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PODCAST

Forms of Recreation: Case Studies

Forms of Recreation

What happens when a brand doesn’t just sell a product, but builds a sense of belonging for customers to connect with each other and their shared hobby? Forms of Recreation is an online education platform where product marketers can learn from case studies of iconic brand communities centered on shared hobbies—also known as branded recreation clubs—as well as from product brands that have the potential to design their own, using a framework called The Ferris Five. Listen to Andre (your host) on Apple

business marketing

All Episodes

00:10:06

Table Tennis → STIGA® Club (Concept)

Forms of Recreation: Case Studies ·

2025/11/01

In this case study of Forms of Recreation, we took a closer look at STIGA® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: table tennis, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

en

00:08:41

Fly Fishing → Orvis® Club (Concept)

Forms of Recreation: Case Studies ·

2025/10/25

In this case study of Forms of Recreation, we took a closer look at Orvis® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: fly fishing, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

en

00:10:25

Guitar Playing → Gibson® Club (Concept)

Forms of Recreation: Case Studies ·

2025/10/18

In this case study of Forms of Recreation, we took a closer look at Gibson® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: guitar playing, using the Ferris Five Framework. Ultimately, turning guitar-playing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

en

00:3:18

Product Marketers → Brand Community Case Studies

Forms of Recreation: Case Studies ·

2025/10/11

Our goal is to help product marketers design more brand communities centered on hobbies. In the podcast episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own, using a framework we call The Ferris Five. Listen to Andre (your host) wherever you get your podcasts.______Want to check out the latest case studies? Visit:formsofrecreation.com/podcast/_____The opinions expressed in this episode are solely those of

en

00:10:05

Formula 1 Enthusiasts → Scuderia Ferrari® Club

Forms of Recreation: Case Studies ·

2025/10/04

What happens when a brand doesn’t just build race cars, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Ferrari®, which uses a Membership-as-Access model to welcome fitness enthusiasts into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/oysho_____The opinions expressed in this episode are solely those of Forms

en

00:09:29

Fitness → Oysho® Community

Forms of Recreation: Case Studies ·

2025/09/27

What happens when a brand doesn’t just make women’s activewear, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Oysho®, which uses a Membership-as-Access model to welcome fitness enthusiasts into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/oysho_____The opinions expressed in this episode are solely those of

en

00:09:35

Glassmaking → Corning Museum of Glass Community

Forms of Recreation: Case Studies ·

2025/09/20

What happens when a brand doesn’t just make glass, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at the Corning Museum of Glass (CMOG), which uses a Membership-as-Access model to welcome glassmakers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/corning_____The opinions expressed in this episode are solely

en

00:09:26

Scuba Diving → PADI Club

Forms of Recreation: Case Studies ·

2025/09/13

What happens when a brand doesn’t just provide certifications and publish magazines, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at the PADI Club, which uses a Membership-as-Access model to welcome scuba divers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/padi_____The opinions expressed in this

en

00:09:46

Exploring → National Geographic Society

Forms of Recreation: Case Studies ·

2025/09/06

What happens when a brand doesn’t just make magazines, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at the National Geographic Society, which uses a Membership-as-Access model to welcome explorers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/national-geographic_____The opinions expressed in this

en

00:09:38

Beekeeping→ Flow Hive

Forms of Recreation: Case Studies ·

2025/08/30

What happens when a brand doesn’t just make beehives, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at Flow Hive, which uses a Product-as-Access model to welcome backyard beekeepers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/flow-hive_____The opinions expressed in this episode are solely those of

en

00:08:26

Motorcycling → Harley Owners Group

Forms of Recreation: Case Studies ·

2025/08/23

What happens when a brand doesn’t just make motorcycles, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at Harley Owners Group, which uses a Product-as-Access model to welcome motorcycle enthusiasts into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/harley-davidson_____The opinions expressed in this episode

en

00:09:25

Model Building → LEGO User Groups

Forms of Recreation: Case Studies ·

2025/08/16

What happens when a brand doesn’t just make plastic bricks, but builds a sense of belonging with them?In this episode of Forms of Recreation, we take a closer look at LEGO User Groups, which uses a Membership-as-Access model to welcome model builders into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/lego_____The opinions expressed in this episode are solely those

en

00:07:23

Collecting → Swarovski Crystal Society

Forms of Recreation: Case Studies ·

2025/08/09

What happens when a brand doesn’t just cut crystal, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at the Swarovski Crystal Society, which uses a Membership-as-Access model to welcome crystal collectors into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/swarovski_____The opinions expressed in this episode are

en

00:08:00

Photography → Leica Society International

Forms of Recreation: Case Studies ·

2025/08/02

What happens when a brand doesn’t just make cameras, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Leica Society International, which uses a Membership-as-Access model to welcome both amateur and experienced photographers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/leica_____The opinions expressed in

en

00:08:51

Golfing → Team Titleist

Forms of Recreation: Case Studies ·

2025/07/26

What happens when a brand doesn’t just make golf equipment, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Team Titleist, which uses a Membership-as-Access model to welcome golfers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/titleist_____The opinions expressed in this episode are solely those of the

en

00:09:39

Running → Hare A.C. by Tracksmith

Forms of Recreation: Case Studies ·

2025/07/19

What happens when a brand doesn’t just make running apparel, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Hare A.C. by Tracksmith, which uses a Membership-as-Access model to welcome runners into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/tracksmith_____The opinions expressed in this episode are solely

en

00:08:08

Birdwatching → National Audubon Society

Forms of Recreation: Case Studies ·

2025/07/12

What happens when a brand doesn’t just publish a magazine, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at the National Audubon Society, which uses a Membership-as-Access model to welcome both amateur and experienced birdwatchers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/audubon_____Are you a

en

00:08:00

Stargazing → Unistellar Citizen Science

Forms of Recreation: Case Studies ·

2025/07/05

What happens when a brand doesn’t just sell a telescope, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at the Unistellar Network, which uses a Product-as-Access model to welcome both everyday stargazers and astronomers into a global stargazing community.Listen to Andre (your host) on Apple Podcasts or wherever you get your podcasts.______Want to join or learn from the club featured on this episode

en

00:06:05

Cycling → Rapha Cycling Club

Forms of Recreation: Case Studies ·

2025/06/28

What happens when a brand doesn’t just sell gear — but builds belonging around it?In this episode of Forms of Recreation, we take a closer look at Rapha Cycling Club (RCC), a paid membership that welcomes both everyday riders and performance riders into a global cycling community.Listen to Andre (your host) on Apple Podcasts or wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/rapha_____Are you a visionary founder

en

00:01:14

Trailer: What Makes You Come Alive?

Forms of Recreation: Case Studies ·

2025/06/22

Forms of Recreation is a podcast for recreation seekers and visionary founders curious about the brands that grow communities through the interests that make us come alive. Each week, we explore a branded recreation club — and how the brand behind it turned products into experiences, and one-time customers into committed members.Listen to Andre (your host) on Apple Podcasts or wherever you get your podcasts.______Want to join or learn from branded recreation clubs featured in episodes

en

20 results

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