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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

arts design

All Episodes

27:22

This is Strategy with Seth Godin [Replay]

Proof to Product ·

2026/03/03

Hey, friend. I'm pulling an amazing episode from the archives with over 430 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Seth Godin who needs no introduction, but it would be a complete disservice to not share all of his accolades. He's an author, entrepreneur, and most of all, a teacher. In addition to launching one

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30:30

433 | How to Navigate the Seasonality of Retail with...

Proof to Product ·

2026/02/24

Hiring can feel like a huge big leap. It's expensive. It's vulnerable to let other people into your business. And if you've been doing everything yourself, it can also feel maybe unnecessary. But what if building a team isn't a risk? It's actually a smart move for stabilizing and scaling your business. That's what we're digging into today with Angie Chua of bobo design studio and bobo Palm Springs. You may remember Angie from episode 426 where we talked about what's happening with Amazon right now

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07:24

432 | From 75 to 400+ Wholesale Accounts in 3 Years,...

Proof to Product ·

2026/02/19

Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze. I hope you've enjoyed this series. If you haven't listened, check out the last 3 great stories of founders in our community doing really cool things, links to those below. What I love about this is showcasing how each has done it in their own way and at their own pace. Today's episode is brought to you by our Paper Camp program which is now open for enrollment. Paper Camp is our

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08:22

431 | Growing Wholesale Orders by 400% in Just 5...

Proof to Product ·

2026/02/17

Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student. Brianna Reagan of Brianna Reagan Creates just went through Paper Camp in August of 2025, so it's only been about 6 months since she's participated in our program, and she has seen some incredible results. She took what she learned, put it into action, and she is thriving. Can't wait for you to tune in. Today's episode is brought to you by our Paper Camp program

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06:09

430 | From One-Off Orders to Predictable Wholesale...

Proof to Product ·

2026/02/12

I'm back sharing another case study with you featuring one of our Paper Camp alum, Taylor Carroll of The Stray Shop. Before we dive in, I wanted to remind you about the free workshop that I'm hosting on February 18th at 10:30am Pacific Time. This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed

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07:21

429 | Fix the Wholesale Foundation Before You Scale,...

Proof to Product ·

2026/02/10

Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time. This wholesale buying season has been really eye-opening. I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed opportunities, outdated

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34:23

428 | How She Added 200 New Stores in 2.5 Years with...

Proof to Product ·

2026/02/03

Our Paper Camp alumni are doing incredible things and growing their wholesale businesses in a very intentional and meaningful way. Today's guest is Lesa Muehlstein from Birdie Mae Designs, and she is no exception. I've been keeping tabs on Lesa's progress ever since she attended Paper Camp in early 2022. Lesa added 200 new stores within 2.5 years of attending Paper Camp, and as she will share today, that number is even higher now. Lesa came to Paper Camp in early 2022 and before our 4 weeks were

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29:38

427 | Nurturing Relationships with Key Accounts &...

Proof to Product ·

2026/01/27

One of my favorite things to do is to shout out our student wins and community wins from the rooftops. And part of that is also bringing people back to share their story. Today's episode is with my friend Kate Murray of Quick Brown Fox Letterpress. She is back on the podcast to share where she's at now and all the new things that are happening in her business. Last time Kate and I talked here publicly was August of 2020, which feels like a lifetime ago. As we all know, business can significantly

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27:30

426 | Amazon is Listing Brands' Products Without...

Proof to Product ·

2026/01/20

You may have seen on social media that Amazon recently scrapped dozens of small business e-commerce websites and added people's products to the Amazon Buy for Me platform. This is a new platform that Amazon rolled out and they did this without consent from the brands. Now, as you can imagine, this has created a lot of outrage from small businesses that sell online and who intentionally chose not to sell on Amazon. To find your products listed on Amazon when you did not choose to do so, that's a lot

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25:08

425 | How Doing Trade Shows Landed Her Artwork in...

Proof to Product ·

2026/01/13

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things. One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful. In this episode, Isabella shares

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25:08

425 | How Doing Trade Shows Landed Her Artwork in...

Proof to Product ·

2026/01/13

Today on the podcast, I'm talking with Isabella Montano Ghazarians, the founder of Isabella MG. Isabella MG is a Latina-owned stationery brand known for its cheerful, light-hearted cards and cositas, that's Spanish for little things. One of the things I really enjoy about Isabella's work is how naturally she weaves her culture into her products, creating designs that are both in English and Spanish. These products feel thoughtful, inclusive, and genuinely joyful. In this episode, Isabella shares

en

35:46

424 | The Reality of Juggling Multiple Business...

Proof to Product ·

2026/01/06

This week on the podcast, we have my friend and Paper Camp alum Stephanie Clarke of Dahlia Press and Chloe Clarke Paper. Stephanie has been on the show a few times, sharing how she started her business and different pivots along the way (episode 021, episode 160, and episode 308). But today, we are discussing where she's at now, including the complexities of running two sister businesses. She has her greeting card and stationery line called Dahlia Press and a bespoke custom invitation studio

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0:59

We're on winter break!

Proof to Product ·

2025/12/23

The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 6, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 420+ incredible episodes to help you strengthen your business. Have a great two weeks and I will see you on January 6th!

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34:38

423 | Indie Retail Update: Trends, Challenges & How...

Proof to Product ·

2025/12/16

Today's episode is a look at what is going on with independent retail shops right now. I sat down with my friend Jen from Tiny Turns Paperie. She's one of our Paper Camp speakers and a longtime advocate for small businesses. We talk honestly about some of the hardships that shop owners have been facing during 2025: everything from operational curveballs to tariffs and other things that have impacted the way they do business. We did get into some specifics about unpredictable buying patterns,

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12:31

422 | How Athletic Brewing Doubled Subscriptions —...

Proof to Product ·

2025/12/09

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members. The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business. When we study how other industries structure their revenue models, how they build community or how they create demand for their products, we really start to see new and fresh opportunities

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34:20

421 | End-of-Year Financial Planning for Product...

Proof to Product ·

2025/12/02

On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances. It's Mary Beth Storjahan from Allora Wealth. Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financial planning for the family to long-term business strategy. She's one of the few financial planners and advisors who really understands how intertwined

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09:14

5 Days of Deals | LABS Annual Membership

Proof to Product ·

2025/11/28

Day 5 Deal: Labs Annual Membership with recurring discount! $799 per year for as long as you're a member! http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov

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04:49

5 Days of Deals | Live Workshop: 3 Day Sales Campaign

Proof to Product ·

2025/11/27

Day 4 Deal: Live Workshop: 3 Day Sales Campaign http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign Fri, Nov 28: LABS

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07:48

5 Days of Deals | Production Planner & Profitability...

Proof to Product ·

2025/11/26

Day 3 Deal: Production Planner & Profitability Calculator Bundle Both tools for only $79 (normally $149) http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27:

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08:09

5 Days of Deals | Paper Camp

Proof to Product ·

2025/11/25

Day 2 Deal: Pre-Register for Paper Camp Early Access to Module 1 Guaranteed Spot in Paper Camp (March 2026) Extended Payment Plan Option http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner &

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129 results

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