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PODCAST

Forms of Recreation: Customer Retention

Forms of Recreation

Explore the customer retention strategy that iconic brands have been using. Founders. You may be familiar with iconic brands, including National Geographic, Rapha, and LEGO. In this podcast, host André Brathwaite shares the backstories of each founder along with a customer retention strategy centered on hobby-driven experiences. This includes clubs to join, locations to visit, and activities to engage in, all of which have contributed to the success of these brands and others. ______ Want to

business entrepreneurship

All Episodes

00:09:01

Coffee Tasting → Strategy Used by Starbucks Reserve®

Forms of Recreation: Customer Retention ·

2026/03/07

Founders. You’ve probably heard of Starbucks Reserve, the premium coffee brand founded by Starbucks in the United States in 2010. Listen to host André Brathwaite share the backstory of its transformative CEO, Howard Schultz, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Starbucks Reserve Roasteries in multiple cities and Hacienda Alsacia Coffee Farm in Costa Rica), and activities (Starbucks Reserve Signature

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00:09:54

Nature Observing → Strategy Used by Swarovski Optik®

Forms of Recreation: Customer Retention ·

2026/02/28

Founders. You’ve probably heard of Swarovski Optik, the binoculars and scopes manufacturer founded in Austria in 1949. Listen to host André Brathwaite share the backstory of its founder, Wilhelm Swarovski, who turned his passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Campex in Europe and Rainforest in Costa Rica), and activities (Swarovski Optik Events).Listening to this episode is just one of the many ways we at Forms of

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00:08:03

Chocolate Tasting → Strategy Used By Lindt®

Forms of Recreation: Customer Retention ·

2026/02/21

Founders. You’ve probably heard of Lindt, the tea purveyor brand founded in Switzerland in 1845. Listen to host André Brathwaite share the backstory of its founder, Rodolphe Lindt, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Lindt House of Chocolate), and activities (Lindt Chocolateria Workshops).Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy

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00:07:33

Tea Brewing → Strategy Used By Mariage Frères®

Forms of Recreation: Customer Retention ·

2026/02/14

Founders. You’ve probably heard of Mariage Frères, the tea purveyor brand founded in France in 1854. Listen to host André Brathwaite share the backstory of its founders, Henri and Édouard Mariage, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Tea Rooms), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into

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00:07:39

Film Watching → Strategy Used By A24®

Forms of Recreation: Customer Retention ·

2026/02/07

Founders. You’ve probably heard of A24, the independent filmmaking studio founded in New York in 2012. Listen to host André Brathwaite share the backstory of its founders, Daniel Katz, David Fenkel, and John Hodges, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a club (AAA24), locations (Cherry Lane Theatre), and activities.Listening to this episode is just one of the many ways we at Forms of Recreation provide founders

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00:08:01

Jewelry Making → Strategy Used By Van Cleef & Arpels®

Forms of Recreation: Customer Retention ·

2026/01/31

Founders. You’ve probably heard of Van Cleef & Arpels, the renowned jewelry brand founded in France in 1906. Listen to host André Brathwaite share the backstory of its founders, Alfred Van Cleef & Charles Arpels, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven places and activities through its L’Ecole, School of Jewelry Arts.Listening to this backstory is just one of the many ways we at Forms of Recreation provide founders with the

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00:08:26

Volunteering → Yvon’s backstory | Patagonia®

Forms of Recreation: Customer Retention ·

2026/01/24

You’ve probably heard of Patagonia, the renowned outdoor apparel brand founded in the United States in 1973. Listen to host André Brathwaite share the backstory of its founder, Yvon Chouinard, who turned his passion into a lasting brand with repeat customers who are driven by a shared hobby: volunteering.Listening to this backstory is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.www.formsofrecreation.com_____The

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00:07:08

Piano Playing → Henry’s backstory | Steinway & Sons®

Forms of Recreation: Customer Retention ·

2026/01/16

You’ve probably heard of Steinway & Sons, the renowned piano manufacturer founded in the United States in 1853. Listen to host André Brathwaite share the backstory of its founder, Henry Steinway, who turned his passion into a lasting brand—so that you could enjoy piano playing as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do

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00:07:11

Tequila Sipping → Bertha’s backstory | Casa Dragones®

Forms of Recreation: Customer Retention ·

2026/01/10

You’ve probably heard of Casa Dragones, the renowned sipping tequila brand founded in Mexico in 2009. Listen to host André Brathwaite share the backstory of its co-founder, Bertha González Nieves, who turned her passion into a lasting brand—so that you could enjoy the appreciation of tequila as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of

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00:08:06

Polo → Lando’s backstory | La Martina®

Forms of Recreation: Customer Retention ·

2026/01/03

You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not

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00:14:28

Recap → Top Five Backstories of 2025 | STIGA®,...

Forms of Recreation: Customer Retention ·

2025/12/27

You’ve likely heard our previous backstories featuring renowned brands from around the globe. Listen to host André Brathwaite share the Top Five Backstories of 2025, sharing why founders turned their passions into lasting brands—so that you can enjoy yours as a hobby.Listening to this backstory is just one of the many ways we at Forms of Recreation help you stick with the hobbies you love. Explore more at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of

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00:06:40

Listen → Robert’s backstory | Gibbon® Slacklines

Forms of Recreation: Customer Retention ·

2025/12/20

You’ve probably heard of Gibbon Slacklines, the renowned slackline equipment brand founded in Germany in 2007. Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not

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00:06:32

Listen → Giuseppe & Bruno’s backstory | La Marzocco®

Forms of Recreation: Customer Retention ·

2025/12/13

You’ve probably heard of La Marzocco, the renowned espresso machine brand founded in Italy in 1927. Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of

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00:07:04

Listen → Arnold’s backstory | Caran d’Ache®

Forms of Recreation: Customer Retention ·

2025/12/06

You’ve probably heard of Caran d'Ache, the renowned drawing instruments brand founded in Switzerland in 1915. Listen to host André Brathwaite share the backstory as to why its founder, Arnold Schweitzer, turned his interest in a pencil factory into a lasting brand—so that you can enjoy drawing as a hobby.Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of

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00:07:30

Listen → Badminton | Yonex® Backstory

Forms of Recreation: Customer Retention ·

2025/11/29

You’ve probably heard of Yonex, the renowned badminton equipment brand founded in Japan in 1946. Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do

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00:06:03

Listen → Frescobol Carioca® Backstory

Forms of Recreation: Customer Retention ·

2025/11/22

You’ve probably heard of Frescobol Carioca, the renowned frescobol equipment and menswear clothing brand founded in England in 2009. Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this

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00:5:38

Hunting → Field and Stream® Backstory

Forms of Recreation: Customer Retention ·

2025/11/15

You’ve probably heard of Field and Stream, the renowned hunting magazine that got started in the U.S. back in 1895. Listen to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.Want more? Explore the many ways product brands help you find new hobbies and reconnect with old ones at formsofrecreation.com_____The opinions expressed in this episode are solely those of Forms of Recreation and do not

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00:10:40

Handwriting → Montblanc® Club (Concept)

Forms of Recreation: Customer Retention ·

2025/11/08

In this case study of Forms of Recreation, we took a closer look at Montblanc® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: handwriting, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

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00:10:06

Table Tennis → STIGA® Club (Concept)

Forms of Recreation: Customer Retention ·

2025/11/01

In this case study of Forms of Recreation, we took a closer look at STIGA® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: table tennis, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

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00:08:41

Fly Fishing → Orvis® Club (Concept)

Forms of Recreation: Customer Retention ·

2025/10/25

In this case study of Forms of Recreation, we took a closer look at Orvis® and developed a concept that they can choose to design, a type of brand community centered on a shared hobby: fly fishing, using the Ferris Five Framework. Ultimately, turning fly fishing hobbyists into members with benefits, including access to exclusive events and unique experiences.Listen to Andre Brathwaite (your host) wherever you get your podcasts.______Want to learn more about this case study

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38 results

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