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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

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All Episodes

14:31

417 | 8 Ways to Prepare for the Holiday Sales Season...

Proof to Product ·

2025/10/28

Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something that you hadn't really been paying attention to. So today, I'm walking you through a quick checklist to make sure that your online store is buttoned up

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33:38

416 | 2025 Black Friday/Cyber Monday Sales Strategies...

Proof to Product ·

2025/10/21

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion. That's a lot of money. Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's Black Friday buying season totaled almost $11 billion. Why am I sharing these stats with you? Because Q4 is a critical sales season for product-based

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17:27

415 | Wholesale vs DTC: Why These Are Different...

Proof to Product ·

2025/10/14

I’m going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're launching their wholesale program and then feeling frustrated when the orders don't come in. Here's the thing: it's not your products that aren't a great fit for them, and you're not doing anything wrong. It's that wholesale and retail are completely different business models, and they require different strategies, timelines, and

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12:20

414 | Depth vs. Breadth: Finding the Right Focus in...

Proof to Product ·

2025/10/07

I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'm driving kids around, or doing pickups and drop-offs. I've got these little breaks between taking kids to different places, and that's actually where I do a lot of my coaching with my Advisory Board clients. We're talking back and forth on Voxer, they're dropping questions in my phone, and I'm responding back. Anyhow, I'm sharing because I was sitting in my car the other day thinking, and there are a few

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14:24

413 | Talking Economy, Tariffs, and Customer...

Proof to Product ·

2025/09/30

If you are anything like my clients in LABS, you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should I be focusing on next? Today, I'm sharing a short clip from one of our recent coaching calls inside of our LABS Community. LABS is the space where product-based business owners come together to get clarity, build connections, and practical strategies that they can put to work right away. The clip you're hearing today is from one of our

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18:19

412 | Your Wholesale Pitch Isn't The Problem with...

Proof to Product ·

2025/09/23

I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week. Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc. I often see a lot of our students, and even non-students, struggling with this concept of “I'm putting myself out there and I'm not hearing anything back.” Today on the podcast, I wanted to tackle a pretty big misconception that I hear all the

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38:56

411 | How To Get Better At Selling Your Products...

Proof to Product ·

2025/09/16

Do you struggle with the idea of selling your products? I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales. They're worried about how they'll be perceived. They don't want to be seen as pushy or overbearing by their customers. I'm hearing this with online sales too, but it's particularly heightened right now with in-person sales because we have a lot of people who have been doing summer craft shows and also in-person trade shows

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41:06

How Product Business Owners Can Use Grants to Fund...

Proof to Product ·

2025/09/09

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Paper Camp alum Ashley Sutton of Hustle and Hope on the topic of grants. A lot of grants for small businesses are due during the fall season so we thought this was a perfect time to reair this

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10:12

Utilizing Abandoned Cart Email Automations to Drive...

Proof to Product ·

2025/09/02

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at one of our most downloaded episodes, discussing how to utilize abandoned cart email automations to drive more sales. The holidays are coming up, and it's a perfect time to look at your email strategy and touch base with

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35:21

How to Get Your Products Noticed by Key Buyers with...

Proof to Product ·

2025/08/26

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at guest Sally Diguette, a home and lifestyle buyer with Anthropologie. Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I

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21:47

410 | How Quickly Will I Make Back My Paper Camp...

Proof to Product ·

2025/08/19

Have you been thinking about joining us for Paper Camp, but aren’t sure if this program is a good fit for you? Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you. I'm answering the top questions that we get asked about our wholesale program to help you decide if it's the right fit for you. The next round of Paper Camp is open for enrollment right now. If you're listening to this on release

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01:15:56

Land Consistent Wholesale Orders with Katie Hunt...

Proof to Product ·

2025/08/16

Last week, I hosted a brand new workshop based on shifts that I’ve been seeing in the wholesale industry. The program was called Landing Consistent Wholesale Orders: without over-relying on Faire, bad pitches, or discounts and it was incredible. Over 150+ of you joined us live! The chat was booming with questions, convos, and ideas. It was so much fun and super valuable for any product-based business owner looking to scale the wholesale side of their business. Several of you have already caught the

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26:26

409 | Live from Shoppe Object with Paper Camp Alumni

Proof to Product ·

2025/08/14

I'm back again today to share interviews from our Paper Camp alumni who exhibited at Shoppe Object. On Tuesday, I shared my conversations with our alumni who are exhibiting in NY Now. Today, we're focusing on the exhibitors that were at Shoppe Object. This is a wholesale trade show that was happening in New York City this past week, and I spoke with: Stephanie Clarke from Dahlia Press Nancy Yusko from Dear Beni Meghan Sokorai from And Here We Are Jen Palacio from Tiny Turns Paperie Once

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34:48

408 | Live from NY Now with Paper Camp Alumni

Proof to Product ·

2025/08/12

I am back from a whirlwind trip to New York City where over 40 of our Paper Camp alumni were exhibiting at Shoppe Object and NY Now. These were two independent wholesale trade shows that happened to be taking place in New York over the same days. I was able to navigate between both shows and meet with a lot of our different alumni. It was such a treat to visit with everyone and to see all their gorgeous new products on display. Both shows were buzzing with buyers, press, and brands that were

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19:10

407 | Alumni Spotlights: Before & After Paper Camp

Proof to Product ·

2025/08/07

We are currently in the middle of the biggest wholesale buying season of the year, so naturally, it is both a fun and easy time to share wins from our community and talk about our upcoming wholesale coaching program, Paper Camp. This is where we teach you everything you need to know to successfully sell wholesale and we've got a pretty strong track record with tens of thousands of folks coming through the program. Today, I want to hand the mic to four of our Paper Camp alumni to share their

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36:51

406 | From 0 to 60+ Stores Selling Watercolor Kits...

Proof to Product ·

2025/08/05

I'm curious, have you been thinking about niching down or focusing in on one product type? But maybe you're nervous about making that transition or having all your eggs in one basket? This is exactly what Kate Talcott did and she reaped the benefits and then some. Kate is our guest this week, and I'm excited to share her story. Kate is one of our Paper Camp alumni and her business is called Splatter & Bloom. She sells watercolor kits that give you instant creativity boosts without any of the

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13:58

405 | I Just Got On Faire. Am I Supposed to be...

Proof to Product ·

2025/07/31

Today I wanted to answer a great question that I received from a student. It's a simple one on the surface, but it opens the door to an important conversation about how we are approaching wholesale as product-based business owners. Here's the question Lindsay asked: I just opened on Faire recently. Am I supposed to be pitching my products? I'm a total newbie. The simple answer here is yes. You should always be pitching your products proactively to stores. But there's a lot more to unpack here, and

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09:27

404 | 5 Things That Paper Camp Scholarship Winners...

Proof to Product ·

2025/07/29

It is that time again. We are now accepting Paper Camp scholarship applications. If you have wanted to attend our wholesale intensive coaching program, but you need a little help with tuition, now is your time to shine. We award one full tuition scholarship for each and every round of Paper Camp. Since 2011, we have awarded more than $345,000 in scholarship funds to students. This has enabled us to provide support to a lot of up and coming product brands that you know and love. People that are

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15:21

403 | Best Wholesale Pitching Practices with Two...

Proof to Product ·

2025/07/24

One of the highlights of our Paper Camp program is the weekly coaching calls that we host by me and our guest experts. You not only get to ask questions about that week's curriculum and content from Paper Camp, but you also get to hear firsthand from industry experts. These are wholesale experts: large-scale wholesale manufacturers, retail shop owners, sales experts, trade show exhibitors, all of the people that are deeply embedded in the wholesale world. This week on the podcast, I wanted to

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11:39

402 | 5 Big Mistakes I See in Product Catalogs (and...

Proof to Product ·

2025/07/22

Today on the podcast, I want to talk about your wholesale catalog. Your wholesale catalog is the most important sales tool in your wholesale toolbox. Yet simple mistakes may be costing you a lot of money and a lot of headaches. So this week, I want to talk about five common errors that I see when I'm reviewing catalogs for clients so that you can avoid making these same mistakes. As a quick background, I have done thousands of catalog audits for our Paper Camp students and my advisory board

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104 results

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