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PODCAST

Straight Talk with Sally

Sally Sparks-Cousins

Sally has a passion for Personal Branding, Social Media Online Marketing and having a Positive Mindset. She is on a mission to get women across the globe to find their Inner Sparkle so the can build a business around their zone of genius and share their sparkle to help other. So if your ready to start living your life on your terms, it"s time to start taking action and gettin" shit done. Join us each week as we educate and inspire with thought provoking conversions about what it takes to be a

business marketing

All Episodes

30:24

How to Hook Viewers in 5 Seconds and Make Them Stay |...

Straight Talk with Sally ·

2025/12/09

🎥 Introducing this week's Strategy with Sally: ➡️ From zero to engaged ➡️ From random viewers to loyal watchers ➡️ From "just another live" to unforgettable content Viewers are scrolling faster than ever. Attention spans are shrinking. But creators who understand how to hook instantly are the ones who: ✔ Grow faster ✔ Get more engagement ✔ Keep people watching longer ✔ Turn viewers into clients Your live deserves an audience — and this is how you earn it. Inside this session, you'll

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30:09

How I Used Livestreaming to Grow 70K Followers |...

Straight Talk with Sally ·

2025/12/03

Imagine growing tens of thousands of followers using ONE repeatable system. Now stop imagining — because Sally is going to show you exactly how she did it. What you'll learn: ✨ The simple structure behind high-impact lives ✨ What makes people stay, engage, and share ✨ Sally's follower-growth secret (yes, the real one) ✨ The must-avoid mistakes that kill momentum Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au

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23:50

You're Not Too Old — Your Greatest Success Might...

Straight Talk with Sally ·

2025/11/28

In this inspiring rerun episode of Straight Talk with Sally, Sally Sparks Cousins tackles one of the most common fears holding entrepreneurs back: "Am I too old to succeed?" After hearing countless people share their age on sales calls as if it were a limitation, Sally dives deep into the myths around age, success, and entrepreneurial timelines. She unpacks why society glorifies youthful "overnight successes," how comparison culture distorts our expectations, and why real, lasting success is far

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10:44

How to Map Out Your Ideal Client Avatar — The Secret...

Straight Talk with Sally ·

2025/11/25

💜 How to Map Out Your Ideal Client Avatar — The Secret to Working Only with Clients You Love Are you tired of working with clients who drain your energy instead of lighting you up? Let's change that. Join Sally Sparks-Cousins LIVE on Tuesday, November 4 at 9 AM AST for a power-packed Strategy with Sally session on: ✨ How to identify exactly who your dream client is (and isn't!) ✨ The "A-Point Problem" — what's blocking you from attracting aligned clients ✨ How to uncover the real problems your

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25:06

Episode Throwback: Stop Quitting So Fast!

Straight Talk with Sally ·

2025/11/19

🚀 In this rerun episode of Straight Talk with Sally, we revisit one of the most impactful Monday Mentoring sessions: Build It – Measure It – Optimise It: How to Dial In Your Sales & Marketing Funnel. Sally breaks down the real truth behind creating a high-converting funnel—why building it is only the beginning, why most people quit far too early, and how the measure it and optimise it phases are where real growth happens. You'll learn how to assess gaps in your funnel, understand industry

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01:03:29

Diving into Your Signature Method - The OmniSAM Guide

Straight Talk with Sally ·

2025/11/13

In this episode of Strategy with Sally, host Sally Sparks-Cousins, dives deep into the power of developing your own signature method—a unique, repeatable framework that turns your expertise into a scalable system. Sally explains how defining your method builds authority, creates consistency, strengthens your marketing message, and boosts client trust and conversions. Through inspiring examples from her clients and her own Freedom Funnel Formula, she shows how your method can transform chaos into

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06:39

Episode Throwback: Quick Tip on The Four Types of Offers

Straight Talk with Sally ·

2025/11/10

We're revisiting one of our most insightful sessions — The Four Types of Offers That Help Your Business Grow. 💡 In this episode, Sally breaks down the four key types of offers every business should know, how each serves a unique purpose, and how to use them strategically to attract customers and boost growth. Tune in and refresh your marketing game with timeless strategies that still work today! 🔁✨ Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup

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19:58

How to Attract Clients You LOVE — Not Just the Ones...

Straight Talk with Sally ·

2025/11/06

In this episode of Straight Talk with Sally, Sally Sparks-Cousins reveals how to attract clients who energize and inspire you. Learn how to identify your dream client, uncover what's blocking you from finding aligned clients, and craft a clear, confident "I help…" statement. Sally also shares a sneak peek of her upcoming GSD Workshop, where you'll build your own Dream Client Matrix — your roadmap to working only with clients you love. Stay Connected & Get Exclusive Access: Join the Private OmniSAM

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22:11

Episode Throwback: Storytelling 101: Techniques to...

Straight Talk with Sally ·

2025/11/04

In this rerun of Straight Talk with Sally, Sally revisits the art of storytelling in sales and marketing, revealing how authentic stories can forge deeper connections and inspire action. Through six actionable tips, she covers how to craft powerful introductions, share impactful case studies, embrace vulnerability by discussing personal challenges, illustrate transformation journeys, tap into emotions, and use metaphors to clarify complex ideas. With her signature warmth and clarity, Sally offers

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14:31

Episode Throwback: Six Key Strategies For A...

Straight Talk with Sally ·

2025/10/29

In today's Straight Talk with Sally podcast (rerun episode), Sally outlines six key strategies for a successful course launch. From building anticipation with teasers and leveraging social media strategically to offering early bird specials and hosting engaging webinars, Sally provides a concise roadmap for audience engagement. Emphasizing the importance of mastering one social media platform, rewarding early adopters, and nurturing leads through email campaigns, these tips ensure a buzz-worthy

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39:53

Candid Conversation with Sally: The Ws after a Launch

Straight Talk with Sally ·

2025/10/22

In this week’s episode of Straight Talk with Sally, we’re getting real about what happens after a live launch. Fresh off the back of her most recent Hidden Client Challenge, Sally shares a completely transparent breakdown of what worked, what didn’t, and what’s next. She opens up about missing her $100K goal—and why she’s perfectly okay with it—while walking listeners through the lessons behind a $5,000 ad spend that generated over $53,000 in revenue. From delayed ad testing to Facebook form

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13:17

Psychology of Selling – 6 Steps to Selling with...

Straight Talk with Sally ·

2025/10/20

In this final episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins wraps up with one of the most powerful principles of all—confidence in your product or service. Confidence is contagious, and when you truly believe in the value of what you offer, it shows in every interaction—from sales calls and live streams to emails and social posts. Sally shares how to strengthen your confidence by knowing your offer inside and out, addressing objections with ease, highlighting your

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30:14

The OmniSAM™ Guide to Finding Hidden Clients in Your...

Straight Talk with Sally ·

2025/10/15

In this episode of #StrategyWithSally, Sally Sparks-Cousins reveals how to uncover the warm leads already in your orbit — and turn them into paying clients without being pushy or “salesy.” 💫 💡 You’ll learn: ✨ Where your hidden clients are hiding ✨ How to engage them naturally through community and live video ✨ The psychology of the “Looking Window” — knowing when people are ready to buy ✨ Why consistency + connection = conversion It’s time to stop chasing cold leads and start nurturing the people

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09:10

Psychology of Selling – 6 Steps to Selling with...

Straight Talk with Sally ·

2025/10/11

In this fifth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins dives into how to demonstrate authority and showcase your expertise to build trust and credibility with your audience. As a coach or business owner, positioning yourself as a thought leader helps your clients feel confident in your advice and more likely to take action. Sally shares practical ways to establish authority—like creating thought-leadership content, offering industry insights, developing educational

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07:59

Psychology of Selling – 6 Steps to Selling with...

Straight Talk with Sally ·

2025/10/08

In this fourth episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins shares how to use scarcity and urgency authentically to inspire action without feeling salesy or pushy. From limited-time offers and exclusive deals to countdown timers, early-bird specials, and limited spots, Sally explains how these tactics tap into the psychology of motivation and FOMO to drive faster decisions. You’ll also learn why honesty and transparency are essential when applying scarcity strategies

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58:17

Candid Conversation with Sally: Behind the Scenes of...

Straight Talk with Sally ·

2025/10/03

In this raw and unfiltered episode, Sally takes you behind the curtain of what it really looks like to prepare for a big launch. From turning off marketing for the first time in years, to navigating tough lessons about partnerships, equity, and team building, this is not your typical highlight reel — it’s the honest story of what happens when business gets messy. You’ll hear: Why Sally hit pause on marketing (and how it impacted growth) The personal challenges of losing her mom and experimenting

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07:35

Psychology of Selling – 6 Steps to Selling with...

Straight Talk with Sally ·

2025/09/30

In this third episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins dives into the power of social proof and how it builds credibility in your sales process. From testimonials and client reviews to detailed case studies, video testimonials, and even influencer endorsements, Sally shares practical ways to showcase real-world results that prove you deliver on your promises. Learn how to collect, organize, and display social proof across your website, marketing, and sales

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13:44

The OmniSAM™ Guide - The 3Ps to Sell Your Program

Straight Talk with Sally ·

2025/09/26

If you’re listing features (modules, calls, PDFs) and hearing crickets, this is for you. Sally breaks down the 3Ps that make an offer click: Process — your signature method (positioned simply) Package — price, timeline, access, bonuses, scarcity Promise — the outcome your client actually wants You’ll learn: Why outcomes beat deliverables (and how to rewrite your pitch) Packaging levers that increase perceived value How to phrase your Promise using customer language (not jargon) 👉 Resources & next

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08:33

Psychology of Selling – 6 Steps to Selling with...

Straight Talk with Sally ·

2025/09/22

In this second episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins explores the power of reciprocity in building strong client relationships. Selling is helping, and when you offer genuine value upfront—whether through free resources, helpful advice, personalized insights, or exclusive industry knowledge—you create trust and goodwill that naturally leads to sales. Sally breaks down how to give without strings attached, stay consistent in showing up, avoid pushy tactics, and

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12:55

Psychology of Selling – 6 Steps to Selling with...

Straight Talk with Sally ·

2025/09/18

In this first episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins reveals why active listening is the foundation of selling with confidence. Selling isn’t about pushing products—it’s about understanding why people buy and building genuine connections. Sally shares how to ask open-ended questions, use the “tell me more” technique, paraphrase to build trust, and stay fully present without judgment. By mastering the art of active listening, you’ll uncover your customer’s true

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