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PODCAST

Strategy with Sally

Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems

business marketing

All Episodes

06:25

#526: Quick Tip: Your Marketing Matures Over Time

Strategy with Sally ·

2026/01/22

If you run a service-based business, your success rests on three pillars: people, time, and consistency. Take one away, and the whole business wobbles. Marketing isn't something you "finish" — it's something you grow into. Think of your sales and marketing like human development. In year one, you're learning to walk. You test different lead generation strategies, fall down a lot, and ride a serious rollercoaster. That's normal. The goal isn't perfection — it's discovery. Test 4–7 lead generation

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07:35

#525: Quick Tip: Consistency Beats Complexity

Strategy with Sally ·

2026/01/20

Growth comes from consistency, not complexity. Sally grew her Facebook following from 2,000 to 70,000 in 12 months simply by showing up live every week and repeating the same promotion strategy again and again. Instead of jumping between tactics, commit to one strategy for an entire year and get really good at it. Build your plan around the Power of One: One traffic source — choose where your ideal clients hang out (for Sally, that's Facebook) and learn it deeply: profiles, pages, groups, reels,

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30:27

#524 Visibility Isn't the Problem — It's the Follow-Up

Strategy with Sally ·

2026/01/15

You can be posting consistently. You can have people watching, liking, and engaging. And still feel like nothing is moving in your business. In this episode of Strategy with Sally, we're unpacking why visibility alone doesn't create momentum — and how simple, intentional follow-up systems turn attention into relationships, consistency, and growth. This session is not about posting more or chasing algorithms. It's about building the right follow-up in the right order so your effort actually leads

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07:59

#523 Our 2026 Planning Framework

Strategy with Sally ·

2026/01/14

efore you plan a single launch or marketing campaign, map out your entire year on paper—one month per page. Start by blocking in birthdays, travel, holidays, and public holidays (including international ones if you sell globally). Then plan your launches around your life, not the other way around. Once the non-negotiables are in, layer in your live trainings, weekly content, and promotions. Check for clashes with long weekends, Easter, Thanksgiving, or major holidays—because launching when

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02:38

#522: Quick Tip: Sales Success Starts After the Yes

Strategy with Sally ·

2026/01/09

Getting the sale isn't the finish line—it's the starting line. In this quick tip episode, we unpack why what happens after someone buys matters just as much as the sale itself. Without a clear onboarding system, clients can feel unsure, support requests increase, and quiet churn starts to creep in through buyer's remorse, refunds, or cancelled subscriptions. You'll learn why retention isn't luck, how onboarding protects your reputation, and why your onboarding experience is your brand. Clear next

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39:50

#521: If I Had to Start Again Tomorrow: The Systems...

Strategy with Sally ·

2026/01/07

If everything in your business disappeared tomorrow, what would you rebuild first? In this episode of Strategy with Sally, I break down the three systems I would prioritise if I had to start again from scratch—and why getting the order right matters more than chasing tools or trends. This episode is about building clarity, control, and profitability by focusing on the right systems at the right time, so your business feels calmer instead of constantly busy. You'll learn: Why most business owners

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03:00

Quick Tip How to Sell Without Making It About the Sale

Strategy with Sally ·

2025/12/19

In this quick tip episode, you'll learn why the most effective sales conversations have nothing to do with pitching and everything to do with listening. When you shift the focus from closing the sale to truly understanding the person in front of you, sales stop feeling salesy, sleazy, or uncomfortable. We break down how asking permission at each stage of the conversation builds trust, creates "mini closes," and keeps your calls aligned and pressure-free. Stay Connected & Get Exclusive Access: Join

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25:36

Episode Throwback: What Should I Charge Clients as a...

Strategy with Sally ·

2025/12/17

When it comes to pricing your coaching services, it's hard to know if you are charging too much, or if you are undercharging. Putting pieces together isn't easy. If you charge too much, no one will buy, and you won't make any sales if you charge too little. Listen to this episode wherein Sally talks about knowing how to charge your clients as coach. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on

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30:24

How to Hook Viewers in 5 Seconds and Make Them Stay |...

Strategy with Sally ·

2025/12/09

🎥 Introducing this week's Strategy with Sally: ➡️ From zero to engaged ➡️ From random viewers to loyal watchers ➡️ From "just another live" to unforgettable content Viewers are scrolling faster than ever. Attention spans are shrinking. But creators who understand how to hook instantly are the ones who: ✔ Grow faster ✔ Get more engagement ✔ Keep people watching longer ✔ Turn viewers into clients Your live deserves an audience — and this is how you earn it. Inside this session, you'll

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30:09

How I Used Livestreaming to Grow 70K Followers |...

Strategy with Sally ·

2025/12/03

Imagine growing tens of thousands of followers using ONE repeatable system. Now stop imagining — because Sally is going to show you exactly how she did it. What you'll learn: ✨ The simple structure behind high-impact lives ✨ What makes people stay, engage, and share ✨ Sally's follower-growth secret (yes, the real one) ✨ The must-avoid mistakes that kill momentum Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au

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23:50

You're Not Too Old — Your Greatest Success Might...

Strategy with Sally ·

2025/11/28

In this inspiring rerun episode of Straight Talk with Sally, Sally Sparks Cousins tackles one of the most common fears holding entrepreneurs back: "Am I too old to succeed?" After hearing countless people share their age on sales calls as if it were a limitation, Sally dives deep into the myths around age, success, and entrepreneurial timelines. She unpacks why society glorifies youthful "overnight successes," how comparison culture distorts our expectations, and why real, lasting success is far

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10:44

How to Map Out Your Ideal Client Avatar — The Secret...

Strategy with Sally ·

2025/11/25

💜 How to Map Out Your Ideal Client Avatar — The Secret to Working Only with Clients You Love Are you tired of working with clients who drain your energy instead of lighting you up? Let's change that. Join Sally Sparks-Cousins LIVE on Tuesday, November 4 at 9 AM AST for a power-packed Strategy with Sally session on: ✨ How to identify exactly who your dream client is (and isn't!) ✨ The "A-Point Problem" — what's blocking you from attracting aligned clients ✨ How to uncover the real problems your

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25:06

Episode Throwback: Stop Quitting So Fast!

Strategy with Sally ·

2025/11/19

🚀 In this rerun episode of Straight Talk with Sally, we revisit one of the most impactful Monday Mentoring sessions: Build It – Measure It – Optimise It: How to Dial In Your Sales & Marketing Funnel. Sally breaks down the real truth behind creating a high-converting funnel—why building it is only the beginning, why most people quit far too early, and how the measure it and optimise it phases are where real growth happens. You'll learn how to assess gaps in your funnel, understand industry

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01:03:29

Diving into Your Signature Method - The OmniSAM Guide

Strategy with Sally ·

2025/11/13

In this episode of Strategy with Sally, host Sally Sparks-Cousins, dives deep into the power of developing your own signature method—a unique, repeatable framework that turns your expertise into a scalable system. Sally explains how defining your method builds authority, creates consistency, strengthens your marketing message, and boosts client trust and conversions. Through inspiring examples from her clients and her own Freedom Funnel Formula, she shows how your method can transform chaos into

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06:39

Episode Throwback: Quick Tip on The Four Types of Offers

Strategy with Sally ·

2025/11/10

We're revisiting one of our most insightful sessions — The Four Types of Offers That Help Your Business Grow. 💡 In this episode, Sally breaks down the four key types of offers every business should know, how each serves a unique purpose, and how to use them strategically to attract customers and boost growth. Tune in and refresh your marketing game with timeless strategies that still work today! 🔁✨ Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup

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19:58

How to Attract Clients You LOVE — Not Just the Ones...

Strategy with Sally ·

2025/11/06

In this episode of Straight Talk with Sally, Sally Sparks-Cousins reveals how to attract clients who energize and inspire you. Learn how to identify your dream client, uncover what's blocking you from finding aligned clients, and craft a clear, confident "I help…" statement. Sally also shares a sneak peek of her upcoming GSD Workshop, where you'll build your own Dream Client Matrix — your roadmap to working only with clients you love. Stay Connected & Get Exclusive Access: Join the Private OmniSAM

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22:11

Episode Throwback: Storytelling 101: Techniques to...

Strategy with Sally ·

2025/11/04

In this rerun of Straight Talk with Sally, Sally revisits the art of storytelling in sales and marketing, revealing how authentic stories can forge deeper connections and inspire action. Through six actionable tips, she covers how to craft powerful introductions, share impactful case studies, embrace vulnerability by discussing personal challenges, illustrate transformation journeys, tap into emotions, and use metaphors to clarify complex ideas. With her signature warmth and clarity, Sally offers

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14:31

Episode Throwback: Six Key Strategies For A...

Strategy with Sally ·

2025/10/29

In today's Straight Talk with Sally podcast (rerun episode), Sally outlines six key strategies for a successful course launch. From building anticipation with teasers and leveraging social media strategically to offering early bird specials and hosting engaging webinars, Sally provides a concise roadmap for audience engagement. Emphasizing the importance of mastering one social media platform, rewarding early adopters, and nurturing leads through email campaigns, these tips ensure a buzz-worthy

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39:53

Candid Conversation with Sally: The Ws after a Launch

Strategy with Sally ·

2025/10/22

In this week’s episode of Straight Talk with Sally, we’re getting real about what happens after a live launch. Fresh off the back of her most recent Hidden Client Challenge, Sally shares a completely transparent breakdown of what worked, what didn’t, and what’s next. She opens up about missing her $100K goal—and why she’s perfectly okay with it—while walking listeners through the lessons behind a $5,000 ad spend that generated over $53,000 in revenue. From delayed ad testing to Facebook form

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13:17

Psychology of Selling – 6 Steps to Selling with...

Strategy with Sally ·

2025/10/20

In this final episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins wraps up with one of the most powerful principles of all—confidence in your product or service. Confidence is contagious, and when you truly believe in the value of what you offer, it shows in every interaction—from sales calls and live streams to emails and social posts. Sally shares how to strengthen your confidence by knowing your offer inside and out, addressing objections with ease, highlighting your

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