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PODCAST

The MadTech Podcast

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

technology tech news

All Episodes

1:50

MadTech Daily: SPUR Unveils AI Content Tracking...

The MadTech Podcast ·

2026/10/06

In today’s MadTech Daily, we discuss SPUR unveiling an AI content tracking standard, Singapore’s digital economy reaching USD$113bn (£84.75bn), and YouTube putting original content first in its Shorts algorithm

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1:35

MadTech Daily: Paramount & WBD Unite Under Skydance;...

The MadTech Podcast ·

2026/10/05

In today’s MadTech Daily, we discuss Skydance uniting Paramount and Warner Bros. Discovery, Apple moving to block hundreds of programmatic data firms, and the EU preparing to classify Microsoft Azure and Amazon Web Services as DMA gatekeepers.

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1:50

MadTech Daily: Google Tests Publisher Payments for AI...

The MadTech Podcast ·

2026/10/02

In today’s MadTech Daily, we discuss Google testing publisher payments for AI Search, a European TV initiative targeting programmatic barriers, and Goalhanger bringing advertising in-house.

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33:11

IAB UK's Digital Adspend & ATS London 2026 Highlights

The MadTech Podcast ·

2026/10/02

In this special episode of The MadTech Podcast, ExchangeWire co-founders Rachel Smith and Ciaran O'Kane join John Still to discuss IAB UK's Digital Adspend report, as well as their top takeaways from ATS London 2026...ATS London took place on September 15, featuring industry experts like Index Exchange president and CEO Andrew Casale, PubMatic co-founder and CEO Rajeev Goel, and many more. Rachel and Ciaran share their top takeaways and favourite moments from the networking sessions, the Churchill

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2:08

MadTech Daily: Apple Blocks Trade Desk Ads on Safari;...

The MadTech Podcast ·

2026/10/01

In today’s MadTech Daily, we discuss Apple blocking Trade Desk ads on Safari, AppLovin and Unity becoming locked in a data collection dispute, and IAB Europe setting new CTV measurement standards.

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1:37

MadTech Daily: UK Digital Adspend in H1 Tops Entire...

The MadTech Podcast ·

2026/09/30

In today’s MadTech Daily, we discuss UK digital ad spend in H1 surpassing the whole of 2020, Shein’s profit plunging 67% as costs rise, and ChatGPT ads expanding into new Asian markets.

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2:18

MadTech Daily: 58% of Ad Execs See Agentic Buying...

The MadTech Podcast ·

2026/09/29

In today’s MadTech Daily, we discuss 58% of ad executives expecting agentic buying to scale within a year, Apple and Amazon facing a renewed UK consumer case, and A24, Sony and The New York Times circling Letterboxd.

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1:51

MadTech Daily: McDonald’s Bets on $1bn Ad Business;...

The MadTech Podcast ·

2026/09/28

In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok settling with Alabama for USD$100m (£75m) over teen use.

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33:16

ExchangeWire on Google's Ad Tech Rules, OOH...

The MadTech Podcast ·

2026/09/25

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content. They discuss Google's ad tech rules, OOH advertising growth, and John Lewis launching a YouTube chatshow.The first story covers Judge Leonie Brinkema's assessment on the DOJ's proposal to break up Google's ad tech business, and what the ruling means for advertisers. The second is out of home advertising in Q2 showing +12.7% revenue growth from

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1:56

MadTech Daily: Citi Enters Advertising With New Ad...

The MadTech Podcast ·

2026/09/25

In today’s MadTech Daily, we discuss Citi entering advertising with a new ad business, IAB Europe finding growing momentum for agentic ad buying, and Alibaba unveiling an AI roadmap to drive monetisation.

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1:46

MadTech Daily: Shopify Taps Meta’s Muse for Agentic...

The MadTech Podcast ·

2026/09/24

In today’s MadTech Daily, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

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1:30

MadTech Daily: Paramount Clears Legal Hurdle Ahead of...

The MadTech Podcast ·

2026/09/23

In today’s MadTech Daily, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay for agentic commerce.

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1:53

MadTech Daily: Infillion Acquires Foursquare; McCann...

The MadTech Podcast ·

2026/09/22

In today’s MadTech Daily, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.

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1:40

MadTech Daily: Court Unseals Google Ad Tech Remedies...

The MadTech Podcast ·

2026/09/21

In today’s MadTech Daily, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

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41:33

The Future of the Open Web With Aly Nurmohamed and...

The MadTech Podcast ·

2026/09/18

Aly Nurmohamed, founder and CEO of Nodals AI, and Christer Ljones, director of advertising data capabilities at Schibsted, joined ExchangeWire COO Lindsay Rowntree before ATS London to discuss the future of the open web and which parts of it are worth fighting for.The open web was never one thing. It was premium publishers and everyone else, served by the same ad tech, with the good publishers effectively subsidising the rest. AI changes the terms of that arrangement because the models are becoming

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2:00

MadTech Daily: Programmatic DOOH Reaches $1.34bn...

The MadTech Podcast ·

2026/09/17

In today’s MadTech Daily, we cover the global programmatic DOOH market reaching USD$1.34bn (£1bn), Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter performance marketing.

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1:55

MadTech Daily: AI Strengthens Big Tech’s Hold on Ad...

The MadTech Podcast ·

2026/09/16

In today’s Digest, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India.

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1:43

MadTech Daily: Omnicom Eyes New Pricing Model;...

The MadTech Podcast ·

2026/09/15

In today’s MadTech Daily, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for AI payments.

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1:42

MadTech Daily: Amazon Ads Expands Into ChatGPT; Sony...

The MadTech Podcast ·

2026/09/14

In today’s MadTech Daily, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integration stumbles.

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2:02

MadTech Daily: DOJ Scrutinises Fox’s USD$22bn Roku...

The MadTech Podcast ·

2026/09/11

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