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PODCAST

Dental Practice Heroes

Dr. Paul Etchison

Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management.Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create

business entrepreneurship

All Episodes

25:31

Why Your Office Manager Isn’t Growing Your Practice...

Dental Practice Heroes ·

2025/12/10

Most dental offices don’t have an office manager problem—they have a role definition problem. We promoted the best front desk performer, gave them a title, and then left them buried in tasks with no roadmap for leadership. In this conversation, I share the exact KPI-based bonus system that transforms a “super admin” into a true leader who aligns team behavior with the practice’s goals and delivers measurable growth. Ready to align behavior with results and build a practice that runs without ...

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29:32

Stop Trying to Be a Super GP: Why Niching Down Can...

Dental Practice Heroes ·

2025/12/08

Trying to be the super GP who does every procedure might be making your practice harder than it should be. In this episode, Dr. Alex Sharp explains how specializing not only helps you create a model that's easier to market and scale, but also lets you spend more of your time doing the dentistry you actually enjoy. Hear where the GP model still works, how to specialize in an existing practice, and what the future of dentistry looks like! Topics discussed: Alex's journey from associate to pract...

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14:14

The 5 Biggest Time Wasters Killing Your Practice...

Dental Practice Heroes ·

2025/12/03

Ever feel like your day moves at the speed of the slowest checkout lane? We unpack the hidden inefficiencies that quietly drain hours, stress your team, and shrink profit—then replace them with simple, durable systems that make your practice feel calm, fast, and predictable. We start with the most common culprit: unprepared operatories. You’ll hear how to standardize rooms for the 90% of procedures you do most, set visual par levels, and stop the scavenger hunts that interrupt care. From the...

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20:50

The #1 Case Acceptance Bottleneck Dentists Ignore

Dental Practice Heroes ·

2025/12/01

Are you ignoring a crucial part of your practice? In this episode, we’re talking about the front desk. It’s one of the most overlooked areas in dentistry, yet can also make or break case acceptance and production. Tune in to learn how to train your front desk to talk money, close treatment, and follow up the right way! Topics discussed: Why training is crucial for front deskDo you need a treatment coordinator?Key factors to closing treatmentFollow-up systems that boost case acceptance treatme...

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12:43

The Hidden Beliefs That Keep Dentists Overworked and...

Dental Practice Heroes ·

2025/11/25

Ever follow a GPS with total confidence only to realize it’s steering you the wrong way? That’s how ownership can feel when mindset traps masquerade as good guidance. We dig into three hidden patterns that quietly create burnout for dental practice owners and map out a better route built on leverage, systems, and leadership. Learn how to make more money on less days! Register for the 3 Day Virtual Practice Freedom event at https://www.dentalpracticeheroes.com/freedom GRAB T...

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12:22

Rewriting Your Front Desk Mindset so That You Can...

Dental Practice Heroes ·

2025/11/19

What if the biggest reason patients delay necessary care isn’t price or insurance, but the quiet doubt in our own voices? We dig into the hidden driver of case acceptance—front desk mindset—and show how two simple defaults transform conversations at checkout: assume the patient can afford the treatment and assume the patient wants the treatment. When that belief is solid, tone, body language, and word choice snap into place, and patients feel confident moving forward. Learn how to make ...

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24:25

Struggling with Team Buy-In? Here's What to Do

Dental Practice Heroes ·

2025/11/17

When team members push back on production or growth, it’s rarely about the numbers or your systems... it’s about clarity. True buy-in comes from showing your team why growth matters and how it benefits everyone, not just the practice. In this episode, learn how to create true alignment with your team, track the right metrics, and talk about money and growth without sounding like a greedy owner! Topics discussed: Why teams are resistance to changeHow to align your team around a shared visionLe...

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16:32

Full Schedule, Empty Wallet: The Hidden Cost of Busyness

Dental Practice Heroes ·

2025/11/12

A crowded calendar can look like success, but what if it’s hiding slow service, low-yield work, and profit slipping through the cracks? We pull back the curtain on the “packed restaurant” illusion and share a clearer measure of health: dollar-per-hour production. By focusing on adjusted production per hour, you can design days that hit your goals on purpose, not by accident, and reclaim time without sacrificing revenue. We get specific about how to shift from busy to profitable. You’ll hear ...

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38:04

Escaping the Trap of Your Own Success

Dental Practice Heroes ·

2025/11/10

You have the income, the title, even a great team, but still feel trapped. Sound familiar? This episode with Dr. Richard Low will help you take a step back and understand what’s behind your burnout — and how to fix it. We talk about his decision to leave his 35-office DSO to save his marriage and mental health, why isolation makes burnout worse, and what you can do to get out of the cycle of guilt and overwhelm. Tune in for much-needed advice and perspective on recovery, purpose, and finding ...

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13:34

The New-Patient Trap: How “More Leads” Can Hide a...

Dental Practice Heroes ·

2025/11/05

Ever felt like your dental practice would finally take off if you could just get a few more new patients through the door? That seductive thought might be keeping you from discovering what's really holding your practice back. I learned this lesson the hard way. Two years into practice ownership, we were consistently seeing 75-90 new patients monthly with minimal marketing effort. The schedule was packed, production was strong, and colleagues were asking for my secrets. I genuinely believed I...

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23:21

Freedom Through Associates: The Real Steps Owners Skip

Dental Practice Heroes ·

2025/11/03

It’s time for a reality check: hiring an associate isn’t a shortcut to less stress and more growth. In this episode, we break down what associates actually need to succeed and the real reasons they don’t work out or make your life easier — and it’s not usually about greed or laziness. Learn strategies to help your associates reach production goals, the metrics that will keep them accountable, and what you can do to become a better mentor! Topics discussed: Why associates struggle to produce o...

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26:45

When It Didn’t Hurt Until You Touched It. What to Say...

Dental Practice Heroes ·

2025/10/30

It’s the classic lose-lose situation: a patient walks in with no pain, goes home, and calls you back and says, “I’m having pain and it didn’t hurt until you touched it.” Even when you do everything right, you still get the blame. In this episode, you’ll learn exactly what you can say in appointments to avoid conflict, the treatment planning mistakes that can come back to bite you, and how to handle to patients who demand you pay to fix what’s “wrong.” Topics discussed: Why new dentists strugg...

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16:09

The Us vs. Them Trap: How Team Division Destroys...

Dental Practice Heroes ·

2025/10/27

Take Control of Your Practice and Your Life We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams. Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

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37:26

Easy Systems That Help You Cut Down Clinical Days

Dental Practice Heroes ·

2025/10/22

Tired of putting out fires all day? It’s time to start thinking like a CEO, not just a clinician. In this episode, Dr. Chris Green shares the systems that helped him cut down clinical days and lead like a CEO instead of just a manager. You'll learn how he trains strong leaders, strategies you can use to address team resistance when you step back from the chair, and the first step every owner should take to start acting like the CEO of their practice. Hear what it takes to lead with less stres...

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13:30

The Painful Truth: How the Hardest Choices Build the...

Dental Practice Heroes ·

2025/10/20

Ever notice how those last two painful reps at the gym are what actually build muscle? Dental practice ownership works exactly the same way. Growth happens precisely when you're tired, stressed, and want to quit—but push through anyway. Dr. Paul Edgerson shares a deeply personal journey from being a 99-pound freshman football player who could barely bench the bar to building successful dental practices. The transformation didn't come from working harder, but from working smarter and pushing ...

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25:55

Stop Drowning: The Weekly Habits That Turn Chaos into...

Dental Practice Heroes ·

2025/10/16

Overwhelmed in ownership? You can’t fix everything at once, but today you'll learn where to start. Get back to the fundamentals — vision, numbers, and leadership — with simple steps that will help you get organized and out of survival mode. The DPH Coaches share the seven metrics every owner should track, the checklists that keep you and your team accountable, and how to spend less time on tasks you don't enjoy. If you feel like you're drowning in problems or stuck in decision paralysis, this...

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15:53

The Associate Illusion: Why Most Owners Lose Money...

Dental Practice Heroes ·

2025/10/14

Ever fantasized about bringing on an associate to handle all those difficult cases while you kick back and watch the profits roll in? That seductive vision—what I call "the associate illusion"—has lured countless practice owners into disappointment and financial stress. The harsh truth is that associates rarely outproduce the owner, and without proper systems in place, adding another doctor simply amplifies your practice's existing problems. It's like adding more rowers to a leaky boat; you'...

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24:12

Finding and Developing the Unicorn Office Manager

Dental Practice Heroes ·

2025/10/08

You know what’s worse than not having an office manager? Having the wrong one. We all want that "perfect" hire, but perfect on paper rarely works in practice. This episode explores what really makes someone the right fit, whether you're promoting from within or hiring from the outside, and how to set them up for success in their new role. You'll learn three important things: the trade-offs of hiring internally vs. externally, what you need to do before handing over the reins, and how to keep ...

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16:00

The $2 Million Ceiling: Why Most Dental Practices...

Dental Practice Heroes ·

2025/10/06

Feeling trapped on the dental treadmill? That plateau between $1-2 million in practice revenue isn't just common—it's a critical crossroads in your ownership journey. Dental practice owners typically hit this wall after establishing their core team (usually two hygienists, two assistants, and two front desk staff), then find themselves unable to push beyond despite working harder clinically. The fundamental problem isn't your clinical skills or work ethic—it's that you've reached the ceiling...

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19:16

The Turnover Tax: 3 Simple Moves That Keep Your Best...

Dental Practice Heroes ·

2025/10/01

Imagine losing a team member who's been with you for years. Beyond the obvious recruiting costs, you're facing a cascade of hidden consequences: the training burden on your remaining team, eroding morale as staff wonder if they should be looking elsewhere, and patients noticing unfamiliar faces at every visit. That's the reality of turnover, and it's far more costly than most dentists realize. Drawing from my own practice experience—nine years of remarkable stability followed by a challengin...

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626 results

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