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PODCAST

The Dealership Fixit Podcast

Welcome to the Dealership Fixit Podcast, a show dedicated to power sports dealership professionals! In today"s ever-evolving market, staying ahead of the game is vital. We invite you to subscribe to our podcast and gain access to the secrets of success in the motorcycle and ATV dealership life. In each episode, we dive into the challenges and opportunities each power sports dealership faces today. Our expert insights from various industry leaders, seasoned professionals, and innovative thinkers

business management

All Episodes

00:52:42

How MSF Builds New Riders and Why Dealers Should...

The Dealership Fixit Podcast ·

2026/02/06

The Motorcycle Safety Foundation (MSF) trains hundreds of thousands of riders every year, yet many dealerships don’t fully understand how powerful MSF partnerships can be.In this episode, Jacob Berry speaks with Robert Gladden, VP of Training Operations at MSF, about how rider education fuels dealership growth, improves safety, and builds long-term customer loyalty.We cover:How riders enter the sport through MSFWhy trained riders are better customersHow dealers can partner with local MSF sitesHow

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00:56:02

From GM to Aftermarket: The Dealer Playbook Angel...

The Dealership Fixit Podcast ·

2026/01/27

Angel Hacker has worked in nearly every profit center in powersports; sales floor, fixed ops, GM leadership, OEM (Polaris), Harley marketing + BDC buildout, and now aftermarket sales leadership at SBS Friction (Brembo Group).This episode is a real-world breakdown of what actually moves the needle in dealerships:Why behavior change is harder than fixing processWhy campaigns fail when lead handling isn’t alignedHow to build BDC structure that convertsWhat dealers underestimate about OEM programs and

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00:29:19

Throwback: Compliance Isn’t Optional: How Dealers...

The Dealership Fixit Podcast ·

2026/01/24

Compliance isn’t glamorous, but ignoring it can destroy a dealership.In Part 3 of our throwback series with Randy Felice, Dealer Principal of ANS Motorcycles, we tackle one of the most overlooked topics in the powersports industry: compliance.From advertising regulations and finance laws to OFAC checks, military lending rules, insurance verification, and sales contract mistakes, Randy explains where dealers get exposed, why “everyone else does it” is not a defense, and how simple processes and

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00:26:56

Throwback: Ask for Help or Fall Behind: Coaching, OEM...

The Dealership Fixit Podcast ·

2026/01/09

In this throwback Part 2 with Randy Felice, Dealer Principal of ANS Motorcycles, we get into a topic most dealerships avoid until it is too late: asking for help.Randy breaks down how he developed real management skill, how business coaching works when you do it right, and how to build internal accountability so you can eventually run without a coach.We also cover something most dealers do not know: many regulatory organizations have a coaching and training arm that will help you improve operations

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00:24:32

Throwback - Building Dealership Processes That...

The Dealership Fixit Podcast ·

2026/01/02

In this throwback episode of the Dealership Fixit Podcast, we're joined by Randy Felice, Dealer Principal of ANS Motorcycles in Roseville, California.Randy shares how ANS uses slower seasons to build systems, train teams, and create consistency across sales and service. From service advisor checklists to retail delivery processes, this conversation dives deep into what elite dealerships do differently behind the scenes.This episode is packed with real world dealership examples you can apply

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00:24:49

15 (Audio) Books To Make You Better This Year (Sales,...

The Dealership Fixit Podcast ·

2025/12/29

Like you, I do not have time to sit down and read. Between building a company, travel, staying healthy, and family, quiet reading time is not realistic. But learning still matters.So this year I went all in on audiobooks. Gym. Sauna. Dog walks. Driving. Early mornings. Late nights. And I learned more than I have in years.In this solo foundation episode, I break down the books that shaped how I think about sales, marketing, leadership, money, psychology, and running a tighter dealership operation

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00:54:48

The Dealer Marketing System: Move Aged Units, Build...

The Dealership Fixit Podcast ·

2025/12/18

If you want to sell more units, stop chasing random marketing ideas.Build a system.In this solo episode, I walk through an evergreen marketing framework for powersports dealers to move major units faster, protect margin, and create more repeat business. We cover inventory merchandising, first party data, equity mining, paid ads, organic content, community, service driven opportunities, and how AI can increase speed and consistency.Key topicsInventory age buckets and a weekly standup that forces

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00:28:58

Throwback: How Dealers Win Back Parts, Service, and...

The Dealership Fixit Podcast ·

2025/12/12

What if the internet is not the real problem?In this throwback episode of The Dealership Fixit Podcast, Craig Martin joins the show to share lessons from decades in powersports as a dealership owner, race team manager, track operator, and distributor rep.Craig explains why charging customers more for internet purchases pushes them away, how flipping service pricing builds loyalty, and why used motorcycles are one of the most underutilized profit centers in dealerships today.The conversation also

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00:21:10

Throwback: Jason Gearld on Product That Sells, and...

The Dealership Fixit Podcast ·

2025/12/05

Jason Gearld joins Brian to talk about building Phoenix Handlebars, why fewer bends and clearer choices sell better at the counter, and how dealers can create a parts department customers want to visit. Jason also shares practical hiring tips from his work with MotorcycleIndustryJobs and why trade shows still matter for local stores.What you will learn:A simple spec approach that makes bars easier to sellHow to merchandise new parts without turning into a discount binCustomer experience moves that

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00:18:38

Throwback: Steve Dodd on Comp Plans That Actually Work

The Dealership Fixit Podcast ·

2025/11/28

Building the right compensation plan isn’t easy, but it’s one of the most powerful tools a dealership has to shape performance and culture.In this throwback episode, Steve Dodd joins The Dealership Fixit Podcast to explain how comp plans drive behavior, how to build one that rewards performance without breaking the bank, and how to fix broken pay structures that cause turnover or missed goals.How to research and set pay levels for key rolesThe link between pay plans and dealer profitabilityWhen to

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00:59:39

Brian Croft on KTM, Dealers & The Future of Retail...

The Dealership Fixit Podcast ·

2025/11/20

Powersports veteran Brian Croft returns to The Dealership Fixit Podcast, this time representing KTM Group North America, where he leads inside sales for the central to West‐coast region plus Alaska & Hawaii. He shares a rich 25+ year journey through dealerships, distributors, parts, and OEM leadership.In this episode, we dive deep into:How KTM has evolved its dealer-partner strategy since restructuring and why alignment matters.The edge dealers gain when they stock highly desirable machines and

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01:10:41

The Process is the Profit: F&I, Training, and...

The Dealership Fixit Podcast ·

2025/11/14

In this episode, Dealership Fixit Podcast host Jacob Berry talks with Gene Silas, Vice President of Sales at Brightline Dealer Advisors, about how the best dealers turn process into profit.Gene’s story starts in the Marine Corps and leads through decades in automotive and powersports leadership. He shares what’s working right now in F&I, how dealers can audit for silent profit leaks, and why training accountability is the missing link in most stores.Highlights:The biggest training mistake in

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00:54:24

The Insurance Crisis Dealers Can’t Ignore With Zach...

The Dealership Fixit Podcast ·

2025/11/07

Why are powersports insurance rates skyrocketing? Why are major carriers leaving the market? And what can dealers actually do about it?Jacob Berry sits down with Zach Materne, Commercial Risk Consultant and former dealership operator, to unpack the real reasons coverage is getting harder to find, and how to protect your store before renewal.Zach explains what’s behind insurer exits like K&K and Harco, the truth about test ride and event coverage, and the #1 claim dealers don’t see coming: false

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01:08:10

Powersports Journey, Used Bikes, AI, and Dealer...

The Dealership Fixit Podcast ·

2025/11/04

Jacob Berry joins the One Gang Worldwide podcast to break down what is working now for powersports dealers. We cover dealer-to-dealer buying, service-lane acquisition, fast recon, and digital merchandising that moves units. Jacob also shares his journey from WyoTech grad and Mercedes tech to sales, BDC leadership, building internet departments across RideNow, navigating the RumbleOn era, and launching AMP Digital and MotoHunt to help dealers buy right and turn faster.Listen for practical steps to

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00:58:00

How Dealers Win with Used Bikes | Brendan Baker on...

The Dealership Fixit Podcast ·

2025/11/03

In this episode, Powersports Business Editor in Chief & Power Hour Podcast host, Brendan Baker joins Jacob Berry for a deep dive into the new rules of pre-owned success. Dealers across the country are surviving on used inventory and the best operators are treating it like a science.Brendan and Jacob cover:How to build dealer-to-dealer buy relationships that actually workWhy your service department is your most underused buying sourceHow to turn trades faster through smart reconditioningThe right

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00:43:04

Throwback: CAPED Retail - How Dealers Win with...

The Dealership Fixit Podcast ·

2025/10/30

Retail leader and analyst Jeffrey McNulty breaks down a simple, usable framework for PowerSports dealers who want faster turns and better margins. We cover the traps of legacy thinking and insulated management, why a 40–45 hour target for leaders boosts performance, and how to apply the CAPED model: Customization, Adaptability, Personalization, Engagement, and Differentiation. We also dig into private-label services and guarantees, the SAG rule for authentic customer messaging, and the DAKA filter

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00:56:52

The Real Checklist for Selling Your Dealership, with...

The Dealership Fixit Podcast ·

2025/10/28

Thinking about selling your dealership in the next few years? Start now.Courtney Bernhard from Performance Brokerage Services joins Jacob Berry to share what really kills deals, from messy financials and family payroll to missing estate plans and frozen floorplans.Learn:Why there are more sellers than buyers in powersports right nowHow to clean up your P&L and parts department before you listThe 12–24 month prep plan that maximizes your store’s valueWhy legacy and culture matter more than the

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00:23:14

Throwback: Auctions Are Red Hot. NPA’s Tony Altieri...

The Dealership Fixit Podcast ·

2025/10/23

NPA’s Tony Altieri joins the podcast to break down why sell-through is near total, why off-road is the hottest segment, and how dealers should source and desk trades while inventory is tight. Clear moves you can use this week.LinksFollow Tony: https://www.linkedin.com/in/tony-altieri-a6817b61/Sponsor: https://dealers.motohunt.comConnect with Jacob: https://linkedin.com/in/jacob-b-berryListen on Spotify: https://spoti.fi/3N9lzfgMore on Apple Podcasts: https://apple.co/43FoanXSubscribe on YouTube:

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00:42:11

Why Dealers Still Treat Leads Like It’s 2015, with...

The Dealership Fixit Podcast ·

2025/10/21

Most dealers still treat digital leads with one call, one email, and done.In this episode, Jacob Berry sits down with Chris Yeloushan, VP of Dealer and OEM Solutions at Rollick, to talk about what’s changed with online buyers and how dealerships can double close rates with simple automation, better CRM habits, and smarter follow-up.You’ll learn:How modern buyers shop online before ever contacting your storeWhy nurture emails drive the highest conversionsHow to build a low-cost “invisible sales team”

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00:31:44

Throwback: Service Writers Run the Show. How to Hire,...

The Dealership Fixit Podcast ·

2025/10/16

The service counter is the hub of your dealership. Hire for people skills, train for process, and measure what matters. In this episode we break down a proven fixed ops playbook. Clear takeaways you can use this week.Listen, follow, and share with a service manager who needs a win.Links and resources:Sponsor: dealers.motohunt.comSubscribe on YouTube: https://youtube.com/@dealershipfixitMore episodes on Apple Podcasts: https://apple.co/43FoanXListen on Spotify: https://spoti.fi/3N9lzfg

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