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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

2:02

MadTech Daily: Netflix Refocuses on Ads and Content...

The MadTech Podcast ·

2026/04/16

On today’s MadTech Daily we cover investor expectations for Netflix after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm

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2:06

MadTech Daily: Meta to Overtake Google in Ad Revenue;...

The MadTech Podcast ·

2026/04/15

On today’s MadTech Daily we cover Meta set to overtake Google in ad revenue for the first time, Publicis marking its 20th consecutive growth quarter despite momentum slowing, and Freely launching FAST ‘Spotlight Channels’.

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1:56

MadTech Daily: Ad Companies in Boycott Settlement...

The MadTech Podcast ·

2026/04/14

Today's MadTech Daily looks at the FTC moving toward a settlement in an ad boycott investigation, the Massachusetts Supreme Judicial Court ordering Meta to face a youth addiction lawsuit, and YouTube raising Premium prices.

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1:49

MadTech Daily: OpenAI Lowers Minimum Spend for Ads...

The MadTech Podcast ·

2026/04/13

On today’s MadTech Daily we cover OpenAI launching its Ads Manager and lowering the minimum spend for its ads pilot, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube's 90-second unskippable ads amid a CTV push.

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40:29

ExchangeWire on OpenAI Acquiring TBPN, Agentic AI in...

The MadTech Podcast ·

2026/04/10

In this episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and head of content, John Still. They look into OpenAI's foray into media ownership, an AI-publishing crossover, and the streaming market.The first story this week is OpenAI's acquisition of the tech and business talk show, Technology Business Programming Network. The team discuss what this says about OpenAI's strategy, and what it means for TBPN. The second covers CNN International

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1:56

MadTech Daily: Tubi Pioneers ChatGPT Native App...

The MadTech Podcast ·

2026/04/10

Today’s MadTech Daily covers Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and Paramount debuting a publishing arm amid the exit of a president.

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1:49

MadTech Daily: The Trade Desk CMO and Execs Exit in...

The MadTech Podcast ·

2026/04/09

Today’s MadTech Daily covers a leadership shake-up at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.

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55:09

Happydemics' Baptiste Graffin on Brand Building,...

The MadTech Podcast ·

2026/04/08

In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Baptiste Graffin, VP of sales in APAC for Happydemics, to discuss brand building, brand lift, and performance. Their conversation looks at the importance of brand building beyond performance metrics, scaling and strategy in APAC markets, and data maturity in the region.Forrester report: Happydemics Brand lift delivered 47% ROI → https://get.happydemics.com/happydemics-total-economic-impact0:00

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1:56

MadTech Daily: Publicis Acquires 160/90 to Expand...

The MadTech Podcast ·

2026/04/08

Today’s MadTech Daily covers Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value. We also look at Netflix launching a kids gaming app while an Italian court rules its price hikes illegal.

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1:52

MadTech Daily: OpenAI Buys TBPN; CNN Builds Agentic...

The MadTech Podcast ·

2026/04/07

On today's MadTech Daily we look at OpenAI's purchase of TBPN, CNN developing its own agentic infrastructure in preparation for AI-driven media transactions, and Elon Musk's alleged attempts to make banks associated with the SpaceX IPO subscribe to Grok.

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2:12

MadTech Daily: UK Social Media Use Falls as Video...

The MadTech Podcast ·

2026/04/03

On today’s MadTech Daily we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date despite a 22.5% streaming boost from the Nine Olympics, and WPP Media launching ‘YouTube 5K’.

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51:58

MadTech Mailbag: ExchangeWire on Targeting, LLM...

The MadTech Podcast ·

2026/04/03

How can the ad tech industry create impact without precision targeting? What is the credibility of LLM visibility tools, and what are the barriers and accuracy of data? How likely is agent-to-agent buying in the future?In this mailbag episode of The MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and COO Lindsay Rowntree to answer our listeners’ biggest questions about ad tech and media. They discuss the need to prove advertising value, the rise of generative

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1:54

MadTech Daily: OpenAI's $122bn Funding Round;...

The MadTech Podcast ·

2026/04/02

Today’s MadTech Daily covers OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face a class action lawsuit over the late disclosure of his Twitter stake.

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2:00

MadTech Daily: Meta, TikTok, and Google Under...

The MadTech Podcast ·

2026/04/01

Today’s MadTech Daily covers Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under-16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ striking its latest European deal with Italy’s Rai.

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1:53

MadTech Daily: Claude Doubles Paid Users; Changes to...

The MadTech Podcast ·

2026/03/31

Today’s MadTech Daily covers Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to vote on a $111bn Paramount–Skydance takeover.

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2:00

MadTech Daily: OpenAI Extends Ad Pilot Beyond April;...

The MadTech Podcast ·

2026/03/30

On today’s MadTech Daily we look at OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with RTVE.

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41:29

dentsu's Zac Selby on Measurement Standards, Google's...

The MadTech Podcast ·

2026/03/27

In this episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Zac Selby, SVP of global solutions for data & technology at dentsu.They look at IAB Australia’s 'Future of Measurement' initiative, Google securing a patent for AI-generated landing pages, and Apple introducing advertisements in Apple Maps.0:00 Introduction1:20 IAB Australia launches new initiative12:51 Google patents right to replace landing pages27:34 Apple to introduce ads in Maps

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2:07

MadTech Daily: Jury Finds Meta & YouTube Liable for...

The MadTech Podcast ·

2026/03/27

On today’s MadTech Daily, a jury finds Meta and YouTube liable for harming young users, a judge dismisses publishers’ Google monopoly claim, and the UK government is accused of shifting goalposts regarding the LHF ad ban.

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1:39

MadTech Daily: TikTok Ads to Get More Disruptive;...

The MadTech Podcast ·

2026/03/26

Today’s MadTech Daily covers TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it decides to close Sora, and Anthropic battling it out in court against the Pentagon over its AI model ban.

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1:44

MadTech Daily: OpenAI Hires Former Meta Ads Leader;...

The MadTech Podcast ·

2026/03/25

Today’s MadTech Daily covers OpenAI hiring a Meta ad veteran to build its ads business, Apple planning to introduce ads in Maps, and X considering a new method to win back advertisers.

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645 results

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