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PODCAST

The Dealership Fixit Podcast

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today"s ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers

business management

All Episodes

01:05:45

The 2026 OEM Co-Op Update Every Dealer Needs to Know...

The Dealership Fixit Podcast ·

2026/04/21

Co-op money is sitting in your OEM portal right now. Some of it expires in May. Some of it just got easier to claim than it was last year. And some of it you might not even know you have access to.Sarah McVean Brown is back for our annual OEM co-op update and we went through every major brand, back to back, to tell you exactly what changed in the 2026 guidelines, what got easier, what stayed the same, and where dealers are leaving the most money on the table.Sarah spent 13 years as Chief Marketing

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00:51:55

From Click to Close: Why 62% of Powersports Leads...

The Dealership Fixit Podcast ·

2026/04/16

Here is a number that should bother you. Only 38 out of 100 powersports dealers replied to an online digital lead in a recent study. That means the customer who just spent weeks researching, comparing, dreaming, and finally hit submit on your website is probably getting nothing back from you.This episode is from the NPDA Partner Series webinar, hosted by Mark Sheffield of the National Powersports Dealer Association. I joined Chris Yeloushan from Rollick for a front-to-back breakdown of what actually

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01:01:01

The 2026 ILE Study Is Out and the Numbers Are Hard to...

The Dealership Fixit Podcast ·

2026/04/13

Five straight years. No meaningful progress.That is the headline from the 2026 Internet Lead Effectiveness study published by Pied Piper Management Company. More than half of all web leads sent to powersports dealerships receive no personal response within 24 hours. The dealers who do respond well sell 50% more units from the same leads.Fran O'Hagan founded Pied Piper in 2003 after spending years inside the dealership world at Mercedes-Benz, BMW, and Jaguar Land Rover. His team has been

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00:54:41

Where Are Used Powersports Prices Heading This...

The Dealership Fixit Podcast ·

2026/04/10

The floor is behind us. Wholesale prices are climbing. Dealer sentiment is the most optimistic it has been in years. And if you have 100-day inventory sitting on your lot right now, you need to hear this episode before it gets worse.Mike Murray from National Powersport Auctions is back for our second market update of the year. Mike has been in this industry almost 19 years and spends his weeks on the road visiting dealerships across the country. He brings real-time data, real dealer feedback, and a

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01:20:42

Pre-Owned Is Its Own Brand: What Every Powersports...

The Dealership Fixit Podcast ·

2026/04/07

Two powersports podcasts in one room. Jacob Berry from the Dealership fiXit Podcast sits down with Max Materne and Danny French of The Dealer Lab for an unfiltered conversation about what it actually takes to run a dealership in today's market.What comes out of it is one of the more honest dealer conversations you will hear this year.What we cover:The post-COVID reckoning: why dealers who forgot how to grind are getting crushedPre-owned as its own brand — and why it has to be treated that wayHow

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00:46:19

Powersports DMS Deep Dive: Inventory, AI & RFID with...

The Dealership Fixit Podcast ·

2026/03/31

Lou Pedler didn't start in software. He started at the parts counter. From parts associate to parts manager, service manager, and general manager across multiple rooftops, Lou spent years living inside the dealership before transitioning to the software side, first with Zios, then DX1, and now ZiiDMS.In this episode, Lou and Jacob dig deep into what dealerships are actually getting out of their DMS, and more importantly, what they are leaving on the table. Most dealers only use 50-60% of what

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00:25:06

Throwback: PPC for Powersports Dealers: Stop Wasting...

The Dealership Fixit Podcast ·

2026/03/24

In this throwback episode of the Dealership Fix-It Podcast, I’m joined by Mike Shaug, founder of Premier Online Marketing, for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships.We break down:Why paid search still outperforms “list it on a marketplace and hope”How to structure campaigns around inventory-level intentHow to avoid wasted spend from broad targeting and irrelevant queriesHow to use first-party dealer data to find more buyers (and re-market

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01:25:21

Moving Metal Podcast - Used Inventory, Dealer...

The Dealership Fixit Podcast ·

2026/03/11

Jacob Berry joins the Moving Metal crew for a real conversation about what dealers are facing right now in powersports.We cover the state of the market, why used motorcycles are moving faster than new in many segments, how dealers should think about sourcing pre-owned inventory, and what separates strong operators from everyone else.They also get into dealership marketing, customer retention, ride events, vendor expectations, and why the best dealers are selling experience instead of chasing a race

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01:06:41

The Silent Killer on Most Powersports Dealer Websites...

The Dealership Fixit Podcast ·

2026/03/07

Inventory listings are the foundation of the modern buying journey for powersports customers, yet most dealerships are still presenting their bikes online in ways that hurt engagement, trust, and ultimately sales.In this episode, Jacob Berry sits down with industry operator and writer Mark Sheffield to discuss what dealerships are getting wrong when it comes to their website inventory.Mark shares insights from years of working with dealer 20 groups and analyzing dealership operations across the

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00:27:28

Throwback: Dealership Growth + Leadership The “10...

The Dealership Fixit Podcast ·

2026/03/02

In this throwback episode, we sit down with Philip Orange, a Texas dealer/operator who’s scaled stores, built winning teams, and lived through the market chaos of the last two years.We cover:Why customer experience suffered during the shortage era — and how to fix it nowSurcharges vs rebates (and why OEMs can’t “just remove” surcharges)How Philip turned a struggling store into a high-volume operationPackaging accessories through education instead of “market adjustments”The best leadership habit in

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00:41:33

NPA Used Motorcycle Wholesale Trends: Cruisers, Sport...

The Dealership Fixit Podcast ·

2026/02/26

Wholesale prices hit a low point in late 2025 and have already started moving up as dealers shift into spring buying mode.Mike Murray from NPA joins the show to explain what the latest market trends mean for powersports dealers in 2026, where the strongest demand is showing up, and what to be cautious with when sourcing pre-owned inventory. We cover cruisers, sport bikes, motocross, adventure/dual sport, side-by-sides, and seasonal marine/PWC trends, plus the reality of book values vs real market

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01:01:03

Used Inventory Secrets for Powersports Dealers |...

The Dealership Fixit Podcast ·

2026/02/24

Used inventory is becoming the most strategic profit center inside a powersports dealership, but most dealers are not structured to win.In this episode, Jacob Berry joins Mark Sheffield and Kyle Reid to break down how successful dealerships build scalable used inventory operations. From sourcing strategies and service department recon workflows to merchandising, video response tactics, and F&I opportunity, this conversation covers what actually works in today’s market.If you want better

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00:58:42

Inventory Discipline, DMS Data & Dealer Profitability...

The Dealership Fixit Podcast ·

2026/02/19

In this episode, Jacob Berry talks with Brian Tierney of Lightspeed about how data-driven dealers outperform emotional ones. They discuss aging reports, flooring pressure, CRM discipline, mobile service opportunities, industry benchmarks, and how AI will reshape dealership operations over the next five years.If you’re sitting on aging units, struggling with response times, or unsure how to actually use your DMS to drive better decisions, this episode is for you.The difference between profitable

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00:15:18

Throwback: Family Dealerships, Dealer Associations &...

The Dealership Fixit Podcast ·

2026/02/16

What happens when dealers don’t have a strong voice at the state level?In this throwback episode of the Dealership Fix-It Podcast, James Myers of Valley Cycle Center shares real-world insight from a multi-generation family dealership operating for more than 50 years.We cover:Why dealer associations protect long-term interestsHow manufacturer decisions impact local marketsThe reality of succession in family dealershipsWhy managing people is harder than managing inventoryHow DISC profiles and

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00:38:39

Aging Inventory Killing Your Dealership? Here’s the...

The Dealership Fixit Podcast ·

2026/02/15

Inventory levels have flipped.What used to be a shortage problem is now an oversupply problem.At AIMExpo’s Dealer Excellence Stage, we broke down what separates dealers who are moving inventory profitably from those getting crushed by flooring costs and aged units.In this episode:Why most dealerships only use 50% of their CRM capabilityThe danger of salespeople walking past aged unitsWhy turns matter more than marginThe 30-60-90 markdown discipline most dealers lackUsed inventory acquisition

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00:44:09

MIC + AIMExpo: Dealer ROI and Why the Industry Must...

The Dealership Fixit Podcast ·

2026/02/12

Cinnamon Kernes, VP of Market Expansion at the Motorcycle Industry Council (MIC) and Show Director of AIMExpo, joins Jacob Berry to break down what dealers often don’t see day-to-day: how advocacy, research, market expansion, and industry events connect to dealership success.We cover:Cinnamon’s path into powersports and why motorcycles were “always there”What the MIC actually does: advocacy, research/data, and market expansionWhy Ride With Us is year-round: inspiration turns obstacles into

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00:11:54

Throwback: Hiring the Right People Starts With the...

The Dealership Fixit Podcast ·

2026/02/09

Great dealerships aren’t built by accident, they’re built by putting the right people in the right seats and telling the right story.In this throwback episode of the Dealership Fix-It Podcast, Jacob Berry is joined by Jay Sanders of Dream Team Referrals, a recruiting firm focused on Powersports, Marine, and RV dealerships.Jay explains:Why most resumes fail to represent real valueHow recruiters actually evaluate candidatesWhy performance stories beat job descriptionsWhat dealers misunderstand about

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00:52:42

How MSF Builds New Riders and Why Dealers Should...

The Dealership Fixit Podcast ·

2026/02/06

The Motorcycle Safety Foundation (MSF) trains hundreds of thousands of riders every year, yet many dealerships don’t fully understand how powerful MSF partnerships can be.In this episode, Jacob Berry speaks with Robert Gladden, VP of Training Operations at MSF, about how rider education fuels dealership growth, improves safety, and builds long-term customer loyalty.We cover:How riders enter the sport through MSFWhy trained riders are better customersHow dealers can partner with local MSF sitesHow

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00:56:02

From GM to Aftermarket: The Dealer Playbook Angel...

The Dealership Fixit Podcast ·

2026/01/27

Angel Hacker has worked in nearly every profit center in powersports; sales floor, fixed ops, GM leadership, OEM (Polaris), Harley marketing + BDC buildout, and now aftermarket sales leadership at SBS Friction (Brembo Group).This episode is a real-world breakdown of what actually moves the needle in dealerships:Why behavior change is harder than fixing processWhy campaigns fail when lead handling isn’t alignedHow to build BDC structure that convertsWhat dealers underestimate about OEM programs and

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00:29:19

Throwback: Compliance Isn’t Optional: How Dealers...

The Dealership Fixit Podcast ·

2026/01/24

Compliance isn’t glamorous, but ignoring it can destroy a dealership.In Part 3 of our throwback series with Randy Felice, Dealer Principal of ANS Motorcycles, we tackle one of the most overlooked topics in the powersports industry: compliance.From advertising regulations and finance laws to OFAC checks, military lending rules, insurance verification, and sales contract mistakes, Randy explains where dealers get exposed, why “everyone else does it” is not a defense, and how simple processes and

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199 results

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