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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

arts design

All Episodes

29:38

427 | Nurturing Relationships with Key Accounts &...

Proof to Product ·

2026/01/27

One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share their story. Today's episode is with my friend Kate Murray of Quick Brown Fox Letterpress. She is back on the podcast to share where she's at now and all the new things that are happening in her business. Last time Kate and I talked here publicly was August of 2020, which feels like a lifetime ago. As we all know, business can significantly

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27:30

426 | Amazon is Listing Brands' Products Without...

Proof to Product ·

2026/01/20

You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This is a new platform that Amazon rolled out and they did this without consent from the brands. Now, as you can imagine, this has created a lot of outrage from small businesses that sell online and who intentionally chose not to sell on Amazon. To find your products listed on Amazon when you did not choose to do so, that's a lot

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25:08

425 | How Doing Trade Shows Landed Her Artwork in...

Proof to Product ·

2026/01/13

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things. One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful. In this episode, Isabella shares

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25:08

425 | How Doing Trade Shows Landed Her Artwork in...

Proof to Product ·

2026/01/13

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things. One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful. In this episode, Isabella shares

en

35:46

424 | The Reality of Juggling Multiple Business...

Proof to Product ·

2026/01/06

This week on the podcast, we have my friend and Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper. Stephanie has been on the show a few times, sharing how she started her business and different pivots along the way (episode 021, episode 160, and episode 308). But today, we are discussing where she's at now, including the complexities of running two sister businesses. She has her greeting card and stationery line called Dahlia Press and a bespoke custom invitation studio

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0:59

We're on winter break!

Proof to Product ·

2025/12/23

The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 6, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 420+ incredible episodes to help you strengthen your business. Have a great two weeks and I will see you on January 6th!

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34:38

423 | Indie Retail Update: Trends, Challenges & How...

Proof to Product ·

2025/12/16

Today's episode is a look at what is going on with independent retail shops right now. I sat down with my friend Jen from Tiny Turns Paperie. She's one of our Paper Camp speakers and a longtime advocate for small businesses. We talk honestly about some of the hardships that shop owners have been facing during 2025: everything from operational curveballs to tariffs and other things that have impacted the way they do business. We did get into some specifics about unpredictable buying patterns,

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12:31

422 | How Athletic Brewing Doubled Subscriptions —...

Proof to Product ·

2025/12/09

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members. The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business. When we study how other industries structure their revenue models, how they build community or how they create demand for their products, we really start to see new and fresh opportunities

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34:20

421 | End-of-Year Financial Planning for Product...

Proof to Product ·

2025/12/02

On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances. It's Mary Beth Storjahan from Allora Wealth. Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financial planning for the family to long-term business strategy. She's one of the few financial planners and advisors who really understands how intertwined

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09:14

5 Days of Deals | LABS Annual Membership

Proof to Product ·

2025/11/28

Day 5 Deal: Labs Annual Membership with recurring discount! $799 per year for as long as you're a member! http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov

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04:49

5 Days of Deals | Live Workshop: 3 Day Sales Campaign

Proof to Product ·

2025/11/27

Day 4 Deal: Live Workshop: 3 Day Sales Campaign http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign Fri, Nov 28: LABS

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07:48

5 Days of Deals | Production Planner & Profitability...

Proof to Product ·

2025/11/26

Day 3 Deal: Production Planner & Profitability Calculator Bundle Both tools for only $79 (normally $149) http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27:

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08:09

5 Days of Deals | Paper Camp

Proof to Product ·

2025/11/25

Day 2 Deal: Pre-Register for Paper Camp Early Access to Module 1 Guaranteed Spot in Paper Camp (March 2026) Extended Payment Plan Option http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner &

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04:25

5 Days of Deals | Retailer Roundtable Interviews

Proof to Product ·

2025/11/24

Day 1 Deal: Retailer Roundtable Interview Series for $17 http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign Fri, Nov

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04:11

5 Days of Deals is Coming

Proof to Product ·

2025/11/22

Hey friend, I hope you're having a wonderful weekend. I know you don't normally hear from me on the weekend, but I wanted to pop into your feed today with a quick heads up about something fun that we're bringing back this year. It's called the 5 Days of Deals. If you are new around here, last year we did something that we rarely do. We ran five straight days of deals on a variety of our programs and tools over Black Friday week, and it was a huge hit. So we're doing it again this year. Tune in to

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07:11

420 | Communicating Your Holiday Shipping Deadlines...

Proof to Product ·

2025/11/18

I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical and actionable for you. I want to talk about setting your holiday shipping deadline and where you should be updating your website to reflect the shipping deadlines. This is something we're talking about in depth in our LABS program. If you're looking for further support in your business, check out our Proof to Product LABS

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16:54

419 | How To Create Your Own Gift Guide and Boost...

Proof to Product ·

2025/11/11

One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners. Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help drive sales for Q4. That strategy is being your own gift guide. I think there's a misconception for smaller product brands that big media or working with

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31:04

418 | Expanding into Tabletop Products with Alyson...

Proof to Product ·

2025/11/04

Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business. When we run these experiments, sometimes we have to adjust our thinking and our normal processes to make it happen. That's what we're talking about today: taking risks, experimenting, and releasing a new product category during an off-cycle season. Today's interview is with Alyson O'Connor of Rust Belt Love. Frankly, it's your permission slip

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14:31

417 | 8 Ways to Prepare for the Holiday Sales Season...

Proof to Product ·

2025/10/28

Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something that you hadn't really been paying attention to. So today, I'm walking you through a quick checklist to make sure that your online store is buttoned up

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33:38

416 | 2025 Black Friday/Cyber Monday Sales Strategies...

Proof to Product ·

2025/10/21

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion. That's a lot of money. Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's Black Friday buying season totaled almost $11 billion. Why am I sharing these stats with you? Because Q4 is a critical sales season for product-based

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122 results

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