Ambassadors with...

Home Care Strategy Lab ·

2025/11/19

Live from HCAOA—15 minute conversation with Jennifer Axelrod, with A Place at HomeHighlights:Jennifer brings 3 years in home care and 15 years in franchising.She began as a franchise business coach at A Place at Home and now leads partnerships and national accounts.Home care is personal—her grandmother’s difficult Alzheimer’s journey shaped her “why.”Build a culture of recognition from day one, every day.Caregivers enter the field with purpose; they stay when they feel valued and

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61:36

The Wage and Bonus Structure Fueling a Top-Performing...

Home Care Strategy Lab ·

2025/11/18

#36 Too many home care leaders struggle to offer wages and benefits that truly support and retain their care staff. In this episode, Gabby Hoing, CEO of Kore Cares in South Dakota, breaks down her detailed wage, bonus, and benefits programs and explains why they work. She also shares how her office team conducts quarterly check-ins with every caregiver to gather feedback, understand their needs, and ensure meaningful support. It’s a highly informative and also inspiring conversation with a

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25:12

Pivoting From Transactional Care to Solutions-Based...

Home Care Strategy Lab ·

2025/11/14

Live from HCAOA—20 minute conversation with Matt Ericksen, VP of Sales at Griswold Home Care Corporate Office in Blue Bell, PA. Highlights:He’s been in home care for 13, at Griswold for 5 yearsGriswold is 40 years in, founded by Jean Griswold, 230 locations in 32 statesHe got a history degree, but his wife urged him into health care scheduling, the rest is historyHome care has been his intersection for purpose, creativity, and coaching We have to do away with transactional caregiving,

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44:34

How HomeSight’s Wellness Hub Saved A Client's Life...

Home Care Strategy Lab ·

2025/11/13

LIVE from HCAOA—45 minute conversation with Janice Rehkopf, Director of Client Services at Comfort Keepers in Traverse City, MI.Highlights:People are talking about aging soonerEvery family, every client, every caregiver has a unique set of needsPeople want solutions-based care, not just more hoursMany seniors don’t need a caregiver right away, some times technology or a supplemental solution can come first99% of homes have TVs in them 7/10 homes already have cameras in themThe HomeSight

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18:13

He Took Over a CNA School, Did it Pay Off with Carl...

Home Care Strategy Lab ·

2025/11/12

LIVE from HCAOA—15 minute conversation with Carl Bossung, Co-Founder of Senior1Care in Indiana.Highlights:20 year family owned business, 6 offices, 600 employeesFormer leader in a CPA firm, grew it from 20 people to 6,000Got into home care for care for his mom and anticipating the demand of the baby boomer generationThe bought a CNA school, because whoever gets the best employees in a service business winsThe CNA school was winding down, they were already hiring out of the school, so they

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58:18

The Days of Dual Entry from Phone Call to Scheduling...

Home Care Strategy Lab ·

2025/11/11

#35 Technology is ending the era of dual-entry between phone calls and scheduling platforms in home care. Spencer joined the family-owned home care business three years ago and identified a handful of manual processes that needed attention immediately. Fast forward, he’s built a tool called SmartAutomations.Care that connects the phone system to your scheduling software and automates the documentation and communication of every single call that comes into the office so that nothing gets

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65:58

What $15M Senior1Care Did When Culture Started...

Home Care Strategy Lab ·

2025/11/05

#34 People don’t care how much you know until they know how much you care. Jane Francis, EVP of Business Development at Senior1Care in Indiana, is newer to home care, but she brings deep experience in nursing, sales, leadership development, and scaling businesses. She took over a newly acquired, underperforming Medicaid office and transformed it into a 75% private pay operation, achieving 100% year-over-year growth. Along the way, she rebuilt the culture, redesigned processes with people at

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67:14

How to Break Through 6 Common Growth Plateaus in Home...

Home Care Strategy Lab ·

2025/10/28

#33 Becky Reel is the former CEO of North America’s #1 home care agency and in this episode we unpack six of the most common growth challenges home care owners face—and how to overcome them. We talk through the pushing through revenue plateaus, the caregiver exodus, the burned-out founder, the corporate competition crisis, the success trap of growing too fast, and the work-life collision that happens when your agency becomes your identity. Becky shares real stories from her first

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57:40

How Immigration, Affordability, and 80/20 Are...

Home Care Strategy Lab ·

2025/10/21

#32 Eric Reinarman, VP of Government Relations at HCAOA, covers the most pressing policies being talked about on Capitol Hill. From immigration reform and workforce shortages to affordability of care and the controversial 80/20 Medicaid rule, he breaks down what’s happening in Washington and how it could reshape the industry. We also talk about the power of advocacy, why storytelling moves policy forward, and how every provider—big or small—can make their voice heard. Plus, he covers a

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68:12

You Can’t Lead Your Way Out of a Management Problem...

Home Care Strategy Lab ·

2025/10/14

#31 Running a home care agency can feel like running a marathon—at a 7-minute mile pace, on a treadmill, underwater. Most owners are stuck because they fall into one of two traps: the “set it and forget it” manager who assumes vision is enough, or the “I’ll just do it myself” manager who can’t let go of control. Emily Isbell, CEO of 24/7 Solutions breaks down why both fail and what it takes to build a management culture that actually sustains growth. She explains how to apply the TTOE

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76:30

Leadership Lessons from Three Top Home Care Tech CEOs

Home Care Strategy Lab ·

2025/10/07

#30 Being an entrepreneur is full of unknowns and leadership can be lonely, challenging, and push you to your limits. The CEOs of AxisCare, Nevvon, and Caribou—three leading home care tech companies—share how they started their businesses, the frameworks they use to make tough decisions, the skills they’ve had to master, and how they’ve built moats around themselves in a competitive market. They also offer candid advice for home care leaders navigating their own entrepreneurial journey.Todd

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49 results

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