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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

14:17

EP | 719 - Start Your Day With This Episode! The...

The Fitness Business Podcast with Erin Dimond and... ·

2026/02/19

Resilience is not grinding harder. Resilience is staying. And most entrepreneurs don't fail because they're incapable. They fail because they leave too early. Emotionally. Mentally. Sometimes physically. So today we're talking about the two traits nobody brags about on Instagram: Resilience and patience. If you're in a slower season right now, or you feel like things are not moving as fast as you want… this episode is for you. Time Stamps: (0:15) A Talk You Need At Any Stage of Business (2:17)

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14:17

EP | 718 - The Exact Steps to Scale from 0–5K, 5–15K,...

The Fitness Business Podcast with Erin Dimond and... ·

2026/02/16

If you're frustrated in your business right now… It's probably not because you're lazy. It's probably not because you're bad at coaching. And it's probably not because the market is "saturated." It's because you're solving the wrong problem for the phase you're in. And today, I'm going to break down the three phases of business growth and exactly what you should be focusing on in each one. What gets you to 5K is not what gets you to 20K. What gets you to 20K will absolutely break your business

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20:56

EP | 717 - How To Get a Setter Into KPI and Filling...

The Fitness Business Podcast with Erin Dimond and... ·

2026/02/12

Let's talk about one of the fastest ways to lose money, lose momentum, and slowly start resenting your business. It's not ads. It's not the algorithm. It's not even your offer. It's a setter who is underperforming and you keep trying to "coach it out of them" while your calendar stays empty. And here's what makes this tricky. When a setter is underperforming, most business owners do one of two things. They either micromanage every conversation like an FBI agent. Or they bury their head

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13:04

EP | 716 - How to Handle "I Want To Think About It"...

The Fitness Business Podcast with Erin Dimond and... ·

2026/02/09

Not confident in your sales strategy when a prospect says they "want to think about it"? Most coaches run directly to discounting the price or payment plans and we don't want you to be one of those coaches. In today's episode, I want to share how we teach our students to handle this objection, why it's probably not about money, and a sales reframe you'll want to write down and come back to over and over again. Time Stamps: (0:47) Why You're Really Losing Sales (2:40) "I Need To Think About It"

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11:24

EP | 715 - How To Explain What You Do So People...

The Fitness Business Podcast with Erin Dimond and... ·

2026/02/05

If I asked you at the dinner table what you do as an online fitness coach and you can't tell me with absolute clarity, this episode and your offer is what you should work on right now. When it comes to success with our IFCA clients, when they finally nail their offer and they feel confident about it, everything else starts falling into place. I'm going to give you some examples of offers I re-wrote for clients recently, how to think about your offer using the Hormozi Value Equation, how you can use

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28:06

EP | 714 - The Most Raw/Vulnerable Podcast I've...

The Fitness Business Podcast with Erin Dimond and... ·

2026/02/02

I've wanted to re-record my story for awhile now and I thought this was the perfect time to do it (definitely don't go listen to Episode 2 of this podcast 8 years ago lol). I want to share everything from pre-entrepreneur Erin all the way up to today in 2026 and if you want me to expand on anything I talk about, please DM me I love to connect! Time Stamps: (0:27) 2nd Episode of The Podcast 8 Years Ago (1:44) Pre-Entrepreneur Erin (5:32) Paid Shoutouts (7:52) Personally Coaching 300 Women At One

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15:17

EP | 713 - The Triple Tie-Down Financial Objection...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/29

Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence. Today I'm breaking down the Triple Tie Down System—the exact financial objection framework we used to average a 66% close rate over 5 years. After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at. Time

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20:12

EP | 712 - The Fastest Way to Stop Panicking About...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/26

If you are in a season where you feel like your business is on fire, and you cannot tell if it is actually on fire or if you are just mentally setting it on fire because you are stressed, this episode is for you. Because I said something on an Open Office Hour call recently that I want to tattoo on the inside of every entrepreneur's eyelids. When I do not have clarity on what is actually happening in my business, my default is: everything is wrong. Everything is broken. Everything is failing

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20:16

EP | 711 - The 3 Mistakes That Crushed Our...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/22

I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024. I want to help you avoid these. And I also just want to be transparent. Not all years are great years. We've had tough years in the past. 2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time. Time Stamps:

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31:09

EP | 710 - $500/Month to $680K/Year: How Camden, a...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/19

If you want to build a business that gives you freedom, flexibility, and a life you don't grow to hate, listen to this ASAP. Today I'm sitting down with Camden Mamian - someone who's been in our world for a while now, and his story is absolutely insane. We're talking college dropout, making $500 a month in 2022... to now closing in on $700K this year. Ocean-view penthouse in San Diego, 12K on Instagram, and a business that actually gives him his life back. But here's what I love about Camden's story

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18:38

EP | 709 - The Most Turbulent Year For Our Marriage -...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/15

I'm going to be super vulnerable with you guys in this episode and share why this year was the most turbulent year for Jordan and I's marriage. We are better than ever now but we were tested a lot this year and if I can reveal any of the mines ahead for you to watch out for, this is worth sharing. I'll also share what we were able to do differently after Marlee's birth vs Jaxson's birth for all my first time entrepreneur parents out there. Time Stamps: (0:26) Different Style of Episode (1:48)

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24:02

EP | 708 - This Is Hard: The CEO Mindset for Slow...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/12

If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me. That does not automatically mean your business is broken. Sometimes your business is fine. Your nervous system is just screaming that it is not. And if you are a business owner responsible for other people's livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not. So today, I want to talk about the CEO

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44:29

EP | 707 - The Entrepreneurial Mindset Talk That Will...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/08

This is one of those talks you'll want to come back to again and again when things get hard and they will as a business owner. It's what you signed up for and everyday you head says to quit but your heart keeps you in the game, you demonstrate that necessary courage that entrepreneurship demands. This is a special episode where Erin shared her State of The Union to our IFCA students and we wanted to share it with our community here! Time Stamps: (2:00) No One Understands The Entrepreneur But

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17:18

EP | 706 - The 5 Types of Content the Algorithm Is...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/05

You need to approach your content in a strategic way if you want results in 2026 and in today's episode, I'm going to breakdown the 5 types of content that are crushing right now. I'll explain each type, give you examples, and also explain how paid ads are the key to accelerating followers, engagement, and clients. Time Stamps: (0:30) Why Your Content Isn't Going Viral (2:10) Demonstration Reels (4:40) Negative Hooks (7:37) Credibility Hooks (8:50) Story Based Vulnerability (10:42) B Roll with

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10:40

EP | 705 - How to Transition From In-Person to Online...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/01

If 2026 is the year you want to go from fully in-person to either a hybrid model or fully online, you can't miss this episode. I want to share with you some advice I recently gave inside of IFCA to a trainer looking to go online but hesitant and some valid concerns. This episode will help you break your limiting beliefs and show you why going online is far more valuable for your clients and you. Time Stamps: (0:49) Recent Webinar Example (2:18) Your Clients Ultimately Want The Result (5:07) The

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17:10

EP | 704 - How I Built a 7-Figure Business Working 4...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/29

I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I'd ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business. Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with

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49:33

EP | 703 - How a Stubborn Functional Health Coach...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/26

Alyica Israel AKA Be Your Own Daddy is back on the podcast and we are going to talk about a lot of her business journey but one part in particular when she started to run ads and everything changed. Well not everything but when you listen, you'll understand what changed. The marketing game has changed since 2019 and it's important to keep up with what's working and hearing it from someone who's crushing in our field today is exactly what we are bringing you! Time Stamps: (0:10) Be Your Own Daddy

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20:31

EP | 702 - How to Build Peptides, AI, and Testing...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/22

If I were to build a fitness coaching business from scratch in 2026 using everything I know about where the market is heading, this is exactly what I would do. We'll look at Alex Hormozi's value equation to frame this conversation, finding who would actually pay this much for this service, how to sell the vacation not the flight, and more! Time Stamps: (2:15) Team Off-Site and What I Learned (5:25) Alex Hormozi's Value Equation (7:29) Likelihood of Achievement And Doing It Yourself First (10:53)

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15:43

EP | 701 - The Certification Trap // How to Pick Your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/18

If you aren't crystal clear about your niche and who your offer serves, you will be at a disadvantage going forward and we don't want that for you. In today's episode, I'll explain how to finally find your niche in 2025 going into 2026 that will attract the clients you want to work with. You'll be surprised how specific some of our IFCA students are with their niches and we hope this inspires you to go deeper with your offer. Time Stamps: (0:29) Finding Your Niche (1:01) IFCA Client Examples

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42:29

EP | 700 - Functional Health Coaches! THIS Is How You...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/15

The functional health world is exploding right now and if you have the skills or desire to have the to deliver in this field, 2026 could be your best year yet. Today, I have on a former student, success coach, and incredible entrepreneur Lacey Iskra on the show to talk about her business LifestyleU and how it has evolved from fat loss to root cause functional health coaching. We talk about marketing, content, and getting over your fear of putting yourself out there. Time Stamps: (0:10) THE Lacey

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