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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

07:23

EP | 697 - How To Sell High-Ticket Coaching Without...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/04

We want you to finish the year strong in business and that comes down to sales. I want to share this quick episode on the mindset around sales that have helped our top students inside of IFCA and what has helped us reached over 40 million in sales. Time Stamps: (0:05) Why Sales Feels Gross To Most Coaches (1:10) Caring And Selling Are The Same (1:50) Rule #1: Always Do What's Best For The Prospect (2:40) #2: What's Best For The Prospect is Always Outside Their Comfort Zone (3:40) #3: Prospects

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11:29

EP | 696 - How To Turn Every Financial Objection Into...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/01

What I'm gonna share with you today is a live role-play from our Sales Director, AP, from a recent Black Friday webinar we did. We had one of our attendees, Caitlyn, ask a question about how to structure Black Friday offers when clients have payment objections. And rather than me just coaching on it, I was like, 'AP, do you just want to role-play this with her live?' And what you're about to hear is a masterclass on how to handle the situation when somebody says, 'I can't afford it.' Now, here's

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17:40

EP | 695 - 2026 Fitness Industry Forecast: 10 Trends...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/28

If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it. The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated." It's that people are no longer buying information. They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the

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10:10

EP | 694 - How to Make a Cyber Monday Offer That...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/24

A lot of coaches make this grave mistake this time of year and I don't want you to be one of them. After the Black Friday dust settles, a lot of coaches rest on their laurels and miss a huge buying opportunity that people are still in. On today's episode, I'm going to breakdown how to create a Cyber Monday offer that crushes. Time Stamps: (0:37) Don't Fuck Up Cyber Monday (1:32) Episode 691 and Black Friday Strategy Replay (3:12) Who This Is For (3:42) What To Offer (7:27) The Sales Process

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14:52

EP | 693 - How We Scaled T4E Systems To $150k/mo +...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/20

We talk about our success with IFCA a lot but if you've been around awhile, you'll remember we started with a fitness coaching company called T4E systems. We do the exact same playbook for both companies and it's simple, repeatable, and hasn't burnt us out. I'll share how we were able to take T4E to 150k a month, sell it, and how we are doing the same thing with IFCA hitting 8 million a year for the past 3 years. Time Stamps: (0:40) Scaling and Selling T4E Systems (2:12) Please Subscribe and

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19:03

EP | 692 - The $10k Blind-Spot Most Coaches Obsess Over

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/17

My favorite type of episodes to create right now is getting off of calls from our IFCA students, assessing their constraints and situations, plugging them into ChatGPT, and sharing the relevant pieces to help you grow and scale and that's exactly what you can expect in today's episode. We'll be talking lead quality, ad creatives, setter expectations, and much more! Time Stamps: (0:55) Slide Into My DM's Please! (2:03) 4 IFCA Student Examples (3:25) Rachel's Dream Problem (5:48) Chris and His

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13:26

EP | 691 - The Anti-Discount Black Friday Strategy...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/13

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail. Time Stamps:

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24:11

EP | 690 - The Peptide Masterclass [Part 3 of 3]:...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/10

Wrapping up our Peptide Masterclass series, we are going to dive into 4 important topics: A complete 12-week starter protocol you can implement today Exact dosing guidelines for men and women A framework for stacking peptides safely and effectively Resources for where to source peptides and how to learn more We'll also talk about why this is important for you as a coach and how to separate yourself in the industry in 2026 and beyond. Time Stamps: (0:08) Parts 1 and 2 (1:40) The

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18:23

EP | 689 - The Peptide Masterclass [Part 2 of 3]: My...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/06

After spending thousands of dollars and hundreds of hours researching peptides, testing them on myself, and tracking every single result—I've narrowed it down to 5 compounds that I consider absolutely non-negotiable for performance, recovery, and longevity. These aren't the flashy ones that biohackers post about for clout. These are the ones that actually move the needle. The ones I use myself. The ones I'd recommend to my wife, my clients, my close friends. And today, I'm walking you through all of

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12:49

EP | 688 - The Peptide Masterclass [Part 1 of 3]:...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/03

I recently gave a peptide presentation to our team at our retreat and I went HAM on gathering information and presenting this and it was too good not to share with you too. You might be wondering though why you should care. I'll explain that, what peptides are, where they come from, and what sets them apart in this Part 1 of a 3 part series. Time Stamps: (0:27) Everything Peptides (2:10) What We'll Cover In This Series (3:07) What Are Peptides? (4:54) What Makes Peptides Different? (6:08) Viral

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22:00

EP | 687 - From 40K to 200K Months: The Funnel vs....

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/30

If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more! Time Stamps: (0:54) Two Problems with Getting Stuck Between 30k and 100k a Month (2:49) DM Me "7 Figure" (4:31) The Funnel Issue (7:29) DM or Lead Magnet Funnel (10:55) Sales Performance (12:54)

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13:57

EP | 686 - How to Go Viral by Pissing People Off In...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/27

I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content. Time Stamps: (0:00) Viral Rage Bait Post (1:10) The Post (2:40) What I Did After It Went Viral (4:45) IFCA Client Example (6:25) How To Apply This In Your Business (8:25) Haters and Raving Fans

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15:41

EP | 685 - 2025 Buyers Are Built Different — Here’s...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/23

If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry. Time Stamps: (0:16) Why Buyers Are Different in 2025 (1:43) Our Shifting Industry (4:30) “I Can’t Afford It” (6:55) Spousal Objection (9:15) “I Need To Think About It” (14:12) DM Me “Sales” For

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09:16

EP | 684 - The 3 Phases Every Fitness Business Must...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/20

Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase. Time Stamps: (0:23) If You’re New Here (1:03) The Stages (1:20) The Starter Phase (5:53) The Growth Phase (7:15) The Scaling Phase ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system

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16:44

EP | 683 - Why Ad Performance Feels Weird Right Now —...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/16

If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more. Time Stamps: (0:50) Ad Performance Stalling? (3:26) Quick Checklist (5:00) Client Testimonial Ads (6:25) Hiring A Closer Question (7:50) Closing % Down and DM

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20:28

EP | 682 - If Your Leads “Can’t Afford It”… Try This...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/13

Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more! Time Stamps: (0:45) Reality Check On Your Systems (2:35) Broke, No Shows,

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19:15

EP | 681 - My Uncensored 4-Week Cut Protocol:...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/09

Look, I’ll be honest with you… I started this competition prep for one reason, and it’s probably not what you think. Yeah, I’m going to look shredded, and yes, I’m revealing my full protocol today — including the macros, meals, peptides, PEDs, training, everything…. But the real reason? I felt like I was getting soft…. And doing too much shit that was seeking comfort… Drinking, staying up too late, doom scrolling… In the book ‘The Comfort Crisis’ … Michael Ester says… “We’re living sheltered,

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14:15

EP | 680 - The Real Reason You Can't Raise Your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/06

This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential. Time Stamps: (1:10) Miami Mansion Story (4:40) The Intrinsic Worth Law (6:57) Money Mindset (9:10) Ruthless Conviction and

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18:28

EP | 679 - When to Cut an Ad vs. Let It Ride: The...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/02

When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more! Time Stamps: (2:24) What Happened On A

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12:50

EP | 678 - Why Low Ticket is Actually Harder Than...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/29

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I’m here to tell you… it’s actually SO much harder to build a business that way. And I know because I’ve lived it. In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection

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