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PODCAST

Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems

business marketing

All Episodes

49:09

#614: How to Manage Proposals, Contracts, Invoices &...

Strategy with Sally ·

2026/10/09

Contracts, Proposals, and Invoices in One Place: Automate Payments in OmniSAM Sally Sparks-Cousins demonstrates how to manage proposals/estimates, invoices, and contracts end-to-end inside OmniSAM so accepted proposals or signed contracts can automatically generate invoices and take payment. She begins by having viewers map their customer journey (proposal/estimate, contract signing, invoicing, payment method, onboarding) to create visibility on who has viewed, accepted, or paid. Sally walks through

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09:10

#613: Quick Tip: Sparkle Live in Five Challenge...

Strategy with Sally ·

2026/10/07

Want a chance to win a $10,000 coaching package plus 12 months of OmniSAM for free? Then join the Sparkle Live in Five Challenge and show up, go live, and do the thing! Today's quick tip is all about your hook. When you hit the Go Live button, don't just start with "Hi, I'm…" — grab people's attention in the first few seconds. Ask a question like, "Are you struggling with…?" or "Have you ever thought about…?" or call out a pain point or something your audience wants. A good hook gives people a

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12:04

#612: Quick Tip: Sparkle Live in Five Challenge...

Strategy with Sally ·

2026/10/05

You don't need to be perfect to go live — you don't even need to be ready. You can be sitting in your lounge room, no makeup, a little bit messy, with your laptop on your knee, and still hit that Go Live button. The more you go live, the more confident you become. You might make mistakes, forget what you wanted to say, or struggle to find the buttons, and that's okay. The goal is simply to get the reps in. Start with just three to five minutes, find the Live button on your social media platform,

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34:26

#611: How to Write Blog Posts That Attract, Connect,...

Strategy with Sally ·

2026/09/17

Copywriting Framework: What to Say and When (Attention, Trust, Conversion) Sally leads an interactive copywriting session that provides a practical template and activities to fix content that isn't turning into clients by adding structure rather than simply trying to write "better copy." She explains that most marketing lacks a connected journey, causing audiences to watch and engage without taking the next step. She introduces a weekly three-part framework: Attention — stop the scroll with

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34:59

#610: Quick Tip: PART TWO: Build Your AI Content...

Strategy with Sally ·

2026/09/14

In Week 2 of the OmniTEAMS AI Challenge, we're building your AI-powered Communications TEAM — your always-on chat and messaging department. Learn how to set up AI chatbots across Messenger, SMS, DMs, and Web Chat to handle FAQs, pre-qualify leads, and instantly engage with prospects across multiple channels. With the right automations in place, you'll keep conversations flowing and leads warm — even while you sleep. By the end of this episode, your AI Communications TEAM will be working around the

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26:38

#609: Quick Tip: Build Your AI Content TEAM |...

Strategy with Sally ·

2026/09/10

This episode is a rerun of the Week 1 kickoff of the OmniTEAMS AI Challenge. Sally shows you how to build your AI-powered Content TEAM using OmniSAM's Content AI and Social Planner tools. Learn how to create high-converting, evergreen content in minutes — not hours — including blogs, emails, and social posts. You'll also discover how to schedule your content with ease, map out a full month of marketing in just a few clicks, and stay on-brand while letting AI do the heavy lifting. By the end

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59:35

#608: Course Creation Challenge – Session 1: Audit...

Strategy with Sally ·

2026/09/06

In this episode of the Course Creation Challenge, Sally kicks things off with Session 1: Audit Your Course Idea. The focus is on finding your inner sparkle, uncovering what you're passionate about, identifying your skills and natural gifts, and choosing a course idea that can create real impact and income. Sally shares her own journey and explains why simply following your passion isn't always enough to create a successful course. You'll learn how to look at your passions, skills and gifts, assets

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07:55

#607: RERUN EPISODE Quick Tip on Networking...

Strategy with Sally ·

2026/08/24

In this Quick Tip rerun episode, Sally shares how to turn those stacks of business cards into real connections using OmniSAM's Networking Event Automation in a Box. Discover the three key steps to making the most of your networking leads: Capture contacts with a QR code, Connect instantly with personalized messages, and Convert through consistent nurturing emails and social proof. Sally also shares her bonus tip for creating a fast path, a slow path, and no dead ends, so every lead has a clear next

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11:01

#606: RERUN EPISODE: When Your Offer Is Clear,...

Strategy with Sally ·

2026/08/20

This is a rerun episode of Strategy with Sally, revisiting an important conversation about offer clarity, alignment, and why selling can feel so much easier when your message simply makes sense. In this episode, Sally explores a simple but powerful experiment that could reveal more about your business than you expect. The next time someone asks, "What do you do?", pay attention to what happens in your body. Do you feel calm, clear, and confident—or do you immediately start scrambling for the right

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55:40

#605: Fix Your Lead Pipeline: How to Stop Enquiries...

Strategy with Sally ·

2026/08/18

Are Your Leads Slipping Through the Cracks Before They Become Clients? You might not need more leads — you might just need a clearer way to manage the enquiries you already have. In this Straight Talk with Sally episode, we're talking about your lead pipeline and how to stop warm opportunities from getting lost in inboxes, DMs, spreadsheets, notes, and memory. If you've ever forgotten to follow up, lost track of who needs a reply, or felt unsure where a lead is up to, this session will help you

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07:12

#604: Quick Follow-Up Fixes 7/7: How to Follow Up...

Strategy with Sally ·

2026/08/17

Follow-up doesn't have to feel pushy, sleazy, or uncomfortable. In this episode of Follow-Up Quick Tips, Sally explains why effective follow-up is really about helping people make an informed decision—not pressuring them into buying. You'll learn how to use honest, useful questions that give people clarity, invite a genuine response, and make it easier for them to decide whether moving forward is right for them. Your GSD action is to take one of your existing follow-up messages and rewrite

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06:18

#603: Quick Follow-Up Fixes 6/7: The Follow-Up Task...

Strategy with Sally ·

2026/08/14

New leads aren't the only people who deserve your follow-up. In this episode of Follow-Up Quick Tips, Sally highlights one of the most overlooked opportunities in business: past clients. These are people who already know you, trust you, and may have a new problem you can help them solve. Learn how simple, genuine conversations can reopen relationships without turning your follow-up into a hard sell. Your GSD action is simple: choose five past clients and send each of them a genuine,

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50:17

#602: RERUN EPISODE: Give Your Health the Promotion...

Strategy with Sally ·

2026/08/11

Strategy with Sally is revisiting one of our most powerful conversations—this time with Allyson Brown, Director of Everheal, creator of the 4-Step LIFE Formula Program, and a PhD-trained analytical researcher who transformed her own life after overcoming Multiple Sclerosis. Joined by co-host Ash, Customer Success Manager, Sally sits down with Allyson to explore the deeply personal journey that led her from navigating her own health challenges to helping others take back control of their wellbeing

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07:47

#601: Quick Follow-Up Fixes 5/7: How Often Should You...

Strategy with Sally ·

2026/08/10

How often should you follow up without becoming the person who feels like they're haunting someone's inbox? In this episode of Follow-Up Quick Tips, Sally breaks down why one follow-up is rarely enough and shares practical follow-up rhythms for both new leads and people who have already shown interest. She also explains the ATC (Attempt to Contact) approach and why your follow-ups should be useful, purposeful, and slightly different each time. You'll learn how to create a simple

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01:06:50

#600: 600 Episodes CELEBRATION: A Candid Conversation

Strategy with Sally ·

2026/08/06

How do you stay consistent long enough to publish 600 podcast episodes? In this special milestone episode of Strategy with Sally, Sally Sparks-Cousins and her team pull back the curtain on the systems, workflows, and habits that have helped them consistently create content for over seven years. From planning episodes and managing guests to editing, repurposing content, and building repeatable business systems, this candid conversation is packed with practical insights for entrepreneurs, coaches, and

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39:52

#599: How to Keep Going When Imposter Syndrome Gets Loud

Strategy with Sally ·

2026/08/04

Struggling with imposter syndrome as a business owner? You're not alone. In this episode of Strategy with Sally, discover why self-doubt often shows up during business growth—and how to stop letting it hold you back. Learn how to separate fear from fact, build confidence through action, and overcome overthinking with practical strategies you can apply immediately. If you're ready to show up, sell with confidence, and grow your business without waiting to feel "ready," this episode is for you.

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06:31

#598: Quick Follow-Up Fixes 4/7: The Three Follow-Ups...

Strategy with Sally ·

2026/07/31

Not every business needs a complicated follow-up system—but every business does need the right follow-ups happening consistently. In this episode of Follow-Up Quick Tips, Sally shares the three essential follow-up stages every business should have in place: inquiry follow-ups, appointment follow-ups, and proposal or quote follow-ups, along with why consistency matters more than complexity. Learn how to create a simple follow-up process by deciding when each follow-up happens, who owns it, what the

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06:40

#597: Quick Follow-Up Fixes 3/7: What to Say When...

Strategy with Sally ·

2026/07/30

When a lead suddenly stops responding, it's easy to assume they're no longer interested—but that's not always the case. In this episode of Follow-Up Quick Tips, Sally shares how to follow up with quiet leads in a way that feels helpful, respectful, and easy to respond to, without sounding pushy or desperate. Learn simple follow-up messages that encourage honest replies, give people permission to say "not yet" or "no," and help you move conversations forward with confidence. Your quick action is to

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41:22

#596: Write It. Build It. Sell It: Turning Your Story...

Strategy with Sally ·

2026/07/28

In this episode of Strategy with Sally, Sally welcomes Oginga Carr, book strategist, publisher, Certified High Performance Coach, and founder of Epiphany Consulting. Oginga shares why writing a successful book isn't about discipline alone—it's about having the right strategy, structure, and positioning from the very beginning. He explains how entrepreneurs can transform their knowledge, experiences, and stories into books that not only establish authority but also generate income, create

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06:33

#595: Quick Follow-Up Fixes 2/7: What to Send After...

Strategy with Sally ·

2026/07/28

The way you respond to a new inquiry sets the tone for the entire client relationship. In this episode of Follow-Up Quick Tips, Sally shares a simple four-step framework to help you respond to inquiries with clarity, confidence, and purpose—without overwhelming potential clients with too much information. Learn how to acknowledge the inquiry, reflect what the person is asking for, explain what happens next, and provide one clear action step. Your quick action is to review your current inquiry

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