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PODCAST

From the Yellow Chair

Lemon Seed
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working
business marketing

All Episodes

38:08
GBP Optimization 101: How to Win on Google
From the Yellow Chair ·
2026/04/07
en-us
43:56
Scaling a Business Without the Burnout
From the Yellow Chair ·
2026/03/31
en-us
40:53
Open Estimates are Open Opportunities
From the Yellow Chair ·
2026/03/24
en-us
24:53
Mass Media: How to Trust the Process When Building a...
From the Yellow Chair ·
2026/03/17
en-us
29:25
The magic wand for your marketing strategy and brand
From the Yellow Chair ·
2026/03/10
en-us
35:00
Attribution That Matters: Stop Guessing, Start...
From the Yellow Chair ·
2026/03/03
en-us
12:18
Brand Accelerator- 4 ways to build your brand in an...
From the Yellow Chair ·
2026/02/24
en-us
34:11
How rebranding SHOOK up Shanklin—for the better!
From the Yellow Chair ·
2026/02/17
en-us
20:13
How Duck hunting has a new meaning for Rowell
From the Yellow Chair ·
2026/02/10
en-us
26:40
Giving your brand the Royal Treatment
From the Yellow Chair ·
2026/02/03
en-us
25:44
Coach or Guru? Navigating the Noise in the Trades
From the Yellow Chair ·
2026/01/27
en-us
26:18
Why Every Brand Needs a Story and How to Tell It Well...
From the Yellow Chair ·
2026/01/20
en-us
20:55
The Missing Link Between Leads and Revenue with...
From the Yellow Chair ·
2026/01/13
en-us
47:10
Over-Responsibility: The Silent Profit Killer in Home...
From the Yellow Chair ·
2026/01/06
en-us
23:44
2025 Lemon Wrapped
From the Yellow Chair ·
2026/01/02
en-us
17:23
The Gift of a Good Brand
From the Yellow Chair ·
2025/12/23
en-us
43:34
Behind the Curtain of an Internal CMO
From the Yellow Chair ·
2025/12/16
en-us
32:04
Behind the Scenes: Great American Brand Story 2025...
From the Yellow Chair ·
2025/12/09
en-us
28:55
Unlock the mystery of building a strong foundation...
From the Yellow Chair ·
2025/12/02
en-us
13:36
Creative Ways To Show Thanks To Your Customers
From the Yellow Chair ·
2025/11/25
en-us
214 results

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