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PODCAST

Dental Practice Heroes

Dr. Paul Etchison

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management.Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create

business entrepreneurship

All Episodes

17:13

3 Rules for Making Changes That Actually Stick

Dental Practice Heroes ·

2026/01/07

Ever feel like no matter what you change in the practice, you’re “wrong”? Push too hard and the team melts down. Stand still and nothing improves. We break the cycle by showing how to make progress without chaos: one focused change at a time, packaged around a clear outcome, supported by micro check-ins, and closed with a real finish line your team can trust. If you’re ready to roll out systems at the right pace and build a team that embraces improvement, subscribe, share this episode with a...

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36:49

Is Your Practice Financially Naked? Asset Protection...

Dental Practice Heroes ·

2026/01/05

We work hard to build wealth, but are you taking the time to actually protect it? Yes, you have insurance and have established an LLC, but that doesn't mean you're covered. In today’s episode, expert Gary Harker of Legally Mine shares three simple asset protection moves you can make right now to protect your money, lower your risk, and stop bleeding money in taxes. You’ll get ideas for building wealth for your kids and simple ways to get proactive so you can keep more of what you earn! Topics...

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18:00

Why Your Systems Aren’t Making You Money (And the Fix...

Dental Practice Heroes ·

2025/12/31

Most practices don’t fail for lack of systems—they fail because accountability shows up late, tense, and inconsistent. We unpack a practical way to fix that with the CVI method—curiosity, validation, and invitation—so your team follows through without fear, defensiveness, or drama. You’ll hear why “laminated” SOPs stall, how delayed feedback normalizes noncompliance, and how reframing protocols around patient outcomes and team fairness wins real buy-in. If this resonated, share it with a col...

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27:26

Dentistry Scheduling 101: The $1,200/Hour Block...

Dental Practice Heroes ·

2025/12/29

Struggling to hit production goals despite a packed schedule? In this episode, we get into the root issue of why your production is falling short and the mistakes you probably don't know you're making. Learn which appointments are practice killers, when block scheduling doesn't work, and how to design a schedule that can hit $1,200 per hour! Topics discussed: Why you’re busy but underproducingHow to implement block schedulingWho shouldn’t use block scheduling and what to do insteadThe bottle...

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12:21

The Most Expensive Issues in Your Practice Are the...

Dental Practice Heroes ·

2025/12/22

Ever feel like your checklists are getting longer while your problems get louder? We shine a light on the quiet force that stalls growth in so many dental practices: the truth everyone knows but no one says. Borrowing the concept of “mokita,” we explore how unspoken issues infect culture, erode patient experience, and drain profit—then we show you how to end the silence without blowing up your team. We walk through a simple, repeatable framework for tough conversations: Ask permission, State...

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27:38

How to Say No to Raises Without Losing Your Team

Dental Practice Heroes ·

2025/12/17

Every time a team member asks for a raise, the pressure is instant — but it doesn’t have to be. In this episode, find out how to talk money with your team, set clear expectations, and lead raise conversations without it getting awkward. We explore inflation, bonuses, and systems that give your team a clear path for growth without blowing up your payroll. Listen now to take the stress out of every raise decision! Topics discussed: The trap of throwing money at problemsMistakes owners make when...

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17:30

Work Less, Collect More: The Hidden Math of Owner...

Dental Practice Heroes ·

2025/12/15

If you’ve ever felt like the glue holding your practice together, this conversation will challenge that belief and give you a new playbook for freedom. We unpack a counterintuitive idea—the Void Principle—where you stop filling every gap so your team has to step in, decisions spread, and systems mature. Through the story of Dr. Lance, a high-output dentist who cut his clinical days and raised income yet still feared taking more time off, we show how real autonomy arrives only when the owner s...

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25:31

Why Your Office Manager Isn’t Growing Your Practice...

Dental Practice Heroes ·

2025/12/10

Most dental offices don’t have an office manager problem—they have a role definition problem. We promoted the best front desk performer, gave them a title, and then left them buried in tasks with no roadmap for leadership. In this conversation, I share the exact KPI-based bonus system that transforms a “super admin” into a true leader who aligns team behavior with the practice’s goals and delivers measurable growth. Ready to align behavior with results and build a practice that runs without ...

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29:32

Stop Trying to Be a Super GP: Why Niching Down Can...

Dental Practice Heroes ·

2025/12/08

Trying to be the super GP who does every procedure might be making your practice harder than it should be. In this episode, Dr. Alex Sharp explains how specializing not only helps you create a model that's easier to market and scale, but also lets you spend more of your time doing the dentistry you actually enjoy. Hear where the GP model still works, how to specialize in an existing practice, and what the future of dentistry looks like! Topics discussed: Alex's journey from associate to pract...

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14:14

The 5 Biggest Time Wasters Killing Your Practice...

Dental Practice Heroes ·

2025/12/03

Ever feel like your day moves at the speed of the slowest checkout lane? We unpack the hidden inefficiencies that quietly drain hours, stress your team, and shrink profit—then replace them with simple, durable systems that make your practice feel calm, fast, and predictable. We start with the most common culprit: unprepared operatories. You’ll hear how to standardize rooms for the 90% of procedures you do most, set visual par levels, and stop the scavenger hunts that interrupt care. From the...

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20:50

The #1 Case Acceptance Bottleneck Dentists Ignore

Dental Practice Heroes ·

2025/12/01

Are you ignoring a crucial part of your practice? In this episode, we’re talking about the front desk. It’s one of the most overlooked areas in dentistry, yet can also make or break case acceptance and production. Tune in to learn how to train your front desk to talk money, close treatment, and follow up the right way! Topics discussed: Why training is crucial for front deskDo you need a treatment coordinator?Key factors to closing treatmentFollow-up systems that boost case acceptance treatme...

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12:43

The Hidden Beliefs That Keep Dentists Overworked and...

Dental Practice Heroes ·

2025/11/25

Ever follow a GPS with total confidence only to realize it’s steering you the wrong way? That’s how ownership can feel when mindset traps masquerade as good guidance. We dig into three hidden patterns that quietly create burnout for dental practice owners and map out a better route built on leverage, systems, and leadership. Learn how to make more money on less days! Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom GRAB T...

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12:22

Rewriting Your Front Desk Mindset so That You Can...

Dental Practice Heroes ·

2025/11/19

What if the biggest reason patients delay necessary care isn’t price or insurance, but the quiet doubt in our own voices? We dig into the hidden driver of case acceptance—front desk mindset—and show how two simple defaults transform conversations at checkout: assume the patient can afford the treatment and assume the patient wants the treatment. When that belief is solid, tone, body language, and word choice snap into place, and patients feel confident moving forward. Learn how to make ...

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24:25

Struggling with Team Buy-In? Here's What to Do

Dental Practice Heroes ·

2025/11/17

When team members push back on production or growth, it’s rarely about the numbers or your systems... it’s about clarity. True buy-in comes from showing your team why growth matters and how it benefits everyone, not just the practice. In this episode, learn how to create true alignment with your team, track the right metrics, and talk about money and growth without sounding like a greedy owner! Topics discussed: Why teams are resistance to changeHow to align your team around a shared visionLe...

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16:32

Full Schedule, Empty Wallet: The Hidden Cost of Busyness

Dental Practice Heroes ·

2025/11/12

A crowded calendar can look like success, but what if it’s hiding slow service, low-yield work, and profit slipping through the cracks? We pull back the curtain on the “packed restaurant” illusion and share a clearer measure of health: dollar-per-hour production. By focusing on adjusted production per hour, you can design days that hit your goals on purpose, not by accident, and reclaim time without sacrificing revenue. We get specific about how to shift from busy to profitable. You’ll hear ...

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38:04

Escaping the Trap of Your Own Success

Dental Practice Heroes ·

2025/11/10

You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s behind your burnout — and how to fix it. We talk about his decision to leave his 35-office DSO to save his marriage and mental health, why isolation makes burnout worse, and what you can do to get out of the cycle of guilt and overwhelm. Tune in for much-needed advice and perspective on recovery, purpose, and finding ...

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13:34

The New-Patient Trap: How “More Leads” Can Hide a...

Dental Practice Heroes ·

2025/11/05

Ever felt like your dental practice would finally take off if you could just get a few more new patients through the door? That seductive thought might be keeping you from discovering what's really holding your practice back. I learned this lesson the hard way. Two years into practice ownership, we were consistently seeing 75-90 new patients monthly with minimal marketing effort. The schedule was packed, production was strong, and colleagues were asking for my secrets. I genuinely believed I...

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23:21

Freedom Through Associates: The Real Steps Owners Skip

Dental Practice Heroes ·

2025/11/03

It’s time for a reality check: hiring an associate isn’t a shortcut to less stress and more growth. In this episode, we break down what associates actually need to succeed and the real reasons they don’t work out or make your life easier — and it’s not usually about greed or laziness. Learn strategies to help your associates reach production goals, the metrics that will keep them accountable, and what you can do to become a better mentor! Topics discussed: Why associates struggle to produce o...

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26:45

When It Didn’t Hurt Until You Touched It. What to Say...

Dental Practice Heroes ·

2025/10/30

It’s the classic lose-lose situation: a patient walks in with no pain, goes home, and calls you back and says, “I’m having pain and it didn’t hurt until you touched it.” Even when you do everything right, you still get the blame. In this episode, you’ll learn exactly what you can say in appointments to avoid conflict, the treatment planning mistakes that can come back to bite you, and how to handle to patients who demand you pay to fix what’s “wrong.” Topics discussed: Why new dentists strugg...

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16:09

The Us vs. Them Trap: How Team Division Destroys...

Dental Practice Heroes ·

2025/10/27

Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

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