x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

From the Yellow Chair

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working

business marketing

All Episodes

47:10

Over-Responsibility: The Silent Profit Killer in Home...

From the Yellow Chair ·

2026/01/06

Send us a text What if the trait you’re most proud of—being the one who always steps in—quietly destroys your profit and peace of mind? We dive into over-responsibility as a hidden profit killer and lay out a practical plan to reclaim your time, your culture, and your margins. With leadership coach and author Roger Daviston, we break down the mindset shift that changes everything: you are responsible to your team, not for your team. We get specific about what boundaries look like in home ser...

en-us

23:44

2025 Lemon Wrapped

From the Yellow Chair ·

2026/01/02

Send us a text Stop chasing silver bullets and start stacking real wins. We’re taking you through the most useful, unfiltered moments of 2025—what worked for contractors, what flopped, and how to build a brand that outlasts any algorithm. From booking rate benchmarks to campaign thinking, we connect the dots between operations, marketing, and customer experience so your plan actually matches your revenue goals. We kick off with a reality check on trends: if your call center isn’t converting ...

en-us

17:23

The Gift of a Good Brand

From the Yellow Chair ·

2025/12/23

Send us a text Want your marketing to feel smoother, your sales to close faster, and your decisions to get easier? We dig into the real gifts of a strong brand and why it’s the best investment you can make heading into a new year. Forget the myth that a brand is just a logo. We break down how clarity, trust, and consistency shape everything from first impressions to lifetime value, and we share practical ways to make your message unmistakable and your execution repeatable. We start by redefi...

en-us

43:34

Behind the Curtain of an Internal CMO

From the Yellow Chair ·

2025/12/16

Send us a text Want a marketing plan that survives platform changes, rising CPCs, and slow seasons? We sit down with CMO Matt Tyner to unpack a practical playbook for home service companies that blends brand building with capacity-aware demand generation. From HVAC to roofing, Matt’s path reveals why the cheapest leads come from strong brands, how consistent execution compounds, and where most contractors accidentally sabotage their results. We get tactical fast: schedule blocking that prote...

en-us

32:04

Behind the Scenes: Great American Brand Story 2025...

From the Yellow Chair ·

2025/12/09

Send us a text A new logo didn’t change everything—owning a clear promise did. We sit down with Mark and Teresa Summers of Skagit Plumbing to unpack how winning the Great American Brand Story set off a deeper transformation: a cousin-made logo gave way to a brand with a mission their team and town could feel. From the first “lottery ticket” application to the moment they just knew they’d won, their journey shows how identity becomes the foundation for growth, culture, and community impact. W...

en-us

28:55

Unlock the mystery of building a strong foundation...

From the Yellow Chair ·

2025/12/02

Send us a text Ready to stop chasing topline and start building a business that lasts? We sit down with Dave Sullivan—third-generation contractor, founder of The Roofer Show, and coach to growth-minded owners—to unpack how real progress comes from balancing three essentials: selling work, doing work, and keeping score. If your company leans too hard on one leg, you feel it in missed deadlines, thin margins, and constant cash stress. We walk through practical ways to get your foundation right...

en-us

13:36

Creative Ways To Show Thanks To Your Customers

From the Yellow Chair ·

2025/11/25

Send us a text Loyalty doesn’t happen at the invoice; it happens in the simple, human moments after the job. We break down a practical gratitude playbook for home service brands—HVAC, plumbing, electrical, and beyond—so you can turn happy customers into repeat buyers and vocal fans. The strategy is delightfully simple: make it personal, make it useful, and make it consistent. We start with the smallest levers that deliver outsized returns: handwritten-style notes after big installs, quick fo...

en-us

21:49

Smart Pricing in Home Services: Profits without fear

From the Yellow Chair ·

2025/11/18

Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You’ll learn why customers happily pay more wh...

en-us

21:11

The Importance of the Speed to Lead With Danielle...

From the Yellow Chair ·

2025/11/11

Send us a text Leads aren’t dying. They’re expiring while your team gets to them. We unpack a practical playbook for contractors to capture more jobs without buying more clicks, focusing on speed to lead across online scheduling, AI-enabled chat, and automated follow-ups that never sleep. Joined by Danielle from Contractor In Charge and OnePath, we talk through what actually converts: fewer fields, faster confirmations, wider time windows, and a frictionless path from “I have a problem” to “I...

en-us

13:47

From Technician to Leader: The Untold Transition

From the Yellow Chair ·

2025/11/04

Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...

en-us

14:56

Ugh, Another Slow Month?!? Is it Ops or Marketing?

From the Yellow Chair ·

2025/10/28

Send us a text Shoulder season has a way of telling the truth. When the weather stops handing you leads, response-based digital channels cool off, and the real drivers of growth—outbound effort and tight operations—step into the spotlight. We walk through a practical playbook for HVAC, pest, and home service pros to build demand on purpose, not by accident, and to convert more of the calls they already get. We break down the three-bucket framework—call-to-action, brand, and cultivation—and e...

en-us

42:02

Navigating your business with your partner - the...

From the Yellow Chair ·

2025/10/24

Send us a text What if working with your spouse or sibling could be your unfair advantage instead of a constant tug-of-war? We sit down with women leading HVAC, plumbing, electrical, and home service companies to unpack the real playbook for thriving in business together: define lanes, plan ahead, price with confidence, and protect the parts of life that matter most. We start with the stories behind Anchor Heating and Air in Charleston, Rogers Heating & Cooling in Virginia, and High Five...

en-us

20:30

3 Home Service Marketing Strategies You’ve Probably...

From the Yellow Chair ·

2025/10/21

Send us a text Ever wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line. First, we map every place your brand lives in the real world—fleet wraps, uniforms, CSR tone, on-hold music, reviews, email signatures, invoices, social...

en-us

20:04

Maintenance Club EXTRAS: Growing Revenue During the...

From the Yellow Chair ·

2025/10/14

Send us a text Phones get quiet, bills don’t. We tackle the slow-season squeeze head-on with a blueprint for building maintenance clubs that are easy to sell, rich with perks, and powerful enough to turn downtime into dependable revenue. Rachel kicks things off before Crystal and Emily dive into the strategies we use with HVAC, plumbing, roofing, and pest control companies to keep cash flowing when the weather won’t do the heavy lifting. We start with the essentials: simplify your plan to on...

en-us

32:42

Stop the Scatter: Smart Marketing Systems for Home...

From the Yellow Chair ·

2025/10/07

Send us a text Most contractors don’t have a marketing problem—they have a systems problem. We sat down with Skip Wilson, CEO of Draft Media Partners and a veteran of iHeart’s digital era, to break down how to replace tactic-hopping with a durable plan that compounds. We start with the core: define a real audience, clarify the action you want (calls, forms, financing inquiries), craft messages people actually care about, and then build a channel mix that won’t collapse when a platform changes...

en-us

31:20

From Operator to Owner: Scaling Smarter with Ryan Lee

From the Yellow Chair ·

2025/09/30

Send us a text Tired of adding hours and still feeling stuck? We dive straight into the moves that create freedom: pricing for profit, selling outcomes in the home, and using a simple, layered marketing mix that actually compounds results. Our guest, Ryan Lee—former landscape lighting owner turned coach—shares how a 10% price increase can double profit for many service businesses, why on-the-spot closes beat emailed quotes, and how to use personal branding to smooth out slow seasons. We get ...

en-us

26:18

AI-Powered Sales: How Distance Helps Service...

From the Yellow Chair ·

2025/09/23

Send us a text How quickly are you responding to potential customers? In today's instant-gratification marketplace, that question might determine whether your contracting business thrives or struggles. When a homeowner discovers a pest problem at midnight or needs an emergency HVAC repair, they're not waiting until your business hours—they want answers now. Nick, a serial entrepreneur who has built three organizations to nine-figure revenues, drops a bombshell early in our conversation: "If ...

en-us

62:38

Top 5 Dumbest Mistakes Contractors Make (Are YOU on...

From the Yellow Chair ·

2025/09/16

Send us a text Ever wonder why some contractors seem to explode onto the scene while others struggle for decades without significant growth? The answer lies in avoiding what Crystal Williams and Eric Thomas call "the dumbest marketing mistakes" that plague the contracting industry. This candid conversation dives deep into the nine critical errors preventing contractors from reaching their full potential. At the top of the list: woefully inadequate marketing budgets. While most contractors ho...

en-us

27:27

Pay Smarter, Grow Faster: A Conversation with...

From the Yellow Chair ·

2025/09/09

Send us a text The search for qualified HVAC talent has contractors desperate for innovative solutions. In this eye-opening conversation, Crystal welcomes Flavia De La Fuente, founder of Field Pay, who's pioneering a revolutionary approach to compensation that's transforming how service businesses recruit, retain, and motivate their teams. Flavia reveals how today's workforce expectations have fundamentally shifted thanks to the gig economy. When 30% of young adults already earn from side hu...

en-us

30:31

Beyond the Algorithm: Marketing That Doesn’t Bow to...

From the Yellow Chair ·

2025/09/02

Send us a text Feeling trapped in the Google advertising hamster wheel? You're not alone. As contractors face rising ad costs and diminishing returns from traditional search marketing, many are desperately seeking alternatives—but fear venturing into unfamiliar territory. This episode dismantles the myths surrounding lead aggregation platforms like Yelp, Thumbtack, Angie, and Nextdoor. Rather than dismissing these platforms based on outdated perceptions or single negative experiences, we exp...

en-us

201 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...