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PODCAST

Forms of Recreation: Backstories

Forms of Recreation

Listen to host André Brathwaite share the backstories as to why founders turned their passions into lasting brands—so that you can enjoy yours as hobbies. Episodes can be found on Apple Podcasts, Spotify, or wherever you get your podcasts. ______ Explore the many ways product brands help you find new hobbies or reconnect with old ones at:formsofrecreation.com ______ The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any

leisure hobbies

All Episodes

00:08:06

Polo → Lando’s backstory | La Martina®

Forms of Recreation: Backstories ·

2026/01/03

You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not

en

00:14:28

Recap → Top Five Backstories of 2025 | STIGA®,...

Forms of Recreation: Backstories ·

2025/12/27

You’ve likely heard our previous backstories featuring renowned brands from around the globe. Listen to host André Brathwaite share the Top Five Backstories of 2025, sharing why founders turned their passions into lasting brands—so that you can enjoy yours as a hobby.Listening to this backstory is just one of the many ways we at Forms of Recreation help you stick with the hobbies you love. Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of

en

00:06:40

Listen → Robert’s backstory | Gibbon® Slacklines

Forms of Recreation: Backstories ·

2025/12/20

You’ve probably heard of Gibbon Slacklines, the renowned slackline equipment brand founded in Germany in 2007. Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not

en

00:06:32

Listen → Giuseppe & Bruno’s backstory | La Marzocco®

Forms of Recreation: Backstories ·

2025/12/13

You’ve probably heard of La Marzocco, the renowned espresso machine brand founded in Italy in 1927. Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of

en

00:07:04

Listen → Arnold’s backstory | Caran d’Ache®

Forms of Recreation: Backstories ·

2025/12/06

You’ve probably heard of Caran d'Ache, the renowned drawing instruments brand founded in Switzerland in 1915. Listen to host André Brathwaite share the backstory as to why its founder, Arnold Schweitzer, turned his interest in a pencil factory into a lasting brand—so that you can enjoy drawing as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of

en

00:07:30

Listen → Badminton | Yonex® Backstory

Forms of Recreation: Backstories ·

2025/11/29

You’ve probably heard of Yonex, the renowned badminton equipment brand founded in Japan in 1946. Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do

en

00:06:03

Listen → Frescobol Carioca® Backstory

Forms of Recreation: Backstories ·

2025/11/22

You’ve probably heard of Frescobol Carioca, the renowned frescobol equipment and menswear clothing brand founded in England in 2009. Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this

en

00:5:38

Hunting → Field and Stream® Backstory

Forms of Recreation: Backstories ·

2025/11/15

You’ve probably heard of Field and Stream, the renowned hunting magazine that got started in the U.S. back in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not

en

00:10:40

Handwriting → Montblanc® Club (Concept)

Forms of Recreation: Backstories ·

2025/11/08

In this case study of Forms of Recreation, we took a closer look at Montblanc® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: handwriting, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

en

00:10:06

Table Tennis → STIGA® Club (Concept)

Forms of Recreation: Backstories ·

2025/11/01

In this case study of Forms of Recreation, we took a closer look at STIGA® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: table tennis, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

en

00:08:41

Fly Fishing → Orvis® Club (Concept)

Forms of Recreation: Backstories ·

2025/10/25

In this case study of Forms of Recreation, we took a closer look at Orvis® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: fly fishing, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

en

00:10:25

Guitar Playing → Gibson® Club (Concept)

Forms of Recreation: Backstories ·

2025/10/18

In this case study of Forms of Recreation, we took a closer look at Gibson® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: guitar playing, using the Ferris Five Framework. Ultimately, turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

en

00:3:18

Product Marketers → Brand Community Case Studies

Forms of Recreation: Backstories ·

2025/10/11

Our goal is to help product marketers design more brand communities centered on hobbies. In the podcast episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own, using a framework we call The Ferris Five. Listen to Andre (your host) wherever you get your podcasts.______Want to check out the latest case studies? Visit:formsofrecreation.com/podcast/_____The opinions expressed in this episode are solely those of

en

00:10:05

Formula 1 Enthusiasts → Scuderia Ferrari® Club

Forms of Recreation: Backstories ·

2025/10/04

What happens when a brand doesn’t just build race cars, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Ferrari®, which uses a Membership-as-Access model to welcome fitness enthusiasts into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/oysho_____The opinions expressed in this episode are solely those of Forms

en

00:09:29

Fitness → Oysho® Community

Forms of Recreation: Backstories ·

2025/09/27

What happens when a brand doesn’t just make women’s activewear, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Oysho®, which uses a Membership-as-Access model to welcome fitness enthusiasts into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/oysho_____The opinions expressed in this episode are solely those of

en

00:09:35

Glassmaking → Corning Museum of Glass Community

Forms of Recreation: Backstories ·

2025/09/20

What happens when a brand doesn’t just make glass, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at the Corning Museum of Glass (CMOG), which uses a Membership-as-Access model to welcome glassmakers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/corning_____The opinions expressed in this episode are solely

en

00:09:26

Scuba Diving → PADI Club

Forms of Recreation: Backstories ·

2025/09/13

What happens when a brand doesn’t just provide certifications and publish magazines, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at the PADI Club, which uses a Membership-as-Access model to welcome scuba divers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/padi_____The opinions expressed in this

en

00:09:46

Exploring → National Geographic Society

Forms of Recreation: Backstories ·

2025/09/06

What happens when a brand doesn’t just make magazines, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at the National Geographic Society, which uses a Membership-as-Access model to welcome explorers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/national-geographic_____The opinions expressed in this

en

00:09:38

Beekeeping→ Flow Hive

Forms of Recreation: Backstories ·

2025/08/30

What happens when a brand doesn’t just make beehives, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at Flow Hive, which uses a Product-as-Access model to welcome backyard beekeepers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/flow-hive_____The opinions expressed in this episode are solely those of

en

00:08:26

Motorcycling → Harley Owners Group

Forms of Recreation: Backstories ·

2025/08/23

What happens when a brand doesn’t just make motorcycles, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at Harley Owners Group, which uses a Product-as-Access model to welcome motorcycle enthusiasts into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/harley-davidson_____The opinions expressed in this episode

en

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