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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

arts design

All Episodes

12:31

422 | How Athletic Brewing Doubled Subscriptions —...

Proof to Product ·

2025/12/09

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members. The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business. When we study how other industries structure their revenue models, how they build community or how they create demand for their products, we really start to see new and fresh opportunities

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34:20

421 | End-of-Year Financial Planning for Product...

Proof to Product ·

2025/12/02

On today's episode, we are digging into the financial side of running a creative product business and I've invited someone that I deeply trust with both my personal and business finances. It's Mary Beth Storjahan from Allora Wealth. Mary Beth and I have worked together since 2016 and she has guided my husband and I through everything from financial planning for the family to long-term business strategy. She's one of the few financial planners and advisors who really understands how intertwined

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09:14

5 Days of Deals | LABS Annual Membership

Proof to Product ·

2025/11/28

Day 5 Deal: Labs Annual Membership with recurring discount! $799 per year for as long as you're a member! http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov

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04:49

5 Days of Deals | Live Workshop: 3 Day Sales Campaign

Proof to Product ·

2025/11/27

Day 4 Deal: Live Workshop: 3 Day Sales Campaign http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign Fri, Nov 28: LABS

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07:48

5 Days of Deals | Production Planner & Profitability...

Proof to Product ·

2025/11/26

Day 3 Deal: Production Planner & Profitability Calculator Bundle Both tools for only $79 (normally $149) http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27:

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08:09

5 Days of Deals | Paper Camp

Proof to Product ·

2025/11/25

Day 2 Deal: Pre-Register for Paper Camp Early Access to Module 1 Guaranteed Spot in Paper Camp (March 2026) Extended Payment Plan Option http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner &

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04:25

5 Days of Deals | Retailer Roundtable Interviews

Proof to Product ·

2025/11/24

Day 1 Deal: Retailer Roundtable Interview Series for $17 http://prooftoproduct.com/bfdeals ____________ Our biggest sale of the year is happening this week! 5 days. 5 Deals. Each day brings an exclusive offer available for just 24 hours. Mon, Nov 24: Retailer Roundtable interview series for just $17! Tues, Nov 25: Paper Camp early access & extended payment plan! Wed, Nov 26: Production Planner & Profitability Calculator Bundle Thurs, Nov 27: Live Workshop: 3 Day Sales Campaign Fri, Nov

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04:11

5 Days of Deals is Coming

Proof to Product ·

2025/11/22

Hey friend, I hope you're having a wonderful weekend. I know you don't normally hear from me on the weekend, but I wanted to pop into your feed today with a quick heads up about something fun that we're bringing back this year. It's called the 5 Days of Deals. If you are new around here, last year we did something that we rarely do. We ran five straight days of deals on a variety of our programs and tools over Black Friday week, and it was a huge hit. So we're doing it again this year. Tune in to

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07:11

420 | Communicating Your Holiday Shipping Deadlines...

Proof to Product ·

2025/11/18

I know you are deep in preparation for Black Friday, Cyber Monday, and the Q4 holiday sales season. So I want to make this a real quick episode, but I want to make it tactical and actionable for you. I want to talk about setting your holiday shipping deadline and where you should be updating your website to reflect the shipping deadlines. This is something we're talking about in depth in our LABS program. If you're looking for further support in your business, check out our Proof to Product LABS

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16:54

419 | How To Create Your Own Gift Guide and Boost...

Proof to Product ·

2025/11/11

One of the things we've been talking about in our LABS program is Q4 sales strategies because we are heading into the holiday season which as you know, is one of the busiest times of year for product-based business owners. Today, I want to talk about one really powerful marketing strategy that often gets overlooked, but it's a good way to help drive sales for Q4. That strategy is being your own gift guide. I think there's a misconception for smaller product brands that big media or working with

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31:04

418 | Expanding into Tabletop Products with Alyson...

Proof to Product ·

2025/11/04

Friends, you know that I am all about simplifying and systematizing your business, but I'm also about taking risks and experimenting within your business. When we run these experiments, sometimes we have to adjust our thinking and our normal processes to make it happen. That's what we're talking about today: taking risks, experimenting, and releasing a new product category during an off-cycle season. Today's interview is with Alyson O'Connor of Rust Belt Love. Frankly, it's your permission slip

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14:31

417 | 8 Ways to Prepare for the Holiday Sales Season...

Proof to Product ·

2025/10/28

Today, we're talking about getting your website ready for the biggest sales season of the year Q4. I know this time of year can feel super hectic. Between prepping for holiday markets and promotions, fulfilling orders, and managing inventory, the last thing you want to do is lose sales because of a preventable website issue or overlooking something that you hadn't really been paying attention to. So today, I'm walking you through a quick checklist to make sure that your online store is buttoned up

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33:38

416 | 2025 Black Friday/Cyber Monday Sales Strategies...

Proof to Product ·

2025/10/21

According to Experian, Black Friday 2025 spending in the US is predicted to reach over $12 billion in online sales alone, and global spending is forecasted to be between $80 and $82 billion. That's a lot of money. Despite consumer caution and economic pressures here in the United States, this represents an 8 to 10% increase over last year. 2024's Black Friday buying season totaled almost $11 billion. Why am I sharing these stats with you? Because Q4 is a critical sales season for product-based

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17:27

415 | Wholesale vs DTC: Why These Are Different...

Proof to Product ·

2025/10/14

I’m going to give a little tough love: some of you are new to selling wholesale, and it shows. I am seeing a lot of people using direct-to-consumer strategies when they're launching their wholesale program and then feeling frustrated when the orders don't come in. Here's the thing: it's not your products that aren't a great fit for them, and you're not doing anything wrong. It's that wholesale and retail are completely different business models, and they require different strategies, timelines, and

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12:20

414 | Depth vs. Breadth: Finding the Right Focus in...

Proof to Product ·

2025/10/07

I don't know about you, but I do a lot of my best thinking in the shower, in the car as I'm driving kids around, or doing pickups and drop-offs. I've got these little breaks between taking kids to different places, and that's actually where I do a lot of my coaching with my Advisory Board clients. We're talking back and forth on Voxer, they're dropping questions in my phone, and I'm responding back. Anyhow, I'm sharing because I was sitting in my car the other day thinking, and there are a few

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14:24

413 | Talking Economy, Tariffs, and Customer...

Proof to Product ·

2025/09/30

If you are anything like my clients in LABS, you may be wondering, how do I plan for the future when the world feels upside down? More importantly, what should I be focusing on next? Today, I'm sharing a short clip from one of our recent coaching calls inside of our LABS Community. LABS is the space where product-based business owners come together to get clarity, build connections, and practical strategies that they can put to work right away. The clip you're hearing today is from one of our

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18:19

412 | Your Wholesale Pitch Isn't The Problem with...

Proof to Product ·

2025/09/23

I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week. Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc. I often see a lot of our students, and even non-students, struggling with this concept of “I'm putting myself out there and I'm not hearing anything back.” Today on the podcast, I wanted to tackle a pretty big misconception that I hear all the

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38:56

411 | How To Get Better At Selling Your Products...

Proof to Product ·

2025/09/16

Do you struggle with the idea of selling your products? I am hearing from a lot of creative entrepreneurs who are telling me that they feel uncomfortable with in-person sales. They're worried about how they'll be perceived. They don't want to be seen as pushy or overbearing by their customers. I'm hearing this with online sales too, but it's particularly heightened right now with in-person sales because we have a lot of people who have been doing summer craft shows and also in-person trade shows

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41:06

How Product Business Owners Can Use Grants to Fund...

Proof to Product ·

2025/09/09

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at an interview I did with Paper Camp alum Ashley Sutton of Hustle and Hope on the topic of grants. A lot of grants for small businesses are due during the fall season so we thought this was a perfect time to reair this

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10:12

Utilizing Abandoned Cart Email Automations to Drive...

Proof to Product ·

2025/09/02

Hey, friend. I'm pulling an amazing episode from the archives with over 400 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at one of our most downloaded episodes, discussing how to utilize abandoned cart email automations to drive more sales. The holidays are coming up, and it's a perfect time to look at your email strategy and touch base with

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115 results

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